Toyo Keizai
Toyo Keizai is a 130-year-old Japanese business publisher operating web, magazine, and book channels. It serves business professionals, individual investors, and corporate clients with flagship products including Weekly Toyo Keizai, the Shikiho corporate handbook (50,000+ paid digital members), and enterprise data services.
- Company typePrivate
- Founded1895
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Toyo Keizai does
Toyo Keizai Inc. (東洋経済新報社, Tōyō Keizai Shinpōsha) is a privately held Japanese business and economic publishing company founded in Tokyo in 1895. The company operates across three core distribution channels: web (Toyokeizai.net and Shikiho Online), magazines (Weekly Toyo Keizai, the quarterly Shikiho corporate handbook covering approximately 3,800 Japanese listed companies, Stock Weekly, Industry Map, Employment Shikiho, and Statistics & General Survey), and books (business, economics, and management titles). Its flagship data product, the Shikiho handbook (90 years old in 2025), provides comprehensive coverage of all Japanese listed companies and its digital counterpart Shikiho Online surpassed 50,000 paid members as of June 2025.
The company's underlying technology stack consists of digital publishing platforms, online subscription services, and a corporate and financial database sold to enterprise clients via Toyo Keizai Data Services. A notable technical initiative is the July 2025 deployment of AI-OCR technology to digitize historical Shikiho issues back to the 1936 founding issue, converting the analog archive into searchable digital content. Toyo Keizai holds the ABJ registered trademark across its digital platforms, certifying licensed content distribution.
The business model is anchored in subscription-based recurring revenue from both print and digital magazine publications, supplemented by one-time book sales, data monetization through enterprise database services and alternative-data products (Toyo Keizai Data Lab), professional services via seminars and training, and advertising across print and digital channels. Customer segments span business professionals and investors (primary), individual investors (primary), corporate and institutional clients (secondary), and job seekers/students via the Employment Shikiho brand. Distribution is multi-channel: direct mail subscriptions, self-serve online platforms, an e-commerce storefront (Toyo Keizai Store), retail bookstore presence, and B2B enterprise sales. The company recently acquired StockVoice (June 2025), expanding into audio/video broadcasting for individual investors.
Toyo Keizai firmographics
Firmographics- Name
- Toyo Keizai
- Legal name
- 株式会社東洋経済新報社
- Website
- https://corp.toyokeizai.net
- Company type
- Private
- Founded year
- 1895
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Toyo Keizai is a 130-year-old Japanese business publisher operating web, magazine, and book channels. It serves business professionals, individual investors, and corporate clients with flagship products including Weekly Toyo Keizai, the Shikiho corporate handbook (50,000+ paid digital members), and enterprise data services.
- Ownership category
- akta.pro rank
Where Toyo Keizai is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Toyo Keizai business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Magazine Subscriptions: Weekly, monthly, and quarterly magazine publications including 週刊東洋経済 (Weekly Toyo Keizai), 会社四季報 (Shikiho), 株式ウイークリー (Stock Weekly), and others. Revenue from both print and digital subscriptions.
- Online/Subscription Services: Toyo Keizai Online and 会社四季報オンライン (Shikiho Online) digital platforms with paid membership subscriptions. 有料会員 (paid members) reached 50,000+ for Shikiho Online.
- Book Sales: Publication and sale of business books, economic reports, and educational materials through the Toyo Keizai Store and retail channels.
- Data Services: Corporate and financial database services, alternative data analysis, and business data products for institutional and individual investors.
- Seminars and Training: Educational seminars, professional training programs, and events for business professionals and corporate clients.
- Advertising: Promotional and advertising services across print and digital platforms for corporate clients and businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 会社四季報オンライン (Shikiho Online) subscription plans |
| Subscription | Annual | 東洋経済オンライン (Toyo Keizai Online) subscription plans |
| Subscription | Monthly | 週刊東洋経済 online set plans |
| Subscription | Pay-as-you-go | Seminar and training programs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Toyo Keizai product offering
Product offeringCore offering
Toyo Keizai publishes Japanese business and economic content across print magazines, online subscription platforms, and books. Its flagship products include the Weekly Toyo Keizai magazine, the Shikiho quarterly corporate handbook covering approximately 3,800 listed Japanese companies, and digital subscription services (Toyo Keizai Online and Shikiho Online, the latter with 50,000+ paid members). The company also publishes business books, runs educational seminars, sells enterprise data services, and offers advertising and branded content solutions to corporate clients.
Product overview
Toyo Keizai operates a multi-platform publishing and media portfolio organized around three channels: web, magazines, and books. The web channel centers on Toyokeizai.net (general business news) and Shikiho Online (company data and investment research, 50,000+ paid members), supplemented by specialized verticals including The Oriental Economist (English), Toyo Keizai Data Lab (alternative data), and StockVoice (acquired June 2025, investor broadcasting). The magazine channel includes flagship Weekly Toyo Keizai, the quarterly Shikiho (90th anniversary in 2025, covering all ~3,800 listed Japanese companies), Stock Weekly, Industry Map, Employment Shikiho, and Statistics & General Survey. The books channel publishes business, economics, and management titles through the Toyo Keizai Store, with award-winning bestsellers. Enterprise data services (Toyo Keizai Data Services) and promotional/brand solutions (Brand Studio, Promotional Services) serve corporate clients seeking to reach Toyo Keizai's professional audience.
Differentiator
Problem solved
Functional benefit
Brands
- 東洋経済オンライン (Toyo Keizai Online): Major web media platform for economic and business news
- 会社四季報オンライン (Shikiho Online)
- 東洋経済データサービス (Toyo Keizai Data Services)
- 東洋経済ブランドスタジオ (Toyo Keizai Brand Studio)
- 東洋経済プロモーション (Toyo Keizai Promotion)
- 東洋経済データラボ (Toyo Keizai Data Lab)
- シキホー！Mine (Shikiho! Mine)
Products and services
- Toyo Keizai Online (東洋経済オンライン) Toyo Keizai's flagship web media platform delivering economic and business news, feature articles, and analysis to general readers, accessible via website and mobile apps.
- Shikiho Online (会社四季報オンライン) Online subscription service providing company profiles, financial data, and analysis for all approximately 3,800 listed Japanese companies, with paid membership exceeding 50,000 as of 2025.
- Weekly Toyo Keizai (週刊東洋経済) Flagship weekly business magazine covering economics, finance, corporate strategy, and current affairs, available in print and online set plans.
- Shikiho (会社四季報) Quarterly corporate handbook profiling all listed Japanese companies, celebrated its 90th anniversary in 2025, serving as a foundational reference for investors and analysts.
- Stock Weekly (株式ウイークリー) Weekly investment-focused magazine providing equity market coverage, stock analysis, and investment strategy, available in print and internet editions.
- Industry Map (業界地図) Magazine publication mapping competitive landscapes across major Japanese industries, visualizing sector structures and key players.
- Statistics & General Survey (統計・総覧) Annual statistical reference publication aggregating broad economic and social data for research and analysis purposes.
- Employment Shikiho (就職四季報) Annual employment reference publication providing company rankings and analysis for job-seeking students and graduates.
- Toyo Keizai Books (東洋経済書籍) Business book publishing line covering economics, management, business strategy, and educational topics, with multiple award-winning titles.
- Toyo Keizai Store (東洋経済STORE) E-commerce platform for purchasing magazines, books, back issues, and digital publications published by Toyo Keizai, including bestsellers and award-winning titles.
- Toyo Keizai Data Services (東洋経済データサービス) Enterprise-grade data service offering company financial databases, article data delivery, and business data products sold directly to corporate and institutional clients.
- Toyo Keizai Promotion (東洋経済プロモーション) Marketing and advertising solutions for corporate clients seeking to reach Toyo Keizai's audience of business professionals and investors across web and print media.
- Toyo Keizai Brand Studio (東洋経済ブランドスタジオ) Branded content and custom publishing studio offering enterprise clients integrated storytelling solutions leveraging Toyo Keizai's editorial and media capabilities.
- Toyo Keizai Digital Content Library (東洋経済デジタルコンテンツライブラリー) Digital content archive providing institutional access to Toyo Keizai's historical magazine and book content in electronic form, bearing the ABJ mark.
- Textbook Forest (教科書の森) E-book platform for educational textbooks and academic publications from Toyo Keizai, ABJ-marked for verified copyright compliance.
- Shikiho!Mine (四季報！Mine) Career-focused digital platform and social media presence targeting students and young professionals with employment information and company research tools.
- The Oriental Economist English-language web platform covering Japanese and global economic and business news for international readers, differentiated from the Japanese-language Toyokeizai.net.
- StockVoice (ストックボイス) Broadcast media company operated as a Toyo Keizai subsidiary since June 2025, delivering audio/video content for individual investors.
- Toyo Keizai Seminars Educational seminars, professional training programs, and events for business professionals and corporate clients, with pay-as-you-go pricing.
Companies that use Toyo Keizai
Customer profileSegments4 records
Ideal customer profiles2 records
Toyo Keizai technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Toyo Keizai partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 株式会社ストックボイス (StockVoice)coreToyo Keizai acquired StockVoice, a broadcasting company for individual investors. This acquisition expands Toyo Keizai's media portfolio in the investor-focused content space, combining StockVoice's broadcasting capabilities with Toyo Keizai's financial data and publication expertise.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Toyo Keizai competitors and assessment
Company assessmentDirect peers
- Nikkei Inc. (日本経済新聞社): Japan's largest business newspaper and financial data provider, operating Nikkei.com, Nikkei Digital Subscriptions, and Nikkei BP for business publishing. Directly competes with Toyo Keizai in Japanese economic journalism, business magazines, and financial data services, with substantially larger scale.
- Diamond Inc. (ダイヤモンド社): Publisher of Diamond Weekly and Diamond Harvard Business Review, with comparable focus on business, economics, and management publishing in Japan. Closely mirrors Toyo Keizai's mix of business magazines, books, and digital content for professionals and investors.
- President Inc. (プレジデント社): Publisher of President magazine targeting executives and business leaders, with a comparable book publishing arm and digital subscription platform. Operates in the same Japanese business-magazine category as Toyo Keizai and Weekly Toyo Keizai.
- Nikkei BP (日経BP): Specialist business magazine and book publisher (Nikkei group) producing titles like Nikkei Business, Nikkei Trendy, and Nikkei Books. Directly comparable to Toyo Keizai's portfolio of business periodicals and professional publishing.
- Quick Corp. (株式会社クイック): Operates Quick personnel information and corporate financial databases targeting investors and job seekers. Comparable to Toyo Keizai's Shikiho Online and Employment Shikiho products in serving individual investors with company data.
- Morningstar Japan: Provides mutual fund, stock, and investment research data for Japanese individual investors, comparable to Toyo Keizai's Stock Weekly and Shikiho Online investor-focused products.
Broad incumbents
- Bloomberg L.P. Global financial data, news, and analytics provider competing with Toyo Keizai Data Services for institutional data buyers. Overlaps at the high end of the market and sets pricing benchmarks for premium financial data.
- Reuters / Thomson Reuters: Global financial news and data provider covering Japanese markets. Comparable in editorial coverage of Japanese business and economic news, with broader international reach and resources.
- The Asahi Shimbun Company: Major Japanese media conglomerate with broad news, magazine (AERA, Weekly Asahi), and digital operations. Overlaps with Toyo Keizai in economic journalism, magazine publishing, and digital news subscription, though with broader general-interest focus.
Emerging players
- Uzabase (SPEEDA / NewsPicks): Operates SPEEDA (corporate intelligence platform) and NewsPicks (business news social platform), directly competing with Toyo Keizai Data Services and Toyo Keizai Online for digital subscribers and corporate research customers in Japan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Toyo Keizai social profiles
Digital presenceToyo Keizai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toyo Keizai leadership team
Management profileNumber of profiles
Profiles6 records
Toyo Keizai subsidiaries and ownership
Company hierarchySubsidiaries1 record
Toyo Keizai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toyo Keizai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toyo Keizai
What does Toyo Keizai do?
Toyo Keizai publishes Japanese business and economic content across print magazines, online subscription platforms, and books. Its flagship products include the Weekly Toyo Keizai magazine, the Shikiho quarterly corporate handbook covering approximately 3,800 listed Japanese companies, and digital subscription services (Toyo Keizai Online and Shikiho Online, the latter with 50,000+ paid members). The company also publishes business books, runs educational seminars, sells enterprise data services, and offers advertising and branded content solutions to corporate clients.
Is Toyo Keizai a public or private company?
Toyo Keizai is a private company. It is classified as management employee owned and is currently operating.
When was Toyo Keizai founded?
Toyo Keizai was founded in 1895. It employs 11 to 50 people.
Where is Toyo Keizai based?
Toyo Keizai is headquartered in Tokyo, Japan, in the Asia region.
How does Toyo Keizai make money?
Six revenue lines are on record. Magazine Subscriptions are the primary driver. The others are online/Subscription Services, book Sales, data Services, seminars and Training and advertising.
Who are Toyo Keizai's main competitors?
Direct peers on record are Nikkei Inc. (日本経済新聞社), Diamond Inc. (ダイヤモンド社), President Inc. (プレジデント社), Nikkei BP (日経BP), Quick Corp. (株式会社クイック) and Morningstar Japan. Broad incumbents are Bloomberg L.P., Reuters / Thomson Reuters and The Asahi Shimbun Company. Uzabase (SPEEDA / NewsPicks) is listed as an emerging player.
Does Toyo Keizai have an API?
No public API is recorded for Toyo Keizai.