President

What President does

PRESIDENT Inc. is a Tokyo-based Japanese publishing and media company founded in 1963 that has evolved from a print-magazine publisher into a multi-brand media and corporate human-capital services platform. It operates a portfolio of more than ten magazine titles spanning business (PRESIDENT), food and lifestyle (dancyu), family and education (PRESIDENT Family, 中学受験部), traditional culture (七緒), golf (ALBA), women's career (PRESIDENT WOMAN), and licensed international editions of VOGUE JAPAN, GQ JAPAN, WIRED JAPAN, and Yoga Journal. Digital properties include PRESIDENT Online, dancyu web, PRESIDENT WOMAN Online, the 中学受験部 exam-preparation service, and the presidentstore.jp e-commerce site for books, special issues (ムック), and subscription sales.

The company's corporate-services stack is anchored by the proprietary Seven Layers (PRESIDENT Model) human-capital assessment framework, co-developed with Corporate Reformation Inc., which has been administered to more than 500,000 business professionals across over 200 corporate clients including Toyota, Hitachi, Panasonic, Sony, KDDI, NTT Group, Tokio Marine, and SMBC. PRESIDENT On Demand 学び放題 is a corporate e-learning subscription at ¥10,560 per user ID per year, built on Digital Knowledge's "Knowledge Deli" LMS, while PRESIDENT General Research Institute delivers the アップデート！CAMP reskilling programs and customized corporate training. The high-end BBT×PRESIDENT Executive Seminar, co-run with Aoba-BBT and featuring Kenichi Ohmae, is priced at ¥550,000 per person with ~20 seats per session, four times a year, and is anchored at the ATAMI Sekaie venue. The HR & Diversity Association (人事・ダイバーシティの会) has roughly 60+ member companies as of April 2025, forming a B2B community.

Revenue is generated through a hybrid B2C/B2B model: consumer magazine subscriptions and single-copy sales, book and ムック sales via retail and presidentstore.jp, display and custom-content advertising, paid email newsletters (e.g., 中学受験部 at ¥1,500/month or ¥15,000/year), PRESIDENT WOMAN paid online membership, corporate e-learning subscriptions, one-off executive seminars, and recurring assessment/diagnostic services with corporate clients. Go-to-market combines direct enterprise sales for corporate training and assessment, dedicated event funnels for high-ticket seminars, e-commerce for consumer products, and content marketing through digital magazines and newsletters that feed subscription and lead-conversion funnels. The company is privately held, has no parent company, and reports no public funding history or disclosed revenue.

Name

President

Legal name

株式会社プレジデント社

Website

https://president.co.jp

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

PRESIDENT Inc. is a Tokyo-based Japanese publishing company founded in 1963 that operates a multi-brand magazine portfolio and a corporate human-capital services stack including the Seven Layers assessment, e-learning, and executive seminars. It serves both consumer readers and 200+ Japanese enterprise clients across manufacturing, finance, and technology.

Ownership category

akta.pro rank

Product category

Business Media Publishing and Corporate Training

NAICS

Book Publishers (513130), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

akta.pro secondary industries

E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA), Corporate Leadership & Management (EDAGANAA), Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Business magazine publishing
• Corporate training services
• Human capital assessment
• Executive education seminars
• Lifestyle media publishing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Magazine publishing and subscription sales: PRESIDENT publishes multiple magazine titles (PRESIDENT, dancyu, Family, Sevenoh, ALBA, VOGUE, GQ, WIRED, Yoga Journal) and sells annual subscriptions and single issues through presidentstore.jp and retail channels.
2. Book and mook (special issue) publishing: Sale of books and special magazine issues (ムック) through presidentstore.jp and retail bookstores. Books cover business, career, and lifestyle topics.
3. PRESIDENT On Demand 学び放題 (Corporate e-learning subscription): Annual corporate subscription for e-learning content covering business skills and mindset development. Sold per user ID to enterprise clients; 1 account = ¥10,560/year (¥880/month). Includes LMS access and full course catalog.
4. BBT×PRESIDENT Executive Seminars: High-ticket 1-night 2-day executive training seminars co-organized with Aoba-BBT, featuring Kenichi Ohmae. Priced at ¥550,000/person (regular) or ¥440,000 (PRESIDENT subscriber). Includes accommodation at ATAMI Sekaie, BBT Channel annual subscription, and all seminar videos for the year.
5. 市場価値（統合型人間力）診断テスト (Assessment services): Corporate assessment and diagnostic services using the Seven Layers model. Includes individual assessment tests, organizational diagnostics, and consulting for talent development and human capital management.
6. Corporate training and seminars (アップデート！CAMP): Fee-based open and customized corporate training programs, workshops, and reskilling seminars organized by PRESIDENT General Research Institute, covering topics like DX, diversity, management skills, and career development.
7. Advertising revenue: Magazine and website advertising space sold to corporate advertisers across PRESIDENTS magazine titles and digital platforms (PRESIDENT Online, dancyu, etc.).
8. PRESIDENT WOMAN Online (paid membership): Paid subscription for online access to PRESIDENTS WOMAN content, available as monthly or annual plans with automatic renewal.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

President Inc. is a Japanese publishing company that produces and sells a portfolio of business and lifestyle magazines (PRESIDENT, dancyu, Family, 七緒, VOGUE JAPAN, GQ JAPAN, WIRED JAPAN, YOGA JOURNAL, ALBA, Regina), books and special issues (mooks), and operates digital content platforms including PRESIDENT Online. Through PRESIDENT General Research Institute, the company also sells B2B corporate training, e-learning subscriptions, human capital assessment services using the proprietary Seven Layers (PRESIDENT Model) framework, and high-ticket executive seminars (BBT×PRESIDENT).

Product overview

PRESIDENT Inc. is a Japanese publishing company operating a multi-brand magazine portfolio including プレジデント (business), dancyu (food/lifestyle), Family, 七緒, VOGUE JAPAN, GQ JAPAN, WIRED JAPAN, and ヨガジャーナル日本版. The company provides digital platforms (PRESIDENT Online, mobile apps), e-commerce services (PRESIDENT STORE), and corporate training services through プレジデント総合研究所. Its educational offerings include the e-learning platform プレジデントオンデマンド学び放題, assessment tools like the 市場価値（統合型人間力）診断テスト, and executive programs such as BBT経営塾 and the BBT×PRESIDENTエグゼクティブセミナー. The company serves both consumer (B2C magazine subscribers, readers) and business (B2B corporate training, consulting) markets.

Differentiator

Problem solved

Functional benefit

Products and services

• PRESIDENT Magazine (プレジデント) Weekly business magazine covering management strategies, economic trends, and leadership development for Japanese executives and business professionals. Sold via annual subscriptions and single issues through presidentstore.jp and retail newsstands.
• dancyu Magazine Food and lifestyle magazine focused on culinary culture, restaurants, gastronomy, and gourmet lifestyle content for Japanese readers.
• PRESIDENT Family Magazine (プレジデントファミリー) Family-oriented magazine covering parenting, education, and family lifestyle topics for Japanese families.
• Nanao Magazine (七緒) Lifestyle magazine focused on traditional Japanese culture, crafts, and aesthetics for adult women readers.
• Seven Layers (PRESIDENT Model) Market Value Assessment Test (市場価値（統合型人間力）診断テスト) Comprehensive human capital assessment test that evaluates business professionals across five dimensions (business basic abilities, personality traits, stress values, venture mind, and estimated market price), used by HR departments for talent placement, succession planning, and organizational diagnostics. Trial price ¥29,800; regular price ¥49,800.
• PRESIDENT On Demand 学び放題 Corporate E-learning Platform Corporate e-learning platform offering on-demand business skill and mindset development courses with full LMS access (powered by Digital Knowledge's Knowledge Deli). Annual subscription ¥10,560 per user ID (¥880/month). Free trial available for corporate evaluation.
• BBT×PRESIDENT Executive Seminar High-ticket 1-night 2-day executive training seminar co-organized with Aoba-BBT, featuring Kenichi Ohmae. Priced at ¥550,000/person (regular) or ¥440,000 (PRESIDENT subscriber). Includes accommodation at ATAMI Sekaie, BBT Channel annual subscription, and all seminar videos for the year. Limited to ~20 participants per session.
• アップデート！CAMP (Update! CAMP) Corporate Training Programs Fee-based open and customized corporate training programs, workshops, and reskilling seminars organized by PRESIDENT General Research Institute, covering DX, diversity, management skills, and career development.
• PRESIDENT STORE (Online Storefront) Official e-commerce site selling books, magazine back issues, annual subscriptions, dancyu gourmet gift catalogs, and cooking tools. Multiple payment options including credit card, bank transfer, cash-on-delivery, and Amazon Pay.
• PRESIDENT Online (Digital Media Platform) Flagshipless business news website offering articles, analysis, and commentary on business management, economics, and career topics, with free and premium (paid membership) content access.
• PRESIDENT WOMAN Online (Paid Membership) Paid subscription for online access to PRESIDENT WOMAN content focused on women's career development and work-life balance, available as monthly or annual plans with auto-renewal.

Quantifiable outcome

• Over 500,000 business professionals have taken the Seven Layers market value assessment.
• +4 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• 株式会社Aoba-BBT (formerly 株式会社ビジネス・ブレークスルー)coreStrategic or Co-development Partner · 1 October 2023Aoba-BBT is the co-organizer of the BBT×PRESIDENT Executive Seminars. The company was renamed from Business Breakthrough Inc. to Aoba-BBT Inc. in October 2023. Aoba-BBT handles seminar operations, venue management (ATAMI Sekaie), participant registration, and invoicing, while PRESIDENT provides brand, content strategy, and executive speaker network. The seminar series is held 4 times per year.
• 株式会社企業変革創造 (Corporate Reformation Inc.)coreStrategic or Co-development PartnerPRESIDENT co-developed the 'Seven Layers (PRESIDENT Model)' assessment framework with Corporate Reformation Inc., represented by CEO Satoshi Fujita (the 'father of market value assessment' in Japan). This framework is the foundation of all PRESIDENTS human capital assessment services including the 市場価値（統合型人間力）診断テスト. The company also provides executive consulting and diagnostic services.
• デジタル・ナレッジ (Digital Knowledge Co., Ltd.)coreTechnology or IntegrationPRESIDENT On Demand 学び放題 uses Digital Knowledge's proprietary LMS platform 'Knowledge Deli' (ナレッジстрительство) to deliver its e-learning content and corporate training programs. This technology partnership enables the scalable B2B e-learning service with features including user management, progress tracking, and reporting.
• ATAMIせかいえ (Atami Sekaie Executive Retreat)minorOthersATAMIせかいえ is the exclusive venue for the BBT×PRESIDENT executive seminars. The facility was designed and planned by Kenichi Ohmae. It features hot springs, luxury accommodations, and panoramic views, providing a non-everyday environment for executive learning and networking.
• 京セラ (Kyocera Corporation) - via 稲盛デジタル図書館minorStrategic or Co-development PartnerPRESIDENT General Research Institute offers the '稲盛デジタル図書館×PRESIDENT経営者カレッジ' (Inamori Digital Library×PRESIDENT Executive College), a video/audio/text subscription service featuring lectures and philosophy of Kyocera founder Kazuo Inamori. This provides premium executive education content for the PRESIDENTS digital library service.
• セブンレイヤーズモデル rights holder (市場価値測定研究所)coreTechnology or IntegrationPRESIDENT holds co-development and commercial rights for the 'Seven Layers (PRESIDENT Model)' assessment framework, which originated from the market value measurement research institute founded by Satoshi Fujita. The framework was updated to 'PRESIDENT Model' in 2024 and is exclusively commercialized through PRESIDENTS General Research Institute.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GLOBIS Corporation: Japan's largest business school and corporate training provider offering e-learning and executive education; directly comparable to PRESIDENT On Demand and BBT×PRESIDENT seminars on the corporate L&D side.
• Diamond Inc. Japanese publisher of Weekly Diamond and a long-time direct competitor to PRESIDENT in business magazines, with overlapping business news, management, and corporate audience as well as adjacent book and digital publishing operations.
• Aoba-BBT Inc. Executive education provider and operator of BBT Business Breakthrough University; both co-organizing partner and direct competitor to PRESIDENT's BBT×PRESIDENT executive seminar line.
• Forbes Japan: Japanese edition of Forbes covering business leaders, executives, and management, directly comparable to PRESIDENT in audience (C-suite, senior managers) and in monetization via advertising and premium subscriptions.
• Toyo Keizai Inc. Publisher of Weekly Toyo Keizai and operator of Toyo Keizai Online, directly comparable to PRESIDENT as a business journalism and book publishing house with similar B2C subscription and B2B enterprise content audiences.
• Nikkei BP: Business-to-business publishing arm of Nikkei producing magazines, books, and digital media for Japanese professionals; competes with PRESIDENT for business reader attention, advertising budgets, and corporate training content.
• Conde Nast Japan: Japanese licensee of VOGUE and GQ brands and the licensor of those titles to PRESIDENT; competes with PRESIDENT in lifestyle/fashion publishing while also being a key commercial partner.

Broad incumbents

• Recruit Holdings: Major Japanese conglomerate spanning HR media, recruiting (Indeed), and learning; broader and better capitalized than PRESIDENT but overlaps significantly in HR-related information, assessment, and corporate services.
• Benesse Corporation: Large Japanese education and publishing group with corporate training and assessment offerings; comparable to PRESIDENT's Family magazine, 中学受験部 email magazine, and corporate training/e-learning businesses.

Others

• Hakuhodo Inc. Japan's second-largest advertising agency; comparable as a buyer/seller of premium advertising and as an ecosystem partner to PRESIDENT for corporate training and content marketing services via PRESIDENT Business Portal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pre_mag
• Facebookfacebook.com/presidentinc1963

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about President