Beryl's Chocolate

What Beryl's Chocolate does

Beryl's Chocolate & Confectionery Sdn. Bhd. is a privately held Malaysian chocolate manufacturer and retailer founded in 1995 by Ting Sii Liong (originally as Real Chocolate Industry) and headquartered in Seri Kembangan, Selangor. The company operates three production facilities — the Seri Kembangan headquarters factory (1999), a second plant in Bandar Baru Bangi (2008), and the Beryl's Cookie Factory (2013) — producing consumer-packed chocolates (signature Camior Bar, Tiramisu Chocolate, panned nut jars), cookies and confectioneries, and a Beryl's Gourmet line of over 100 specialty ingredients (real chocolate, compound chocolate, chips, fillings, cocoa powder) aimed at the food-service industry. Its underlying production technology combines traditional chocolate-making techniques with modern manufacturing equipment, using fine cocoa beans and strict quality-control processes.

The company runs a multi-channel go-to-market model. Direct-to-consumer sales are generated through more than 20 company-owned retail outlets concentrated in Malaysian shopping malls and airports and across Singapore (HarbourFront, Jewel Changi, Haji Lane, Bugis Junction, Wisma Atria), supplemented by an e-commerce storefront at shop.berylschocolate.com and a Chocolate Museum & Tour facility that drives experiential traffic. A parallel B2B channel — Beryl's Gourmet — sells to chocolatiers, pastry chefs, bakers, hotels, restaurants, and caterers domestically and exports to over 15 countries including the Philippines, Korea, Japan, China, Hong Kong, Thailand, Taiwan, and the Middle East.

Revenue is generated predominantly through one-time product sales across these channels. No pricing is publicly disclosed, though the company positions itself around "affordable indulgence" with premium positioning. The business is founder-owned with no external equity backing, no disclosed funding rounds, no patents or trademark portfolio, and no AI or technology-platform components beyond core manufacturing. Its customer base spans individual consumers, tourists, and professional food-service operators, making concentration risk low but limiting visibility into revenue predictability.

Name

Beryl's Chocolate

Legal name

Beryl's Chocolate & Confectionery Sdn. Bhd.

Website

https://berylschocolate.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Beryl's Chocolate is a Malaysian-founded (1995) chocolate manufacturer and multi-channel retailer producing consumer chocolates, gourmet B2B ingredients, and cookies across three factories, selling through 20+ owned retail outlets in Malaysia and Singapore, e-commerce, and exports to 15+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Chocolate Sales: Direct-to-consumer sales through company-owned retail outlets across Malaysia and Singapore. Revenue generated from consumer-packed chocolates sold at retail locations in shopping malls, airports, and tourist areas.
2. B2B Food Service (Beryl's Gourmet): B2B sales of gourmet chocolate products to food service industry including chocolatiers, pastry chefs, bakers, hotels, restaurants, and caterers. Offers over 100 varieties of chocolate products in various forms (coins, blocks, chips, chunks) for professional use.
3. Chocolate Museum Tours: Revenue from educational factory tours and museum visits. Tours include video presentations, gallery visits, and educational content about chocolate origins and production process.
4. E-commerce Sales: Online retail sales through shop.berylschocolate.com for direct-to-consumer chocolate purchases.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Beryl's Chocolate manufactures premium consumer-packed chocolates, cookies, and confectioneries at three production facilities in Selangor, Malaysia. The company sells these products through company-owned retail outlets, e-commerce, and international export to over 15 countries. It also operates a B2B sub-brand, Beryl's Gourmet, supplying chocolate ingredients to food service professionals, and runs an educational chocolate museum tour experience.

Product overview

Beryl's Chocolate is a Malaysian chocolate manufacturer and retailer operating a multi-product portfolio. The company produces consumer-packed chocolates (Triangle Chocolate Bar, Camior Bar, Tiramisu Chocolate, panned nut jars) through its manufacturing facilities in Seri Kembangan and Bangi. A separate Beryl's Cookie Factory produces confectioneries. Beryl's Gourmet serves the food service industry with over 100 varieties of gourmet chocolate ingredients (real chocolate, compound chocolate, chips, fillings, cocoa powder). The company operates over 20 retail outlets across Malaysia and Singapore, offering factory/museum tours and educational programs. Products range from affordable indulgences to premium gourmet offerings, distributed in over 15 countries globally.

Differentiator

Problem solved

Functional benefit

Brands

• Beryl's Gourmet: Gourmet chocolate products for the food service industry including chocolatiers, pastry chefs, bakers, hotels, restaurants, caterers and home bakers. Offers over 100 varieties of gourmet chocolate recipes including real chocolate, compound chocolate, chips, fillings, coating, and cocoa powder.

Products and services

• Beryl's Gourmet A B2B sub-brand offering over 100 varieties of gourmet chocolate ingredients including real chocolate, compound chocolate, chips, fillings, coating, and cocoa powder. Tailored for chocolatiers, pastry chefs, bakers, hotels, restaurants, caterers, and home bakers.
• Consumer-Packed Chocolates Retail chocolate products including the original Triangle Chocolate Bar, Camior Bar Chocolate (replaced Triangle in 1998), Tiramisu Chocolate (launched 2003), Popcorn Chocolate, Almond and Assorted Nuts Milk Chocolate tin, and panned nut chocolate jars. Sold through retail outlets, duty-free shops, and supermarkets.
• Beryl's Cookie Factory Products Cookies and confectionery products produced at the dedicated Beryl's Cookie Factory in Seri Kembangan, including berry cream muffins and other baked confections.
• Chocolate Museum Tour An approximately 20-minute educational chocolate factory tour including a video presentation on the history of Beryl's and chocolate production process, followed by a visit to Beryl's Gallery showcasing the origin of cocoa, types of chocolate, vintage machines, and chocolate packaging from around the world.
• Beryl's Educational Tour Educational tour program targeted at students, allowing children to tour the factory and visit the chocolate museum to learn the origins of chocolate and how chocolates are made.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Regional players

• Julie's Biscuits: A Malaysian heritage biscuit and confectionery manufacturer with comparable mass-market positioning, overlapping retail and export channels, and similar scale of operations.
• Meiji Holdings: A Japanese confectionery group with a strong chocolate and gummy portfolio across East and Southeast Asia, comparable in export reach and Asian retail distribution to Beryl's.
• Munchy's: A Malaysian-owned snack and biscuit manufacturer that competes in similar CPG aisles, exports to SEA markets, and targets an overlapping consumer value proposition.
• Lotte Confectionery: Korean confectionery major with a broad chocolate and snack portfolio distributed across SEA and East Asia; comparable geographic footprint and retail-channel presence.

Direct peers

• Barry Callebaut: The world's largest B2B chocolate manufacturer; Callebaut's professional gourmet chocolate range (coins, chips, cocoa) directly competes with Beryl's Gourmet in the foodservice ingredient channel.
• Valrhona: A premium French B2B chocolate maker supplying pastry chefs and chocolatiers globally; comparable to Beryl's Gourmet in customer base and professional-use positioning.

Broad incumbents

• Nestlé (Malaysia): Nestlé Malaysia manufactures and distributes a wide portfolio including KitKat, Smarties and Milo, and is the dominant packaged-food incumbent in Malaysian retail channels that Beryl's also serves.
• Godiva Chocolatier: Premium global chocolatier with strong airport and shopping-mall retail presence in Asia; directly comparable to Beryl's travel-retail and premium gifting channels.
• Mondelēz International (Cadbury Malaysia): Cadbury Dairy Milk and Mondelēz's broader chocolate and biscuit portfolio directly competes with Beryl's in Malaysian supermarkets, convenience stores and duty-free channels.
• Mars Wrigley: Mars, M&M's, Snickers and Dove compete head-to-head with Beryl's consumer-packed chocolates in the same Malaysian and regional retail and travel-retail outlets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/berylschocolate
• Facebookfacebook.com/berylschocolate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beryl's Chocolate