What Lotte Confectionery does

Lotte Wellfood Co., Ltd. (legal name: 롯데웰푸드 주식회사; ISIN: KR7280360009), headquartered in Yeongdeungpo-gu, Seoul, and listed on the Korea Exchange, is the food and confectionery operating subsidiary of South Korean conglomerate Lotte Group. Originally founded as Lotte Confectionery in 1967, the company rebranded to Lotte Wellfood in September 2025 to reflect portfolio expansion beyond traditional confectionery into ice cream, dairy, processed meats, home meal replacement, and infant nutrition under the 'MAKE A WELL LIFE' positioning.

The company manufactures and distributes more than 30 branded product lines across 14 categories, including chocolate brands (Ghana, Pepero, Choco Pie, Moncher), gum (Xylitol as the #1 sugar-free gum in Korea), cookies and biscuits (Margaret as the #1 soft cookie brand, Oreo under license), ice cream novelties (World Cone, Pig Bar, Pppiko, Wizzle, Seolleim), dairy (Pasteur low-temperature pasteurized milk), infant nutrition (With Mom multi-strain probiotics), HMR (Chefood), processed meats (Lotte Ham Uiseong Garlic), functional gum (Zero, Throat Candy), and B2B food ingredients (Delga for food service and Betera for bakeries). Production is supported by HACCP, ISO 9001/14001/22000/45001, GMP, FSSC 22000, RSPO MB Grade, and Rainforest Alliance certifications, with consistent Korea ESG Standards Institute 'A' integrated grades from 2019–2025.

Revenue is generated through (i) domestic mass-market retail — over 90% retail outlet coverage in South Korea through general trade, modern trade, convenience stores, and owned e-commerce platforms (Lotte Food Mall, Lotte Sweet Mall) and home delivery for dairy/infant products; (ii) international exports across 8 countries (Kazakhstan, Myanmar, Belgium, China, Singapore, Russia, Pakistan, India) served by 21 wholly-controlled overseas factories, contributing ~0.8 trillion KRW in overseas sales; and (iii) a B2B food-ingredient arm under the Delga brand. Q1 2026 consolidated revenue was 770,405 million KRW with operating profit of 27,638 million KRW. A Singapore-based joint venture with Lotte Confectionery (Japan), formed in April 2026, consolidates Asian decision-making for combined overseas revenue of ~1.7 trillion KRW; India (post-Havmor 2017 acquisition) is the strategic growth market with a 1 trillion KRW revenue target by 2032. Major shareholders include Lotte Group entities and Shin Dong-bin serves as Representative Director.

Name

Lotte Confectionery

Legal name

Lotte Wellfood Co., Ltd. (롯데웰푸드 주식회사)

Website

https://lotteconf.co.kr

Company type

Public

Founded year

1967

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Lotte Wellfood is South Korea's leading confectionery and diversified food manufacturer, producing chocolates, gum, ice cream, dairy, processed meats, and infant nutrition under brands like Pepero, Choco Pie, Ghana, and Xylitol, serving mass-market consumers through 90%+ domestic retail coverage and 21 overseas factories across 8 countries.

Ownership category

akta.pro rank

Product category

Confectionery and Snack Foods

NAICS

Other Snack Food Manufacturing (311919), Confectionery and Nut Retailers (445292), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000), Cookies & Crackers (2052), Ice Cream & Frozen Desserts (2024), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Snack Bakery (Cookies, Crackers, Bars) Wholesale (AFAIAFAI)

akta.pro secondary industries

Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Bulk Confectionery, Nuts & Snack Wholesalers-to-Consumer (CRAHAMAG), Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)

Keywords

• Confectionery products
• Sugar-free gum
• Ice cream bars
• Premium chocolate
• Food manufacturing

Headquarters

HQ city

Yongdungpo

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Domestic confectionery and snack sales: The company generates the majority of its revenue from domestic sales in South Korea across chocolates, gums, candies, biscuits, ice cream, processed meats, dairy, and infant food categories through extensive retail distribution networks.
2. Overseas/Export sales: Combined overseas revenue from Asian operations (Korea and Japan) reached approximately 1.7 trillion won last year. The company has expanded into China and Vietnam through a vertically integrated business model, with operations across 8 countries with 21 overseas factories and overseas sales of approximately 0.8 trillion won.
3. Online/Direct-to-consumer sales: The company operates e-commerce platforms including Lotte Food Mall and Lotte Sweet Mall for direct consumer sales, home delivery services for products like Pasteur (milk, infant formula), and online product distribution.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Lotte Confectionery (now Lotte Wellfood) manufactures and distributes a broad portfolio of branded consumer food products spanning chocolates (Ghana, Pepero, Choco Pie), sugar-free gum (Xylitol), biscuits and cookies (Margaret), ice cream (World Cone, Dwaejibar, Ppappico), dairy (Pasteur low-temperature pasteurized milk), infant nutrition (With Mom probiotics), processed meats (Uiseong garlic ham), home meal replacements (Chefood), and B2B food ingredients (Delga, Betera). The company sells primarily to retail consumers across South Korea and Asian export markets through extensive retail, convenience store, and e-commerce channels.

Product overview

Lotte Wellfood ( rebranded from Lotte Confectionery / 롯데제과 in 2025) operates as a diversified food and beverage conglomerate under the Lotte Group, producing and distributing a broad portfolio spanning confectionery, ice cream, dairy, frozen/ready meals, ham and sausage, infant nutrition, and professional food ingredients. Its core product lines include: chocolate brands (가나/Ghana, 빼빼로/Pepero, choco pie); gum (자일리톨/Xylitol as the domestic #1 sugar-free gum); biscuits and cookies (마가렛트/Margaret soft cookies, 빼빼로); ice cream bars and novelties (월드콘/World Cone, 빠삐코, 돼지바, 위즐/Wizzle, 몽쉘/Moncher); dairy (파스퇴르/Pasteur low-temperature pasteurized milk, 위드맘/With Mom probiotics); HMR/ready meals (셰푸드/Chefood); ham and sausage (롯데 의성마늘); and B2B food service ingredients (델가/Delga sauces and dressings, 베테라/Betera oils). The company distributes through convenience stores, supermarkets, general trade, online channels (Lotte Food Mall, Lotte Sweet Mall), and home delivery. It maintains operations in 8 countries with 21 overseas factories, and is expanding into ASEAN markets through its Singapore-based joint venture integrating Korean and Japanese food operations.

Differentiator

Problem solved

Functional benefit

Brands

• Pepero (빼빼로): Popular chocolate stick snack brand, one of the company's flagship products
• Choco Pie
• Gana (가나)
• Xylitol (자일리톨)
• Worldcon (월드콘)
• Pig Bar (돼지바)
• Cockacon (꼬깔콘)
• Margaret (마가렛트)
• Delga (델가)
• Betera (베테라)
• Moncher (몽쉘)
• Seolreim (설레임)
• Chefood (세푸드)

Products and services

• Pepero (빼빼로) Chocolate-coated biscuit stick and one of Lotte's flagship global brands. Marketed internationally across Asia and beyond, with the annual PEPERO Day (November 11) gifting tradition.
• Xylitol (자일리톨) Sugar-free chewing gum positioned as dental-health-friendly, made with 100% Finnish xylitol and free of enamel-eroding acids. The No. 1 gum brand in South Korea's domestic market.
• Ghana (가나) Chocolate Premium chocolate brand and one of Lotte's flagship confectionery offerings. Positioned as Korea's representative authentic chocolate, also used as a diplomatic gift.
• World Cone (월드콘) Premium ice cream bar with a conical wafer shape, positioned as a world-class product. Featured in celebrity and sports collaborations including Tottenham striker Son Heung-min.
• Dwaejibar (돼지바) Crispy Crunch Ice Bar Ice cream bar featuring crispy crunch coating and sweet strawberry syrup center, with multiple flavor variations and seasonal collaborations.
• Margaret (마가렛트) Cookies No. 1 soft cookie brand in South Korea, positioned as a home-baking style cookie with crispy outside and chewy inside. Includes consumer-collaboration variants such as Margaret Walnut.
• Pasteur (파스퇴르) Low-Temperature Pasteurized Milk Low-temperature pasteurized milk brand, the first in South Korea to use 63°C for 30 minutes pasteurization. Also includes home delivery service, positioning on freshness and nutritional quality.
• Kkokalcon (꼬깔콘) Corn Snack Conical corn snack known for its unique funnel/horn shape producing a distinctive sound when eaten. Enjoys broad appeal across all ages and underwent a major 5-year redesign in 2026.
• Delga (델가) Professional Food Ingredients Professional-grade food ingredient brand targeting professional chefs and food service businesses. Covers sauces, dressings, and food ingredients across multiple product categories, distributed via dedicated ordering platform.
• Betera (베테라) Bakery Oil Bakery and confectionery edible oil brand, meaning 'Baker's Terra' (baker's land), targeting professional and home bakers.
• Moncher (몽쉘) Cream Chocolate Cake Fresh cream chocolate cake brand delivering premium dessert experiences for gifting and celebrations, featuring layer cake presentations.
• Lotte Uiseong Garlic Ham (롯데햄 의성마늘) Ham and sausage products made with 100% domestic Korean Uiseong garlic, positioned on a 'golden ratio' of garlic and pork flavor. Includes new whole-roast varieties launched in 2026.
• With Mom (위드맘) Probiotics Multi-strain probiotic brand for infant and maternal nutrition, containing patented multi-strain probiotics and ingredients beneficial for digestion and absorption, marketed under the tagline of maternal care.
• Chefood (쉐푸드) Home Meal Replacement Home meal replacement (HMR) brand offering chef-quality meals easy to prepare at home, targeting busy consumers seeking convenient quality meals.
• Custard (카스타드) Snack Cake Nutritious snack cake made with farm-fresh eggs using the RC (Radio Control) method and Grade 1 domestic Korean milk, positioned as a healthy family snack.
• Throat Candy (목캔디) Herbal throat lozenge containing chokeberry extract, daisy concentrate, and herb extracts for throat protection and refreshment, marketed for seasonal transitions.
• Zero (제로) No-Sugar Confectionery Zero-calorie/no-sugar confectionery sub-brand featuring cookies and snacks with zero added sugar, positioned under the tagline 'Zero tastes good someday'.
• Easy Protein (이지프로틴) Protein-focused snack brand reformulated and repositioned in September 2025 for health-conscious consumers seeking functional snacking options.
• Natulu (나쵸루) Premium Gelato Premium gelato and ice cream brand with signature store concept, operated as a specialty shop with in-store experience in Seoul.
• Ghana Chocolate Experience Campaign Marketing campaign celebrating the Ghana premium chocolate brand's 50th anniversary, featuring content series, collaborations, and consumer engagement events.

Quantifiable outcome

• 28% year-on-year sales growth in India subsidiary (H1 2026)
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Lotte Japan (Lotte Confectionery Japan)coreStrategic or Co-development Partner · 1 April 2026Lotte Group will launch a joint venture in Singapore in early April to integrate the Asian operations of its Korean (Lotte Wellfood) and Japanese (Lotte Confectionery) food businesses. The new entity consolidates management and decision-making functions previously handled separately. Both companies' boards have approved and relevant competition authorities have cleared the venture. Combined overseas revenue reached approximately 1.7 trillion won last year.
• HOCCO Ice CreamsminorStrategic or Co-development PartnerHOCCO Ice Creams was founded by Ankit Chona following his family's sale of Havmor Ice Cream to Lotte Confectionery for ₹1,020 Cr in 2017. HOCCO competes against FMCG giants like Reliance in India's premium ice cream market.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Orion Group: Orion is the most direct competitor in South Korean confectionery, particularly in cookies and chocolate-covered biscuits (Choco Pie rival). They share an estimated 55–65% of the Korean packaged cookies market with Lotte, serving the same retailers, convenience stores, and export channels across Asia.
• Nongshim: Nongshim is a major Korean packaged-food company expanding from instant noodles into snacks and frozen meals. It competes with Lotte for Korean convenience-store and supermarket shelf space and is pursuing overseas Asian expansion in similar markets to Lotte Wellfood.
• Haitai Confectionery & Foods: Haitai is one of the "Big 3" Korean confectionery players alongside Lotte and Orion, with strong positions in cookies, chocolate, and snacks. It shares the same retail channels in Korea and competing export markets, making it a direct rival for shelf space and consumer mindshare.
• CJ CheilJedang: CJ CheilJedang is a Korean food conglomerate with major HMR, frozen, and snack businesses (bibigo, Hetbahn) that overlap with Lotte's Chefood HMR line and frozen prepared meals. A former Son Eun-kyung connection (Food Marketing Head) further underscores talent and competitive overlap.

Broad incumbents

• Mondelez International: Mondelez is a global confectionery giant (Oreo, Cadbury, Toblerone) that competes directly with Lotte's biscuits and chocolate portfolio in Asia. As a broad incumbent it operates at far larger scale than Lotte but with overlapping product categories and channels.
• Hershey Company: Hershey is a major global chocolate and confectionery player increasingly expanding into Asian markets (including India). It competes with Lotte's chocolate portfolio and is a comparable broad incumbent in indulgent confectionery categories.
• Ferrero Group: Ferrero is a global confectionery leader (Nutella, Kinder, Ferrero Rocher) that competes with Lotte in premium chocolate and seasonal gifting categories across Asia. It is a broad incumbent with overlapping product mix but wider geographic reach.
• Perfetti Van Melle: Perfetti Van Melle is a global confectionery group (Mentos, Chupa Chups, Alpenliebe) with significant Asia-Pacific distribution. It competes with Lotte in sugar confectionery, gum, and candy categories across the same Asian retail channels.

Regional players

• Ezaki Glico: Ezaki Glico is a Japanese confectionery leader (Pocky, Pretz) with a strong Asia-Pacific presence. As a Japan-headquartered peer, it is a direct competitor to Lotte Confectionery Japan and to Lotte's broader Asian export push.
• Meiji Holdings: Meiji is a major Japanese confectionery and dairy company that is a direct rival to Lotte Confectionery Japan and is now being integrated through the Singapore JV. Comparable in chocolate, gum, and dairy product categories across Japan and parts of Asia.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lottewellfood
• Instagraminstagram.com/lottewellfood_official
• LinkedInlinkedin.com/company/lotte-confectionery

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lotte Confectionery