What Aviludo does

Aviludo — Indústria e Comércio de Produtos Alimentares S.A. is a Portuguese B2B food distribution company headquartered in Quarteira, operating since 1984 as a wholly-owned subsidiary of the METRO Group. It serves the HORECA channel — hotels, restaurants, catering companies, and cafes — exclusively within Portugal, distributing dry, fresh, frozen, deep-frozen, and refrigerated food products. Customers place orders through a B2B e-commerce platform (aviludo.pt), email, telephone, or at branch locations, with next-day delivery provided via the company's own cold-chain logistics fleet operating across the country from north to south.

The core offering is an integrated single-supply-point model spanning 3,612 SKUs across 12+ categories: meat (poultry, beef, goat, sheep, rabbit, pork, venison), fish and seafood, processed meats and charcutaria (including alheira, chouriço, presunto, morcela, salame), fruits and vegetables (fresh, frozen, fourth-range), dairy and eggs, bakery and pastry, grocery (olive oil, olives, rice, coffee, canned goods, herbs and spices), ready meals and pre-cooked products, ice cream and desserts, beverages, and cleaning supplies. The product mix combines distributed national brands (Oliveira da Serra, Gallo, METRO Chef, Rioba) with Aviludo's own private labels (Uli, Tremoceira).

The revenue model is B2B transactional distribution: registered HORECA buyers purchase at quote-based pricing with VAT-exclusive prices, minimum-order thresholds set at Aviludo's discretion, and weighted-product invoicing at preparation. The go-to-market combines enterprise field sales targeting HORECA venues, an inside-sales channel via phone and email, and self-serve ordering on the B2B portal. Operating scope is single-country (Portugal) with no disclosed international activity, and headcount sits in the 501-1000 range.

Name

Aviludo

Legal name

AVILUDO - INDÚSTRIA E COMÉRCIO DE PRODUTOS ALIMENTARES S.A.

Website

https://aviludo.pt

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Aviludo is a Portuguese B2B food distributor serving HORECA professionals since 1984, delivering 3,612 fresh, frozen, and ambient products nationwide via its own fleet and e-commerce platform as a METRO Group subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Quarteira

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Food Distribution: Wholesale food distribution to HORECA professionals including restaurants, hotels, catering companies, and cafes. Sells over 3612 food products across categories including fresh/frozen meat, fish and seafood, processed meats, fruits and vegetables, dairy, bakery, groceries, prepared meals, ice cream, beverages, and cleaning supplies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Aviludo is a B2B wholesale food distributor specializing in the HORECA channel in Portugal. It distributes more than 3,600 SKUs of dry, fresh, frozen, deep-frozen, and refrigerated food products — including meat, fish and seafood, processed meats/charcutaria, dairy and eggs, fruits and vegetables, bakery, grocery, ready meals, ice cream, beverages, and cleaning supplies — through a B2B e-commerce platform and an owned logistics fleet that delivers next-day nationwide.

Product overview

Aviludo is a B2B food distribution company serving the HORECA channel (hotels, restaurants, catering) in Portugal since 1984. The company operates through a comprehensive online B2B ordering platform and offers over 3,600 products across multiple categories including Meat, Fish & Seafood, Charcutaria, Grocery, Dairy, Bakery, Ready Meals, Ice Cream & Desserts, Beverages, and Cleaning products. The product portfolio includes branded offerings from suppliers like METRO Chef, Oliveira da Serra, Gallo, Uli, Rioba, and Tremoceira, alongside Aviludo's own private label products. The company provides door-to-door delivery service with its own logistics fleet across Portugal.

Differentiator

Problem solved

Functional benefit

Brands

• Tremoceira: Olive brand sold through Aviludo, including Azeitona Mista Natural and Azeitona Mista Saloia products.
• Uli
• Rioba
• METRO Chef

Products and services

• Aviludo B2B Food Distribution Service Core B2B wholesale food distribution service for HORECA professionals in Portugal, offering a catalog of 3,600+ products with next-day nationwide delivery via the company's own logistics fleet, ordered through the aviludo.pt B2B platform, email, phone, or in-branch.
• Meat (CARNE)

Quantifiable outcome

• Next-day delivery for orders placed before 17:00 (14:00 for fresh meat)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• METRO GroupcoreStrategic or Co-development PartnerAviludo is part of the METRO Group, operating under METRO's compliance and business standards. The company uses METRO's compliance systems including the METRO whistleblower system, anti-corruption policy, and data protection frameworks. References to METRO in business operations indicate a significant parent-subsidiary relationship with shared corporate governance standards.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• METRO AG: Aviludo's ultimate parent company; global foodservice and wholesale group operating cash-and-carry and delivery businesses across Europe and Asia. Directly comparable as a foodservice distribution incumbent, with Aviludo functioning as its Portuguese HORECA distribution arm.
• Auchan / Metro Cash & Carry competitors: International hypermarket and cash-and-carry operator with presence in Portugal. Comparable as a broad-line food distributor with HORECA-relevant assortment, competing for overlapping HORECA customer wallet share in Portugal.

Direct peers

• Gordon Food Service: Family-owned North American broadline foodservice distributor serving restaurants, schools, and hospitality operators. Mirrors Aviludo's broad-assortment B2B distribution model with own-brand offerings and dedicated logistics.
• US Foods: Major North American foodservice distributor serving restaurants and hospitality operators with broad assortment including meat, seafood, produce, and grocery. Closely mirrors Aviludo's HORECA-focused broad-line distribution model and own/private-label brand strategy.
• Bidfood: Leading European foodservice distributor operating across multiple countries, supplying hotels, restaurants, and caterers with broad-line food assortment. Direct comparability with Aviludo on product breadth, HORECA targeting, and multi-temperature logistics.
• Brakes Group: UK and European foodservice distributor serving HORECA with broad assortment across fresh, frozen, and ambient categories. Comparable to Aviludo in target customer, delivery-led operating model, and reliance on private-label brands for margin uplift.
• Sysco Corporation: Largest global foodservice distribution company, supplying restaurants, hotels, and institutional kitchens across broad-line product ranges. Directly comparable to Aviludo in business model: B2B distribution of dry, fresh, and frozen foods to HORECA customers with extensive product catalogs.
• Sligro Food Group: Dutch foodservice and wholesale cash-and-carry group supplying restaurants, hotels, and caterers across Benelux. Comparable to Aviludo on broad-line HORECA distribution, multi-channel approach (delivery plus cash-and-carry), and own-brand emphasis.

Regional players

• Reitan Convenience: Nordic foodservice and convenience distribution group operating across Norway, Sweden, and the Baltics. Comparable in scale and model to Aviludo as a regional broadline HORECA supplier with own fleet logistics.
• Jerónimo Martins / Pingo Doce: Portuguese-headquartered food retailer with food service and wholesale operations. Relevant regional comparable as a Portuguese food distribution player, though more retail-skewed than Aviludo's HORECA focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aviludo