What Asprey does

Asprey is a privately held British luxury goods house founded in 1781 and headquartered at 36 Bruton Street in Mayfair, London. It serves high-net-worth individuals, corporate clients, and bespoke or commission customers through high jewelry, fine jewelry and watches, leather goods, homeware, fragrance, personalized services, and trophy or award services. Asprey Studio is a division focused on limited-edition collectibles and digital art.

Commercially, Asprey uses a direct-to-consumer network of 10 boutiques in London, New York, Southampton, Beverly Hills, St. Moritz, Tokyo, and Osaka, plus an owned e-commerce storefront with global shipping. It generates revenue from one-time luxury product sales, bespoke commissions and personalization, and corporate gifting or awards. Listed unit prices range from $410 for enamel pendants to $195,000 for high jewelry, with Imperial Jadeite and exotic-leather goods in higher tiers; bespoke and corporate pricing is available on request.

The disclosed technology base consists of the e-commerce storefront, country-specific shipping, appointment booking, virtual consultations, and Ethereum access for digital artworks; the source material states that no proprietary core technology is disclosed and that no public API or SDK is present. Boutique concierge and client-advisor services, email, social content, and owned digital channels support a high-touch sales motion. The 2025 Asprey Studio and Marvel initiative combines handcrafted sterling silver sculptures with digital artworks, adding physical collectibles and blockchain-linked digital products.

Name

Asprey

Legal name

Asprey

Website

https://asprey.com

Company type

Private

Founded year

1781

Operating status

Operating

Headcount range

101–250 employees

Short description

Asprey is a London-based British luxury house serving high-net-worth individuals, corporate clients, and bespoke customers with jewelry, watches, leather goods, homeware, fragrance, and personalized commissions through boutiques and e-commerce worldwide.

Ownership category

akta.pro rank

Product category

Luxury Jewelry and Leather Goods

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944), Leather & Leather Products (3100)

akta.pro primary industry

Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)

akta.pro secondary industries

Luxury Accessories Retail (Leather Goods, Sunglasses, SLG) (CRAKAGAE), Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE)

Keywords

• Luxury jewelry
• Fine leather goods
• Silver homeware
• Bespoke commissions
• High jewelry

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Luxury Product Sales: Revenue generated from sale of high jewelry, fine watches, leather goods (handbags, accessories), silver gifts, homeware (barware, tableware, decor), and fragrance products. Products range from entry-level items ($410 for enamel pendants) to high jewelry exceeding $100,000.
2. Bespoke Commissions: Custom-designed pieces crafted to individual specifications including engagement rings, bridal jewelry, and bespoke commissions. Includes personalization services such as hand engraving and embossing.
3. Corporate Gifting: Trophies, awards, and corporate gift solutions for business clients, including bulk orders for corporate gifting programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Asprey designs, crafts, and sells ultra-luxury British goods including high jewelry (notably Imperial Jadeite), fine jewelry collections, leather handbags and accessories, silver homeware, and fragrance, alongside bespoke commissions and corporate gifting services. The brand distributes exclusively through owned boutiques in prime locations and a proprietary e-commerce platform.

Product overview

Asprey is a British luxury goods house founded in 1781, offering a comprehensive portfolio of high jewellery, fine jewellery collections, handbags, homeware, and bespoke services. The core offering includes the Imperial Jadeite high jewellery collection and themed jewellery lines (167, Button Cuffs, Calla Lily, Chaos, Cosmic, Daisy, Flip Rings, Signet Rings, Woodland). Handbags and accessories span multiple collections including 1781, 167, Belle, GMT, Hanover, and exotic leather goods. Homeware encompasses barware, tableware, and decorative objects. The Purple Water fragrance line and Asprey Studio digital art division expand the brand into new categories. Corporate and bespoke services including trophy production and custom commissions complement the retail offering.

Differentiator

Problem solved

Functional benefit

Brands

• Asprey Studio: A division of Asprey focusing on limited edition collectibles and digital art, including the Marvel Masterpieces Avengers collection featuring handcrafted sterling silver sculptures and digital artworks on the Ethereum blockchain.

Products and services

• Imperial Jadeite High Jewelry Collection High jewelry collection crafted from Imperial Jadeite, the rarest form of jade, known for luminous clarity and rich hue. Includes rings, bangles, earrings, and necklaces positioned at the ultra-luxury price tier ($34,000 to $129,375+).
• 167 Jewellery Collection Fine jewelry collection inspired by the concept of signature buttons on fine clothing, featuring button-inspired designs crafted in 18ct gold with enamel, diamonds, and gemstones.
• Button Cuffs Collection Jewelry and leather accessory collection featuring polished hardware and lustrous leather button cuffs with a smooth cabochon clasp, crafted in various leathers including crocodile and pebble grain leather with palladium or gold finishes.
• Calla Lily Collection Fine jewelry collection inspired by calla lilies, featuring pink sapphire and diamond brooches, rings, and earrings crafted in white gold.
• Chaos Collection Colorful asymmetrical jewelry collection where semi-precious stones in varied cuts are arranged like kaleidoscopic constellations, featuring amethyst, peridot, topaz, and other gemstones set in 18ct gold.
• Cosmic Collection Celestial-inspired jewelry with engraved stars, gemstone accents, and radiant forms crafted in 18ct gold, featuring diamond stargazer and rocket designs.
• Daisy Collection Iconic jewelry collection inspired by British wildflowers, handcrafted in 18ct gold with diamonds and colorful gemstones featuring daisy motifs.
• Flip Rings Hinged 18ct gold bands featuring diamonds or sapphires that can be worn multiple ways for modern elegance that shifts with the day.
• Signet Rings Classic signet rings expertly crafted in yellow gold, rose gold, and platinum, with options for bespoke engraving, family crests, or monograms by an in-house engraver.
• Woodland Collection British forest-inspired jewelry handcrafted in 18ct gold, enamel, and pavé diamonds with motifs including oak leaves, acorns, mushrooms, and woodland creatures.
• Handbags and Leather Accessories Luxury leather goods and handbags including backpacks, briefcases, clutch bags, crossbody bags, top handle and tote bags, suit bags, and travel accessories in premium leathers and exotic skins such as crocodile and python. Priced from $950 for briefcases to $31,700 for crocodile backpacks.
• Homeware Luxury home items including barware, tableware, dinnerware, candle holders, decorative objects, furniture, games, and silver home accessories for entertaining and decor.
• Purple Water Fragrance Luxury fragrance collection featuring bath and body products and candles.
• Bespoke and Corporate Services Custom commissions, bespoke jewelry and homeware, corporate gifting programs, and trophy and award services for institutions and individuals, including personalization via hand engraving and embossing.
• Asprey Studio Marvel Masterpieces Avengers Collection Limited edition collectibles and blockchain-verified digital artworks produced by the Asprey Studio division, featuring handcrafted sterling silver sculptures paired with Marvel character digital art accessible via Ethereum blockchain.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MarvelminorStrategic or Co-development Partner · 24 November 2025Asprey Studio announced the Marvel Masterpieces Avengers collection featuring handcrafted sterling silver sculptures and digital artworks with Marvel characters, accessible via Ethereum blockchain. The collection debuted in London and New York with future showcases planned in New Delhi and Abu Dhabi.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Graff: London-based heritage fine jeweler founded in 1960 with similar ultra-luxury positioning, exceptional diamonds and gemstones, and comparable price points (pieces regularly above $100K). Closest direct comparable to Asprey in heritage, geography, and product/customer mix.
• Boucheron: French Place Vendôme heritage fine jeweler (Kering-owned), founded 1858, with comparable positioning across high jewelry, engagement/bridal, and bespoke commissions. Shares Asprey's ultra-luxury client base, royal heritage, and bespoke craftsmanship narrative.
• Chaumet: French heritage fine jeweler (LVMH-owned) with royal warrant heritage, high jewelry collections, and bridal focus. Directly comparable to Asprey in heritage positioning, category mix, and bespoke/high jewelry revenue model.
• Bulgari: Italian heritage luxury house (LVMH-owned) spanning high jewelry, watches, leather goods, accessories, fragrances, and hospitality. Mirrors Asprey's multi-category structure (jewelry + leather + homeware-adjacent) and ultra-luxury customer base, though at materially larger scale.
• Van Cleef & Arpels: French heritage fine jeweler (Richemont-owned) known for signature collections and high jewelry. Comparable to Asprey in heritage-driven positioning, signature collection strategy (akin to 167, Daisy, Chaos), and ultra-HNW customer targeting.
• Piaget: Swiss luxury jeweler and watchmaker (Richemont-owned) with high jewelry, watches, and accessories. Comparable to Asprey in precious-metal craftsmanship, heritage positioning, and ultra-luxury price points.
• Chopard: Swiss family-owned luxury jeweler and watchmaker with high jewelry, watches, and ethical gold positioning. Comparable to Asprey in family-controlled ownership model, multi-category luxury portfolio, and ultra-luxury customer base.
• Harry Winston: American heritage fine jeweler (Swatch Group-owned) famous for exceptional diamonds and high jewelry. Closely comparable to Asprey's Imperial Jadeite and diamond-led high jewelry strategy, with similar price-point positioning.

Broad incumbents

• Tiffany & Co. American heritage luxury jeweler (LVMH-owned) with global flagship retail and broad price-point coverage. Comparable product categories and customer overlap, but materially larger scale, broader distribution, and brand recognition than Asprey.
• Cartier: Global heritage luxury jeweler and watchmaker (Richemont-owned), the largest fine jewelry house by scale. Overlaps with Asprey's high jewelry, watches, leather goods, and bespoke categories, but operates at multiples of Asprey's retail footprint and revenue base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AspreyLondon
• Facebookfacebook.com/Asprey
• Instagraminstagram.com/aspreylondon
• Pinterestpinterest.com/asprey

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asprey