What Software Technology does

Software Technology Group (STG) is a privately held, employee-based project consulting firm founded in 1992 in Beaverton, Oregon, that delivers custom software, firmware, embedded systems, mobile, web, and mechanical engineering services to clients across biomedical, manufacturing, robotics, retail, logistics, and government verticals. Its distinguishing capability is full-stack integration: rather than treating software as a standalone discipline, STG pairs low-level firmware and board design with application software, cloud integration (Azure, AWS), IoT data pipelines, and mechanical engineering under a single in-house team. Notable deliverables include the HP FlexTool printer development platform (approximately $5M and the origin of 15+ follow-on HP projects), the BreadBot robotic baking system featured at CES 2019, the EVE mobile museum platform, and the Jevo gelatin shot maker, along with regulated work on pacemakers, dialysis machines, breath analysis devices, and pipeline security sensors.

The firm's business model is predominantly professional services — custom, quote-driven, multi-year project engagements — supplemented by selective commercial productization (e.g., Revelar, a HIPAA-compliant IoT data portal). GTM is sales-led and relationship-driven, anchored by direct outreach, whiteboarding sessions, and case-study-driven marketing rather than inbound product funnels. The client base spans 300+ organizations including HP, Intel, Sharp Labs, USGS, Nike, Daimler, A-DEC, CoorsTek, Abbott Labs, Biotronik, and Wilkinson Baking. In July 2025, founder Jay Abramovitz sold the company to Jeff Brinkerhoff, who has stated intent to layer a SaaS product line targeting small and medium-sized businesses on top of the existing consulting practice. Revenue, funding history, and detailed financials are not publicly disclosed.

Name

Software Technology

Legal name

Software Technology Group, Inc.

Website

https://softwaretechnology.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Software Technology Group is a Beaverton, Oregon-based project consulting firm founded in 1992 that delivers integrated software, firmware, embedded systems, mobile, web, IoT, and mechanical engineering services to enterprise and mid-market clients across biomedical, manufacturing, robotics, retail, and government verticals.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Engineering Services (54133), Management Consulting Services (54161)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Engineering Services (8711), Services-Management Consulting Services (8742)

akta.pro primary industry

Software Engineering & Application Modernization (BPAHAEAD)

akta.pro secondary industries

Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL), Systems Engineering & Technical Program Management (BPAHAIAI)

Keywords

• Custom software development
• Embedded systems engineering
• Mobile app development
• IoT solutions
• Project consulting services

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Project Consulting Services: Software Technology Group is a project-oriented consulting company providing custom software development services. Projects are handled in-house by their versatile team of engineers. Revenue is generated through billable consulting engagements, with projects ranging from small initiatives to multi-year, multi-million dollar programs.
2. SaaS Product Development: Following the 2025 acquisition by Jeff Brinkerhoff, STG has begun building SaaS products to help small and medium-sized businesses move faster and work smarter, diversifying beyond pure consulting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Software Technology Group is an employee-based, project-oriented consulting firm that designs, develops, and integrates custom software, hardware, firmware, embedded systems, mobile applications, IoT solutions, web/data portals, and mechanical engineering. The Beaverton, Oregon-based firm delivers end-to-end services from needs assessment and prototyping through production deployment for clients in biomedical, robotics, manufacturing, retail, and government. Following the July 2025 acquisition by Jeff Brinkerhoff, STG is also building SaaS products targeting small and medium-sized businesses.

Product overview

Software Technology Group is a custom software services company offering a comprehensive portfolio of development services and named products. Their services include Mobile App Development, Project Consulting, UI/UX Design, Legacy Modernization, Automation Controls, Quick Prototyping, Cloud Computing, Internet of Things (IoT), Web & Data Portals, Hardware/Firmware Development, and Mechanical Engineering. Their named products include HP FlexTool (an internal printer development and testing tool), Enhanced Visitor Experience (EVE) for museums, Gelatin Shot Maker (Jevo), and BreadBot (for Wilkinson Baking Company). They also developed Revelar (HIPAA-compliant IoT data portal) and the Inventory Solutions Network POS system. The company operates across multiple industries including Biomedical, Robotics, Retail, Manufacturing, and Small Businesses, with expertise spanning software, hardware (electronic and mechanical), firmware and embedded systems, mobile and desktop applications, web and data portals, and AI and Vision systems.

Differentiator

Problem solved

Functional benefit

Products and services

• HP FlexTool Proprietary internal software tool used throughout the HP organization to design, develop, test, and validate ink-based printers in a real-time environment. Features three tiers serving firmware engineers, mechanical engineers, and test engineers, supporting up to 16 printers synchronously or asynchronously, with watchpoints, breakpoints, and real-time code changes.
• Enhanced Visitor Experience (EVE) Mobile-accessible platform for museums and zoos delivering customized audio, video, and textual content via near-field beacon technology. Deployed to iTunes and Google Play, with revenue generation through subscription windows.
• Gelatin Shot Maker (Jevo) Consumer device for making Jell-O shots in retail environments. Fills a reservoir with alcohol, inserts a Keurig-type pod with gelatin and flavoring, and produces 20 fully chilled shots in approximately 10 minutes. Includes hardware design, embedded development, UI/UX, IoT, and an administrative cloud portal for diagnostics and maintenance monitoring.
• BreadBot Commercial bread-baking robot for grocery chains and convenience stores, baking 10 loaves per hour including white, whole wheat, honey oat, sourdough, and nine-grain varieties. Features nearly 100 sensors for weight, ingredient density, and temperature control. STG developed the software, automation control, IoT, and web hosting.
• Revelar Secure data visualization portal for information derived from IoT-enabled breathalyzer devices. Designed for HIPAA compliance with swim lane access for patients, physicians, clinics, product distributors, and administrators.
• Inventory Solutions Network POS System Web-based Point of Sale and inventory control system supporting integration with scanners, printers, and card readers, with online and offline functionality.
• Project Consulting Services Custom software programming and electrical engineering consulting including needs assessment, white-boarding, solution proposal, and integration into the client's development process. Engagements range from small initiatives to multi-year, multi-million dollar programs.
• Mobile App Development Standalone mobile apps and apps that integrate with cloud and application support. Deployed to Google Play and Apple App Store, integrating with Azure and AWS, supporting GPS and Bluetooth solutions, and working with FDA-level MDM assurance for medical device integrations.
• Hardware/Firmware Development Board design, layout, and fabrication; device design and embedded controls; industrial automation, PLCs, and robots. Capabilities include Arduino and Raspberry Pi prototyping with migration to custom solutions.
• Web & Data Portals Website design and development with secure portal capabilities, including data resources for users and end-clients with swim lane segregation for different user types.
• Internet of Things (IoT) Solutions Connectivity and data exchange solutions for embedded development, including transmitting sensor data to the cloud, encrypted medical data transmission, and beacon solutions for location-based mobile experiences.
• Software Automation Control Integration with mechanical design including complete design management for projects such as laser-guided oval welders, laminar water baths, and autonomous visual quality assurance devices.
• Legacy Modernization Refreshment, revitalization, and reinvigoration of legacy code systems.
• Quick Prototyping Rapid prototyping services to demonstrate concepts and validate designs before full development.
• UI/UX Design User interface and experience design creating images and functional engineering workflows.

Quantifiable outcome

• 92nd percentile client satisfaction rating by Dunn & Bradstreet
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cardinal Peak: Boulder, CO-based embedded systems and connected device engineering firm pairing software with hardware design for IoT, audio/video, and connected products — directly mirrors STG's cross-disciplinary DNA of firmware, electronics, and software under one roof.
• Instrument: Portland-based digital product and software studio offering custom software, design, and platform engineering for enterprise — co-located in the same PNW market with comparable custom-development focus and design-led delivery model.
• Synapse Product Development: Seattle-based cross-discipline product development firm combining UX, electrical, and software engineering for connected and physical products — directly parallels STG's hardware+software full-stack model in the PNW with similar project-billing structure.
• Velentium: Texas-based medical-device and connected-health engineering firm specializing in FDA-grade embedded software and connected medical devices — the most direct competitor for STG's regulated medical-device and IoT practice.
• StarFish Medical: Vancouver, BC medical-device contract design and manufacturing firm with deep FDA/IEC regulatory expertise and embedded software capabilities — comparable in regulated medical-device engineering services, with similar cross-discipline hardware/software delivery.
• Atomic Object: Grand Rapids, MI-based custom product development consultancy pairing embedded software with hardware/UX for mid-market clients — comparable niche, full-stack delivery model, and custom-development services orientation to STG.

Broad incumbents

• Slalom Consulting: Seattle-headquartered global technology and management consulting powerhouse with custom software engineering, IoT, and cloud practices — same PNW roots but vastly broader scale and a wider services portfolio that subsumes STG's offerings.
• Point B: Seattle-based management and technology consulting firm combining strategy with custom software implementation — regional incumbent offering similar consulting-to-software delivery at larger scale across multiple industries.
• Rightpoint: Chicago-based digital transformation consultancy (now part of Genpact) offering custom software engineering, IoT, and enterprise integrations — broader portfolio with meaningful overlap to STG's connected-device and enterprise application work.

Regional players

• Metal Toad: Portland, OR-headquartered AWS managed services and cloud consulting firm focused on SMB and mid-market workloads — same PNW geography and adjacent consulting services, with overlap on custom cloud/software development for similar size clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/softwaretechgrp
• YouTubeyoutube.com/user/STGOregon
• Facebookfacebook.com/Software-Technology-Group-134975069885978
• LinkedInlinkedin.com/company/software-technology-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Software Technology