A DJ Connection

What A DJ Connection does

A DJ Connection is a Pensacola, Florida-based entertainment services company founded in 1989 by Matthew and Melinda Baransy, providing professional DJ services, lighting, audio/visual equipment, and event rentals across the Gulf Coast region of Northwest Florida and Alabama. The company operates from its headquarters and showroom at 10311 Chemstrand Road in Pensacola, running a fleet of 10 complete sound systems supplemented by concert sound, stage lighting, and A/V capabilities, supported by a library of over 50,000 licensed songs edited for explicit content. Its core product offering is full-service DJ entertainment including music mixing, beat matching, and emceeing for weddings, school dances, corporate events, private parties, and community festivals, with sister company Pensacola Photo Booth providing complementary photo booth services.

The company monetizes through quote-based professional service packages plus usage-based equipment rentals, with transparent unit pricing on add-ons such as cold spark fountains ($300 for 2, $500 for 4) and DIY rentals available for customer pickup or full-service delivery. Go-to-market is direct-to-consumer via phone, website quote forms, and showroom walk-ins, supplemented by bridal fair participation, community event sponsorships, magazine advertising (Coastal Weddings Magazine), and a wedding vendor referral network. Customer segments span wedding clients (primary), K-12 school events (primary), corporate events (primary), private parties, and community/public events, served by a multi-operator team managed by Ric McArthur, Shawn Rowe, and Andrea Sapp.

Equipment, talent, and brand longevity form the operational backbone: 35+ years of continuous operation, 5,000+ shows performed, 50,000+ people entertained, and recognition including the 2018 Best DJ (Pensacola News Journal Best of the Bay) and 2016 WeddingWire Couples' Choice Award. The business has remained privately held and founder-controlled since inception, with no institutional investment, M&A activity, or public ownership signals in the available data.

Name

A DJ Connection

Legal name

A DJ Connection LLC

Website

https://adjconnection.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

A DJ Connection is a Pensacola-based entertainment services company providing professional DJ services, lighting, A/V equipment, and event rentals for weddings, schools, corporate events, and community gatherings across the Gulf Coast region of Northwest Florida and Alabama.

Ownership category

akta.pro rank

Product category

Event Entertainment Services

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Party DJ, Music & Audio Services (HSACACAI)

akta.pro secondary industry

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

Keywords

• Dj entertainment services
• Wedding dj services
• Event lighting rentals
• Audio visual rentals
• Photo booth services

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. DJ and Entertainment Services: Full-service disc jockey entertainment for weddings, parties, school dances, corporate events, and community gatherings. Services include professional DJs, emcees, music mixing, and beat matching.
2. Equipment Rentals: DIY rental program for audio/visual equipment, lighting, stages, speakers, microphones, projectors, dance floors, and special effects (fog, haze, cold spark, lasers). Equipment can be picked up, used, and returned or delivered.
3. Special Effects Add-ons: Cold spark fireworks fountains available as add-ons to DJ bookings ($300 for 2 fountains, $500 for 4 fountains). Also offers theatrical fog, haze, and pyro effects.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

A DJ Connection is a professional entertainment services company that provides disc jockey, lighting, and audio/visual services for weddings, parties, school events, corporate functions, and community gatherings across the Gulf Coast region. The company offers both full-service event entertainment and DIY equipment rentals, supported by a library of 50,000+ licensed songs and professional-grade gear from brands such as EV, QSC, Denon, Sennheiser, Pioneer, and Chauvet. A sister company, Pensacola Photo Booth, extends the offering with photo booth services.

Product overview

A DJ Connection is a professional entertainment services company offering a comprehensive suite of event entertainment solutions. The core offerings center on DJ services with professional lighting and audio/visual capabilities, complemented by a sister company (Pensacola Photo Booth) for photo booth services. The product portfolio includes rental options for cold spark fireworks fountains, stage lighting, theatrical fog/haze/pyro effects, and inflatable outdoor movie theaters. Services serve various event types including weddings, parties, school events, corporate gatherings, and community festivals throughout the Gulf Coast region.

Differentiator

Problem solved

Functional benefit

Brands

• Pensacola Photo Booth: Sister company providing photo booth services for events including weddings, parties, and corporate functions

Products and services

• DJ Services Professional disc jockey services providing music, mixing, beat matching, and emceeing by seasoned DJs with a library of 50,000+ licensed songs edited for content, serving weddings, parties, school events, and corporate functions.
• Professional Lighting Services Full-service professional lighting services for events and DIY lighting rentals, including decorative up-lighting, dance lighting, fog, haze, moving lights, lasers, follow spots, black lights, and UV lights.
• Audio/Visual Services Full-service A/V services including sound systems, TV stands, monitors, wireless microphone systems, video projectors, front and rear-screen video screens, image magnification, and custom digital slide shows for events.
• Photo Booth Services (Pensacola Photo Booth) Sister company providing photo booth services with multiple booths, interactive photo booth operators, props, dress-up items, signs, and true professional photography, lighting, and printing equipment to bring parties to life and preserve memories.
• Cold Spark, Fog, Haze, Pyro, and Geyser Effects Theatrical fog, haze, low-lying fog, cold spark fireworks fountains, and pyro fogger effects from Chauvet Geyser machines for lighting enhancement at events, with cold spark fountains available at $300 for 2 or $500 for 4 as add-ons to DJ bookings.
• Inflatable Outdoor Movie Theater Inflatabtle outdoor movie screen rental standing over 13 feet tall and over 20 feet wide with 24-foot viewing surface, paired with a 4500-lumen HD video projector and concert-quality sound for movie nights, sporting events, and backyard screenings.
• Audio/Visual Equipment Rentals (DIY) DIY audio visual equipment rental program including video screens (front projection, rear projection, tripod, fast fold, insta-theater, inflatable giant screens), video projectors (2600-4500 lumens), wired and wireless microphones, and powered speakers available for pickup at the Pensacola showroom with delivery option.
• Stage Lighting and Follow Spots Rentals

Quantifiable outcome

• Over 5,000 shows performed since 1989
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pensacola Photo BoothcoreStrategic or Co-development Partner · 1 January 2013Sister company and strategic partnership providing photo booth services as a complementary entertainment offering. The photo booth concept was brought to Matthew Baransy by team members Christian McArthur and Shawn Rowe. By 2013, so successful that a second booth was purchased. The company promotes Pensacola Photo Booth at events and on their website.
• Pensacola Ice FlyerscoreStrategic or Co-development PartnerProfessional hockey team partnership providing follow spots, special effects lighting, and audio services for home games at Pensacola Bay Center. The company has provided these services for many years.
• Lionfish Removal and Awareness DayminorGTM or Marketing PartnerSponsorship and partnership with local environmental initiative to clean local waters. Matthew Baransy and A DJ Connection sponsor this important movement with community event participation.
• JDRF/One WalkminorGTM or Marketing PartnerProud sponsor and partner of JDRF (Juvenile Diabetes Research Foundation) / One Walk, a charity event supporting diabetes research.
• Coastal Weddings MagazineminorGTM or Marketing PartnerFeatured advertising partner in Coastal Weddings Magazine, the regional wedding publication. Sponsors Bridal Fair in the Square event along with Bridal Loft.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Sweetwater Sound: Major retailer of professional audio, lighting, and DJ gear serving musicians and event production companies. Comparable as an enabler/supplier in the same A/V and DJ equipment ecosystem rather than as a direct competitor — relevant for benchmarking equipment sourcing economics.
• WeddingWire: Leading wedding vendor marketplace and reviews platform where A DJ Connection has won Couples' Choice Awards. Represents both a critical GTM channel and an indirect competitor by aggregating comparable vendors and shifting pricing discovery power to consumers.
• The Bash (formerly GigMasters): Online marketplace that connects customers with local event entertainment vendors including DJs, photo booths, and live musicians. Comparable as a channel/competing model — GigMasters/The Bash aggregates independent DJs that compete directly with A DJ Connection for wedding and event bookings, but it also represents a potential partnership/GTM channel.

Direct peers

• Music Garden DJs: Long-established wedding and event DJ company serving the Gulf Coast region with a similar multi-DJ team, premium equipment focus, and wedding/school/corporate customer base. Closest direct geographic peer in NW Florida with overlapping service offerings.
• Wedtech Audio Visual Productions: Boutique A/V and event production company specializing in wedding and corporate events with full-service sound, lighting, video, and projection. Directly comparable in A/V and event-production capability mix even though DJ services are not the primary offering.
• Mitch Rapp Entertainment: Pensacola/NW Florida-based DJ and entertainment company serving weddings, corporate, and school events in the same Gulf Coast market. Most directly comparable as a regional DJ competitor with overlapping service territory, similar customer segments, and a comparable bundled DJ + lighting offering.
• Breezin' Entertainment & Lighting: Regional wedding and event DJ, photo booth, lighting, and A/V service provider operating in the Texas market with a similar bundled-service model. Direct comparable in product mix (DJ + lighting + photo booth + rental), customer segment (weddings, schools, corporate), and small-operator multi-service positioning.

Broad incumbents

• Encore Event Technologies (formerly PSAV): Largest event technology and production services company in North America, offering A/V, lighting, staging, and rigging for meetings, conventions, and events. Comparable as a broad incumbent providing many of the same A/V and lighting services A DJ Connection offers, but at much larger venue and corporate-event scale.

Regional players

• All Events Party Rentals: Party and event rental company offering tents, tables, chairs, and inflatables across the Gulf Coast / SE United States. Comparable overlap on rental-event equipment (especially inflatables, staging, lighting) for similar customer segments in a different primary geography.
• Showtime Entertainment (Florida): Florida wedding DJ and event entertainment company offering DJ services, lighting, photo booths, and event rentals across Central/North Florida. Comparable multi-service model and customer base (weddings, schools, corporate) in an adjacent Florida geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/adjconnection
• YouTubeyoutube.com/user/adjconnection
• Facebookfacebook.com/adjconnection
• Pinterestpinterest.com/adjconnection
• LinkedInlinkedin.com/company/a-dj-connection

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A DJ Connection