What Utah State University Eastern does

Utah State University Eastern (USU Eastern) is a public regional campus of the Utah State University system, located in Price, Utah, with extension centers in Castle Dale and Blanding. The institution provides associate degrees, bachelor's degrees, technical education certificates, and non-credit workforce training programs to traditional students, first-generation college students (approximately 40% of enrollment), adult learners, and current trades workers. Course offerings span more than 80 degree and certificate programs delivered through in-person instruction at the Price campus, statewide extension centers, and 100% online channels. The campus operates under a 17:1 student-to-faculty ratio with 85+ in-person faculty members and supplements academics with auxiliary services including housing, dining, athletics (8 NJCAA teams), a Prehistoric Museum, and a student-run Cosmetology Salon.

The business model is hybrid: recurring tuition and fees represent the core revenue stream, supplemented by recurring room and board charges across four residence halls (ranging $660–$880 per semester) and tiered meal plans ($550–$1,800 per semester). Transaction-based revenue is generated through the Cosmetology Salon (unit-priced services $5–$45), mining education certification courses ($80–$300 per course), UCC apprenticeship modules ($638 per semester), block meal plans, and proctored certification exams delivered through a Testing Center using Certiport and Zoom-based remote proctoring. Public-facing community revenue streams include event services, museum admissions, and facility rentals. Funding flows from state appropriations, tuition, and federal grants as a publicly-funded state institution under the USU Board of Trustees.

The go-to-market motion is direct-to-consumer, targeting prospective students through campus visits, virtual tours, admissions specialist consultations, social media (Instagram, Facebook, Twitter), email newsletters, concurrent enrollment partnerships with high schools, and federal pipeline programs including GEAR UP and Upward Bound. Workforce development partnerships extend reach into regional employers via Custom Fit, the Small Business Development Center (SBDC), APEX Accelerator, the Utah Career Center (UCC), the Utah Mechanical Contractors Association, and UA Local 140 for union-affiliated apprenticeships in plumbing, pipefitting, welding, and HVAC/R. USU Eastern was previously known as the College of Eastern Utah and was founded in 1888.

Name

Utah State University Eastern

Legal name

Utah State University Eastern

Website

https://eastern.usu.edu

Company type

Public

Founded year

1888

Operating status

Operating

Short description

Utah State University Eastern is a public regional campus in Price, Utah, offering 80+ degree and certificate programs, technical education, workforce training, and community services to traditional, first-generation, and adult learners across Utah.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Junior Colleges (61121), Colleges, Universities, and Professional Schools (611310), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Rural/Regional Community Colleges (EDAHADAK)

akta.pro secondary industries

Transfer/University-Parallel Community Colleges (EDAHADAF), University/College Continuing Education (Extension) Programs (EDAAAEAA), Online Divisions of Traditional Universities (Hybrid/Extension) (EDAHALAB)

Keywords

• Higher education
• Technical education
• Workforce training
• Community college
• Apprenticeship programs

Headquarters

HQ city

Logan

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Revenue from tuition, course fees, and programmatic charges for credit and non-credit programs including technical education, mining education, and apprenticeship courses.
2. Room and Board: Housing and dining services revenue from on-campus residence halls and meal plans.
3. Public Services and Community Programs: Revenue from cosmetology salon services, event services, museum admissions, and community facility rentals.
4. Testing and Certification Services: Fees collected for proctored certification exams through the Testing Center.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Utah State University Eastern is a regional campus of Utah State University that delivers higher education through associate degrees, bachelor's degrees, and certificate programs, alongside technical and workforce training in trades, mining, cosmetology, and apprenticeships. It operates as a full-service campus including housing, dining, a prehistoric museum, and community-facing programs serving Price, Utah and surrounding rural communities.

Product overview

Utah State University Eastern is a regional campus of Utah State University located in Price, Utah, offering a diverse portfolio of educational and community services. The institution operates as a community college and regional university providing workforce training programs (Mining Education, Certification & Skills Center, Center for Workforce Development), vocational services (Cosmetology Salon), cultural institutions (Prehistoric Museum), campus life services (Dining, Housing, Event Services, Summer Programs, Campus Recreation), and student development programs (SUN Center volunteer program). The campus also partners with the Utah Career Center to offer apprenticeship programs in trades including plumbing, pipefitting, welding, and HVAC/R.

Differentiator

Problem solved

Functional benefit

Products and services

• Prehistoric Museum A natural history museum that creates understanding and appreciation of natural and cultural processes that formed the geologic, fossil, and prehistoric human records found in eastern Utah through educational programs, academic research, preservation, and authentic exhibits.
• Cosmetology Salon A student-run salon offering affordable hair, nail, facial, waxing, makeup, and lash services performed by students under licensed instructor supervision.
• Mining Education Program Non-credit training program for current and potential miners providing certifications including Underground New Miner, Surface New Miner, Annual Refresher, Train the Trainer, Initial Electrical, and Electrical Recertification.
• Certification & Skills Center Open-entry/open-exit learning and industry certification opportunities with non-credit courses completed at student's own pace, offering exam scheduling and proctoring services.
• Center for Workforce Development Prepares people for successful careers and community leadership through formal and informal instruction, hands-on learning, and personal development programs at secondary, post-secondary, and community levels.
• Event Services Event planning and venue management services for student events, campus department events, and external organizer events including conferences, meetings, weddings, and corporate gatherings.
• Dining Services On-campus dining including cafeteria meals and grill options with various meal plan options for students.
• Summer Programs Summer camp, conference, and training hosting services with on-campus housing options and meal plans.
• Campus Recreation / Outdoor Recreation Outdoor adventure equipment rental, bike programs, and recreational activities including hiking, camping, and various sports equipment loans.
• Utah Career Center Apprenticeship Courses Apprenticeship programs in Plumbing, Pipefitting, Welding (PPW) and HVAC/R offered in conjunction with Utah Career Center enabling earn-while-you-learn opportunities.
• SUN Center (Serving Utah Network) Volunteer office coordinating 25-30 events per academic year including volunteer opportunities, Alternative Break trips, and service-learning projects connecting students with local nonprofits.

Quantifiable outcome

• Nearly 40% of students are first-generation college students, with dedicated support services

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Utah Career Center (UCC)coreStrategic or Co-development PartnerPartnership with independent trade school preparing adults for employment as plumbers, pipefitters, welders, and HVAC technicians. Provides apprenticeship programs allowing students to earn while they learn through classroom instruction and hands-on training.
• Utah Mechanical Contractors AssociationcoreStrategic or Co-development PartnerLabor union partnership providing employment opportunities for apprentices in the plumbing, pipefitting, and HVAC trades. Coordinates with UA Local 140 for union-affiliated apprenticeship programs.
• UA Local 140coreChannel Partner/ Reseller/ DistributorLabor union local providing apprenticeship pathways and employment connections for graduates of plumbing, pipefitting, and welding programs.
• Custom FitmajorStrategic or Co-development PartnerWorkforce training partnership that helps assess training needs, procure and facilitate training, and helps pay for workforce development programs for regional employers.
• Small Business Development Center (SBDC)majorStrategic or Co-development PartnerCenter offering resources to assist small business owners including entrepreneurial education, advocacy, and business development services in Price and surrounding areas.
• APEX AcceleratorminorStrategic or Co-development PartnerUtah's APEX Accelerator helps Utah businesses find, bid, and win procurement opportunities with Department of Defense (DoD) federal, state, and local entities.
• Carbon County ExtensionminorStrategic or Co-development PartnerUSU Extension office serving Carbon County communities with educational programs, 4-H, and community development initiatives.
• Emery County ExtensionminorStrategic or Co-development PartnerUSU Extension office serving Emery County communities with educational programs, 4-H, and community development initiatives.
• Rural Online InitiativeminorStrategic or Co-development PartnerRemote work certificate program through USU Extension helping rural community members develop skills for remote employment opportunities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Utah Valley University: Large regional state university in Orem, Utah, offering two- and four-year degrees, technical education, and workforce training. Comparable mission and student demographics, though at significantly larger scale.
• Snow College: Public two-year regional college in Ephraim, Utah. Closest direct peer: similar rural Utah setting, comparable enrollment scale, two-year degrees, technical education, and intercollegiate athletics under NJCAA.
• Utah Tech University: Regional state university in St. George, Utah (formerly Dixie State University). Similar open-access, career-oriented, and transfer-oriented mission serving a non-flagship Utah market.
• Weber State University: Regional state university in Ogden, Utah, serving a similar first-generation and commuter-student base with associate, bachelor's, and technical programs within the same state system of higher education.
• College of Southern Idaho: Regional community college in Twin Falls, Idaho, offering associate degrees, technical education, and workforce training. Comparable mix of academic transfer programs, CTE certificates, and rural-region student population.
• College of Western Idaho: Community college serving the Boise metropolitan area with associate degrees, technical education, and workforce training. Comparable open-access mission and CTE portfolio.
• Salt Lake Community College: Largest two-year college in Utah, based in Salt Lake City. Overlaps on associate degrees, technical education, workforce certifications, and apprenticeship pathways, though it operates in a denser urban market.

Broad incumbents

• University of Utah: State's flagship R1 research university in Salt Lake City. Captures top-tier Utah students and a disproportionate share of state higher-education appropriations, defining the competitive ceiling for USU Eastern's articulation and transfer pathways.
• BYU-Idaho: Large regional four-year university in Rexburg, Idaho, with a similar mission of affordable, career-oriented higher education for non-flagship populations. Operates at greater scale and with broader program offerings.
• Brigham Young University: Utah's largest private religious university in Provo. Competes for the same in-state Utah student pool but with substantially higher tuition, larger research profile, and broader program offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xtwitter.com/USUEastern
• Facebookfacebook.com/UsuEastern
• Instagraminstagram.com/usueastern
• LinkedInlinkedin.com/company/utah-state-university

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah State University Eastern