Norden Leacox Accident & Injury Law

What Norden Leacox Accident & Injury Law does

Norden Leacox Accident & Injury Law is a personal injury plaintiff law firm founded in 2020 in Orlando, Florida, by Nicholas Norden and Zachary Leacox, both former insurance defense attorneys who now represent injured individuals across Florida and New Mexico. The firm operates eight physical offices (Orlando, Palm Bay, Melbourne, Cocoa, Titusville, Oxford, Lakeland, and Albuquerque) and is organized as Norden Leacox, PLLC, a Florida Professional Limited Liability Company. Its core product is contingency-fee legal representation in personal injury matters spanning car, truck, motorcycle, bus, pedestrian, brain injury, wrongful death, slip-and-fall, premises liability, and rideshare accident cases; supporting products include free 24/7 case consultations, a mobile intake app on Google Play, a Spanish-language service line, and consumer content (blog, podcast, video center, eBook, scholarship programs). The firm reports over $100 million in cumulative client recoveries, 100+ years of combined attorney experience, and 1,300+ five-star client reviews.

The revenue model is entirely outcome-based: clients pay nothing upfront and the firm earns 33% to 40% of recovered compensation only upon successful resolution, with case complexity governing the tier. There is no proprietary technology platform, no public funding, no parent company, and no disclosed M&A activity; growth has been financed internally through partner capital and reinvested fees. Marketing and distribution rely on a sales-led motion combining local SEO, content (blog, Bourbon Case Files podcast, YouTube video center), community engagement (Project Backpack, scholarship programs), and direct client consultations across the eight offices plus 24/7 phone and web intake channels. The practice is differentiated by the partners' former defense-side experience, Florida Bar Board Certification in Civil Trial Law held by Zachary Leacox, and multiple industry recognitions including Million Dollar Advocates Forum, National Top 100 Trial Lawyers, Super Lawyers, Martindale-Hubbell AV Preeminent, and ABOTA.

Name

Norden Leacox Accident & Injury Law

Legal name

Norden Leacox, PLLC

Website

https://nordenleacox.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Norden Leacox is a contingency-fee personal injury plaintiff law firm founded in 2020 by former defense attorneys, serving accident victims across Florida and New Mexico from eight offices with reported $100M+ in client recoveries.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (541110), All Other Legal Services (541199)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Accident attorney services
• Legal representation
• Contingency fee practice
• Wrongful death claims

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Contingency Fee Legal Services: The firm operates on a contingency fee basis where they do not charge any upfront fees. Clients only pay attorney fees after compensation has been successfully recovered, typically ranging between 33% and 40% of the compensation, depending on case complexity. This model aligns the firm's interests with clients and provides access to legal representation regardless of financial means.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Norden Leacox Accident & Injury Law (Norden Leacox, PLLC) provides plaintiff-side personal injury legal representation to individuals injured in car, truck, and motorcycle accidents, as well as cases involving brain injuries and wrongful death. The firm operates on a contingency fee model, charging clients no attorney fees unless recovery is obtained.

Product overview

Norden Leacox Accident & Injury Law is a unified personal injury law firm offering comprehensive legal services for accident victims. The core offering is personal injury legal representation supplemented by free case consultations, contingency fee arrangements (no upfront fees), and Spanish-language services. The firm's practice areas span multiple accident categories including car accidents, truck accidents, motorcycle accidents, brain injuries, bus accidents, pedestrian accidents, wrongful death, slip and fall, and Uber/Lyft accidents. Additional value-added services include The Bourbon Case Files podcast, a video center with YouTube content, downloadable eBooks, scholarship programs for students, and an educational blog. Geographic coverage extends across Florida through eight office locations (Orlando, Palm Bay, Melbourne, Cocoa, Titusville, Oxford, Lakeland) and an Albuquerque, New Mexico office serving the I-40 and I-25 freight corridors.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Accident Representation

Quantifiable outcome

• Over $100 million recovered for clients in settlements and verdicts
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Foundation for Orange County Public SchoolsminorOthers · 7 August 2025Norden Leacox partnered with the Foundation for Orange County Public Schools for the 2025 Project Backpack charity event at Tildenville Elementary School in Winter Garden, Florida. The firm provided backpacks with school supplies to students in need. This represents a community outreach partnership focused on educational support for local students.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Morgan & Morgan: Largest personal injury law firm in the US, founded and headquartered in Orlando, Florida. Operates a multi-office, marketing-intensive model across many accident types — the same target customer (accident victims) and same contingency-fee business model as Norden Leacox.
• The Law Offices of Anidjar & Levine: Florida-based personal injury firm with offices across the state, using a similar contingency-fee model and digital marketing approach to acquire accident victims — directly comparable service offering and geography.
• Rubenstein Law: Florida-headquartered personal injury firm with offices in Miami, Fort Lauderdale, and other Florida markets. Competes for the same car accident, slip and fall, and general negligence cases under a contingency-fee model.
• Bogin, Munns & Munns: Orlando-based personal injury and accident law firm. Direct local competitor operating in the same Central Florida market with overlapping case types (auto, slip and fall, wrongful death) and contingency-fee structure.
• Lytal, Reiter, Smith, Ivey & Fronrath: Long-established West Palm Beach personal injury firm serving Florida accident victims. Comparable contingency-fee model with a similarly broad personal injury practice area set.
• Gordon & Partners: Florida personal injury firm with multiple offices, representing accident victims under contingency-fee arrangements. Overlaps directly with Norden Leacox's auto, truck, and premises liability practice.
• Steinger, Greene & Feiner: Florida personal injury firm with offices statewide. Targets the same accident-victim customer base with a contingency-fee model and a similar digital marketing-driven lead generation approach.
• Dolman Law Group Accident Injury Lawyers: Multi-office personal injury firm operating in Florida and other states. Competes for the same accident victim segment using contingency fees and similar digital marketing channels.

Broad incumbents

• Cellino Law: Large personal injury firm headquartered in New York with significant advertising presence. While primarily Northeast-focused, it represents a benchmark of the contingency-fee PI marketing model and a competitor for cross-state accident cases (e.g., Florida-licensed attorneys handling out-of-state clients).

Others

• LawRank: Digital marketing agency specializing in SEO and lead generation for personal injury law firms. Serves as a key enabler/ecosystem partner for firms like Norden Leacox that rely on content marketing, blog content, and reviews to drive client acquisition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nordenleacoxfl
• Facebookfacebook.com/norden.law
• LinkedInlinkedin.com/company/norden-leacox-accident-injury-law

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norden Leacox Accident & Injury Law