What Borboleta Beauty does

Borboleta Beauty, operating as Borboleta Pro, is a professional lash and brow beauty brand founded in 2013 and headquartered in Salt Lake City, Utah. The company sells premium faux mink (PBT synthetic fiber) lash extensions across multiple collections (O.G. Lashes, Cashmere Touch, Aeris Pre-Made Fans, Flat, Classic, Volume, Mega Volume, Brown, Colored, Skyline), professional adhesives (Go-To Adhesive line with up to 5-week retention), lash lift systems, brow tinting and lamination products (including a PPD-free, henna-free Hybrid Tint), and ergonomic tools (ErgoFlex tweezers using Japanese stainless steel). Core product differentiation rests on proprietary material formulations and artist-focused ergonomics rather than software or AI.

The company monetizes through three primary streams: one-time professional product sales via direct e-commerce (borboletapro.com), education and certification courses (online, in-person, and through the Borby Educational App) priced $140-$745, and a recurring BorboletaPro+ wholesale/partnership program offering 20% off professional supplies and 50% off retail products across tiers for Solo Artists, Salon/Studio/Spa Owners, Multi-Location operators, and Beauty Schools. Go-to-market combines direct-to-consumer e-commerce, a strategic retail partnership with CosmoProf for physical store distribution, beauty school curriculum partnerships (Milady, Salon Professional Academy Dallas), and a community-led growth motion via the certified artist directory, ambassador program, and scholarship initiative for underrepresented lash artists.

Customer segments are horizontally structured around licensed lash and brow professionals, with secondary reach into cosmetology students, multi-location salons, and end-consumer retail buyers of aftercare products. The company employs 11-50 people, operates primarily in the United States, is privately held with no disclosed funding rounds or parent company, and reports a 4.83/5 average verified review rating across 3,138+ reviews on brow products and 253+ reviews on the flagship Go-To Adhesive.

Name

Borboleta Beauty

Legal name

Borboleta Pro

Website

https://borboletapro.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Borboleta Beauty is a US-based professional lash and brow brand (founded 2013) that designs and sells premium faux mink lash extensions, adhesives, brow tinting/lamination products, ergonomic tools, and certification courses to licensed lash and brow artists, salons, and beauty schools via DTC e-commerce, CosmoProf retail, and the BorboletaPro+ wholesale program.

Ownership category

akta.pro rank

Product category

Professional Lash & Brow Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC)

akta.pro secondary industry

Brow & Lash Growth Treatments / Conditioning (Serums/In-Salon) (HSALAIAK)

Keywords

• Professional lash extensions
• Brow lamination products
• Lash lift supplies
• Beauty education
• Professional cosmetics

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Product Sales: Direct sales of professional lash extensions, brow products, adhesives, tools, and aftercare supplies to licensed artists through e-commerce platform. Products include O.G. Lashes, Cashmere Touch collection, brow tinting/lamination products, tweezers, and accessories.
2. Education and Certification Courses: Online and in-person training programs for lash extension certification, brow artistry courses, and lash lift certification. Includes access to online campus and certification upon completion.
3. Wholesale and Partnership Program: BorboletaPro+ partner program offering 20% discounts on professional supplies and 50% on retail products. Higher volume discounts for multi-location salons and preferred plus partners. Beauty school partnership program.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Borboleta Beauty (operating as Borboleta Pro) manufactures and sells professional eyelash extensions, brow shaping/tinting/lamination products, lash adhesives, ergonomic tweezers, lash lift kits, and aftercare retail items to licensed estheticians and cosmetologists. The company also offers paid lash and brow education and certification programs delivered online, in-person, and via the Borby Educational App. Distribution runs through its own e-commerce site, a BorboletaPro+ wholesale/partner program, and a retail partnership with CosmoProf.

Product overview

BorboletaPro is a professional lash and brow beauty brand built around a core portfolio of premium faux mink lash extensions (including O.G. Lashes, Cashmere Touch, Flat, Classic, Volume, Mega Volume, Aeris Pre-Made Fans, Brown, Colored, and Skyline specialty lines), professional-grade adhesives (Go-To Adhesive line), ergonomic tweezers (ErgoFlex, O.G., Fiber Tip, Volume, Classic, Isolation, and Curved Isolation collections), brow products (Shaping & Tinting, Lamination, Brushes, Cleansing, Tweezers), and Lash Lift systems (Lush Lift Kit with Step 1/2/3 creams, rods, and tools). These products are supported by a comprehensive education division offering Lash Certification Training, Brow Courses, Lash Lift certification, and Virtual Mentorship via the Borby Educational App and Online Campus. The BorboletaPro+ partnership program provides professional artists with tiered discounts (Solo Artists, Salon Owners, Multi-Location, Beauty Schools) and the brand has retail partnerships with CosmoProf and educational partnerships with Milady.

Differentiator

Problem solved

Functional benefit

Brands

• BorboletaPro+ (Partner Program): Partnership program offering professional supplies, wholesale discounts, and partner perks for lash and brow artists, salon owners, and beauty schools.
• Borby Brow Pro Collection
• Borby Educational App
• Borby Artist Directory
• O.G. Lashes
• Cashmere Touch
• Aeris Pre-Made Fans

Products and services

• O.G. Lashes (Professional Lash Extensions) Award-winning gold-standard professional lash extension line made from premium faux mink (PBT synthetic yarn fibers) for licensed lash artists. Offers multiple curl types, diameters (0.02–0.20mm), and lengths, with consistent curl retention of up to 5 weeks.
• Cashmere Touch Lash Extensions Ultra-soft faux mink lash extensions in 0.02mm and 0.03mm diameters for mega volume sets, featuring C, CC, and D curls with single-length and multi-length options.
• Aeris Pre-Made Fans Pre-made volume fans using PBT fiber up to 27% lighter than standard premades with porous bases for better adhesive absorption and improved retention. Available in 4D, 6D, 8D, and 10D fans in B, C, CC, and D curls, with 500 fans per box.
• Go-To Lash Adhesive Fast-drying professional lash extension adhesive providing consistent, dependable retention for up to 5 weeks. Available in original black, medium clear, and multiple viscosity options.
• Lash Lift Kit & Supplies Complete professional lash lift system including Strengthening Lift Cream (Step 1), Conditioning Set Cream (Step 2), Nourishing Pack (Step 3), water-soluble Lash Lift Adhesive, Line Up and Freestyle Styling Rods, Y-Tools, brushes, and under-eye pads with access to online Lush Lift certification training.
• Borby Brows Shaping & Tinting Kit Professional brow shaping and tinting collection combining PPD-free and henna-free hybrid tint in 7 shades, cream developer, application brushes, sculpting tools, and brow serum for a complete brow transformation service.
• Brow Lamination Products Brow lamination solutions using the same Strengthening Lift Cream, Conditioning Set Cream, and Nourishing Pack as lash lifts, plus Lam Lock setting gel and Clean Press Y-Tool for brow-specific shaping and setting.
• ErgoFlex Tweezers Ergonomically designed professional tweezers engineered to reduce grip pressure and hand fatigue, constructed with Japanese stainless steel and available in Straight Isolator, Curve Isolator, 90 Degree, 90 Degree Fiber Tip, Hybrid Angle, Hybrid Angle Fiber Tip, and O.G. Boot Fiber Tip variants.
• Lash & Brow Aftercare / Retail Products Client-facing aftercare retail line including Lashcare (Lash Bath Cleanser, Glow Up Elixir) and Browcare (Brow Serum, Glow Up Elixir) products for post-service maintenance and home use.
• Lash & Brow Education & Certification Professional education programs including Lash Certification Training (online via live Zoom and in-person regional), Brow Courses covering shaping, mapping, tinting, and lamination, Lash Lift certification, Live Tutoring, Virtual Mentorship, and a Free Classic + Volume Refresher course. Course prices range from $140 to $745.
• Borby Educational App Mobile and online learning platform providing on-demand access to expert-led lash and brow training, step-by-step tutorials, and education resources for professional artists, complementing the Online Campus courses.

Quantifiable outcome

• Lashes can last up to 5 weeks with proper application and aftercare
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Salon Professional Academy (TSPA) DallasminorGTM or Marketing Partner · 12 August 2025TSPA Dallas includes Borboleta in their training programs as one of their brand partnerships, providing students exposure to professional lash and brow industry products and techniques.
• CosmoProfcoreChannel Partner/ Reseller/ DistributorBorboleta Beauty announced strategic retail partnership with CosmoProf, a major professional beauty distributor, to expand physical retail availability of Borboleta Pro products through CosmoProf's nationwide store network.
• MiladycoreStrategic or Co-development PartnerBorboleta partners with Milady, a leading beauty education publisher, to enhance beauty education with custom lash kits and curriculum integration, providing students with professional-grade training materials aligned with industry standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SalonCentric: SalonCentric is a major professional beauty distributor (L'Oréal-owned) operating physical retail and wholesale — analogous to Borboleta's CosmoProf distribution channel and competing as a broad incumbent in the pro-beauty supply space.
• CosmoProf: CosmoProf is Borboleta's stated strategic retail partner and a nationwide professional beauty distributor — directly comparable as a broad incumbent shaping access to professional lash and brow products across the US.

Direct peers

• NovaLash: NovaLash is a leading professional eyelash extension brand offering lash extensions, adhesives, and lash artist training — directly comparable to Borboleta's product and education portfolio serving licensed estheticians.
• SugarLash Pro: SugarLash Pro sells professional lash extensions, adhesives, and education/certification programs to licensed lash artists — closely aligned with Borboleta's premium faux mink products and training-led GTM.
• Bella Lash: Bella Lash provides professional lash extensions, adhesives, brow products, and lash artist certification training — a direct competitor across both lash and brow categories with similar education-driven GTM.
• Lashify: Lashify sells DIY lash extension systems and tools direct-to-consumer, overlapping Borboleta's lash extension and tool categories but serving end-consumers rather than licensed professionals.
• The Lash Professional: The Lash Professional supplies professional lash extensions, adhesives, and training to lash technicians — a direct niche peer targeting the same licensed professional segment as Borboleta.
• Dolly's Lash and Beauty: Dolly's Lash offers professional lash extension products and tools plus artist education, overlapping Borboleta's core lash supplies and certification offerings to licensed technicians.
• Mia Adora (Mia Secret): Mia Adora/Mia Secret distributes professional lash extensions, adhesives, and nail/lash beauty supplies to salons and technicians — a comparable professional-channel beauty supplier with a broader category mix.

Emerging players

• Stacees / Tatti Lashes: Tatti Lashes is an emerging professional lash brand offering extensions and adhesives with growing artist community programs — a partial overlap with Borboleta's premium lash positioning and education-led GTM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/borboleta.artist
• LinkedInlinkedin.com/company/borboleta-beauty
• Instagraminstagram.com/borboleta.pro
• TikToktiktok.com/@borboletapro
• Pinterestpinterest.com/borboletabeauty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borboleta Beauty