LASHIFY
Lashify is a US beauty technology company that invented the DIY lash extension category with its patented Control Kit® system and Gossamer® lashes, selling direct-to-consumer through lashify.com to individual consumers and licensed makeup artists via subscriptions, membership, and professional programs.
- Company typePrivate
- Founded2016
- HeadquartersNorth Hollywood, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What LASHIFY does
Lashify is a US-based beauty technology company that invented the DIY lash extension category in 2016 with its Control Kit® system, comprising Gossamer® Korean-silk lashes, a patented Fuse Control™ Wand, proprietary Whisper Light® and Bondage® bonds, and Water Poof™ sealers. The company's proprietary Underlash™ and Micro-flex™ technologies enable consumers to apply lash extensions beneath the natural lash near the waterline, a method that protects lash health and differentiates the system from traditional top-application adhesives. The product portfolio is protected by 800+ patents worldwide and a portfolio of registered trademarks spanning the core system components.
The business is monetized through a direct-to-consumer e-commerce storefront at lashify.com, offering one-time purchases at $5.95–$170 across accessories, individual lash pairs, bonds, and kits (Control Kit V3 at $125, Trial Kit at $45, Isamaya x Lashify Luxe Kit at $170). A subscription box (50% off for 4+ lashes on 30/60-day cycles), Membership X loyalty tier (15% off retail, 5% cash back), Lashify Pro program for licensed makeup artists, and an Affiliate Alliance program layer recurring and segmented revenue on top of transactional sales. Distribution is digital-first with global shipping and explicitly disclosed commercial presence in the USA and UK.
Lashify serves two primary customer segments: individual consumers seeking salon-quality lash extensions at home without salon appointments or damage from conventional glues, and licensed makeup artists served through Lashify Pro. Cumulative scale includes 20M+ lashes sold and 50,000+ five-star reviews since founding. The company operates with 51–100 employees from North Hollywood, California, and has been recognized through BeautyMatter's Best of Marketing 2025 award and 2025 NEXT Visionary Award finalist recognition.
LASHIFY firmographics
Firmographics- Name
- LASHIFY
- Legal name
- Lashify
- Website
- https://lashify.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lashify is a US beauty technology company that invented the DIY lash extension category with its patented Control Kit® system and Gossamer® lashes, selling direct-to-consumer through lashify.com to individual consumers and licensed makeup artists via subscriptions, membership, and professional programs.
- Ownership category
- akta.pro rank
LASHIFY industry classification
Industry- Product category
- Eyelash Cosmetics
- NAICS
- Toilet Preparation Manufacturing (32562), Toilet Preparation Manufacturing (325620)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC)
- akta.pro secondary industry
- Eyelash Extensions (Classic/Hybrid/Volume) (HSALAIAH)
Keywords
Where LASHIFY is headquartered
LocationHeadquarters
- HQ city
- North Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LASHIFY business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales (E-commerce): Primary revenue stream through direct-to-consumer sales via lashify.com. Products include Gossamer lashes, Control Kits, bonds/sealers, tools, and accessories. One-time purchases at retail prices or subscription pricing with discounts.
- Subscription Box: Recurring subscription model offering 4+ lashes for 50% off or 10% off smaller orders. Customers can swap styles and customize their boxes each cycle.
- Membership X: Loyalty membership program providing 15% off full-price retail purchases, 5% cash back on all purchases, and exclusive access to member-only products and early access to new drops.
- Lashify Pro: Professional tier for makeup artists offering exclusive discounts, education, and events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription Box - 4+ lashes |
| Subscription | Monthly | Subscription Box - Under 4 lashes |
| Subscription | Monthly | Membership X Monthly |
| One time/ perpetual license | Pay-as-you-go | Control Kit V3 |
| One time/ perpetual license | Pay-as-you-go | Trial Kit |
| Unit Pricing | Pay-as-you-go | Individual Gossamer Lashes |
| Unit Pricing | Pay-as-you-go | Bonds & Sealers |
| One time/ perpetual license | Pay-as-you-go | Isamaya x Lashify Luxe Kit |
| Other | Pay-as-you-go | Affiliate Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
LASHIFY product offering
Product offeringCore offering
Lashify designs, manufactures, and sells a patented do-it-yourself lash extension system built around Korean silk Gossamer® lashes and the Control Kit® with the patented Fuse Control™ Wand. The system uses proprietary Micro-flex™ and Underlash™ technology so consumers can apply bonds beneath their natural lashes close to the waterline, avoiding harsh chemicals such as formaldehyde, latex, or cyanoacrylates. The company sells these products direct-to-consumer via lashify.com, recurring subscription boxes, and the Lashify Pro program for licensed makeup artists.
Differentiator
Problem solved
Functional benefit
Brands
- Lashify Pro: Professional program for makeup artists (MUAs) offering exclusive discounts, education, and events.
- Lashify Labs
Products and services
- Control Kit® (Original DIY Lash Extension System) The flagship at-home lash extension kit that contains the patented Fuse Control™ Wand, bond, sealer, and starter lashes, allowing individual consumers to apply professional-quality lash extensions at home in the Lashify system.
- Gossamer® Lashes Signature reusable Korean silk lash line sold in a broad assortment of styles, collections, colors, and lengths (including Plus+, FFS, Ice, Plushy, Stax, Tulip, Velvet, I-line™, Ombre, and pre-mapped looks) for use with the Lashify system.
- Whisper Light® Flexible Bond Flexible, dual-sided lash adhesive (black and clear) built on Micro-flex™ technology that never fully cures and allows bonds to be applied beneath natural lashes close to the waterline for a more natural look.
- Bondage® Extra Strength Bond Extra-strength lash bond in the Lashify system for users who need a stronger hold than the standard flexible bond; sold as a separate consumable in the bonds & sealers collection.
- Melt Away™ / Prep & Removal Products Lash prep and removal products used to safely apply and remove Gossamer® lashes as part of the Lashify system.
- Lashify Subscription Box Recurring 30- or 60-day subscription of Gossamer® lashes at 50% off for orders of 4+ lashes (10% off for fewer than 4), with free domestic US shipping, automatic delivery, and the ability to swap styles each cycle.
- Membership X (Loyalty Program) Paid loyalty membership offering 15% off full-price retail purchases, 5% cash back on purchases, member-only products through the Backroom, and early access to new product drops.
- Lashify Pro (Professional Program) Professional tier program accessed via lashify.pro offering licensed makeup artists exclusive discounts, education, events, and access to professional-grade Lashify products for use with clients.
- Lashify Labs Products Experimental beauty products beyond lashes developed by the Lashify Labs innovation arm, including lip-plumping gloss and cheek sticks, sold through the Lashify Labs collection on lashify.com.
Quantifiable outcome
- 20M+ lashes sold and 50,000+ five-star reviews demonstrate customer satisfaction and product adoption
- +1 more outcomes
Companies that use LASHIFY
Customer profileSegments2 records
Ideal customer profiles2 records
LASHIFY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LASHIFY partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
LASHIFY competitors and assessment
Company assessmentRegional players
- Sugarlash PRO: Sugarlash PRO is a Canadian lash brand selling professional and DIY lash extension supplies and education, comparable to Lashify Pro in the professional/DIY lash trainer niche but primarily serving North America.
Broad incumbents
- KISS Products: KISS is a large mass-market beauty brand with deep distribution in false lashes, press-on nails, and glue — a broad incumbent competing with Lashify on the strip-lash and glue-on category.
- Ardell: Ardell is the mass-market drugstore false-lash incumbent owned by American International Industries, competing with Lashify at the value end of the same category. Broad distribution across mass retail gives it incumbent shelf advantage.
- Eylure: Eylure is a UK-origin false-eyelash brand with strong UK and European retail presence in drugstores and professional channels — a broad incumbent category peer also relevant given Lashify's UK serving geography.
- Grande Cosmetics: Grande Cosmetics sells lash and brow serums and beauty tools via DTC and retail, occupying adjacent but overlapping eye-beauty shelf space with Lashify's tools and lash category.
- Sephora Collection (Lashes): Sephora Collection is Sephora's owned-brand lash line benefiting from the largest beauty specialty retail footprint globally, a broad incumbent channel that competes for the same lash-extension-adjacent consumer as Lashify.
Direct peers
- Glamnetic: Glamnetic sells DIY magnetic lashes and at-home lash systems via DTC e-commerce with a subscription layer, directly competing with Lashify in the at-home lash category. Similar product, target consumer, and PLG-driven GTM motion.
- Velour Lashes: Velour Lashes is a premium DTC false-eyelash brand positioned in the same elevated/beauty-editor-endorsed lane as Lashify, with multiple lash collections sold direct through its own e-commerce storefront.
- Lilly Lashes: Lilly Lashes is a luxury false-eyelash brand with celebrity/cultural cachet, selling premium lashes and lash kits through DTC and select retail — overlapping with Lashify on premium positioning and product format.
Emerging players
- MAGICSTRIPES / Magnetic Lash Brands: Magicstripes and similar emerging magnetic/underlash system brands are earlier-stage entrants to the DIY lash-extension and lash-tool space that overlap with Lashify's core product on mechanics while operating at a smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
LASHIFY social profiles
Digital presenceLASHIFY financial estimates
Financial estimateRevenue estimate
Valuation estimate
LASHIFY leadership team
Management profileNumber of profiles
Profiles3 records
LASHIFY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LASHIFY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LASHIFY
What does LASHIFY do?
Lashify designs, manufactures, and sells a patented do-it-yourself lash extension system built around Korean silk Gossamer® lashes and the Control Kit® with the patented Fuse Control™ Wand. The system uses proprietary Micro-flex™ and Underlash™ technology so consumers can apply bonds beneath their natural lashes close to the waterline, avoiding harsh chemicals such as formaldehyde, latex, or cyanoacrylates. The company sells these products direct-to-consumer via lashify.com, recurring subscription boxes, and the Lashify Pro program for licensed makeup artists.
Is LASHIFY a public or private company?
LASHIFY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LASHIFY founded?
LASHIFY was founded in 2016. It employs 51 to 100 people.
Where is LASHIFY based?
LASHIFY is headquartered in North Hollywood, United States, in the North America region.
How does LASHIFY make money?
Four revenue lines are on record. Direct Product Sales (E-commerce) is the primary driver. The others are subscription Box, membership X and lashify Pro.
Who are LASHIFY's main competitors?
Sugarlash PRO is listed as a regional player. Broad incumbents are KISS Products, Ardell, Eylure, Grande Cosmetics and Sephora Collection (Lashes). Direct peers are Glamnetic, Velour Lashes and Lilly Lashes. MAGICSTRIPES / Magnetic Lash Brands is listed as an emerging player.
Does LASHIFY have an API?
No public API is recorded for LASHIFY.
What industry is LASHIFY in?
LASHIFY's product category is Eyelash Cosmetics. Its primary akta.pro industry code is CRABAKAC, Eyelash Tools (Curlers, Applicators) & False Lashes, with a secondary code of HSALAIAH, Eyelash Extensions (Classic/Hybrid/Volume). Its NAICS code is 32562 and its SIC code is 2844.