POK

What POK does

POK is a French industrial manufacturer of professional firefighting equipment, founded in 1976 and headquartered in Nogent-sur-Seine, France. The company designs, engineers, and produces a comprehensive range of firefighting hardware — including hand-held monitors, motorized and remotely operated monitors, nozzles, couplings, hose reels, foam systems, and trailer-mounted high-flow units capable of delivering up to 30,000 liters per minute. Its proprietary product platforms include the Jupiter® teleoperated robotic monitor, the EasyDrive© wireless/wired remote control system, and ATEX-certified command systems validated by LCIE for use in explosive atmospheres. POK is positioned as a European leader in firefighting equipment, serving fire brigades, industrial petrochemical and chemical facilities, oil & gas operations, military and naval forces, airports, tunnels, and energy infrastructure across more than 100 countries.

The company operates through a multi-entity group structure: POK SAS (manufacturing), CRAN SARL (mechanical engineering with 24 CNC machining centers), OK METAL SARL (hose reel production), POK SASU (services and real estate), POK UG (DACH sales office in Iphofen, Germany), and POK LIMITED (UK sales entity). Manufacturing is concentrated in France across 13,000+ m² of production surface, with the company employing more than 100 people across the group. Revenue is generated primarily through direct hardware sales and a global distributor network supported by multi-language sales teams (7 languages), complemented by private-label/OEM manufacturing for distributors seeking to expand their own product ranges, and after-sales repair and technical services.

POK's go-to-market is principally channel-driven: master and regional distributors cover 100+ countries, augmented by dedicated France and Export sales teams, an inside-sales core for quote/order processing, and event-driven demand generation (Interschutz Hannover, Petrochymia, Firefighter Combat Challenge sponsorship since 2001). Pricing is not publicly disclosed and is negotiated through B2B quotations. The product is differentiated by an extensive regulatory portfolio (CE, ATEX, DIN EN ISO 9001/14001, multiple NF marks, CCC, UKCA, CERTIVA, CNBP) and by multi-disciplinary engineering depth — 10 product development engineers and 5 engineers plus a PhD in electronics — that regularly files patents across mechanics, hydraulics, and embedded systems. The company is family-owned, chaired by Alexandra Grandpierre, with no external investors or funding rounds disclosed.

Name

POK

Legal name

POK SAS

Website

https://pok-fire.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

POK is a French family-owned manufacturer of professional firefighting equipment — monitors, nozzles, hose reels, foam systems, and remote-controlled robotic suppression units — serving fire brigades, petrochemical, military, and industrial safety customers across 100+ countries.

Ownership category

akta.pro rank

Product category

Firefighting Equipment Manufacturing

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Fire Protection Piping & Sprinkler System Components (IMADALAJ)

Keywords

• Firefighting equipment manufacturing
• Fire monitors and nozzles
• Industrial fire suppression
• Fire safety equipment
• Hose reels manufacturing

Headquarters

HQ city

Nogent-sur-seine

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Firefighting Equipment Sales: POK manufactures and sells its own-brand range of firefighting equipment including monitors, nozzles, couplings, hose reels, foam systems, and trailer-mounted units. Products are sold to fire brigades, industrial customers, and through distributors worldwide.
2. Private Label Manufacturing: POK develops and manufactures private-label firefighting equipment for top distributors and other customers, leveraging industrial know-how, flexibility, and high-quality production capabilities. Targets distributors well-established in their markets who wish to expand product ranges.
3. Customer Service and Repair: Technical department specializing in repair of defective or damaged equipment, providing after-sales support and maintenance services.

Go-to-market motion5 records

Distribution channels6 records

Marketing channels8 records

Core offering

POK manufactures a comprehensive range of firefighting equipment, including handheld and motorized monitors, robotic/teleoperated fire monitors, foam systems, couplings, hose reels (RIA, PIA, PNP), and trailer-mounted high-flow units. The company also offers private-label manufacturing for distributors and complementary mechanical engineering (CNC machining) services. Products are sold primarily to fire brigades, industrial sites, military forces, and airports across more than 100 countries.

Product overview

POK is a manufacturer of firefighting equipment offering a comprehensive portfolio centered on its core firefighting equipment line. The main product range includes hand-held monitors (Combipok I & II), motorized and robotic monitors (Jupiter, RobotPok), foam equipment, couplings, towing devices, and control/measurement instruments. Control systems include EasyDrive© for wired/wireless operation and MINI ATEX for explosive environments. The company also offers tractable trailer chassis for mounting monitors, hose reels (RIA, PIA, PNP) through its OK METAL subsidiary, and mechanical engineering services via its CRAN subsidiary including CNC machining and prototyping. POK provides private label manufacturing services for distributors. The product architecture combines core firefighting hardware with specialized control systems and trailer/mounting solutions.

Differentiator

Problem solved

Functional benefit

Brands

• EasyDrive©: Remote control system for motorized monitors; developed by POK for wireless or wired control of firefighting equipment
• Jupiter®
• MINI ATEX
• Dicodoplus
• Combipok

Products and services

• POK Firefighting Equipment (Core Product Line) Complete in-house manufactured range of firefighting hardware covering monitors, nozzles, foam equipment, couplings, hose reels, towing devices, and control/measurement instruments, sold to fire brigades, industrial customers, and distributors worldwide.
• Jupiter Robotic Fire Monitor Teleoperated robotic fire monitor (robotisé) enabling firefighters to combat fire at close range while maintaining a safe operating distance. Sold as a standalone POK product for industrial and municipal fire services.
• RobotPok Robotic Firefighting System Robotic firefighting system working with the LMP65 monitor for remote firefighting operations, designed for hazardous industrial and military environments.
• Combipok I & II Handheld Monitors Hand-held firefighting monitors/nozzles combining multiple functions in a single device for direct fire suppression operations, available in two variants.
• Dicodoplus High-Flow Trailer Monitor High-capacity DN150 monitor designed for installation on trailer chassis, capable of flow rates up to 15,000 liters per minute for industrial and large-scale firefighting applications.
• Hose Reels (RIA, PIA, PNP) Fire hose reels including RIA (Robinets d'Incendie Armés), PIA (Postes d'Incendie Armés), and PNP (Points Noir Pétrole) systems for fixed fire suppression installations.
• Private Label Manufacturing Custom firefighting equipment manufacturing service for distributors, leveraging POK's engineering expertise, industrial know-how, and flexible production capabilities for OEM/private-label products.
• Mechanical Engineering (CNC Machining) CNC machining, prototyping, boiler fabrication, and metal fabrication services for precision mechanical components, delivered through POK's subsidiary CRAN SARL using 24 CNC machines.
• Customer Service and Repair After-sales technical support including repair of defective or damaged firefighting equipment, maintenance services, and ongoing customer support.

Quantifiable outcome

• Monitors deliver up to 30,000 liters per minute flow capacity for industrial firefighting applications.
• +2 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered minor, core and moderate.

• Gloggg Records (Austria)minorStrategic or Co-development PartnerPOK collaborates with Gloggg Records (Austria) to produce music celebrating firefighters. Songs are released in German, English, and French (e.g., 'Firefighter', 'Flammenheld', 'Blaze of the Brave', 'Héros des Flammes'). This partnership serves as a cultural/community initiative rather than a commercial product relationship. Available on YouTube, Spotify, and Apple Music.
• LCIE (Laboratoire Central des Industries de l'Électricité)coreOthersLCIE, a leading European certification body, validated POK's ATEX command systems. POK's ATEX-certified control systems underwent LCIE's rigorous evaluation to earn certification for use in explosive atmospheres. LCIE's validation is essential for POK to sell ATEX products in regulated markets.
• Firefighter Combat ChallengemoderateGTM or Marketing PartnerPOK has been an official supporter of the Firefighter Combat Challenge since 2001. This international firefighter competition involves fire brigades from around the world competing in events related to firefighting missions. Sponsorship provides brand visibility among professional firefighters globally.
• A2 Hosting, LLCminorOthersA2 Hosting, LLC operates the data center in Amsterdam, Netherlands (EU) where POK's website and company data are stored. POK uses their hosting services for the pok-fire.com website and associated digital infrastructure.
• CRAN SARLcoreOthersCRAN SARL is a subsidiary within the POK group of companies, specializing in product development and mechanical engineering. Located at 16 Cours Antoine Lavoisier in Nogent-sur-Seine, France. CRAN operates 24 CNC machining centers and a dedicated maintenance department, supporting POK's manufacturing capabilities. Founded in 1994.
• OK METAL SARLcoreOthersOK METAL SARL is a POK group subsidiary specializing in hose reel manufacturing. Located at 7, 9 and 11 Avenue Beauregard in Nogent-sur-Seine, France. The company manages hose reel production including warehouse receiving and shipping operations.
• POK SASUminorOthersPOK SASU is a subsidiary entity within the POK group, responsible for services and real estate operations. Part of the multi-entity corporate structure of the POK group in France.
• POK UGcoreOthersPOK UG is a wholly-owned German subsidiary of POK, based in Iphofen, Germany (Schlesienstraße 22). It serves as the sales and service office for firefighting equipment in Germany, Austria, Switzerland, and Liechtenstein (DACH region). Its management is responsible for defining global strategy and modernization goals. All POK UG bank accounts are located in Germany.
• POK LIMITEDminorOthersPOK LIMITED is a subsidiary entity serving the United Kingdom and Northern Ireland market for firefighting equipment sales, services, and venture capital operations. All job postings for this entity are listed in English only.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rosenbauer International: Austrian-based global leader in firefighting vehicles and equipment, offering complete fire trucks, turntable ladders, and portable monitors. Comparable to POK's monitor and nozzle business but operates at a larger scale across a broader fire-services portfolio.
• Magirus (CNH Industrial / Iveco): European fire truck and firefighting equipment brand within the Iveco/CNH Industrial group. Comparable to POK as a European firefighting equipment manufacturer with global reach, though operates at a much larger scale and as part of a broader commercial vehicle portfolio.

Emerging players

• SANY (Fire Equipment Division): Chinese heavy equipment manufacturer with a growing aerial and industrial firefighting equipment business. Comparable to POK in targeting high-flow industrial firefighting applications, particularly in petrochemical and tunnel markets where Chinese competitors are gaining share.
• Marioff (Carrier / UTC): Finnish-origin manufacturer of HI-FOG water mist firefighting systems, now part of Carrier Global. Comparable to POK in addressing high-hazard industrial and marine fire protection with a differentiated technology platform, though focused on water mist rather than monitors and foam.

Direct peers

• Akron Brass: Manufacturer of firefighting monitors, nozzles, valves, and electronic control systems based in the US. Closely comparable to POK in core product categories (monitors, electric-controlled monitors) and serves the same municipal and industrial firefighting end markets.
• Waterous: US manufacturer of fire pumps and related fire suppression components for municipal and industrial fire services. Comparable to POK as a component supplier to fire truck OEMs and industrial customers, with overlapping certifications (UL/FM) and distribution model.
• Morita Holdings: Japanese manufacturer of firefighting vehicles, pumps, monitors, and rescue equipment. Comparable to POK in producing industrial-grade fire monitors and pumping equipment for municipal and industrial customers, primarily serving Asian markets.
• Hale Products: US manufacturer of fire pumps, foam proportioning systems, and electronic controls for the fire service market. Comparable to POK in supplying mission-critical components (pumps, foam systems) to fire truck OEMs and industrial fire protection customers.
• Task Force Tips: US-based manufacturer of firefighting nozzles, monitors, valves, and foam equipment serving municipal, industrial, and military fire services. Directly comparable product portfolio and customer base to POK, with a similarly broad catalog spanning handheld to remote-controlled monitors.
• Angus Fire: UK-based manufacturer of firefighting foams, equipment, and hose technology with global distribution. Comparable to POK in its integrated foam and hardware offering, with similar multi-jurisdiction certifications and strong presence in industrial fire protection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pok_fire
• YouTubeyoutube.com/user/POKFrance
• Facebookfacebook.com/pokfire
• LinkedInlinkedin.com/company/pok
• Instagraminstagram.com/pok_fire

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POK