Hale Products
Hale Products manufactures fire suppression pumps, foam systems, vehicle electronics, and the SAM integrated waterflow control platform for fire apparatus OEMs and municipal fire departments in North America and globally, as part of IDEX Fire & Safety Group since 1994.
- Company typePrivate
- Founded1914
- HeadquartersOcala, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hale Products does
Hale Products, Inc. is a 110-year-old American manufacturer of fire suppression pumps, engine-driven pumps, foam proportioning systems, vehicle electronics, and multiplexing systems for fire apparatus, headquartered in Ocala, Florida. Founded in 1914 by three Pennsylvania firefighters, Hale has been a wholly-owned subsidiary of IDEX Corporation since 1994 and operates as a flagship brand within the IDEX Fire & Safety Group alongside Akron Brass, Hurst Jaws of Life, Godiva, AWG, Class 1, Weldon, LUKAS, and Vetter. The company has 101–250 employees and serves two primary customer segments: structural fire departments and fire apparatus OEMs, with secondary exposure to industrial and airport rescue and firefighting (ARFF) markets.
The product architecture follows a platform-plus-modules model. The SAM (Smart Automated Management) integrated waterflow control system is the central automation layer, enabling touchscreen pump, valve, and discharge management from dual control panels; it pairs with the SAM Smart Nozzle's Nozzle-to-Pump (N2P) technology and the Captium cloud telemetry platform to deliver connected fireground data. Supporting modules include SmartGov electronic governors, SmartFOAM/CAFS foam systems, vehicle multiplexing electronics, Qmax and QMAX-APX fire pumps, and pump modules and kits. The April 2026 QMAX-APX launch specifically targets 2027+ engine emissions requirements and OEM engineering simplification. Revenue mechanics are dominated by hardware sales (fire pumps, modules, electronics, parts) through authorized dealers and direct OEM partnerships, with an emerging recurring revenue stream from SAM/Boost/SmartGov data plans tied to extended warranty coverage. Pricing is quote-based for enterprise customers, with one disclosed unit price (SmartGov at $5,835.00) and a $100 minimum order threshold for direct purchases.
Hale Products firmographics
Firmographics- Name
- Hale Products
- Legal name
- Hale Products, Inc.
- Website
- https://haleproducts.com
- Company type
- Private
- Founded year
- 1914
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hale Products manufactures fire suppression pumps, foam systems, vehicle electronics, and the SAM integrated waterflow control platform for fire apparatus OEMs and municipal fire departments in North America and globally, as part of IDEX Fire & Safety Group since 1994.
- Ownership category
- akta.pro rank
Hale Products industry classification
Industry- Product category
- Fire Suppression Equipment
- NAICS
- Pump and Compressor Manufacturing (33391)
- SIC
- Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)
Keywords
Where Hale Products is headquartered
LocationHeadquarters
- HQ city
- Ocala
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hale Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fire Pumps & Apparatus Equipment: Sale of fire suppression pumps, modules, and apparatus equipment to fire departments and OEMs. Products include QMAX pumps, SAM waterflow systems, and related components.
- Vehicle Electronics: Sale of multiplex systems, governors, tank level gauges, foam systems, and related electronic controls for fire apparatus.
- Parts & Accessories: Aftermarket parts, plumbing components, and accessories for existing equipment.
- SAM Data Plan Services: SAM, Boost, and Smart Governor systems with Captium require valid data plan for extended warranty coverage on mechanical and electronic components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SmartGov electronic governor |
| Other | Pay-as-you-go | Minimum Order Requirement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Hale Products product offering
Product offeringCore offering
Hale Products manufactures and sells fire suppression pumps, integrated water flow control systems, vehicle electronics, foam proportioning equipment, and portable engine-driven pumps for fire apparatus. Its flagship SAM (Smart Automated Management) system automates pump operations through dual touchscreen panels and Nozzle-to-Pump (N2P) technology, while the Captium cloud telemetry platform connects fire apparatus for data-driven operations. Products are sold through authorized dealers, OEM partnerships with fire truck builders, and direct factory sales to fire departments, industrial customers, and airport rescue services.
Product overview
Hale Products offers a comprehensive portfolio of fire suppression equipment and systems for fire apparatus, organized as a platform-plus-modules architecture. The core offerings center on fire pumps (Qmax series) and the SAM (Smart Automated Management) integrated waterflow control system, which serves as the central automation platform. Supporting modules include SmartFOAM for foam proportioning, SmartGov for electronic pump governing, vehicle electronics (multiplexing systems, tank level gauges, governors), and Captium cloud telemetry for connected apparatus. The company also offers portable engine-driven pumps, pump modules and kits, and through IDEX Fire & Safety brands, rescue tools (E3 CONNECT) and nozzles. These products integrate within the SAM ecosystem to deliver automated, data-driven fireground operations.
Differentiator
Problem solved
Functional benefit
Brands
- SAM: Integrated water flow control system designed to automate pump operations and enhance fireground efficiency.
- Captium
- Qmax
- SmartFOAM
- SmartGov
Products and services
- SAM Waterflow System Integrated water flow control system that automates pump operations through dual touchscreen control panels on each side of the fire truck, enabling real-time monitoring of tank levels, hydrant status, and line pressure. Designed for municipal fire departments and OEMs seeking to reduce operator cognitive load and improve fireground response times.
- Qmax Single Stage Water Pump High-performance single-stage fire pump designed for fire apparatus, providing reliable water flow for fire suppression operations. Targeted at fire apparatus OEMs and municipal fire departments requiring dependable, high-volume water delivery.
- QMAX-APX Fire Pump Next-generation fire pump engineered for OEM apparatus platforms with improved modularity, standardization, maintenance-free mechanical seals, and integration with Hale's Captium telemetry and FireLink connected fireground gateway. Designed to meet 2027 and future engine emissions requirements while simplifying apparatus engineering.
- SmartFOAM Foam Proportioning System Foam proportioning system that delivers precise foam mixture for enhanced fire suppression, supporting both foam proportioning and Compressed Air Foam System (CAFS) operations. Used by fire departments and OEMs requiring accurate foam delivery for industrial, structural, and specialized fire scenarios.
- SmartGov Electronic Governor Electronic governor that provides automated control and monitoring of pump operations, enabling precise pressure and RPM management on fire apparatus. Sold as a standalone unit at $5,835.00 for OEMs and fire departments.
- Fire Pumps (PTO, Midship, and Engine-Mounted) Comprehensive line of fire suppression pumps including PTO, Midship, and Engine-mounted pump assemblies designed for integration into fire apparatus. Targeted at OEMs building fire trucks and at end-user fire departments specifying pumps for new or refurbished apparatus.
- Engine Driven Units (Portable Pumps) Portable engine-driven fire pumps for flexible deployment in wildland, rural, and auxiliary firefighting scenarios where truck-mounted apparatus is impractical. Sold to fire departments, forestry services, and industrial users needing mobile water supply.
- Captium Telemetry Platform Cloud-based telemetry and connectivity platform that enables real-time data transmission, maintenance alerts, and equipment monitoring for fire apparatus systems. Supports data-driven fire service operations and requires a valid data plan for extended warranty coverage on connected SAM, Boost, and Smart Governor systems.
- SAM Smart Nozzle (N2P Technology) Advanced nozzle featuring Nozzle-to-Pump (N2P) technology that communicates wirelessly with the SAM Water Control System, giving nozzle operators control over water flow and real-time data on water availability, tank levels, and source status. Detects kinked hoses and automatically adjusts pressure up to 25 psi. Compatible with Akron Brass Turbojet, Assault, and Smoothbore nozzles.
- Pump Modules & Kits Pre-configured pump module assemblies and kits that simplify installation and standardization in fire apparatus. Sold to OEMs as building blocks for new truck builds to reduce engineering complexity and assembly time.
Quantifiable outcome
- 100% OEM repurchase rate for SAM system nationwide
- +7 more outcomes
Companies that use Hale Products
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Hale Products technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Hale Products partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Qwake TechnologiescoreSAM partnered with Qwake Technologies to showcase connected solutions for the fireground. At FDIC 2025, they premiered 'The Best Damn Job' video featuring Bobby Halton. Qwake's C-THRU technology enhances firefighter vision in zero-visibility environments while SAM automates waterflow operations, creating complementary safety solutions.
- Embers of HopeminorHale presented $28,000 donation to Marion County Firefighters Benevolence Fund to support the 2025 Embers of Hope Burn Survivor Camp for children ages 6-17 who have sustained burn injuries. The 4-day, 3-night camp is held at Lake Swan Camp in Melrose, Florida.
- LexipolcoreIDEX Fire & Safety partnered with Lexipol to conduct research on technology adoption in firefighting. Survey of nearly 700 firefighters revealed 86% believe technology impacts recruitment of future generations, 87% say technology has helped save time in dangerous situations, and 86% indicate it helps avoid or reduce risk.
- Camp AmigominorHale partnered with Camp Amigo, a summer camp for burn survivors in Florida and southern Georgia. Founded by Tallahassee firefighter Rusty Roberts in 2001, the camp provides healing support and resilience-building activities. IDEX Foundation donated $7,500. Hale employees volunteered and provided supplies.
- Catapult XRminorIDEX Fire & Safety partners with Catapult XR to modernize firefighter training through AR/VR technology and inspire future leaders in emergency response. Training simulator developed for SAM technology.
- IDEX FoundationminorThe IDEX Foundation provides funding support for community initiatives including burn survivor camps. Donated $7,500 to Camp Amigo and supports Embers of Hope initiatives.
- Akron BrasscoreBoth brands are part of IDEX Fire & Safety Group. SAM Smart Nozzle is compatible with Akron Brass Turbojet, Assault, and Smoothbore nozzles, allowing departments to upgrade without overhauling entire systems.
- Hurst Jaws of LifecoreBoth brands are part of IDEX Fire & Safety Group. HURST Jaws of Life rescue tools with E3 CONNECT technology are showcased alongside Hale products at FDIC events. Development of advanced technology by teaming up across IDEX brands.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Hale Products competitors and assessment
Company assessmentDirect peers
- Waterous Company: Waterous manufactures fire pumps and packaged pumping systems for municipal and industrial fire protection. It is the most direct competitor to Hale in engine-driven and midship fire pumps sold through OEMs and dealers.
- W.S. Darley & Co. Darley supplies firefighting pumps, foam systems, and apparatus equipment alongside a broad catalog of PPE and rescue tools. It overlaps with Hale across pumps and foam proportioning sold to municipal and volunteer departments.
- Task Force Tips: TFT designs and manufactures firefighting nozzles, foam proportioning, and electronic pump/hose control hardware. It overlaps with Hale in foam systems (SmartFOAM) and selected electronics, competing in dealer and OEM channels.
Broad incumbents
- Rosenbauer International: Rosenbauer is a leading global fire apparatus OEM that integrates Hale/Waterous-class pumps and its own electronics. It is a customer and a competitor for full pump-plus-control packages sold to municipal fleets.
- Pierce Manufacturing: Pierce (an Oshkosh Corporation brand) is one of the largest North American fire apparatus OEMs. It is a key Hale customer via OEM pump integrations but competes at the apparatus level where connected pump controls are part of the truck specification.
- REV Group: REV Group's Fire & Emergency segment (E-ONE, KME, Spartan Emergency Response, Ferrara) is a major fire apparatus OEM group. It is a long-standing Hale customer channel and a competitor in integrated truck specifications.
- E-ONE: E-ONE (a REV Group brand) builds custom and commercial fire apparatus integrating Hale-class pumps and electronics. It is both a customer and a comparable for connected pump/apparatus offerings.
- Spartan Emergency Response: Spartan Emergency Response (REV Group) manufactures fire apparatus and chassis used with Hale/Waterous-class pumps. It is comparable as an OEM customer and adjacent apparatus competitor.
Others
- Akron Brass: Akron Brass is a sister IDEX Fire & Safety brand that manufactures firefighting nozzles, monitors, and valves. It is comparable as a peer fire-equipment manufacturer and ecosystem partner to Hale's SAM Smart Nozzle program.
Regional players
- Godiva Fire Pumps: Godiva is another IDEX Fire & Safety brand specializing in portable and vehicle-mounted fire pumps primarily for the UK and European markets. It is comparable on product category but geographies differ, making it a regional peer rather than a direct U.S. competitor to Hale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Hale Products social profiles
Digital presenceHale Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hale Products leadership team
Management profileNumber of profiles
Profiles4 records
Hale Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hale Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hale Products
What does Hale Products do?
Hale Products manufactures and sells fire suppression pumps, integrated water flow control systems, vehicle electronics, foam proportioning equipment, and portable engine-driven pumps for fire apparatus. Its flagship SAM (Smart Automated Management) system automates pump operations through dual touchscreen panels and Nozzle-to-Pump (N2P) technology, while the Captium cloud telemetry platform connects fire apparatus for data-driven operations. Products are sold through authorized dealers, OEM partnerships with fire truck builders, and direct factory sales to fire departments, industrial customers, and airport rescue services.
Is Hale Products a public or private company?
Hale Products is a private company. It is classified as corporate owned and is currently operating.
When was Hale Products founded?
Hale Products was founded in 1914. It employs 101 to 250 people.
Where is Hale Products based?
Hale Products is headquartered in Ocala, United States, in the North America region.
How does Hale Products make money?
Four revenue lines are on record. Fire Pumps & Apparatus Equipment is the primary driver. The others are vehicle Electronics, parts & Accessories and SAM Data Plan Services.
Who are Hale Products's main competitors?
Direct peers on record are Waterous Company, W.S. Darley & Co. and Task Force Tips. Broad incumbents are Rosenbauer International, Pierce Manufacturing, REV Group, E-ONE and Spartan Emergency Response. Akron Brass is listed as an others. Godiva Fire Pumps is listed as a regional player.
Does Hale Products have an API?
No public API is recorded for Hale Products.
What industry is Hale Products in?
Hale Products's product category is Fire Suppression Equipment. Its primary akta.pro industry code is IMAHANAG, Pump & Compressor Packages (Skids, Booster Sets). Its NAICS code is 33391 and its SIC code is 3561.