Primend OÜ

Name

Primend OÜ

Legal name

Primend OÜ

Website

https://primend.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Facilities Management Services (541513)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support) (BPAEAIAJ)

Keywords

• Managed IT services
• Microsoft cloud services
• IT security monitoring
• Cloud infrastructure hosting
• Business analytics services

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. IT Management as-a-Service: Comprehensive outsourced IT management services including helpdesk, user support, server and network support, cloud services management, and IT consultation. Provided on subscription basis for monthly/annual billing cycles.
2. Microsoft Cloud Services: Resale and implementation of Microsoft 365, Azure, Teams Rooms, and related Microsoft cloud services with licensing optimization
3. Primend Cloud Hosting: Private cloud environment hosting for critical business applications with backup services, quick storage, and disaster recovery capabilities
4. Professional Services and Training: IT consulting, implementation projects, cybersecurity training, Microsoft application trainings, and Copilot training services

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Primend OÜ is a Baltic managed IT services provider that delivers comprehensive IT management as-a-service built on Microsoft technologies. Its portfolio spans helpdesk and user support, server and network management, Microsoft 365 and Azure cloud services, private cloud hosting (Primend Cloud 2.0), 24/7 security monitoring (Primend Shield), security maturity assessment (CISOaaS), business analytics on Power BI (IONO), Microsoft Teams Rooms implementations, and training. Services are delivered to mid-sized companies and enterprises across Estonia, Latvia, and Lithuania.

Product overview

Primend OÜ is a Baltic managed IT services provider offering a comprehensive portfolio of technology services built around Microsoft technologies. The core offering consists of IT Support Services (helpdesk, user support, server and network management, M&A support) supported by specialized security services including Primend Shield for 24/7 automated monitoring, CISOaaS for security maturity assessment, and cybersecurity training. Cloud services encompass Microsoft 365 Business packages, Microsoft Copilot AI assistant, Primend Cloud 2.0 proprietary cloud infrastructure, and Azure support. Business Analytics capabilities include Business Intelligence and IONO Analytics powered by Power BI. Teams Rooms and collaboration tools round out the communication offerings. The company operates as a Microsoft solutions partner, implementing and managing these Microsoft technologies for mid-sized businesses across the Baltic region.

Differentiator

Problem solved

Functional benefit

Brands

• Primend Cloud 2.0: Cloud infrastructure service offered by Primend, providing on-premise-to-cloud migration and workload management.
• IONO
• Primend Shield

Products and services

• IT Support Services

Quantifiable outcome

• Reduced time spent on employee evaluations through Power Apps and Power Automate automation
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationPrimend is a certified Microsoft partner with deep expertise in Microsoft technologies including Microsoft 365, Azure, Power Platform, and Teams. The company has won Microsoft Partner of the Year multiple times (2020, 2023) and holds Solutions Partner designation for Modern Work. Primend provides Microsoft cloud services, implementations, and migrations as a key part of their service portfolio.
• DigificoreStrategic or Co-development PartnerCloud service focused companies Primend and Digifi merged in August 2022 to be more successful in the Estonian market. The merger combined companies with similar service models and experienced specialists, increasing Primend's physical presence in Southern Estonian region and employee count to 100 across Baltic countries.
• IteractioncoreStrategic or Co-development PartnerPrimend merged with Estonian IT company Iteraction to support expansion in Baltic cloud services market with an improved team and knowledge base.
• Microsoft EstoniaminorGTM or Marketing PartnerMicrosoft Estonia recommended Primend to Let's Do It Foundation for domain change and Azure management issues, demonstrating Microsoft channel partnership and referral relationships.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Capgemini: Global IT services firm with a strong Microsoft partnership; competes with Primend for enterprise cloud, digital workplace, and security managed-service deals in Northern Europe.
• CGI Group: Global IT services and consulting firm with established Baltic delivery centers; overlaps with Primend on enterprise IT outsourcing, cloud migration, and managed services but operates at much larger scale.
• Tietoevry: Nordic IT services and software company serving enterprise and public-sector clients across the Baltics with cloud, managed services, and digital workplace offerings comparable to Primend's portfolio.
• Accenture: Global consulting and IT services giant that competes for large enterprise cloud transformation and managed-service engagements in the Baltics; overlaps with Primend at the larger end of the enterprise market.
• NTT Data: Global IT services provider with growing Northern European presence, including Microsoft cloud, managed infrastructure, and security services that overlap with Primend's offerings for enterprise clients.

Direct peers

• Atea: Nordic-headquartered IT infrastructure and managed services provider with significant operations across Estonia, Latvia, and Lithuania, competing head-to-head with Primend for mid-market and enterprise Microsoft, cloud, and managed-service contracts.
• Telia (Telia Eesti / Latvia / Lithuania): Incumbent telecom in the Baltics that bundles IT support, cloud, and managed services for enterprises and SMBs; directly comparable to Primend in target customer and Microsoft cloud resale practice.
• Elisa: Finnish-headquartered telecom with Estonian and Baltic operations offering IT management, cloud, and digital workplace services — competes with Primend for managed IT and Microsoft cloud deals in the region.
• Devbridge (Cognizant Softvision): Lithuania-headquartered IT services and software development firm serving enterprise clients across the Baltics with custom development, cloud, and managed services — comparable in scale and regional focus to Primend.
• Blue Bridge: Baltic IT services and Microsoft partner headquartered in Lithuania, offering cloud, managed services, and business intelligence — directly comparable to Primend in customer segment and Microsoft stack focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/primend
• Facebookfacebook.com/primendcom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primend OÜ