DigiFi
DigiFi builds a cloud-based digital origination platform — combining a no-code loan origination system, account opening system, decision engine, applicant and partner portals, and an AI Agents module — sold on transparent monthly subscriptions to banks, credit unions, fintech lenders and small business lenders.
- Company typePrivate
- Founded2017
- HeadquartersJersey City, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What DigiFi does
DigiFi, Inc. is a privately held US fintech that builds a cloud-based digital origination platform for banks, credit unions, fintech lenders and small business lenders. Its primary product is a Loan Origination System that supports consumer, SMB and commercial credit (personal loans, credit cards, lines of credit, auto, solar, home improvement, HELOC, small business, commercial, MCA) and a parallel Account Opening System for deposit, brokerage, retirement and HSA products. The platform combines a no-code configuration engine with a developer toolkit (open API, webhooks, SDK, Excel-like formula language), a visual Decision Engine for rules/scorecard-based decisioning, white-labeled Applicant and Partner Digital Portals, an Integration Marketplace with 100+ pre-built connectors to credit bureaus, fraud/identity providers, core banking, loan servicing, property data, banking data and e-signature vendors, and an AI Agents module priced on usage for automated task completion. Backed by SOC 2 Type II certification and three deployment options (shared cloud, private cloud, on-premise), DigiFi targets regulated financial institutions replacing legacy origination systems.
DigiFi monetizes through a transparent base subscription of $3,995 per month (covering 10 seats and 3,000 monthly applications, with no feature gating), overage fees for additional users ($95/user/month) and applications ($0.25/application), usage-based AI Agent ($0.10/action) and AI Assistant ($0.35/chat session) add-ons, a $3,995/month private hosting option and $95/hour professional services for implementation and integration. Distribution is exclusively enterprise field sales targeting institutions rather than self-serve, with a developer documentation portal and G2/Capterra reviews (4.8-4.9 ratings) supporting bottom-of-funnel evaluation.
The company was founded by Joshua Jersey (Co-Founder & CEO) and Brad Vanderstarren (Co-Founder, President) based on prior experience building an online lending business. DigiFi employs 51-100 people distributed across North America, Europe and Asia in a remote-first model. The platform supports 15+ languages and advertises 99.90%+ uptime SLAs; documented customer outcomes include 50% annual origination growth and 95% automated decisions for at least one named customer. Only two funding rounds are on file ($1.1M in 2014 and $3M in 2016), implying a relatively capital-efficient operating model.
DigiFi firmographics
Firmographics- Name
- DigiFi
- Legal name
- DigiFi, Inc.
- Website
- https://digifi.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DigiFi builds a cloud-based digital origination platform — combining a no-code loan origination system, account opening system, decision engine, applicant and partner portals, and an AI Agents module — sold on transparent monthly subscriptions to banks, credit unions, fintech lenders and small business lenders.
- Ownership category
- akta.pro rank
DigiFi industry classification
Industry- Product category
- Loan Origination Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Loan Origination Platforms (LOS) & Digital Application Journeys (FSAGAHAA)
- akta.pro secondary industry
- Payment Gateways & API Connectivity (FSAGABAB)
Keywords
Where DigiFi is headquartered
LocationHeadquarters
- HQ city
- Jersey City
- HQ country
- United States
- HQ region
- North America
Markets served
DigiFi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription: Base platform subscription at $3,995/month includes 10 team members and 3,000 monthly applications. Additional team members at $95/user/month, additional applications at $0.25/application. Full platform access without feature gating.
- Usage-Based Add-Ons: AI Agent at $0.10 per AI action, AI Assistant at $0.35 per chat session. These consumption-based add-ons scale with customer usage.
- Private Hosting: Private hosting option at $3,995/month for businesses requiring dedicated servers and databases in their chosen AWS cloud region.
- Professional Services: Implementation and customization services including business logic implementation, configuring decision logic, integrations, workflows at $95/hour.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform - Base subscription for banks, credit unions, and lenders |
| Usage-based | Pay-as-you-go | AI Agent Add-On |
| Usage-based | Pay-as-you-go | AI Assistant Add-On |
| Subscription | Monthly | Private Hosting Add-On |
| Other | Pay-as-you-go | Professional Services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
DigiFi product offering
Product offeringCore offering
DigiFi provides an all-in-one digital origination platform for banks, credit unions, and lenders. The platform combines a Loan Origination System, Account Opening System, Decision Engine, and white-labeled digital portals (applicant and partner) with an Integration Marketplace for connecting to credit bureaus, fraud providers, core banking systems, loan servicing platforms, and other third-party services. It also includes no-code configuration tools, a developer toolkit (APIs, webhooks, SDK), AI agents for automated task completion, and enterprise-grade security and compliance features.
Product overview
DigiFi offers an all-in-one digital origination platform for banks, credit unions, and lenders. The platform is a modular architecture combining a core Loan Origination System and Account Opening System with specialized components including: Decision Engine for automated credit decisions, Integration Marketplace for third-party connections, Applicant Digital Portal and Partner Digital Portal for customer-facing experiences, No-Code Configuration tools for customization, Developer Toolkit for API/webhook integration, AI Agents for automated task completion, and Security & Compliance features. The platform supports various loan products (Personal Loans, Credit Cards, Auto Loans, HELOC, Small Business Loans, Commercial Loans, etc.) and account opening products (Checking, Savings, Business Banking, Brokerage, Retirement, HSA). Pricing starts at $3,995/month with AI Agent add-ons available at $0.10 per action.
Differentiator
Problem solved
Functional benefit
Products and services
- Loan Origination System End-to-end loan origination system for banks, credit unions, and lenders that streamlines application workflows, instant decisioning, document management, tasks and conditions, multi-channel communications, and automation across any loan product.
- Account Opening System Digital-first account opening platform for banks and financial institutions covering deposit, savings, checking, business banking, brokerage, retirement, and HSA accounts with automated workflows to enhance customer onboarding.
- Integration Marketplace Pre-built and customizable integrations connecting the platform to credit bureaus (Equifax, TransUnion, Experian, DataX, TeleTrack, Clarity), fraud providers (LexisNexis, IDology, SentiLink, ComplyAdvantage), core banking systems (Mambu, Jack Henry Symitar), loan servicing platforms (LoanPro, Canopy, Peach), property data providers (Attom, HouseCanary), banking data aggregators (Plaid, ValidiFI, Quiltt), and AI and document processing tools (Synthetiq, Gestalt).
- Decision Engine Visual decision engine that runs instant, accurate, and auditable credit and verification decisions using integrations, rules, formulas, models, and scorecards to assess creditworthiness, verify information, and power automated underwriting.
- Applicant Digital Portal White-labeled digital application portal that provides end-to-end application, offer selection, information verification, and e-signing for customers. Mobile-optimized with 2-factor authentication and configurable flows.
- Partner Digital Portal White-labeled online portal for brokers, dealers, contractors, and other partners to apply for loans or accounts on behalf of their customers with configurable application flows.
Quantifiable outcome
- 50% annual origination growth for customers (Sparrow case study)
- +3 more outcomes
Companies that use DigiFi
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
DigiFi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration79 records
AI capability4 records
Feature10 records
DigiFi partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Credit Bureaus (Equifax, TransUnion, Experian, DataX, TeleTrack, Clarity)corePartnerships with major credit reporting agencies providing consumer credit information for underwriting decisions. Includes both traditional bureaus and alternative credit data providers.
- Verification Data Providers (LexisNexis, IDology, SentiLink, ComplyAdvantage, Plaid, ValidiFI)coreIdentity, income, banking, collateral and other verification data providers integrated into the platform for fraud prevention and applicant verification.
- Core Banking Systems (Mambu, Jack Henry Symitar)coreLoan servicing and core banking systems partnered to create full lifecycle origination-to-servicing solutions.
- Loan Servicing Systems (LoanPro, Canopy, Peach)coreIntegration with loan servicing platforms enabling seamless data flow from origination through servicing.
- Property Data Providers (Attom, HouseCanary)coreProperty valuation and data providers supporting residential and commercial lending decisions.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
DigiFi competitors and assessment
Company assessmentDirect peers
- nCino: Cloud-native bank operating system including loan origination, account opening, and onboarding workflows for commercial and consumer banks. Directly competes with DigiFi in LOS for financial institutions with a similar SaaS, single-platform approach.
- Blend: Digital lending and account opening platform used by banks, credit unions, and fintechs for consumer mortgages, home equity, deposits, and consumer loans. Competes head-to-head with DigiFi's Applicant Digital Portal, LOS, and account opening capabilities.
- Mambu: Cloud-native core banking and lending platform for fintechs and neobanks, with composable APIs for loan origination. Directly comparable on configurable lending infrastructure and is also one of DigiFi's core banking integration partners.
- DecisionPoint (Provenir): Decisioning and risk analytics platform for financial services covering onboarding, credit decisioning, and fraud. Overlaps directly with DigiFi's Decision Engine and credit/identity verification integrations.
Broad incumbents
- Salesforce Financial Services Cloud: Industry cloud for retail and commercial banking with onboarding, LOS workflows, and AI-driven automation. Competes with DigiFi at large banks that prefer a broader platform vendor with deep CRM capabilities.
- Temenos: Global core banking and digital banking platform covering origination, onboarding, and account opening for retail and corporate banks. A broader incumbent that overlaps with DigiFi's loan origination and digital account opening modules.
- Black Knight Empower: Established mortgage and consumer lending origination suite from Black Knight serving large banks and mortgage lenders. Overlaps with DigiFi's LOS for mortgage and home equity products as a broader, incumbent alternative.
Others
- Plaid: Connectivity layer for bank account, income, identity, and asset data used in lending and onboarding workflows. Plaid is also a DigiFi integration partner, making it both a comparable data provider and an ecosystem participant in the same customer workflows.
Emerging players
- Lendio: Small business lending marketplace and origination technology connecting SMB borrowers with lenders. Partial overlap with DigiFi's small business lending templates and partner portal workflows.
Regional players
- LoanPro: Cloud loan servicing platform used by modern lenders, with origination-adjacent APIs. Listed as a DigiFi integration partner and an adjacent competitor in lending software stacks for fintech lenders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
DigiFi social profiles
Digital presenceDigiFi compliance and trust
Trust signalCompliance2 records
DigiFi financial estimates
Financial estimateRevenue estimate
Valuation estimate
DigiFi leadership team
Management profileNumber of profiles
Profiles2 records
DigiFi funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DigiFi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DigiFi
What does DigiFi do?
DigiFi provides an all-in-one digital origination platform for banks, credit unions, and lenders. The platform combines a Loan Origination System, Account Opening System, Decision Engine, and white-labeled digital portals (applicant and partner) with an Integration Marketplace for connecting to credit bureaus, fraud providers, core banking systems, loan servicing platforms, and other third-party services. It also includes no-code configuration tools, a developer toolkit (APIs, webhooks, SDK), AI agents for automated task completion, and enterprise-grade security and compliance features.
Is DigiFi a public or private company?
DigiFi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DigiFi founded?
DigiFi was founded in 2017. It employs 51 to 100 people.
Where is DigiFi based?
DigiFi is headquartered in Jersey City, United States, in the North America region.
How does DigiFi make money?
Four revenue lines are on record. Platform Subscription is the primary driver. The others are usage-Based Add-Ons, private Hosting and professional Services.
Who are DigiFi's main competitors?
Direct peers on record are nCino, Blend, Mambu and DecisionPoint (Provenir). Broad incumbents are Salesforce Financial Services Cloud, Temenos and Black Knight Empower. Plaid is listed as an others. Lendio is listed as an emerging player. LoanPro is listed as a regional player.
Does DigiFi have an API?
Yes. DigiFi's API allows users to connect custom digital portals, application lead sources, and other systems to the platform. The developer toolkit includes Open API, webhooks, formula language for complex calculations with Excel-like functions, and custom HTML/CSS capabilities for digital portals. Developer documentation is at docs.digifi.io/reference.
What industry is DigiFi in?
DigiFi's product category is Loan Origination Software. Its primary akta.pro industry code is FSAGAHAA, Loan Origination Platforms (LOS) & Digital Application Journeys, with a secondary code of FSAGABAB, Payment Gateways & API Connectivity. Its NAICS code is 54151 and its SIC code is 7373.