What Discover the World - Global does

Discover the World (legally Discover Momentum L.L.C.) is a privately held global outsource sales and marketing representation firm for the travel industry, founded in 1981 and headquartered in Scottsdale, USA, with a second headquarters in London. The company acts as General Sales Agent (GSA) and Preferred Sales Agency (PSA) for travel suppliers, deploying a network of 500+ local sales professionals across 50+ country offices in 60+ countries to engage travel trade partners on behalf of its clients.

Its service portfolio is organized around six industry verticals (Airline, Cruise, Car/Mobility, Hospitality, Travel Products, and an Innovators program) built on a stack of core capabilities: Sales, Marketing, Business Process Outsourcing, Digital Marketing, and distribution-technology services including BSP/ARC ticketing, Interline (IET) BSP, GDS Access, and NDC Solutions. The proprietary 'Discover Travel Shops' platform supports cruise sales through travel agents. The company serves 95+ enterprise clients spanning flag carriers, low-cost carriers, cruise lines, hotel groups, car rental firms, tour operators, and rail operators.

Revenue is generated through enterprise B2B contracts structured as recurring GSA and PSA representation engagements, priced individually by scope and market coverage. The go-to-market is a direct enterprise field-sales model supplemented by travel-trade industry events, the 'Murray Meets' video series, and the 'Boarding Pass to Business' podcast. Ownership is concentrated with the founding leadership team (Chair/Owner Jenny Adams and CEO Ian Murray), with no disclosed external investment or parent company.

Name

Discover the World - Global

Legal name

Discover Momentum L.L.C.

Website

https://discovertheworld.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

251–500 employees

Short description

Discover the World is a privately held global sales and marketing representation firm founded in 1981 that acts as General Sales Agent and Preferred Sales Agency for 95+ travel-industry clients across 60+ countries using 500+ local sales professionals.

Ownership category

akta.pro rank

Product category

Travel Sales and Marketing Representation

NAICS

Travel Agencies (561510), Wholesale Trade Agents and Brokers (425), Advertising Agencies (541810)

SIC

Services-Management Services (8741), Services-Advertising Agencies (7311)

akta.pro primary industry

Airline GSA / Representation & Ticket Sales Offices (THAKALAG)

akta.pro secondary industry

Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG)

Keywords

• Travel representation services
• Global sales marketing
• Airline GSA services
• Cruise trade representation
• Travel distribution technology

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices44 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Sales & Marketing Representation Services: Fees for providing sales, marketing, and distribution representation services to travel industry clients including airlines, cruise lines, hotels, and car rental companies across global markets. The company acts as General Sales Agent (GSA) or sales representative partner.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Discover the World provides outsourced sales, marketing, and distribution representation services to travel industry clients including airlines, cruise lines, hotels, car rental companies, tour operators, and travel technology providers. Acting as a General Sales Agent (GSA) or sales representative partner, the company deploys 600+ local sales and marketing professionals across 60+ countries to drive trade engagement, brand awareness, and bookings for client brands in international markets. Its offerings span six industry verticals (Airline, Cruise, Car/Mobility, Hospitality, Travel Products, Innovators) supported by distribution technology including BSP/ARC, GDS, and NDC integrations.

Product overview

Discover the World is a global outsource sales and marketing company delivering B2B representation services to the travel industry since 1981. The company operates a platform of interconnected service offerings organized by industry verticals (Airline, Cruise, Car/Mobility, Hospitality, Travel Products, and Innovators) built on core capabilities including Sales, Marketing, Business Process Outsourcing, Digital Marketing, GDS Access, NDC Solutions, and BSP/ARC Support. The company leverages a global network of over 500 sales ambassadors across 60+ countries to help travel brands expand into international markets, engage trade partners, and drive revenue growth. Their services integrate distribution technology solutions (GDS, NDC, BSP/ARC) with traditional sales and marketing execution to provide comprehensive market representation.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Services B2B and B2C sales services delivered across global travel trade communities to educate, engage, and create brand loyalty with travel trade partners on behalf of client brands.
• Marketing Services Brand marketing, public relations, and market development services designed to drive growth and brand awareness for travel industry clients.
• Business Process Outsourcing Outsourcing solutions providing operational support and risk management for travel industry clients across global markets.
• Digital Marketing Digital marketing solutions targeting travel trade audiences, helping clients adopt and adapt to new technologies and deliver better travel experiences.
• BSP/ARC Support Billing and Settlement Plan (BSP) and Airline Reporting Corporation (ARC) support services for airline clients, enabling efficient ticket processing and financial settlement.
• Interline (IET) BSP Ticketing Interline Electronic Ticketing through BSP systems enabling multi-airline journeys and seamless ticket processing across partner carriers.
• GDS Access Global Distribution System access enabling clients to distribute their travel products through major GDS platforms used by travel agents worldwide.
• NDC Solutions New Distribution Capability solutions helping airlines and travel suppliers connect directly with travel agents through modern distribution standards.
• Airline Services Dedicated airline industry solutions including B2B sales, reservations and ticketing, digital marketing, public relations, and ARC/BSP support for airline clients seeking to maximize trade channels.
• Cruise Services Cruise industry solutions including B2C sales, reservations and operations, and trade platform services (Discover Travel Shops) for cruise lines seeking growth in international markets.
• Car/Mobility Services Total mobility sales solutions for car rental clients developing brands and transitioning from traditional rental into full mobility solutions.
• Hospitality Services Hospitality sector solutions including corporate sales, meetings and events, leisure market sales, and brand marketing for hotel groups seeking trade sales growth and MICE market development.
• Travel Products Sales growth solutions for travel technology products and OTAs, helping travel trade partners adopt new technologies and offer more sales value.
• Innovators Program Innovation and new product development support for travel industry startups and innovators, leveraging Discover's knowledge, expertise, and global sales network to accelerate market success.

Quantifiable outcome

• Drives direct positive impact on clients, trade industry partners, and thousands of customers daily through global sales and marketing operations

Named customers22 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

24 partnerships are on record, tiered core and supporting.

• HX ExpeditionscoreChannel Partner/ Reseller/ Distributor · 1 July 2026Strategic partnership where Discover the World serves as official representative for HX Expeditions (formerly Hurtigruten Expeditions) across key Latin American markets, leading sales development, trade engagement, marketing initiatives, and travel advisor support.
• SKY AirlinecoreChannel Partner/ Reseller/ Distributor · 4 June 2026Partnership for Canadian market where Discover the World provides sales, marketing and distribution support for Chilean low-cost airline, working closely with travel trade partners to expand connectivity between Canada and Latin America.
• PliantsupportingStrategic or Co-development Partner · 3 June 2026Partnership with Pliant, a leading provider of digital payment solutions, to offer travel agents simplified, fast, and secure payment management when booking travel for their clients, with benefits including cashback opportunities.
• Wendy Wu TourscoreChannel Partner/ Reseller/ Distributor · 27 May 2026Expansion of partnership into Canada for Wendy Wu Tours, a leading escorted touring specialist with 25+ years experience. Discover the World will leverage its global sales and marketing capabilities to support market entry and growth.
• Vietnam AirlinescoreChannel Partner/ Reseller/ Distributor · 25 May 2026Partnership focusing on Swiss market where Discover the World manages sales and distribution on behalf of Vietnam Airlines, the flag carrier of Vietnam and SkyTeam member operating nearly 100 routes.
• Greengage SolutionscoreStrategic or Co-development Partner · 13 May 2026Collaboration to bring ECOsmart sustainability certification programme into Australian market. Discover the World represents ECOsmart locally, supporting engagement with hotels, venues, destinations and industry stakeholders across Australia.
• VIVA CruisescoreChannel Partner/ Reseller/ Distributor · 12 May 2026Partnership for US market expansion where Discover the World leads VIVA Cruises' commercial activities, strengthening brand visibility, deepening engagement with travel advisors, and introducing premium European river cruise experiences to American travelers.
• VIVA CruisescoreChannel Partner/ Reseller/ Distributor · 1 April 2026Partnership for India where Discover the World represents VIVA Cruises commercially, leading trade engagement, sales development, market education, and brand positioning to drive awareness across key Indian cities.
• KM Malta AirlinescoreChannel Partner/ Reseller/ Distributor · 1 April 2026Expansion of partnership into UK market for Malta's national carrier, supporting sales, marketing, and trade engagement activities, as well as dedicated trade support centre for UK operations.
• Sun PhuQuoc AirwayscoreChannel Partner/ Reseller/ Distributor · 18 March 2026Appointment as official General Sales Agent in Singapore for Sun PhuQuoc Airways, supporting passenger sales, trade engagement, distribution development, and reservation/ticketing support as part of airline's 'Rise to Asia' growth strategy.
• Alaska AirlinescoreChannel Partner/ Reseller/ Distributor · 23 February 2026Sales representation partnership for Alaska Airlines across European markets, supporting expansion into Europe with service to London Heathrow, Rome, and Reykjavik starting spring 2026.
• Air TransatcoreChannel Partner/ Reseller/ Distributor · 19 February 2026Expansion of longstanding partnership into Albania and Kosovo, building on existing responsibilities in Slovenia, Croatia, Serbia, Montenegro, North Macedonia, and Bosnia and Herzegovina. Supports launch of Toronto-Tirana direct service.
• AEGEAN AirlinescoreChannel Partner/ Reseller/ Distributor · 2 February 2026Official sales representation partnership across Canada and United States for Greece's largest carrier, a Star Alliance member operating 160+ destinations with 87 aircraft fleet and €1.7 billion revenue.
• Azerbaijan AirlinescoreChannel Partner/ Reseller/ Distributor · 19 January 2026Sales representation partnership across key European markets for Azerbaijan Airlines (AZAL), supporting the airline's European expansion and connectivity ambitions with 28 aircraft fleet serving 50+ destinations.
• JetBluecoreChannel Partner/ Reseller/ Distributor · 16 December 2025Expansion of partnership to include Italy as JetBlue's 12th European market with Discover the World, supporting Milan-Boston seasonal service starting May 2026.
• Qingdao AirlinescoreChannel Partner/ Reseller/ Distributor · 18 November 2025Partnership focusing on Malaysian market for Qingdao Airlines, a Chinese boutique carrier operating from Qingdao Jiaodong International Airport with 38 Airbus aircraft fleet serving 70+ routes.
• Cunard CruisescoreChannel Partner/ Reseller/ Distributor · 6 November 2025Appointment as one of the Preferred Sales Agencies (PSAs) for Cunard Cruises in Poland and Greece, strengthening existing partnership already covering Argentina, Czech Republic, Hungary, Paraguay, Slovakia, Uruguay, and West Balkans.
• SaudiacoreChannel Partner/ Reseller/ Distributor · 4 November 2025Official sales representative partnership for Saudia in key European markets including Cyprus, Slovakia, Greece, Hungary, Bulgaria, Serbia, Croatia, Slovenia, Bosnia & Herzegovina, North Macedonia, Montenegro, and Albania.
• Great Western Railway (GWR)coreChannel Partner/ Reseller/ Distributor · 3 November 2025North America sales partnership for GWR, supporting UK rail operator's plans to expand international sales presence and strengthen trade engagement across United States and Canada.
• World Bicycle ReliefsupportingOthersGlobal charity partner under Step Up Programme - organization that empowers people in rural communities by providing bicycles as reliable transportation, delivering mobility to children, families, and communities.
• Events Industry CouncilsupportingOthersIndustry association membership for travel and events industry professionals.
• MPI (Meeting Professionals International)supportingOthersIndustry association membership for meeting and event professionals.
• USTOA (United States Tour Operators Association)supportingOthersIndustry association membership representing tour operators.
• WTTC (World Travel & Tourism Council)supportingOthersGlobal travel and tourism industry association membership.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aviareps: Aviareps is one of the world's largest airline General Sales Agent (GSA) and tourism representation networks, operating across similar verticals (airline, tourism, hospitality, mobility) with a comparable global field-sales model and overlapping client set.
• APG (Air Promotion Group): APG is a global GSA network and IATA-appointed ticket settlement provider for airlines, directly competing with Discover the World for airline representation mandates and offering similar BSP/IET distribution capabilities.
• Interna Travel: Interna Travel is an airline sales and marketing representation firm with a global footprint, directly comparable in target market (airline GSAs) and in its use of local sales representatives to drive bookings for carrier clients.
• Voiamo Travel: Voiamo is a travel and tourism sales representation firm providing outsourced B2B sales and marketing services to travel suppliers, with comparable service offerings in airline, hospitality, and destination representation.
• Brighter Group: Brighter Group is a UK-based travel and tourism PR, marketing, and representation agency serving travel trade clients across multiple verticals, with an overlapping service portfolio including trade marketing and sales representation.

Broad incumbents

• MMGY Global: MMGY Global is a large integrated travel and hospitality marketing firm offering advertising, PR, and digital services to travel brands, providing broader marketing capabilities that overlap with Discover's marketing services vertical.
• Havas Voyages: Havas Voyages is a major French travel agency and corporate travel management group, with adjacent travel distribution and corporate sales services that overlap with parts of Discover's hospitality and corporate travel representation offering.

Regional players

• JFK Group: JFK Group (and adjacent travel representation specialists in the Asia-Pacific region) provide airline and tourism representation services in regional markets that intersect with parts of Discover's Asia-Pacific footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/discover-the-world-global
• Xx.com/discovernews
• Facebookfacebook.com/discover-the-world-149715051761235

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Discover the World - Global