EveryDollar
EveryDollar is a zero-based budgeting mobile and web app for individual consumers and couples, operated by Ramsey Solutions (Lampo Licensing, LLC) as Dave Ramsey's official budgeting tool. It offers a free tier and a $79.99/year Premium subscription, monetizing through app stores, direct web distribution, and the broader Ramsey media ecosystem.
- Company typePrivate
- Founded2015
- HeadquartersBrentwood, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingSoftware
What EveryDollar does
EveryDollar is a consumer-focused, zero-based budgeting application developed and operated as the official budgeting tool of the Dave Ramsey personal-finance ecosystem. Founded in 2015 and headquartered in Brentwood/Franklin, Tennessee, the product is owned by Ramsey Solutions (Lampo Licensing, LLC), a privately held, founder-controlled company. EveryDollar is delivered as a mobile and web application through the iOS App Store, Google Play, and everydollar.com, and is designed to help individual consumers and couples assign every dollar of monthly income to a specific purpose, track expenses, manage debt using the debt-snowball method, build sinking funds, and collaborate with a partner on a shared household budget.
The technology stack centers on a zero-based budgeting engine with custom categories, bill-due-date tracking, sinking funds, and split transactions. Premium tier functionality is enabled by third-party bank connectivity integrations with Plaid and Mastercard Connect, which automate transaction importing, identity verification, and fraud prevention. The premium experience also includes an AI-driven Personalized Margin Recommendations feature that analyzes user onboarding inputs and spending patterns to surface targeted budget optimization opportunities, a debt-snowball payoff tracker, customizable spending reports, CSV export, long-term goal and net-worth projections, and access to one-on-one and group coaching plus weekly live trainings.
The business model is a freemium subscription. The free tier provides the core budgeting toolkit and serves as the acquisition funnel, while Premium is priced at $79.99 per year (billed annually at $6.67/month) or $17.99 per month, with a 14-day free trial for new users. Customer acquisition is overwhelmingly product-led and ecosystem-led rather than paid-media-led: distribution leverages the broader Ramsey Solutions media footprint (The Ramsey Show and other podcasts, newsletter, content hub, live events, Financial Peace University) to drive organic downloads, with app stores and direct web access serving as the self-serve conversion surface. Customer segments are horizontal and consumer-only, targeting individuals motivated by Ramsey's financial philosophy and couples managing joint household finances; no enterprise, SMB, or B2B channel is in evidence beyond SmartDollar.
EveryDollar firmographics
Firmographics- Name
- EveryDollar
- Legal name
- Lampo Licensing, LLC
- Website
- https://everydollar.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- EveryDollar is a zero-based budgeting mobile and web app for individual consumers and couples, operated by Ramsey Solutions (Lampo Licensing, LLC) as Dave Ramsey's official budgeting tool. It offers a free tier and a $79.99/year Premium subscription, monetizing through app stores, direct web distribution, and the broader Ramsey media ecosystem.
- Ownership category
- akta.pro rank
EveryDollar industry classification
Industry- Product category
- Personal Finance Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Budgeting & Cash-Flow Management (FSAGADAA)
- akta.pro secondary industries
- Expense Tracking & Financial Dashboards (FSAGADAB), Debt Management & Paydown (Student Loans, Credit Cards) (FSAGADAD), Bill Management & Subscription Management (FSAGADAG)
Keywords
Where EveryDollar is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EveryDollar business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Premium Subscription (Freemium): EveryDollar operates a freemium model with a free tier offering basic budgeting features (manual transaction entry, unlimited categories, sinking funds) and a premium tier at $79.99/year or $17.99/month providing automatic bank connections, personalized recommendations, debt tracking, coaching, and live trainings. The free tier serves as a user acquisition funnel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Version - Basic budgeting features |
| Subscription | Annual | Premium - Full feature access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
EveryDollar product offering
Product offeringCore offering
EveryDollar is a zero-based budgeting mobile and web application that helps consumers plan where every dollar of income goes, track spending, and find budget margin to pay off debt and build savings. The app is offered as a freemium product: the free tier provides manual transaction entry with unlimited custom categories, while the Premium subscription tier ($79.99/year or $17.99/month) adds automated bank connections via Plaid and Mastercard Connect, personalized margin recommendations, a debt snowball payoff tracker, and access to expert one-on-one and group coaching as well as weekly live budgeting trainings.
Product overview
EveryDollar is a single-product zero-based budgeting platform offered in two tiers: a free version and a premium subscription. The free version provides core budgeting features including manual transaction entry, unlimited budget categories, and budget access across devices. EveryDollar Premium (priced at $6.67/month annually or $17.99/month monthly with a 14-day free trial) adds automated bank connections via Mastercard Connect and Plaid, personalized spending recommendations, a debt payoff tracker aligned with the debt snowball method, expert coaching options, and live training sessions.
Differentiator
Problem solved
Functional benefit
Brands
- EveryDollar Premium: The paid subscription tier offering automated bank connections, personalized recommendations, debt payoff tracking, expert coaching, and live training sessions. Priced at $6.67/month (billed annually at $79.99) or $17.99/month.
Products and services
- EveryDollar Budget App
Quantifiable outcome
- Users free up an average of $3,015 in margin within first 30 days of using the app and taking action on recommendations
- +2 more outcomes
Companies that use EveryDollar
Customer profileSegments2 records
Ideal customer profiles2 records
EveryDollar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
EveryDollar partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PlaidcorePlaid provides secure bank account connectivity for EveryDollar Premium users. Plaid's infrastructure enables transaction data to be securely pulled into the user's budget automatically. Plaid is described as following strict security protocols with multiple layers of security and encryption.
- Mastercard ConnectcoreMastercard Connect is a bank connection partner that enables secure transaction importing for EveryDollar Premium users, working alongside Plaid for secure data transmission, identity verification, and fraud prevention.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
EveryDollar competitors and assessment
Company assessmentDirect peers
- YNAB (You Need A Budget): YNAB is the closest direct peer: a zero-based budgeting consumer app with a paid subscription model. Both apps share the same budgeting methodology, target debt-conscious consumers, and price in a similar annual subscription band.
- Rocket Money: Rocket Money (formerly Truebill) is a freemium personal finance app focused on budgeting, bill management, and subscription cancellation, owned by Rocket Companies. It directly overlaps EveryDollar Premium's bank-connect, subscription tracking, and budgeting features.
- Monarch Money: Monarch Money is a subscription-based personal finance and budgeting platform with collaborative household features. It competes head-to-head with EveryDollar on bank-connected budgeting, custom categories, and joint household budgeting.
- Quicken Simplifi: Quicken Simplifi is a consumer budgeting and personal finance app from a long-established personal finance brand. It targets the same budget-conscious consumer with bank connectivity, spending plans, and subscription pricing comparable to EveryDollar Premium.
- Empower Personal Dashboard: Empower (formerly Personal Capital) offers a free budgeting and cash-flow tool layered onto its wealth management business. It overlaps EveryDollar on spending tracking, cash-flow analysis, and net worth reporting, while adding a complementary investment/advisor offering.
- PocketGuard: PocketGuard is a consumer budgeting app focused on showing 'what's left to spend' after bills, goals, and savings. It competes with EveryDollar on the entry-level budgeting use case, with a freemium tier and bank connectivity.
- Goodbudget: Goodbudget is a digital envelope-style budgeting app, closely aligned with EveryDollar's zero-based budgeting philosophy. It is a smaller, subscription-based peer targeting the same debt-conscious consumer.
- Honeydue: Honeydue is a couples' budgeting and bill-tracking app with shared household finances. It overlaps EveryDollar's couples/household segment on joint financial visibility and bank connectivity for two partners.
Broad incumbents
- Intuit Credit Karma: Intuit (Credit Karma) offers free credit monitoring, budgeting, and personal finance tools as part of a broad consumer finance platform. It serves overlapping audiences with free budgeting features that put downward pressure on PFM pricing across the category, including EveryDollar.
Others
- SmartDollar: SmartDollar is Ramsey Solutions' employer-sponsored financial wellness program. It is not a direct competitor to EveryDollar but is a strategically related product within the same parent ecosystem, offering an enterprise distribution channel that could augment EveryDollar's consumer-only positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EveryDollar social profiles
Digital presenceEveryDollar financial estimates
Financial estimateRevenue estimate
Valuation estimate
EveryDollar leadership team
Management profileNumber of profiles
Profiles1 record
EveryDollar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EveryDollar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EveryDollar
What does EveryDollar do?
EveryDollar is a zero-based budgeting mobile and web application that helps consumers plan where every dollar of income goes, track spending, and find budget margin to pay off debt and build savings. The app is offered as a freemium product: the free tier provides manual transaction entry with unlimited custom categories, while the Premium subscription tier ($79.99/year or $17.99/month) adds automated bank connections via Plaid and Mastercard Connect, personalized margin recommendations, a debt snowball payoff tracker, and access to expert one-on-one and group coaching as well as weekly live budgeting trainings.
Is EveryDollar a public or private company?
EveryDollar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EveryDollar founded?
EveryDollar was founded in 2015. It employs 1,001 to 5,000 people.
Where is EveryDollar based?
EveryDollar is headquartered in Brentwood, United States, in the North America region.
How does EveryDollar make money?
One revenue line is on record: premium Subscription (Freemium).
Who are EveryDollar's main competitors?
Direct peers on record are YNAB (You Need A Budget), Rocket Money, Monarch Money, Quicken Simplifi, Empower Personal Dashboard, PocketGuard, Goodbudget and Honeydue. Intuit Credit Karma is listed as a broad incumbent. SmartDollar is listed as an others.
Does EveryDollar have an API?
No public API is recorded for EveryDollar.
What industry is EveryDollar in?
EveryDollar's product category is Personal Finance Software. Its primary akta.pro industry code is FSAGADAA, Budgeting & Cash-Flow Management, with a secondary code of FSAGADAB, Expense Tracking & Financial Dashboards. Its SIC code is 7372.