What Upsite Technologies does

Upsite Technologies, Inc. is a privately held company founded in 2001 by Ken Brill, creator of the Uptime Institute, and headquartered in Albuquerque, New Mexico. The company engineers products and services that optimize cooling efficiency in data centers, organized around its proprietary "4 R's of Airflow Management" methodology that addresses airflow at four levels — Raised Floor, Rack, Row, and Room. Its core hardware portfolio comprises KoldLok raised-floor sealing grommets, HotLok rack blanking panels, AisleLok modular containment solutions with magnetic tool-less installation, and PowerLok TAA-compliant rack power distribution units (rPDUs) with more than 1,600 buildable models. Complementary offerings include the EkkoSense thermal monitoring software (delivered through a technology partnership), SwitchFix airflow accessories, and professional services such as Cooling Capacity Assessments and Cooling Science Seminars. Documented customer outcomes include pPUE reductions from 1.54 to 1.34, annual savings above $60,000 for a 4,000 sq ft facility, and 15-month ROI on remediation work.

The company distributes primarily through leading channel partners across the United States, EMEA, and Asia Pacific, supplemented by direct quote-based sales via its website. It maintains a content-driven go-to-market strategy including white papers, case studies, webinars, an annual Airflow Management Awareness Month, and active presence on LinkedIn, X, Facebook, YouTube, and Instagram. Named customers span enterprise IT (Fujitsu), colocation (DataSite), agriculture/food processing (Cargill), higher education (University of New Mexico), and government research (Sandia National Labs), indicating a diversified enterprise footprint across verticals. With 11-50 employees, no disclosed institutional funding, and no acquisitions or M&A activity on record, Upsite operates as a focused, bootstrapped niche specialist that has sustained operations for 25 years through category-defining products and channel-led distribution rather than venture-backed scale.

Name

Upsite Technologies

Legal name

Upsite Technologies, Inc.

Website

https://upsite.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Upsite Technologies engineers data center airflow management hardware and methodology — including KoldLok grommets, HotLok blanking panels, AisleLok containment, and PowerLok rPDUs — selling through channel partners to enterprise, colocation, and federal data center operators worldwide.

Ownership category

akta.pro rank

Product category

Data Center Cooling Infrastructure

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Switchgear and Switchboard Apparatus Manufacturing (335313), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Cooling Systems & Thermal Management (CRAC/CRAH, Chillers, Liquid Cooling) (HDABAKAD)

akta.pro secondary industries

Power Distribution & Switchgear (UPS, PDUs, Busway) (HDABAKAA), UPS Accessories & Monitoring (Network Cards, Software, Sensors) (HDACAJAF), Heat Rejection & Mechanical Plant (Cooling Towers, Pumps, Condensers) (HDABAKAE)

Keywords

• Data center cooling
• Airflow management products
• Hot aisle containment
• Raised floor sealing
• Rack PDU solutions

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sale of proprietary airflow management products including KoldLok, HotLok, AisleLok, and PowerLok product lines. Products are distributed through channel partners.
2. Professional Services: Cooling Science Seminar and Cooling Capacity Assessment services to help data center operators optimize cooling infrastructure.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Upsite Technologies engineers and sells proprietary hardware products and professional services that optimize data center cooling by managing airflow at the raised floor, rack, row, and room levels. Its core product lines — KoldLok grommets, HotLok blanking panels, AisleLok containment, and PowerLok rPDUs — are deployed to reduce bypass airflow, eliminate hot spots, and lower PUE, supported by Cooling Capacity Assessments and Cooling Science Seminars.

Product overview

Upsite Technologies offers a comprehensive portfolio of data center cooling optimization products and services organized around their '4 R's of Airflow Management' methodology (Raised Floor, Rack, Row, Room). The core hardware products include KoldLok (raised-floor sealing grommets), HotLok (rack blanking panels), AisleLok (modular containment solutions with magnetic attachments), and PowerLok (rack PDUs). The company also offers EkkoSense software for thermal monitoring and optimization, alongside professional services including Cooling Capacity Assessment and Cooling Science Seminar. Accessories like SwitchFix address specific airflow issues in top-of-rack switch deployments.

Differentiator

Problem solved

Functional benefit

Brands

• KoldLok: Industry standard for sealing raised-floor data centers. Designed to limit bypass airflow by efficiently sealing openings in raised floors.
• HotLok
• AisleLok
• PowerLok
• EkkoSense

Products and services

• KoldLok
• HotLok
• AisleLok
• PowerLok
• EkkoSense
• Cooling Capacity Assessment
• Cooling Science Seminar
• SwitchFix

Quantifiable outcome

• 48% average cold air escaping through unsealed openings
• +10 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Future Facilities North AmericacoreStrategic or Co-development Partner · 19 May 2016Future Facilities NA provided Computational Fluid Dynamics (CFD) modeling using their 6SigmaDCX simulation tool to validate Upsite's 4 R's of Airflow Management methodology. The partnership demonstrated energy savings through engineering simulation for a 4,000 sq ft data center model.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Submer: Submer specializes in immersion and single-phase liquid cooling for high-density and AI data centers. While Upsite is not yet in liquid cooling, Submer represents the emerging architectural shift that could erode demand for traditional airflow management products over time, making it a strategically important adjacent competitor to monitor.
• Green Revolution Cooling (GRC): GRC offers immersion liquid cooling solutions targeted at hyperscale, colocation, and HPC data centers. Like Submer, it represents the architectural shift toward liquid cooling that could reduce the long-term demand for Upsite's raised-floor and rack airflow products, while also creating partnership or pivot opportunities.

Broad incumbents

• Eaton: Eaton's power management division produces rack PDUs, UPS systems, and data center infrastructure solutions that compete directly with PowerLok. Eaton's broader electrical portfolio and global channel also compete for the same facility engineering and procurement budgets as Upsite.
• Vertiv: Vertiv is a global leader in data center critical infrastructure, including thermal management, power distribution (rPDUs/UPS), and rack-level solutions. It directly competes with Upsite's PowerLok rPDU line and offers broader thermal/airflow management capabilities as part of an integrated portfolio aimed at hyperscale, colocation, and enterprise data centers.
• Schneider Electric: Schneider Electric's EcoStruxure and APC brand deliver end-to-end data center infrastructure, including row-level containment, in-rack cooling, PDUs, and DCIM software. It overlaps with every Upsite product line as part of a much broader, global portfolio and is a primary reference point for enterprise and colocation buyers.
• Rittal: Rittal is a global provider of enclosures, climate control, and power distribution for data centers and industrial environments. Its Liquid Cooling Packages (LCP) and IT cooling lines overlap with Upsite's airflow management mission, particularly in European enterprise and edge deployments.
• Legrand (including Server Technology): Legrand, through Server Technology and Raritan, is one of the leading rPDU manufacturers globally and competes directly with PowerLok. Its broader data center offerings in cabling, racks, and connectivity place it in adjacent competitive contests with Upsite's other product lines.
• nVent (formerly Pentair ERIFLEX): nVent's Data Solutions segment provides enclosures, rack-level cooling, and power distribution for data centers. Its offerings overlap with Upsite's PowerLok and HotLok product lines and it competes for similar infrastructure budgets in enterprise and colocation environments.

Direct peers

• Chatsworth Products (CPI): Chatsworth Products manufactures racks, cabinets, cable management, and airflow management accessories used in data centers and telecom rooms. It is the most direct niche competitor to Upsite's HotLok blanking panels and AisleLok containment, targeting the same enterprise and colocation buyers. Notably, Michael Moore, now Upsite's Director of Product Management, was previously a manager at CPI.
• Geist (a Vertiv brand): Geist manufactures rack PDUs, environmental monitoring, and airflow management accessories for data centers. It competes directly with Upsite's PowerLok and with similar containment/blanking solutions, and is now part of Vertiv, increasing bundled competition against Upsite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/upsitetech
• YouTubeyoutube.com/user/UpsiteTechnologies
• Facebookfacebook.com/upsitetech
• LinkedInlinkedin.com/company/231420
• Instagraminstagram.com/upsitetech

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upsite Technologies