Rhino Products
- Company typePrivate
- Founded2003
- HeadquartersEllesmere Port, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Rhino Products firmographics
Firmographics- Name
- Rhino Products
- Legal name
- Rhino Products Limited
- Website
- https://rhinoproducts.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Rhino Products industry classification
Industry- Product category
- Commercial Vehicle Accessories
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts and Accessories Retailers (441330)
- SIC
- Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
- akta.pro secondary industry
- Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)
Keywords
Where Rhino Products is headquartered
LocationHeadquarters
- HQ city
- Ellesmere Port
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Rhino Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Rhino Products generates revenue through direct one-time sales of commercial van accessories to customers. Products are sold directly from the manufacturer through their e-commerce website, with pricing for individual products ranging from approximately £62 to £800+ depending on the accessory type. They offer same day despatch and next day delivery, with free shipping on orders over £90.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across product categories |
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
| Other | Pay-as-you-go | Trade promotion offer |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Rhino Products product offering
Product offeringCore offering
Rhino Products designs, manufactures, and sells commercial van accessories directly to fleets, trade partners, and individual tradespeople. The portfolio spans roof racks, roof bars, internal van racking, pipe carriers, rear ladders, ladder loading and clamping systems, and rear/side access steps. Products are vehicle-specific for major commercial van brands and sold through the official manufacturer e-commerce site, an extensive fitting-centre network, and European distribution subsidiaries, with same-day despatch and 97% next-day delivery.
Product overview
Rhino Products is a manufacturer of commercial vehicle accessories offering a comprehensive portfolio of van accessories including roof racks (KammEdge, KammRack, KammRack Black), roof bars (KammBar Pro, KammBar Black, KammBar Fleet, KammBar Roller), pipe carriers (PipeTube Pro), ladder systems (VanLadder, SafeStow4, SafeClamp, LadderStow), van steps (AccessStep, ImpactStep, TowStep, GlideStep, FoldStep), and internal van racking (MR4 Van Racking). The product ecosystem centers on external load-carrying solutions and internal storage organization, with Connect+ enabling OEM sensor integration into steps. Products are vehicle-specific with bespoke fitting kits for major commercial van brands including Ford Transit, Mercedes Sprinter, Vauxhall Vivaro, Renault Trafic, and others.
Differentiator
Problem solved
Functional benefit
Brands
- MR4: Steel van racking and shelving system for commercial vans, manufactured in the UK with bespoke fitting kits.
- PipeTube Pro
- VanLadder
- KammBar
- KammRack
- KammEdge
- SafeStow4
- SafeClamp
- ImpactStep
- AccessStep
- TowStep
- GlideStep
- FoldStep
Products and services
- MR4 Van Racking Internal van racking system manufactured in the UK using powder-coated high-tensile steel, providing bespoke, custom-measured configurations with quick-fit installation kits for maximum storage organisation in commercial vans. Designed for tradespeople and fleet operators who need to organise tools and equipment safely inside the vehicle.
- KammEdge Roof Rack Latest evolution in Rhino's roof rack range, 15% lighter than KammRack with a sleek, modern, low-profile aerodynamic design. Delivers improved efficiency and reduced drag for modern fleets. Targeted at commercial van operators seeking a premium, lightweight roof storage solution.
- KammRack Roof Rack Europe's leading commercial van roof rack combining strength, aerodynamics, and premium performance. Features unique 'Kamm'-shaped crossbars that reduce wind noise and drag with quick one-person fitting, targeted at commercial van operators.
- KammRack Black Roof Rack Black powder-coated finish version of the KammRack with all market-leading features. Pairs with VanLadder Black for matching professional aesthetics on commercial vans.
- KammBar Pro Roof Bars Europe's leading aluminium commercial roof bar system combining style and aerodynamic design. Features smooth anodised aluminium finish with market-leading load capacity, targeted at commercial van users.
- KammBar Black Roof Bars Premium aluminium roof bar system with a powder-coated black finish for elevated aesthetics. Offers the same features as KammBar Pro with sleek dark styling, launched in 2024 to broaden fleet styling options.
- KammBar Fleet Roof Bars Durable steel roof bar system and successor to Rhino's DeltaBar. Offers best-in-class durability, attractive aesthetics, and quick installation for all van users, including high-utilisation fleets.
- PipeTube Pro Europe's top choice for safely transporting copper pipe, plastic conduit, and long materials on commercial vans. Features integral locking system, rubber O-ring seal, aerodynamic nose cone, and PVC lining option. Available in 3m, 4m, and 5m lengths in silver or black finishes. Independently crash tested at Millbrook Proving Ground.
- VanLadder Durable rear door ladder with aluminium handrails and glass-filled nylon anti-slip rungs. Ultra-lightweight design with 120kg safe working load, available in aluminium or black powder-coated finishes as 6, 7, or 8 rung configurations for commercial vans.
- SafeStow4 Safe, secure ladder storage and handling system used by tens of thousands of fleet vehicles across the UK and Europe. Available in variants for transporting one or two ladders including options for extra wide or CAT ladders, designed for high-roof commercial vehicles.
- SafeClamp Revolutionary ladder clamping system using composite beam structure and stainless-steel anchor hook. Features one-touch clamping that is five times faster than traditional screw-down ladder clamps. Sold as a pair for use with Rhino roof bars.
- LadderStow Easy-to-use ergonomic solution for loading and unloading ladders on low-roof commercial vehicles. Eliminates the need to climb on tyres to access roof-stored ladders, targeted at tradespeople who frequently move ladders.
- AccessStep Rear access step designed for day-to-day health and safety, facilitating easier vehicle entry and providing a secure platform to reach the van roof. Eliminates stretching or climbing on tyres, supporting compliance with safe-access requirements.
- ImpactStep Rear step with advanced shock-absorbing units and pivoting bracket that protects vehicles from low-speed parking and loading impacts, reducing body repair costs and vehicle downtime for fleet operators.
- TowStep Rear access step with removable centre section allowing trailer attachment. Allows trailers to complete a 110-degree turning angle and is compatible with any flange type tow bar, targeted at van operators who tow trailers.
- GlideStep Electric automatic deploying side access step available in 600mm and 1200mm widths. Features all-new motor, LED strip for visibility, and new guide wheels for improved deploying and stowing, targeted at fleets needing automated side access.
- FoldStep Innovative manual folding step with single-action dampers, built-in easy-grip handle, and easy maintenance design. Targeted at commercial van operators needing compact, deployable rear access.
Quantifiable outcome
- SafeStow4 used by tens of thousands of fleet vehicles across UK and Europe
- +4 more outcomes
Companies that use Rhino Products
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Rhino Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Rhino Products partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Locks 4 VanscoreRhino Products partnered with Locks 4 Vans to secure the future of commercial vehicles. This partnership focuses on providing comprehensive vehicle security solutions for commercial van operators.
- Carbon Neutral BritaincoreRhino partnered with Carbon Neutral Britain to calculate their carbon footprint, produce a Carbon Emissions Report, and certify their Ellesmere Port manufacturing site as carbon neutral. The partnership helps Rhino identify and monitor carbon emissions to target future reduction plans with the aim of net zero across all sites.
- VitalityminorRhino Products provides private healthcare benefits to all employees through a partnership with Vitality, offering health insurance scheme options.
Scale indicators9 records
Recent moves12 records
Expansion highlights6 records
Rhino Products competitors and assessment
Company assessmentDirect peers
- Van Guard Accessories Ltd: UK-based manufacturer of commercial van accessories including roof racks, ladder systems, and storage solutions. Most direct UK competitor across Rhino's core product categories (roof bars, ladders, steps). Both companies serve the same UK tradespeople and fleet customer segments.
- Bott Ltd: UK-based manufacturer of van racking, storage, and in-vehicle equipment solutions. Closest direct UK competitor to Rhino's MR4 racking offering, with overlapping fleet customer base and similar distribution channel through fitting networks. Both companies compete for the same commercial fleet procurement deals.
- Syncro System S.r.l. Italy-based manufacturer of commercial van racking systems and accessories. Direct competitor in the European van racking market with similar product focus on commercial fleet upfit solutions. Both companies compete for commercial operator business across Southern and Western Europe.
- Sortimo International GmbH: Germany-founded global leader in van racking and in-vehicle equipment systems. Directly comparable to Rhino's MR4 Van Racking product line and operates in overlapping European commercial van markets. Sortimo is the established premium incumbent in the racking category Rhino is expanding into following the Hubb Systems acquisition.
- Modul-System: Sweden-based manufacturer of van racking systems and commercial vehicle interior solutions. Directly comparable to Rhino's racking/roof accessories portfolio and operates in Scandinavian markets where Rhino has its Nordic AB subsidiary. Both companies serve fleet customers with modular in-vehicle storage products.
- Aluca GmbH: Germany-based manufacturer of in-vehicle equipment and van racking systems. Direct competitor in the European commercial van racking market with similar product portfolio to Rhino's MR4 racking line. Both serve commercial fleet and tradespeople customers.
Emerging players
- Cruz Acesorios SARL: Spain-based manufacturer of roof bars, roof racks, and commercial vehicle accessories. Comparable to Rhino's roof bar and rack product lines, with overlap in EU commercial van markets. Both companies compete in the European commercial vehicle accessory category.
- System Edström (a TrioTrygg company): Sweden-based manufacturer of commercial vehicle interior racking, storage, and workplace solutions. Comparable to Rhino's MR4 van racking and Connect+ products, serving overlapping European fleet customers. Both operate in the van racking/commercial vehicle interior equipment segment.
Broad incumbents
- Thule Group: Sweden-based global leader in roof racks, roof bars, and load-carrying accessories for both consumer and commercial vehicles. Comparable to Rhino's KammBar/KammRack product family but operates at much larger scale globally across automotive, outdoor, and active lifestyle categories. Thule is a broader incumbent with overlapping commercial van products.
Regional players
- Mont Blanc Automotive UK: UK-based manufacturer of roof bars, roof racks, and automotive accessories. Comparable to Rhino's KammBar/KammRack products but operates primarily in UK/European markets. Both serve commercial van and consumer segments with similar load-carrying solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Rhino Products social profiles
Digital presenceRhino Products compliance and trust
Trust signalCompliance3 records
Rhino Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rhino Products leadership team
Management profileNumber of profiles
Profiles1 record
Rhino Products subsidiaries and ownership
Company hierarchySubsidiaries2 records
Rhino Products funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rhino Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rhino Products
What does Rhino Products do?
Rhino Products designs, manufactures, and sells commercial van accessories directly to fleets, trade partners, and individual tradespeople. The portfolio spans roof racks, roof bars, internal van racking, pipe carriers, rear ladders, ladder loading and clamping systems, and rear/side access steps. Products are vehicle-specific for major commercial van brands and sold through the official manufacturer e-commerce site, an extensive fitting-centre network, and European distribution subsidiaries, with same-day despatch and 97% next-day delivery.
Is Rhino Products a public or private company?
Rhino Products is a private company. It is classified as private equity controlled and is currently operating.
When was Rhino Products founded?
Rhino Products was founded in 2003. It employs 101 to 250 people.
Where is Rhino Products based?
Rhino Products is headquartered in Ellesmere Port, United Kingdom, in the Europe region.
How does Rhino Products make money?
One revenue line is on record: direct Product Sales.
Who are Rhino Products's main competitors?
Direct peers on record are Van Guard Accessories Ltd, Bott Ltd, Syncro System S.r.l., Sortimo International GmbH, Modul-System and Aluca GmbH. Emerging players are Cruz Acesorios SARL and System Edström (a TrioTrygg company). Thule Group is listed as a broad incumbent. Mont Blanc Automotive UK is listed as a regional player.
Does Rhino Products have an API?
No public API is recorded for Rhino Products.
What industry is Rhino Products in?
Rhino Products's product category is Commercial Vehicle Accessories. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers, with a secondary code of CRAOANAF, Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables). Its NAICS code is 42312 and its SIC code is 3714.