NE10 Vodka
NE10 Vodka is a Wales-based DTC flavoured vodka brand founded in 2022, selling five-times-distilled vodka in light-up chrome bottles and RTD cans to UK adult consumers via its Shopify storefront, with wholesale and international shipping channels.
- Company typePrivate
- Founded2022
- HeadquartersSwansea, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What NE10 Vodka does
NE10 Vodka is a Wales-based, direct-to-consumer premium flavoured vodka brand founded in 2022, operating as a private UK limited company through its owned Shopify storefront. The core product is a five-times-distilled vodka made from French grain, bottled at 37.5% ABV in 70cl chrome-plated bottles with a signature light-up base feature, and sold in five flavour variants (Original Classic, Pink Apple, Black Cherry, Blood Orange, Blue Raspberry). The portfolio has expanded in 2024 to include pre-mixed ready-to-drink cans (Blue Raspberry, Pink Apple) at 4.6% ABV and a functional "NE10 Vodka Electrified" line infused with caffeine and taurine, alongside gift sets, curated bundles, and branded merchandise. Revenue is generated entirely through one-time B2C purchases (with a wholesale inquiry channel for trade buyers), priced at £27.99–£39.99 per bottle and supported by Klarna and Clearpay installment plans, Royal Mail UK delivery, and international shipping. The brand sells primarily to UK adult consumers (18+) for personal consumption and gifting, with a secondary trade/wholesale segment; customer acquisition is driven by organic social on Instagram, Facebook, and TikTok, email marketing, and aggressive seasonal Black Friday promotions offering up to 40% discounts.
NE10 Vodka firmographics
Firmographics- Name
- NE10 Vodka
- Legal name
- NE10vodka
- Website
- https://ne10vodka.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NE10 Vodka is a Wales-based DTC flavoured vodka brand founded in 2022, selling five-times-distilled vodka in light-up chrome bottles and RTD cans to UK adult consumers via its Shopify storefront, with wholesale and international shipping channels.
- Ownership category
- akta.pro rank
NE10 Vodka industry classification
Industry- Product category
- Premium Flavoured Vodka
- NAICS
- Distilleries (312140), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)
Keywords
Where NE10 Vodka is headquartered
LocationHeadquarters
- HQ city
- Swansea
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
NE10 Vodka business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Bottled Vodka Sales: Direct sales of 70cl flavoured vodka bottles through e-commerce. Products include Original Classic, Pink Apple, Black Cherry, Blue Raspberry, and Blood Orange variants. Sold at £27.99-£39.99 per bottle.
- Pre-mixed Cans: Ready-to-drink flavoured vodka cans blended with lemonade at 4.6% ABV. Available in 330ml sleek cans. Sold individually, in packs, or cases.
- NE10 Vodka Electrified: Caffeine and taurine-infused vodka product line targeting energy drink consumers. Newer product category expanding the brand into functional beverages.
- Gift Sets and Bundles: Curated gift collections including duo packs, trio collections, and single bottle gift packs. Bundle pricing offers savings of 6-40% compared to individual purchases.
- Merchandise: Branded merchandise including hoodies, bar mats, bar trays, glasses, ice buckets, and LED logo signs. Sold as complementary products to core vodka line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single 70cl Bottles - Flavoured Vodka |
| Unit Pricing | Pay-as-you-go | Duo Bundle with Free Bar Mat |
| Unit Pricing | Pay-as-you-go | Trio Light-Up Collection |
| Unit Pricing | Pay-as-you-go | Gift Set - Duo Pack |
| Unit Pricing | Pay-as-you-go | Gift Set - Single Bottle |
| Unit Pricing | Pay-as-you-go | Pre-mixed Cans - Blue Raspberry |
| Unit Pricing | Pay-as-you-go | Pre-mixed Cans - Pink Apple |
| Unit Pricing | Pay-as-you-go | NE10 Vodka Electrified |
| Unit Pricing | Pay-as-you-go | Bottle and Cans Bundle |
| Unit Pricing | Pay-as-you-go | Merchandise Items |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
NE10 Vodka product offering
Product offeringCore offering
NE10 Vodka produces and sells premium flavoured vodka in distinctive light-up chrome bottles, made using a five-times distillation process with French grain. The brand retails flavoured vodka bottles, pre-mixed RTD vodka cans, gift sets, multi-pack bundles, and branded vodka merchandise through its own Shopify direct-to-consumer e-commerce store, with UK Royal Mail delivery and international shipping.
Product overview
NE10 Vodka is a premium flavoured vodka brand founded in Wales in 2022, distinguished by its signature light-up chrome-plated bottles. The product portfolio centers on five core flavoured vodka variants (Original Classic, Pink Apple, Black Cherry, Blood Orange, Blue Raspberry) all distilled five times from French grain at 37.5% ABV in 70cl bottles, complemented by pre-mixed ready-to-drink cans at 4.6% ABV. The offering extends to bundled collections (Duo and Trio Light-Up Collections), gift sets combining bottles with branded glassware, and merchandise including bar accessories, apparel, and illuminated displays. A notable recent addition is the NE10 Vodka Electrified line infused with caffeine and taurine for energy drink enthusiasts.
Differentiator
Problem solved
Functional benefit
Brands
- Supreme Bottle: Premium flavoured vodka in 70cl bottles with light-up chrome design, available in Original Classic, Pink Apple, Black Cherry, Blood Orange, and Blue Raspberry flavours.
- Pre-Mixed Cans
Products and services
- NE10 Premium Flavoured Vodka (Light-Up Chrome Bottle) Premium flavoured vodka produced via a five-times distillation process with French grain, packaged in a distinctive light-up chrome bottle for retail and gifting. Sold to adult consumers online and through wholesale trade channels.
- NE10 Pre-Mixed RTD Vodka Cans Ready-to-drink pre-mixed vodka canned cocktails sold through the NE10 e-commerce store for convenient at-home and on-the-go consumption by adult consumers.
- NE10 Vodka Gift Sets Curated flavoured vodka gift sets packaged in premium presentation, designed for gifting occasions such as birthdays, holidays, and celebrations.
- NE10 Vodka Bundles Multi-pack bundles of NE10 flavoured vodka bottles and/or RTD cans offered at bundle pricing for personal use, parties, and larger gifting needs.
- NE10 Vodka Branded Merchandise Branded NE10 Vodka merchandise items sold through the official e-commerce store alongside the spirits range.
Quantifiable outcome
- Multiple product variants and bundle configurations allow for personalised purchasing
Companies that use NE10 Vodka
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
NE10 Vodka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
NE10 Vodka partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ShopifycoreE-commerce platform hosting the NE10 Vodka online store. Provides the technical infrastructure for product listings, checkout, payment processing, and order management.
- KlarnacorePayment processing partner offering interest-free installment options (3 payments) to UK customers. Enables flexible payment for higher-priced bundles and gift sets.
- ClearpaycorePayment services partner providing 4 interest-free installment payments for UK customers, enabling more accessible purchasing of premium vodka products.
- Royal MailcorePrimary domestic shipping carrier for UK deliveries. Offers standard and express delivery options with tracking capability.
Scale indicators1 record
Recent moves7 records
Expansion highlights6 records
NE10 Vodka competitors and assessment
Company assessmentDirect peers
- Au Vodka: UK-based premium flavoured vodka brand founded in 2015 with a similar gifting-driven, design-led positioning. Au Vodka targets the same UK adult consumer and on-trade buyer segments with flavoured, brightly packaged bottles at comparable premium price points.
- Crystal Head Vodka: Premium vodka brand defined by its distinctive skull-shaped bottle, paralleling NE10's strategy of using iconic bottle design as the core differentiator. Targets the same premium gifting and collector occasion with a strong DTC and on-trade presence.
- Chase Vodka: UK-based craft distillery producing premium potato-based vodka, comparable to NE10 as a UK-founded premium craft vodka brand chasing on-trade and DTC distribution. Represents the craft-segment peer NE10 most closely competes with in the UK market.
- 42 Below: Premium flavoured vodka brand with strong design and gift-occasion positioning, comparable to NE10's premium positioning and flavour-led strategy. Operates at a similar boutique-brand scale internationally.
- Three Sixty Vodka: Premium German vodka brand with distinctive bottle design and flavoured variants, paralleling NE10's premium positioning and design-led differentiation. Competes in similar on-premise and gifting occasions.
Broad incumbents
- Belvedere Vodka: Established premium vodka brand owned by LVMH, competing in the same ultra-premium 70cl flavoured and unflavoured category. Belvedere represents the scale incumbents NE10 would need to compete against for on-premise listings and gifting occasions.
- Grey Goose: Iconic French-grain premium vodka brand, directly comparable to NE10's positioning around French-grain, five-times distillation provenance. Operates at significantly larger scale with global distribution, representing the aspirational competitor.
- Absolut Vodka: Largest flavoured vodka brand globally with extensive flavour range, paralleling NE10's multi-flavour SKU strategy. Absolut sets the reference point for premium flavoured vodka retail and on-premise competition that NE10 must displace or differentiate around.
- Cîroc: Ultra-premium vodka positioned around lifestyle branding and distinctive flavour variants, comparable to NE10's premium, design-led, flavoured positioning. Operates with Diageo's marketing and distribution firepower behind it.
- Smirnoff: World's biggest vodka brand by volume with extensive flavoured range including RTD variants, competing with NE10's pre-mixed canned line and gift-set occasions. Diageo-backed incumbent representing scale competitive pressure on both RTD and flavoured SKU fronts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
NE10 Vodka social profiles
Digital presenceNE10 Vodka financial estimates
Financial estimateRevenue estimate
Valuation estimate
NE10 Vodka leadership team
Management profileNumber of profiles
Profiles1 record
NE10 Vodka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NE10 Vodka M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NE10 Vodka
What does NE10 Vodka do?
NE10 Vodka produces and sells premium flavoured vodka in distinctive light-up chrome bottles, made using a five-times distillation process with French grain. The brand retails flavoured vodka bottles, pre-mixed RTD vodka cans, gift sets, multi-pack bundles, and branded vodka merchandise through its own Shopify direct-to-consumer e-commerce store, with UK Royal Mail delivery and international shipping.
Is NE10 Vodka a public or private company?
NE10 Vodka is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NE10 Vodka founded?
NE10 Vodka was founded in 2022. It employs 11 to 50 people.
Where is NE10 Vodka based?
NE10 Vodka is headquartered in Swansea, United Kingdom, in the Europe region.
How does NE10 Vodka make money?
Five revenue lines are on record. Bottled Vodka Sales are the primary driver. The others are pre-mixed Cans, NE10 Vodka Electrified, gift Sets and Bundles and merchandise.
Who are NE10 Vodka's main competitors?
Direct peers on record are Au Vodka, Crystal Head Vodka, Chase Vodka, 42 Below and Three Sixty Vodka. Broad incumbents are Belvedere Vodka, Grey Goose, Absolut Vodka, Cîroc and Smirnoff.
Does NE10 Vodka have an API?
No public API is recorded for NE10 Vodka.
What industry is NE10 Vodka in?
NE10 Vodka's product category is Premium Flavoured Vodka. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer). Its NAICS code is 312140 and its SIC code is 2080.