ClearPay
- Company typePrivate
- Founded2014
- HeadquartersManchester, United Kingdom
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
ClearPay firmographics
Firmographics- Name
- ClearPay
- Legal name
- Afterpay US Services, LLC
- Website
- https://clearpay.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
ClearPay industry classification
Industry- Product category
- Buy Now Pay Later (BNPL)
- NAICS
- Sales Financing (522220)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Buy Now, Pay Later (BNPL) (CRAFALAD)
- akta.pro secondary industry
- B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC)
Keywords
Where ClearPay is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
ClearPay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Merchant Transaction Fees: ClearPay generates revenue through transaction fees charged to merchants when consumers use the BNPL service at checkout. Merchants pay a fee for each transaction processed, which is a standard BNPL revenue model.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
ClearPay product offering
Product offeringCore offering
ClearPay is a Buy Now Pay Later (BNPL) service that enables consumers to split purchases at participating retailers into interest-free installment payments, typically four payments over time. The service is integrated at checkout with partner retailers across the UK, Europe, Australia, and other markets, and reports a 96% on-time payment rate globally. ClearPay is the UK and European trading brand of Afterpay, which is a wholly-owned subsidiary of Block, Inc.
Product overview
ClearPay is a single BNPL product offering that enables consumers to pay for purchases in installments. The company operates as a standalone BNPL provider competing in the UK and European markets alongside providers such as Klarna, Afterpay, PayPal, and Sezzle.
Differentiator
Problem solved
Functional benefit
Products and services
- ClearPay BNPL Service A Buy Now Pay Later service that allows consumers to split purchases at participating retailers into four interest-free installment payments, with no late fees when payments are made on time. Includes payment reminders and consumer protections under FCA regulation.
- ClearPay for Retailers A merchant integration and payment processing service that enables retailers to offer ClearPay's installment payment options at checkout, both online and in-store, with the goal of increasing conversion rates and basket size.
- ClearPay Mobile Application A mobile application for consumers to manage their installment payments, view purchase history, receive payment reminders, and access participating retailer offers.
Quantifiable outcome
- 96% on-time payment rate globally
Companies that use ClearPay
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
ClearPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ClearPay partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Carrefour (France)coreClearPay partnered with Carrefour as part of its aggressive entry into the French BNPL market. This partnership allows Carrefour customers to use ClearPay's installment payment services at checkout, competing with domestic players like Alma and other international providers like Klarna and PayPal.
- Various French RetailerscoreClearPay is aggressively entering the French market through partnerships with multiple retailers as part of international expansion strategy, intensifying competition with domestic BNPL players like Alma.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
ClearPay competitors and assessment
Company assessmentDirect peers
- Klarna: Swedish-founded BNPL provider that is ClearPay's most direct head-to-head global competitor. Both Klarna and ClearPay target retailers and consumers with installment payments at checkout across UK and European markets, with Klarna being the dominant BNPL brand in many of the same retailers.
- Zilch: UK-based BNPL provider offering Pay in 4 and Pay in 1 products directly competing with ClearPay in the British home market. Both target the same UK consumers and FCA-regulated BNPL positioning.
- Laybuy: BNPL provider offering weekly installment payments, operating across UK, Australia, and New Zealand — overlapping with several of ClearPay's geographies and targeting the same retail consumer base.
- Affirm: US-headquartered BNPL provider offering Pay in 4 and longer-term installment loans at retailer checkout. Comparable product structure to ClearPay/Afterpay and a global competitor in BNPL market-share conversations.
- Afterpay (US/Global): ClearPay is essentially Afterpay's UK/EU brand under the same parent (Block, Inc.); the Afterpay US/AU brand operates the same BNPL technology and product roadmap. They serve the same end users and merchant network under different regional brands.
- Alma: France-focused BNPL provider and one of the leading domestic players ClearPay is competing against in the French market expansion noted in the company data. Comparable installment product at French retail point-of-sale.
- Sezzle: North American-focused BNPL provider offering Pay in 4 and longer-term installments at checkout with similar product mechanics to ClearPay/Afterpay, frequently cited as a direct competitor in BNPL coverage.
- Splitit: BNPL provider that uses existing credit cards for installment payments, frequently compared to ClearPay/Afterpay in industry BNPL competitive sets and operating across similar geographies including UK and Europe.
- Zip (formerly Quadpay): Australia-founded BNPL provider with global operations across US, UK, and ANZ. Direct comparable in product (Pay in 4) and in overlapping geographies with ClearPay, particularly in UK and Australia.
Broad incumbents
- PayPal Pay Later (Pay in 4): PayPal's broader payments platform integrates BNPL as a checkout option across its global merchant base. It is a scaled competitor piggybacking on PayPal's incumbent checkout position rather than a pure-play BNPL specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
ClearPay social profiles
Digital presenceClearPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClearPay leadership team
Management profileNumber of profiles
Profiles2 records
ClearPay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClearPay M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClearPay
What does ClearPay do?
ClearPay is a Buy Now Pay Later (BNPL) service that enables consumers to split purchases at participating retailers into interest-free installment payments, typically four payments over time. The service is integrated at checkout with partner retailers across the UK, Europe, Australia, and other markets, and reports a 96% on-time payment rate globally. ClearPay is the UK and European trading brand of Afterpay, which is a wholly-owned subsidiary of Block, Inc.
Is ClearPay a public or private company?
ClearPay is a private company. It is classified as corporate owned and is currently operating.
When was ClearPay founded?
ClearPay was founded in 2014. It employs 501 to 1,000 people.
Where is ClearPay based?
ClearPay is headquartered in Manchester, United Kingdom, in the Europe region.
How does ClearPay make money?
One revenue line is on record: merchant Transaction Fees.
Who are ClearPay's main competitors?
Direct peers on record are Klarna, Zilch, Laybuy, Affirm, Afterpay (US/Global), Alma, Sezzle, Splitit and Zip (formerly Quadpay). PayPal Pay Later (Pay in 4) is listed as a broad incumbent.
Does ClearPay have an API?
No public API is recorded for ClearPay.
What industry is ClearPay in?
ClearPay's product category is Buy Now Pay Later (BNPL). Its primary akta.pro industry code is CRAFALAD, Buy Now, Pay Later (BNPL), with a secondary code of FSAGAIAC, B2B / Invoice-Based BNPL (Trade Credit at Checkout). Its NAICS code is 522220 and its SIC code is 6141.