What ETFGI does

ETFGI is an independent research and consulting firm headquartered in London, founded in 2012 as a limited liability partnership (ETFGI LLP). The firm provides subscription-based research, a proprietary global ETF/ETP database, consulting services, six annual regional industry summits, and video content through its ETF TV brand. Its data infrastructure aggregates information from ETF/ETP sponsors, stock exchanges, regulatory filings, Thomson Reuters/Lipper, Bloomberg, and proprietary in-house sources to cover products listed on 81 exchanges across 63 countries, tracking approximately 15,347 products from 928 providers with combined industry assets exceeding $19 trillion.

The company's core technology is its Global ETF/ETP Database, available to annual subscribers, which enables analysis of products, assets, flows, trading volumes, and provider rankings. ETFGI supplements the database with monthly research reports covering active and smart beta strategies, crypto/digital asset ETFs, ESG ETFs, and regional directories for EMEA and Asia Pacific. The firm also operates ETF TV, an on-demand video and podcast program distributed across YouTube, Apple Podcasts, Spotify, Overcast, and Pocket Casts, and publishes weekly newsletters archived with 223 issues.

ETFGI serves a diversified institutional client base including investors, product issuers, stock exchanges, brokers, regulators, and trade associations across global financial centers. Revenue is generated through annual subscription fees for research and database access, event sponsorships across the six regional summits, and bespoke consulting engagements. The company is led by founder and Managing Partner Deborah Fuhr, a recipient of the 2014 William F. Sharpe Lifetime Achievement Award, alongside Managing Director Margareta Hricova. ETFGI maintains strategic partnerships with Women in ETFs, BIVA, CFA Institute, Borden Ladner Gervais, and data providers Thomson Reuters/Lipper and Bloomberg, and is recognized by regulators and trade associations as an authoritative source of independent ETF industry intelligence.

Name

ETFGI

Legal name

ETFGI LLP

Website

https://etfgi.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ETFGI is an independent London-based research and consulting firm providing subscription-based data, research, and advisory services on the global ETF and ETP industry, serving institutional investors, product issuers, exchanges, brokers, regulators, and trade associations worldwide.

Ownership category

akta.pro rank

Product category

Financial Research and Consulting

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Other Scientific and Technical Consulting Services (54169)

SIC

Investment Advice (6282)

akta.pro primary industry

Data Integration, ETL/ELT & Reverse ETL (BPAMAOAI)

Keywords

• ETF research services
• ETP industry analytics
• ETF market intelligence
• ETF consulting services
• Investment research subscriptions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Subscription Research Services: ETFGI offers annual paid-for research subscription services providing monthly reports covering trends in the global ETFs ecosystem, including active and smart beta strategies, crypto, ESG, and institutional usage data. The Global ETF/ETP Database is available to annual subscribers for analyzing products, assets, flows, and trading volumes.
2. Event Sponsorships: ETFGI hosts 6 annual regional ETFGI Global ETFs Insights Summit events and generates revenue through sponsorships. Sponsors include major financial institutions and ETF industry participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

ETFGI is an independent research and consulting firm that sells annual subscription-based access to a comprehensive Global ETF/ETP Database and monthly research reports covering the global ETF and ETP industry. The firm also provides bespoke consulting services and hosts six annual regional ETFGI Global ETFs Insights Summits, alongside producing ETF TV video content covering ETF industry trends.

Product overview

ETFGI is a leading independent research and consultancy firm providing subscription-based research, consulting services, and industry events for the global ETF and ETP ecosystem. The core offering consists of a comprehensive Global ETF/ETP Database available to annual subscribers, supplemented by specialized monthly research reports covering China ETFs, Digital Asset ETFs, ESG ETFs, and regional directories for EMEA and Asia Pacific. ETFGI also organizes six annual regional ETFGI Global ETFs Insights Summits across Asia Pacific, United States, Middle East & GCC, Europe & Africa, Canada, and Latin America. Additional offerings include ETF TV (video content featuring industry interviews and product launches) and weekly newsletters providing global updates on people news, industry news, and events.

Differentiator

Problem solved

Functional benefit

Brands

• ETF TV: An on-demand program that highlights newly launched exchange-traded funds, products, and notes, while exploring the most pressing topics shaping the ETF landscape. Features interviews with industry participants including issuers, investors, benchmark providers, and traders.

Products and services

• ETFGI Subscription Research Services Annual paid-for subscription providing monthly reports covering trends in the global ETF ecosystem, including active and smart beta strategies, crypto, ESG, and institutional usage data. Used by investors, product issuers, stock exchanges, brokers, trade associations, and regulators.
• Global ETF/ETP Database Comprehensive database covering all ETFs and ETPs around the world, enabling subscribers to analyze new products, assets, flows, trading volumes, and provider rankings. Available to annual subscribers.
• ETFGI Consulting Services Bespoke consulting services provided to investors, product issuers, stock exchanges, brokers, trade associations, and regulators around the world.
• ETFGI Global ETFs Insights Summits Six annual regional in-person summits covering all ETFs listed globally on 81 exchanges in 63 countries, including events in Asia Pacific (Hong Kong), United States (New York), Middle East & GCC (Dubai), Europe & Africa (London), Canada (Toronto), and Latin America (Mexico City). Educational events for financial advisors and institutional investors.
• ETF TV On-demand video and podcast program highlighting newly launched exchange-traded funds, products, and notes, while exploring pressing topics shaping the ETF landscape with interviews from issuers, investors, benchmark providers, and traders. Available via etftv.net, YouTube, Apple Podcasts, Spotify, Overcast, and Pocket Casts.
• ETFGI Newsletters Weekly newsletters providing global updates on people news, industry news, and information on upcoming events. An archive of 223 newsletters is available.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Women in ETFscoreStrategic or Co-development PartnerWomen in ETFs (WE) is a non-profit organization founded in January 2014 by Deborah Fuhr. It brings together over 8,300 members in chapters worldwide to connect, support, and inspire women in the ETF industry through education, networking, philanthropy, and idea sharing. ETFGI and WE collaborate on events, including recording special Career Journeys podcasts and joint sessions at ETFGI Global ETFs Insights Summits.
• Bolsa Institucional de Valores (BIVA)coreStrategic or Co-development PartnerBIVA, Mexico's Institutional Stock Exchange, partnered with ETFGI to host the 7th Annual ETFGI Global ETFs Insights Summit - Latin America in Mexico City. BIVA CEO María Ariza participated in opening remarks, and a special Career Journeys podcast was recorded featuring BIVA representatives.
• CFA InstituteminorStrategic or Co-development PartnerCFA Institute collaborated with ETFGI on a comprehensive Guide to Exchange Traded Funds (ETFs), published by CFA Research Foundation. Deborah Fuhr contributed an appendix on international ETFs. CFA Society Japan also partnered with ETFGI for a joint seminar with Women in ETFs.
• Borden Ladner Gervais LLP (BLG)coreStrategic or Co-development PartnerBorden Ladner Gervais LLP (BLG), a Canadian law firm, partners with ETFGI to host the Annual ETFGI Global ETFs Insights Summit - Canada at their Toronto office. This collaboration supports the educational mission of the summit series.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VettaFi: VettaFi operates a comparable independent ETF/ETP data, research, ratings, and events platform (acquired ETF.com and Tuttle Tactical Management), serving issuers, advisors, and institutional investors with overlapping analytics, news, and conference offerings to ETFGI.
• Trackinsight: Trackinsight is a Geneva-based independent analytics platform for ETFs and ETPs, offering global product, flow, performance, and sustainability data very similar to ETFGI's Global ETF/ETP Database for professional investors and asset managers.
• JustETF: JustETF is a Munich-based ETF research and comparison platform providing European ETF data, screeners, and investor education; it overlaps directly with ETFGI's EMEA research and database coverage of ETFs/ETPs.

Broad incumbents

• Morningstar: Morningstar is a broad investment research incumbent with deep ETF coverage including ratings, flows, and analyst reports; it competes with ETFGI for institutional subscription dollars while offering significantly broader portfolio data and tools.
• Bloomberg Intelligence: Bloomberg Intelligence produces global ETF research, flow analytics, and market structure notes embedded within the Bloomberg Terminal; it serves overlapping buy-side clients and is a primary substitute for ETFGI's institutional research subscriptions.
• LSEG Lipper: Lipper (part of LSEG) provides global ETF and fund data, classifications, and flows that underlie much of the industry's analytics; it is both a data source for ETFGI and a competitor offering similar research and benchmarking products.
• S&P Global Market Intelligence: S&P Global Market Intelligence offers broad financial data, indices, and ETF analytics (along with SPDR/XTF) to institutional clients; it overlaps with ETFGI's flow, product, and benchmark research across the ETF value chain.
• Financial Times (FT) Markets Data: FT Markets Data and FT Lex are widely cited sources for independent ETF news, analysis, and fund data used by the same institutional audience targeted by ETFGI, functioning as a substitute for ETFGI's news and research subscription product.

Others

• Investment Company Institute (ICI): ICI is the leading US investment funds trade association publishing authoritative flow, asset, and shareholder data on ETFs and mutual funds; it competes for the attention of regulators, issuers, and the press, overlapping with ETFGI's market-data research.
• Cerulli Associates: Cerulli Associates is a global research and consulting firm focused on asset management, wealth management, and distribution trends; it is comparable to ETFGI's consulting and subscription research business for institutional asset managers and ETF issuers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/etfgi
• YouTubeyoutube.com/@ETF-TV/podcasts
• LinkedInlinkedin.com/company/etfgi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETFGI