Goodwill of Silicon Valley

What Goodwill of Silicon Valley does

Goodwill of Silicon Valley is a 501(c)(3) nonprofit organization (EIN 94-1212132) founded in 1928 in Santa Clara County, California, that operates a retail-funded social services model. The organization's commercial engine comprises 18 thrift stores plus two specialty shops (The Loft boutique and the Tully Outlet bins store), e-commerce storefronts on Amazon, eBay, and Whatnot, a vehicle donation program (Good Wheels), a state-certified mattress recycling facility, an e-waste recycling program, and a Contract Services division. In 2024 the organization processed 35 million pounds of donated goods, supported 850 employees on average (including 100 in active career training), achieved an 80% waste diversion rate, and secured 485 job placements. In December 2025 the organization purchased a $17 million office building in North San Jose to serve as a collaborative nonprofit hub, with Abode Services as the anchor tenant.

The underlying technology stack is light: standard retail and donation processing infrastructure, marketplace integrations, a Paycom ATS for HR, and a VR simulation tool used for automotive repair training within the CTE program. There is no disclosed proprietary software, AI/ML pipeline, or platform product; technology is an enabler rather than a differentiator.

The business model relies on three revenue streams. The primary stream is one-time thrift retail sales of donated goods through physical stores and online marketplaces. Secondary streams include transaction-based fees for large-item pickup ($25 single-carry, $35 two-person carry) and mattress recycling ($20 per item). The third stream is donations — monetary contributions from individuals and organizations, vehicle donations resold at auction, and large-item donation pickups routed through the ReSupply partnership. Proceeds are reinvested into no-cost workforce development programs targeting individuals facing employment barriers: Career Technical Education (construction trades, electrical, HVAC, automotive, medical assisting), the NOW Reentry program (90-day paid transitional employment for formerly incarcerated adults), Veterans Services, Housing & Stability Support (SJ Bridge), and Disability Employment Services. Customer segments are bifurcated between budget-conscious retail consumers and community donors on the commercial side, and four mission-side persona segments — veterans experiencing housing instability, justice-involved individuals, people with disabilities, and individuals facing employment barriers — all reached primarily through government agency referrals. In 2025 the organization served 12,000+ individuals annually, generated $4.7 million in community savings, and reported a 7.5% year-over-year increase in January retail revenue.

Name

Goodwill of Silicon Valley

Legal name

Goodwill of Silicon Valley

Website

https://goodwillsv.org

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Goodwill of Silicon Valley is a 501(c)(3) nonprofit founded in 1928 that operates 18 thrift stores, e-commerce channels, and recycling facilities across Silicon Valley to fund no-cost job training, reentry, veterans, and housing programs for individuals facing employment barriers.

Ownership category

akta.pro rank

Product category

Thrift Retail and Workforce Development (nonprofit)

NAICS

Used Merchandise Retailers (459510)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Donation, Consignment & Resale Coordination (HSAFAFAG)

akta.pro secondary industry

Donation Pickup & Reuse Hauling (HSAKALAI)

Keywords

• Thrift retail
• Workforce development
• Nonprofit services
• Electronics recycling
• Vocational training

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Retail Thrift Store Sales: Revenue from sale of donated goods in 18 retail locations across Silicon Valley, including 16 neighborhood thrift stores and two specialty shops (The Loft boutique and Outlet/bins store). Items donated by community are sorted, priced, and sold.
2. E-commerce Sales: Online sales through Amazon, eBay, and Whatnot marketplaces. Items listed and sold through third-party platforms reaching broader consumer base beyond physical store locations.
3. Vehicle Donations: Vehicle donation program (Good Wheels) accepts cars, trucks, RVs, and trailers. Vehicles are sold and proceeds support workforce development programs.
4. Monetary Donations: Direct cash donations from individuals and organizations supporting mission programs including job training, career coaching, and housing stability support.
5. Donation Pickup Services: Fee-based pickup service through partnership with ReSupply for home pickup of donated items.
6. Large Item Handling Fees: Handling fees for large item donations including appliances and furniture: $25 for items one person can carry, $35 for items requiring two people.
7. Mattress Recycling Fees: Mattress recycling fee of $20 per item at retail store locations (in addition to store donations).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Goodwill of Silicon Valley operates 18 retail thrift stores and online marketplaces (Amazon, eBay, Whatnot) that resell donated goods, generating revenue which funds a portfolio of no-cost workforce development services: Career Technical Education (CTE) training, Disability Employment Services, the NOW Reentry Program, Veterans Services, and Housing & Stability Support (SJ Bridge). It also runs e-waste and state-certified mattress recycling programs, vehicle donations (Good Wheels), and the nation's first in-custody retail training store at Elmwood Correctional Facility.

Product overview

Goodwill of Silicon Valley is a nonprofit organization operating a retail-based ecosystem of thrift stores, online marketplaces, and recycling services that funds workforce development programs. The core offering consists of 18 retail thrift stores plus specialty locations (The Loft boutique and Tully Outlet bins store), supported by online sales through Amazon, eBay, and Whatnot marketplaces. Revenue from retail operations funds no-cost career development services including the Career Technical Education (CTE) program (construction trades, electrical, automotive, medical assisting), Disability Employment Services, the NOW Reentry program, Veterans Services, and Housing & Stability Support (SJ Bridge). Additional services include e-waste recycling, mattress recycling, donation pickup, and vehicle donation through Good Wheels. The organization also operates the nation's first in-custody retail store at Elmwood Correctional Facility.

Differentiator

Problem solved

Functional benefit

Brands

• The Loft: A boutique thrift shop featuring a curated selection of gently used, high-quality fashion, designer labels, and unique pieces located at 1691 West San Carlos St., San Jose, CA 95128.
• Outlet (Bins)

Products and services

• Thrift Stores Network of 18 thrift retail locations across Silicon Valley offering affordable donated clothing, accessories, furniture, and household goods. Stores double as donation drop-off points and serve as training environments for program participants.
• Online Marketplace (Amazon, eBay, Whatnot) E-commerce storefronts on Amazon, eBay (specializing in books), and Whatnot (live auctions for collectibles), extending the donated-goods inventory to consumers beyond the South Bay footprint.
• The Loft Boutique Curated boutique thrift shop at 1691 West San Carlos St., San Jose, featuring gently used high-quality fashion, designer labels, and unique pieces targeted at style-conscious shoppers.
• Tully Outlet (Bins) Bulk-by-the-pound outlet store at 1685 Tully Road, San Jose, offering deeply discounted clothing, shoes, accessories, and household goods for resellers and bargain hunters.
• E-Waste Recycling Electronics recycling accepting computers, laptops, mobile phones, tablets, TVs, monitors, and printers, with secure data destruction and certified downstream recycling partnerships.
• Mattress Recycling State-certified mattress and box spring recycling at 1080 N. 7th Street facility; over 90% of materials recycled; free drop-off available Mondays, Wednesdays, and Fridays. $20 per-item recycling fee at retail stores.
• Career Technical Education (CTE) Program No-cost vocational training in construction trades, electrical, HVAC, facilities maintenance, automotive repair (using VR simulation training), and medical assisting, including industry certifications and job placement support.
• Disability Employment Services Personalized employment support for individuals with disabilities or neurodivergent conditions, providing job coaching, mentorship, paid internships, and competitive-integrated-employment placement assistance, often funded through Department of Rehabilitation referrals.
• NOW Program (Reentry & Justice-Involved Support) 90-day subsidized transitional employment program for formerly incarcerated adults, including paid work at Goodwill, job readiness workshops, cognitive behavioral therapy, and case management; 70% placement rate into full-time employment.
• Veterans Services Comprehensive veteran support including housing assistance, rapid re-housing, employment services, and case management, coordinated with the U.S. Department of Veterans Affairs via the VASH program and broader veteran services network.
• Housing & Stability Support (SJ Bridge) Combined paid transitional work (including a Litter Abatement Crew paid $18.50/hour), vocational training access, and housing navigation for unhoused individuals; serves residents of Santa Clara County.
• Donation Services (incl. Home Pickup and Good Wheels) Accept donated clothing, housewares, electronics, furniture, and vehicles at stores and donation centers across Santa Clara and San Benito Counties; large-item home pickup with handling fees via ReSupply partnership; vehicle donation program through Good Wheels with free pickup within 24-48 hours and tax-deductible receipts.

Quantifiable outcome

• 485 job placements secured through job training programs in 2024
• +6 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Abode ServicesflagshipStrategic or Co-development Partner · 1 December 2025First tenant at Goodwill's $17 million North San Jose headquarters at 1600 Technology Drive. Signed a below-market rate lease to share the space and enable collaboration in workforce development and housing services. Represents the anchor nonprofit partner in Goodwill's collaborative nonprofit hub concept.
• U.S. Department of Veterans AffairscoreStrategic or Co-development PartnerPartnership through the Veterans Affairs Supportive Housing (VASH) program and general veteran services coordination. Helps veterans access housing assistance, employment support, and wraparound services.
• U.S. Department of LaborcoreStrategic or Co-development PartnerFunding partner for workforce development programs including the mattress recycling initiative launched in partnership with the City of San Jose. Supports job training and transitional employment programs.
• Department of RehabilitationcoreStrategic or Co-development PartnerReferral and funding partner supporting employment services for individuals with disabilities seeking competitive integrated employment.
• San Andreas Regional CenterminorStrategic or Co-development PartnerPartner providing services to individuals with developmental disabilities, potentially referring clients for employment support.
• Santa Clara County Reentry Resource CentercoreStrategic or Co-development PartnerPrimary referral partner for the NOW Reentry program. Refers adults with criminal backgrounds for transitional employment and job readiness services. Funded in part by the Santa Clara County Office of Reentry Services.
• Santa Clara County Social Services AgencycoreStrategic or Co-development PartnerPartner in providing comprehensive support services including housing assistance, benefits coordination, and employment support for county residents.
• Work2FutureminorStrategic or Co-development PartnerLocal workforce development partner providing job search assistance and employer connections in the Silicon Valley area.
• City of San Jose Office of Supportive HousingcoreStrategic or Co-development PartnerPartnership for the Housing & Stability Support (SJ Bridge) program combining transitional employment with housing navigation. Funding and referral partner.
• Santa Clara County Sheriff's OfficeflagshipStrategic or Co-development PartnerDecade-long partnership for the first-of-its-kind In-Custody GoodStart Store at Elmwood Correctional Facility. Women incarcerated at Elmwood receive hands-on retail job training in a fully operational store.
• City Team ShelterminorStrategic or Co-development PartnerReferral partner for Housing & Stability Support program, directing unhoused individuals to transitional employment and case management services.
• ABC NorCal (Associated Builders and Contractors of Northern California)coreStrategic or Co-development PartnerConstruction industry training partner providing electrical training opportunities for reentry program participants. Industry connection for job placement after program completion.
• LiUNA (Laborers International Union of North America)coreStrategic or Co-development PartnerLabor union partner supporting workforce development and providing pathway to union construction careers for program graduates.
• JobTrainminorStrategic or Co-development PartnerBay Area workforce development organization opening pathways to quality careers for people of diverse backgrounds. Community and industry partner for CTE programs.
• SEI (Strategic Energy Innovations)minorStrategic or Co-development PartnerClean energy workforce development partner supporting green economy training programs and sustainability initiatives.
• ReSupplyminorChannel Partner/ Reseller/ DistributorDonation pickup partner enabling convenient home pickup of donated items for a fee. Ensures items are responsibly reused or recycled.
• TeslaminorStrategic or Co-development PartnerEmployer partner where Housing & Stability Support program graduates have been hired. Represents employment outcomes for program completers.

Scale indicators32 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Savers / Value Village: Largest for-profit thrift chain in North America operating 300+ stores, purchasing donated goods from nonprofits including Goodwill affiliates. Demonstrates the scale potential of the secondhand retail category and competes for donation supply and bargain-hunter traffic, but lacks the mission-funded training programs that distinguish Goodwill of Silicon Valley.
• Goodwill Industries International: Umbrella organization for the 150+ local Goodwill affiliates across North America. Provides branding, advocacy, and shared frameworks under which Goodwill of Silicon Valley operates; comparable as a peer in mission but operates at network rather than local level.

Others

• JobTrain: Bay Area workforce development nonprofit offering career training in technology, healthcare, and skilled trades, with explicit partnership ties to Goodwill of Silicon Valley. Different revenue model (primarily grants/contracts rather than retail-funded) but overlapping employer relationships and program participants.
• Dress for Success Worldwide: Global nonprofit supporting women's economic participation through professional attire donations, workforce programs, and career support. Comparable in mission (donation-funded workforce services) and overlapping donor supply (professional clothing) but distinct beneficiary profile.
• The Arc of Santa Clara County: Local disability services nonprofit referenced as a referral partner for Goodwill of Silicon Valley's Disability Employment Services. Operates overlapping employment programs for similar populations in the same Santa Clara County service area.

Direct peers

• Habitat for Humanity ReStores: Nonprofit home goods reuse retail operated by Habitat for Humanity affiliates, selling donated furniture, appliances, and building materials to fund affordable housing construction. Comparable direct-store donation/reuse model, though focused on home goods rather than clothing, with a different mission funding stream.
• Goodwill of San Francisco, San Mateo and Marin: Adjacent Goodwill regional affiliate operating thrift stores, workforce programs, and contract services in the San Francisco Bay Area. The closest peer in geography and operating model — same retail-funded mission framework, similar mix of personnel training services, thrift stores, and donation logistics.
• Salvation Army (Western Territory): Faith-based nonprofit operating thrift retail stores (Family Stores) and adult rehabilitation centers, using retail proceeds to fund social services including workforce development, housing, and reentry support — directly paralleling Goodwill's self-funded mission model.
• Goodwill Industries of the Greater East Bay: Another regional Goodwill affiliate serving Alameda and Contra Costa counties, operating thrift stores and workforce development programs directly comparable to Goodwill of Silicon Valley. Operates in the same Bay Area labor and real estate market with overlapping employer and government referral networks.

Regional players

• Goodwill Industries of Southern California: Large Goodwill affiliate operating across the LA metro area with thrift stores, workforce development, and contract services. Comparable operating model and scale, but serves a distinct southern California geography with no retail overlap with Goodwill of Silicon Valley.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4SKmlxb5Q3PpJkt-RJA1VA
• Facebookfacebook.com/goodwillsv
• LinkedInlinkedin.com/company/goodwill-of-silicon-valley
• Instagraminstagram.com/goodwillofsv
• TikToktiktok.com/@goodwillofsv
• Xx.com/GoodwillofSV

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill of Silicon Valley