ReSupply
ReSupply is a veteran-founded digital marketplace that schedules next-day donation pickups from residential donors and delivers items to a network of 3,000+ nonprofit partners across 48 US states via independent haulers, monetizing through transaction-based pickup fees.
- Company typePrivate
- Founded-
- HeadquartersFitchburg, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What ReSupply does
ReSupply operates a multi-sided digital marketplace that schedules next-day donation pickups from residential donors and routes those goods to local nonprofit partners via independent third-party haulers. The platform is accessed through donate.resupply.com and a dedicated phone line (7654-DONATE), and serves individual donors looking to dispose of furniture, appliances, mattresses, clothing, and housewares without the cost of traditional junk removal or the friction of self-transport. On the supply side, the company maintains a network of 3,000+ charity partner locations across 48 US states — including Salvation Army, Goodwill, Habitat for Humanity affiliates, AMVets, and St. Vincent de Paul — that receive the donated goods, while independent drivers fulfill pickups through the Resupply Driver App V2 with optional real-time location tracking.
The underlying technology is a web and mobile platform that coordinates scheduling, payment collection (acting as a limited payment collection agent on behalf of haulers), and delivery confirmation, rather than a fleet-owned logistics operation. ReSupply monetizes via customized, transaction-based pickup fees that vary by item type and donor location, with pricing positioned below traditional junk removal. The company is veteran-founded and operated, and has publicly cited $90M in resources delivered to charities and 80M lbs of waste diverted from landfills as cumulative impact metrics, though these measure donation value rather than company revenue. Resupply, Inc. is incorporated in Delaware with a legal address in Fitchburg, Massachusetts, and is privately held with 85 employees and no disclosed funding rounds or acquisitions.
ReSupply firmographics
Firmographics- Name
- ReSupply
- Legal name
- Resupply, Inc.
- Website
- https://resupplyapp.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ReSupply is a veteran-founded digital marketplace that schedules next-day donation pickups from residential donors and delivers items to a network of 3,000+ nonprofit partners across 48 US states via independent haulers, monetizing through transaction-based pickup fees.
- Ownership category
- akta.pro rank
ReSupply industry classification
Industry- Product category
- Donation Pickup Logistics Marketplace
- NAICS
- Used Household and Office Goods Moving (48421), Waste Collection (56211)
- akta.pro primary industry
- Donation Pickup & Reuse Hauling (HSAKALAI)
- akta.pro secondary industries
- Donation, Consignment & Resale Coordination (HSAFAFAG), Bulk Item Pickup & Hauling (Outdoor/Residential) (HSAIAOAE), Donation, Reuse & Sustainability Returns Programs (TLAIAHAJ)
Keywords
Where ReSupply is headquartered
LocationHeadquarters
- HQ city
- Fitchburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ReSupply business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Donation Pickup Service Fees: ReSupply charges donors fees for scheduling and coordinating donation pickup services. Charges are customized based on items to be donated and donor location. The platform acts as a payment collection agent on behalf of third-party haulers/drivers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Customized donation pickup pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
ReSupply product offering
Product offeringCore offering
ReSupply operates a multi-sided digital platform that coordinates next-day, white-glove donation pickups of furniture, clothing, appliances, and housewares from residential donors and delivers them to 3,000+ partnered local charities. Independent third-party haulers perform the pickups and deliveries using the Resupply Driver App V2, and donors pay customized transaction-based fees for the service.
Product overview
ReSupply operates a multi-sided digital platform offering next-day donation pickup services. The core product is a donation pickup service that collects furniture, clothing, appliances, and housewares from donors' homes and delivers them to partnered local charities. Services include white-glove handling with heavy lifting, disassembly, and stairs covered. The platform connects donors with independent third-party providers (drivers and charities) through web and mobile applications. Specific pickup services include furniture, couch, mattress, and office furniture donation pickups. The company offers partner platforms for both charities seeking donations and haulers seeking delivery jobs.
Differentiator
Problem solved
Functional benefit
Products and services
- Donation Pickup Service
Quantifiable outcome
- $90M in resources delivered to local charities
- +6 more outcomes
Companies that use ReSupply
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
ReSupply technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ReSupply partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- Habitat for Humanity Greater BostoncoreHabitat for Humanity Greater Boston receives donated items through ReSupply's platform. As a key partner, they reported 40% annual sales growth and $180K saved per truck annually through the partnership.
- St. Vincent de Paul OrlandocoreSVdP Orlando receives practical support and essential donated items through ReSupply's platform. The partnership has delivered 84K lbs diverted from landfill and $100K in resources.
- Goodwill NY NJcoreGoodwill NY NJ is a charity partner receiving donated items through ReSupply's platform network of 3000+ nonprofit locations.
- Goodwill Orange CountycoreGoodwill Orange County is a charity partner receiving donated items through ReSupply's platform network.
- The Salvation ArmycoreThe Salvation Army is a major national charity partner receiving donated items through ReSupply's platform network.
- Habitat Metro DenvercoreHabitat Metro Denver is a charity partner receiving donated items through ReSupply's platform.
- AMVetscoreAMVets is a Veterans charity partner receiving donated items through ReSupply's platform, aligning with the company's veteran-founded identity.
- Habitat Seattle-KingcoreHabitat Seattle-King is a charity partner receiving donated items through ReSupply's platform.
- Humane Society North Central FloridacoreHumane Society North Central Florida is a charity partner receiving donated items through ReSupply's platform.
- Military Missions in ActioncoreMilitary Missions in Action is a Veterans-focused charity partner receiving donated items through ReSupply's platform.
- Rescue MissioncoreRescue Mission is a charity partner receiving donated items through ReSupply's platform.
- SVdP St LouiscoreSt. Vincent de Paul St Louis is a charity partner receiving donated items through ReSupply's platform.
- Furniture FriendscoreFurniture Friends is a charity partner receiving donated furniture items through ReSupply's platform.
- Independent Third-Party Haulers/DriverscoreIndependent haulers and drivers provide transportation and delivery services for donated items. They are not employees of ReSupply but work through the platform to pick up donations from donors and deliver to charity partners.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
ReSupply competitors and assessment
Company assessmentBroad incumbents
- Goodwill Industries: Largest US donation-receiving nonprofit with thousands of retail and donation centers operating their own pickup scheduling infrastructure. Competes with ReSupply for residential donors and is also a charity partner for item inflow on the platform.
- Habitat for Humanity ReStore: National network of nonprofit home-furnishing thrift stores operated by Habitat affiliates. Functions as a major demand sink for ReSupply's donated furniture and is both a partner and a competing donor-acquisition channel for household donations.
- Salvation Army Family Stores: National nonprofit retail network that schedules donation pickups directly with households via phone and online. Operates as both a charity partner and a competing pickup channel, particularly in markets where ReSupply is active.
Direct peers
- College Hunks Hauling Junk & Moving: National hauling and moving franchise that separates junk-hauling from moving services and partners with local charities for item donation. Comparable service mix to ReSupply, including labor-inclusive pickup and charity donation as a standard option.
- 1-800-GOT-JUNK: Largest North American junk removal franchise offering on-demand pickup of household items. Directly competes with ReSupply for the donor-disposal use case and offers donation diversion to local charities, overlapping on the same residential customer and product categories.
- Junk King: National eco-friendly junk removal franchise that recycles and donates a large share of collected items. Directly competes on residential pickup, item diversion, and franchise-led geographic coverage similar to ReSupply's model.
- LoadUp: Tech-enabled junk pickup platform with upfront online pricing and donation-first routing of usable items to nonprofits. Closely matches ReSupply's digital scheduling, donation orientation, and emphasis on charities as the demand sink for reusable goods.
- Donation Town: Online directory and scheduling platform that connects donors with local charities willing to pick up donations. The closest pure-play donation-pickup marketplace; competes head-on for donor intent and uses a network of charities rather than paid haulers.
Emerging players
- MakeSpace: On-demand storage and pickup service for household items with technology-driven scheduling and labor. Overlaps on the use case of removing and relocating household goods for downsizing and decluttering, a key donor persona for ReSupply.
- Dolly: Crowdsourced on-demand moving, furniture delivery, and hauling app using independent drivers. Comparable gig-driver logistics model, technology stack, and consumer use cases (furniture/appliance moves), but focuses on delivery and small moves rather than donation diversion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ReSupply social profiles
Digital presenceReSupply financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReSupply leadership team
Management profileNumber of profiles
ReSupply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReSupply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReSupply
What does ReSupply do?
ReSupply operates a multi-sided digital platform that coordinates next-day, white-glove donation pickups of furniture, clothing, appliances, and housewares from residential donors and delivers them to 3,000+ partnered local charities. Independent third-party haulers perform the pickups and deliveries using the Resupply Driver App V2, and donors pay customized transaction-based fees for the service.
Is ReSupply a public or private company?
ReSupply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ReSupply founded?
ReSupply was founded in -1. It employs 51 to 100 people.
Where is ReSupply based?
ReSupply is headquartered in Fitchburg, United States, in the North America region.
How does ReSupply make money?
One revenue line is on record: donation Pickup Service Fees.
Who are ReSupply's main competitors?
Broad incumbents on record are Goodwill Industries, Habitat for Humanity ReStore and Salvation Army Family Stores. Direct peers are College Hunks Hauling Junk & Moving, 1-800-GOT-JUNK, Junk King, LoadUp and Donation Town. Emerging players are MakeSpace and Dolly.
Does ReSupply have an API?
No public API is recorded for ReSupply.
What industry is ReSupply in?
ReSupply's product category is Donation Pickup Logistics Marketplace. Its primary akta.pro industry code is HSAKALAI, Donation Pickup & Reuse Hauling, with a secondary code of HSAFAFAG, Donation, Consignment & Resale Coordination. Its NAICS code is 48421.