Highway Safety
Highway Safety LLC, founded in 1976 and based in Glastonbury, CT, manufactures NCHRP Report 350 TL-3 certified highway guardrail, end terminals, bridge rail, and overhead sign structures from plants in Connecticut and Ohio, selling directly to state DOTs and highway contractors. Acquired by Race Rock in 2024.
- Company typePrivate
- Founded1976
- HeadquartersGlastonbury, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Highway Safety does
Highway Safety LLC is a U.S. manufacturer of highway safety barrier products founded in 1976 and headquartered in Glastonbury, Connecticut. The company produces guardrail systems (W-Beam panels in 10 and 12 gauge), end treatments and terminals, bridge rail, overhead sign structures, box beam barriers, low-tension median cable systems, and a proprietary Steel Backed Wood Rail (Merritt Parkway Aesthetic Guardrail) developed with the Connecticut Department of Transportation. All products are tested to NCHRP Report 350 TL-3 standards and approved by the Federal Highway Administration, a regulatory requirement for deployment on U.S. public highway projects.
The company operates two manufacturing/sales locations—Glastonbury, CT (headquarters and yard) and Marion, OH (Midwest plant)—giving it a coast-to-coast freight footprint across the eastern and central United States. It sells primarily through a direct sales team (VP of Sales, Account Managers, Sales Assistant) targeting state Departments of Transportation and the highway construction contractors awarded their projects, with secondary exposure to state parks and recreation departments seeking aesthetic barriers for scenic routes.
In 2024, Highway Safety was acquired by Race Rock and now operates as part of Race Rock's broader infrastructure solution portfolio while retaining its local brand identity. The business model is hardware sales with quote-based pricing for government and enterprise customers; revenue is not publicly disclosed and the company is privately held with no outside venture funding.
Highway Safety firmographics
Firmographics- Name
- Highway Safety
- Legal name
- Highway Safety LLC, Inc.
- Website
- https://highwaysafety.net
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Highway Safety LLC, founded in 1976 and based in Glastonbury, CT, manufactures NCHRP Report 350 TL-3 certified highway guardrail, end terminals, bridge rail, and overhead sign structures from plants in Connecticut and Ohio, selling directly to state DOTs and highway contractors. Acquired by Race Rock in 2024.
- Ownership category
- akta.pro rank
Highway Safety industry classification
Industry- Product category
- Highway Safety Barriers
- NAICS
- Fabricated Structural Metal Manufacturing (332312), Highway, Street, and Bridge Construction (237310)
- SIC
- Fabricated Structural Metal Products (3440)
- akta.pro primary industry
- Bridge & Infrastructure Steel Components (IMADACAL)
- akta.pro secondary industries
- Highway & Roadway Construction (Highways, Arterials, Streets) (IMAFAEAA), Bridges, Viaducts & Elevated Guideway Construction (IMAFAFAF)
Keywords
Where Highway Safety is headquartered
LocationHeadquarters
- HQ city
- Glastonbury
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Highway Safety business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Highway Barrier Products: Manufacturing and sales of guardrail systems, w-beam panels, steel posts, cable systems, box beam barriers, and steel backed timber guardrail for highway safety applications.
- Specialty Barrier Systems: Custom and specialty barrier systems including box beam guardrail for upstate New York, low tension cable systems, and aesthetic steel backed timber guardrail for state parks.
- End Treatments and Hardware: Standard terminals, transitions, trailing end anchorage, turn down ends, bridge attachment transitions, and necessary hardware for barrier systems.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Highway Safety product offering
Product offeringCore offering
Highway Safety LLC manufactures and supplies highway guardrail products, end terminals, bridge rail, and overhead sign structures. The company produces corrugated steel W-beam panels, weathering steel-backed wood rails, box beam barriers, low tension cable systems, and end treatments, primarily serving state transportation departments and highway construction contractors across the United States.
Product overview
Highway Safety LLC is a manufacturer of highway barrier products and guardrail systems. The company offers a comprehensive portfolio of highway safety products including Guard Rail (w-beam panels in various gauges and lengths), Steel Backed Wood Rail (an aesthetic barrier also known as Merritt Parkway Aesthetic Guardrail), Box Beam barriers, Low Tension Cable Systems, End Treatments, Bridge Railing, and Offset Blocks. These products serve state transportation departments, contractors, and infrastructure projects for median and roadside safety applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Guard Rail (W-Beam Panels)
Companies that use Highway Safety
Customer profileNamed customers1 record
Segments3 records
Highway Safety technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Highway Safety partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Race RockcoreRace Rock announced acquisition/partnership with Highway Safety LLC in 2024. Highway Safety became part of Race Rock, extending reach while maintaining local feel. Race Rock offers a comprehensive solution portfolio. Website displays Race Rock logo and references combined capabilities.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
Highway Safety competitors and assessment
Company assessmentDirect peers
- Trinity Highway Products: A leading national manufacturer of highway safety hardware including guardrail, end terminals, and crash cushions. Direct competitor in W-beam, end treatments, and cable barrier systems sold to state DOTs.
- Valtir: Manufacturer of roadside and highway safety hardware including barriers, crash cushions, and end terminals. Directly comparable product portfolio targeting the same DOT customer base for highway safety specifications.
- Gregory Industries: Privately held manufacturer of highway safety products including guardrail, posts, and related components. Closely comparable in scale, product mix, and B2G sales motion to state DOTs and contractors.
- Safeguard Traffic: Manufacturer and distributor of highway safety products including guardrail, end terminals, and cable systems. Closely comparable product catalog and B2G/dot-rail sales motion.
Broad incumbents
- Lindsay Corporation: Public infrastructure products company with a Road Safety segment offering guardrail, end terminals, and roadside safety hardware. Larger, diversified player competing for the same DOT contracts across a broader product portfolio.
- Hill & Smith: International infrastructure safety products group with significant presence in U.S. road safety barriers and galvanizing. Comparable in road-safety product range, with broader geographic and product diversification.
- Nucor Corporation: Largest U.S. steel producer with downstream products serving highway construction including structural steel for guardrails and barriers. Dominant upstream/adjacent player whose pricing influences barrier fabrication economics.
- ArcelorMittal: Global steel manufacturer with downstream products serving highway infrastructure markets. Competes indirectly as a supplier of structural steel inputs and downstream infrastructure products.
Regional players
- Saferoad Group: European-based provider of road safety infrastructure including barriers and end terminals. Comparable product set for highway safety, though primarily serving European markets rather than U.S. DOT customers.
Emerging players
- Ameristar Fence Products: Manufacturer of perimeter security and infrastructure fencing with some overlap into transportation infrastructure products. Provides indirect competition for certain state park and DOT installations where barriers meet fencing requirements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Highway Safety social profiles
Digital presenceHighway Safety financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highway Safety leadership team
Management profileNumber of profiles
Highway Safety funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highway Safety M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highway Safety
What does Highway Safety do?
Highway Safety LLC manufactures and supplies highway guardrail products, end terminals, bridge rail, and overhead sign structures. The company produces corrugated steel W-beam panels, weathering steel-backed wood rails, box beam barriers, low tension cable systems, and end treatments, primarily serving state transportation departments and highway construction contractors across the United States.
Is Highway Safety a public or private company?
Highway Safety is a private company. It is currently operating.
When was Highway Safety founded?
Highway Safety was founded in 1976. It employs 101 to 250 people.
Where is Highway Safety based?
Highway Safety is headquartered in Glastonbury, United States, in the North America region.
How does Highway Safety make money?
Three revenue lines are on record. Highway Barrier Products are the primary driver. The others are specialty Barrier Systems and end Treatments and Hardware.
Who are Highway Safety's main competitors?
Direct peers on record are Trinity Highway Products, Valtir, Gregory Industries and Safeguard Traffic. Broad incumbents are Lindsay Corporation, Hill & Smith, Nucor Corporation and ArcelorMittal. Saferoad Group is listed as a regional player. Ameristar Fence Products is listed as an emerging player.
Does Highway Safety have an API?
No public API is recorded for Highway Safety.
What industry is Highway Safety in?
Highway Safety's product category is Highway Safety Barriers. Its primary akta.pro industry code is IMADACAL, Bridge & Infrastructure Steel Components, with a secondary code of IMAFAEAA, Highway & Roadway Construction (Highways, Arterials, Streets). Its NAICS code is 332312 and its SIC code is 3440.