What Pébéo does

Pébéo is a privately held French manufacturer of art and craft supplies founded in 1919 and headquartered in Gémenos, France, with 101-250 employees. The company produces a comprehensive portfolio of paints, inks, markers, resins, clays, plasters, textile and glass/ceramic finishes, children's art products, and painting supports/tools, organized under branded sub-lines including Origin (eco-designed acrylics), Gédéo (resins, clays, plasters, gilding), Setacolor and Setasilk (textile and silk paints), Vitrea and Porcelaine 150 (tableware paints), Colorex (watercolorable ink), 4Artist Marker (oil-based markers), and Tactilcolor/Skrib/Primacolor (children's ranges).

The product line spans multiple quality tiers (eco-designed, study/student, fine, extra-fine professional) and addresses the full age range from children aged 2+ through professional fine artists and craft hobbyists. Pébéo's portfolio is organized across six categories: Beaux-Arts, Arts Graphiques, Métiers d'Art, Loisirs Créatifs, Peinture et Activités Enfant, and Supports et Outils. The company holds FSC certification for its paper and wood supports.

Pébéo operates primarily as a direct-to-consumer business through its own e-commerce platform (pebeo.com), with country-specific storefronts and content in French, English, German, Italian, Russian, and Spanish, serving France, Germany, Spain, Italy, Russia, and other European markets. Products are sold individually at unit prices ranging from approximately €4.49 to €29.90. Marketing channels include the e-commerce site, Instagram, email newsletters, video tutorials, and an Origin Ambassadors artist endorsement program. No revenue, funding events, parent company, or leadership team details are publicly disclosed in the available source data.

Name

Pébéo

Legal name

Pébéo

Website

https://en.pebeo.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

101–250 employees

Short description

Pébéo is a privately held French manufacturer of fine arts, craft, and children's art supplies, selling directly via its multi-language e-commerce platform across European markets. It serves professional artists, hobbyists, educators, and children through branded product lines spanning acrylics, oils, watercolors, resins, textiles, and glass/ceramic paints.

Ownership category

akta.pro rank

Product category

Art Supplies Manufacturing

NAICS

Paint and Coating Manufacturing (32551), Printing Ink Manufacturing (32591)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB)

akta.pro secondary industry

General Arts & Crafts Supplies Retail (CRALACAA)

Keywords

• Art supplies manufacturing
• Fine art paints
• Decorative paints
• Craft materials
• Children's art products

Headquarters

HQ city

Gémenos

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Art Supplies Sales: Pébéo generates revenue through the sale of art supplies including acrylic paints, oil paints, watercolors, gouache, markers, inks, decorative paints, craft products, and art tools/supports. Products are sold as individual units and in gift/coffin sets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pébéo manufactures and sells artist paints and craft supplies under multiple branded product lines, including acrylics (Origin, Studio, Artist, Pouring Experiences), oil paints (Studio XL), watercolors, gouache (Studio, T7), Gédéo resins and clays, Setacolor textile paints, Vitrea 160 glass paints, Porcelaine 150 ceramic paints, and children's art products (Tactilcolor, Primacolor, Skrib). The company distributes primarily through its own multi-language e-commerce website serving European markets.

Product overview

Pébéo is a French manufacturer of artist and craft supplies offering a comprehensive portfolio organized across multiple categories: Beaux-Arts (fine arts including acrylics, oils, watercolors, gouache), Arts Graphiques (graphic arts including linocut, inks, markers, pastels), Métiers d'Art (craft trades including Gédéo resins, clays, plaster, glass/ceramic paints), Loisirs Créatifs (creative leisure including Setacolor textile paints, Deco multi-surface decorative paints, Setasilk silk paints), Peinture et Activités Enfant (children's art including Tactilcolor finger paints, Skrib markers, Primacolor liquid gouache), and Supports et outils (painting supports and tools including frames, brushes, knives). The product portfolio spans multiple quality tiers (eco-designed Origin line, Studio/Artist professional lines) and addresses artists from children (ages 2+) through professional fine artists, as well as craft hobbyists. Key product lines include the eco-conscious Origin Acrylics, the Setacolor fabric paint system, Gédéo craft products, and age-appropriate children's products under brands like Tactilcolor, Skrib, and Primacolor.

Differentiator

Problem solved

Functional benefit

Brands

• Gédéo: Product line for resins, clays, plasters and moulding, gilding and patinas, glass painting and ceramic painting
• Setacolor
• Setasilk
• Vitrea
• Colorex
• 4Artist Marker
• Decocrème
• Decospray
• Tactilcolor
• Primacolor
• Brillo
• Acrylcolor
• Arti'stick
• Origin Acrylics
• Studio Acrylics
• Artist Acrylics
• T7 Gouache
• Studio Gouache
• Studio XL
• 7a Marker
• Skrib

Products and services

• Origin Acrylics Eco-designed high-viscosity acrylic paint line for artists seeking environmentally conscious materials, approved by Origin Ambassadors. Includes fine, extra-fine, and study grade variants along with matching eco-designed auxiliaries (Origin Auxiliaries).
• Studio Acrylics Fine-grade high-viscosity acrylic paint line for studio artists, positioned between the Origin eco-designed and Artist extra-fine tiers.
• Artist Acrylics Extra-fine professional-grade high-viscosity acrylic paint line for professional artists, the highest quality tier in Pébéo's acrylic range.
• Pouring Experiences Ready-to-use acrylic paint formulated for the pouring technique in fluid art, part of the dedicated pouring acrylics category.
• Studio XL Oil Paints Fine-grade oil paint line designed for studio use, part of Pébéo's Beaux-Arts oil paints category.
• 4Artist Marker Oil-based marker line delivering oil paint in a convenient marker format, marketed for both fine arts and graphic arts applications.
• Fine Watercolor Professional-grade fine watercolor paint line for traditional fine art watercolor applications.
• Studio Gouache Fine gouache paint line designed for studio artists and illustration work.
• T7 Gouache Extra-fine professional gouache paint, the premium tier in Pébéo's gouache range.
• Setacolor Textile Paints Multi-surface fabric paint system covering light fabrics, all-fabric opaque paint, 3D effect paint, leather paint, and silk paint, plus preparation mediums and varnishes. Used for creative leisure textile decoration.
• Vitrea 160 Glass and ceramic paint for tableware decoration, designed to be baked at 160 degrees for a durable, dishwasher-resistant finish.
• Porcelaine 150 Paint product designed for decorating porcelain and ceramic tableware, requiring baking for a durable finish.
• Gédéo Resins Casting and embedding resin products under the Gédéo brand for craft applications, used with Fluid Pigment colorants for tinted resin art.
• Gédéo Clays Modeling and sculpting clay products under the Gédéo brand for craft and decorative art applications.
• Linogravure (Linocut) Products Linocut printing kit including ink, carving tools (gouges), inking rollers, and linoleum plates for graphic arts printmaking.
• Tactilcolor Children's Finger Paints Age-tailored finger paint line for children aged 2-3+ years, including tactile gouache, dilutable powder form, and textile variants, designed for sensory exploration and safe creative play.
• Primacolor Liquid Gouache Liquid gouache paint for children aged 5+ years, designed for easy application and available in an ultra-washable variant for easy cleanup.
• Brillo Children's Gouache Bright, glossy-finish gouache paint line for children producing shiny decorative results.
• Acrylcolor Children's Acrylics Acrylic paint product line designed specifically for children aged 5+ years, offering a step-up from gouache to acrylic.
• Skrib Markers for Children Marker-format paint products for children aged 3+ years, available in acrylic, gouache, and textile (Setaskrib) variants.
• Decorative Multi-Surface Paints (Deco, Decocrème, Decospray) Multi-surface decorative paint range including fluid Deco paint, single-coat Decocrème, and aerosol Decospray for creative leisure projects on varied substrates.
• Painting Supports and Tools Painting supports including Ariane canvas stretch frames, 3D Lin Naturel linen frames, Cartons Toilés canvas-covered boards, and Blocs de Toiles canvas pads, along with Iris Décoration brushes and painting knives.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights6 records

Direct peers

• Crayola: Leading global children's art and craft products brand (crayons, paints, markers, kits); directly comparable to Pébéo's children's product lines (Tactilcolor, Primacolor, Skrib, Acrylcolor) and addresses the same school-age and hobbyist customer base.
• Liquitex: Specialist in artist-grade acrylic paints, markers and mediums; competes head-to-head with Pébéo's Origin, Studio and Artist Acrylics ranges, and targets the same professional and student acrylic segments.
• Winsor & Newton: Heritage British manufacturer of professional artist paints (oils, acrylics, watercolors, gouache) and other fine-art materials; directly overlaps Pébéo's Beaux-Arts lines including Studio-quality oils, acrylics, gouache and watercolors with similar professional-grade tiers.
• Daler-Rowney: British manufacturer of artist and student paints (acrylics, oils, watercolors, gouache) with a System 3 brand; overlaps Pébéo's tiered approach across student, studio and professional fine-art paint products.
• Canson: French heritage brand manufacturing fine-art papers and substrates (canvas, watercolor paper, mixed-media boards); comparable to Pébéo's Ariane frames, canvas blocks and 3D Lin supports offering.
• Royal Talens: Dutch manufacturer of artist paints under Rembrandt, Talens, Cobra and Van Gogh brands; competes with Pébéo across professional oil and water-based paint segments in the European market.
• Golden Artist Colors: US manufacturer of professional acrylic paints, gouache, and specialty coatings; direct competitor to Pébéo's Artist Acrylics and extra-fine gouache with shared focus on professional artists and studio use.
• Maimeri (MaimeriBlu): Italian professional artist paint manufacturer with strong European presence in oils, watercolors and acrylics; most directly comparable to Pébéo's fine and extra-fine Beaux-Arts tiers on a regional basis.

Emerging players

• Sakura of America: Manufacturer of artist-quality markers (e.g., Pigma Micron) and specialty craft products; overlaps Pébéo's marker and graphic-arts ranges (4Artist Marker, Colorex) and competes in the craft/hobby specialty channel.

Broad incumbents

• Faber-Castell: Global broad-line art and writing materials manufacturer with a portfolio spanning colored pencils, markers and creative tools; competes with Pébéo in hobby/craft and children's segments and is structurally larger and broader.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pebeo
• Xx.com/PebeoPaints
• Facebookfacebook.com/pebeopaints
• LinkedInlinkedin.com/company/pebeo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pébéo