Yes Bank
Yes Bank is an Indian private sector universal bank offering retail, corporate, MSME, NRI, and agricultural banking through 1,583 branches, IRIS digital banking, and fintech-embedded credit partnerships, serving over 10 million customers.
- Company typePublic
- Founded2004
- HeadquartersMumbai, India
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Yes Bank does
Yes Bank Limited (NSE: YESBANK) is an India-focused private sector universal bank founded in 2004 and headquartered in Mumbai. The bank operates 1,583 branches and Business Correspondent Banking Outlets alongside 1,350+ ATMs, serving more than 10 million retail, corporate, MSME, NRI, and agricultural customers. Its shareholder base includes Sumitomo Mitsui Banking Corporation (approximately 24.9%), Carlyle Group, and Advent International following the post-2020 RBI-led reconstruction.
The technology stack is anchored on a digital banking platform: the IRIS mobile app offers 150+ features; YES Online provides internet banking; YES ROBOT delivers AI-enabled conversational servicing; WhatsApp Banking, YES Pay, and Digital Rupee (CBDC) extend the surface area; and API Banking plus Smart Trade support corporate and trade-finance workflows. Embedded finance and credit-on-UPI partnerships with BharatPe, jUMPP, Northern Arc Capital, and Drip Capital turn the bank into banking-as-a-service infrastructure for fintech front-ends, while the IRIS app, account aggregation, and YES Connect portal serve retail and SME clients directly.
Revenue is generated through four primary streams: net interest income from personal, auto, home, MSME, and corporate lending (personal loans from 10.85%); deposit spread on savings accounts (up to 3.50% p.a.) and FDs (up to 7.75% for senior citizens); transaction fees and interchange from a multi-tier credit card portfolio (MARQUEE, RESERV, Ace, etc.) and corporate cash management; and digital/API banking fees. Distribution combines the physical branch network, IRIS-led self-serve digital channels, dedicated corporate banking teams, and fintech channel partners. Capital strength is supported by recent large equity infusions ($1.1 billion from Carlyle/Advent in 2022 and the SMBC stake from 2023-2025), and the bank has been recovering asset quality with gross NPA at 1.3% and net profit up 45% year-on-year in Q4 FY2026.
Yes Bank firmographics
Firmographics- Name
- Yes Bank
- Legal name
- YES BANK Limited
- Website
- https://yesbank.in
- Company type
- Public
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Yes Bank is an Indian private sector universal bank offering retail, corporate, MSME, NRI, and agricultural banking through 1,583 branches, IRIS digital banking, and fintech-embedded credit partnerships, serving over 10 million customers.
- Ownership category
- akta.pro rank
Yes Bank industry classification
Industry- Product category
- Commercial Banking
- NAICS
- Depository Credit Intermediation (5221), Commercial Banking (522110)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industry
- SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)
Keywords
Where Yes Bank is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Yes Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Interest Income from Loans: Primary revenue stream from lending activities including personal loans, home loans, car loans, business loans, and corporate lending. Interest rate offerings include personal loans starting at 10.85%, auto loans up to ₹500 Lakhs, home loans, and MSME loans.
- Fee-based Income: Fees from credit cards including annual charges, cash advance fees (2.5% or Rs 650), foreign currency conversion charges, overlimit fees (Rs 550), and various service charges across retail and corporate banking products.
- Deposit Interest Spread: Interest earned on fixed deposits, savings accounts, and NRI deposits (FCNR, NRE, NRO). FD rates up to 7.75% p.a., savings account up to 3.50% p.a. for balances between ₹25 lakhs to < ₹100 crores.
- Digital Banking Services: Revenue from API banking services, corporate net banking, trade finance services, cash management solutions, and payment aggregation services for business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fixed Deposits - Regular customers |
| Subscription | Annual | Fixed Deposits - Senior Citizens |
| Subscription | Annual | Savings Account Interest Rates |
| Subscription | Annual | FCNR(B) Deposits - NRI customers |
| Unit Pricing | Monthly | Personal Loans |
| Unit Pricing | Monthly | Auto Loans |
| Transaction based/ take rate | Pay-as-you-go | Credit Card Fees |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Yes Bank product offering
Product offeringCore offering
Yes Bank is an Indian private sector bank that delivers a full-stack banking and financial services platform serving retail, corporate, MSME, agricultural and NRI customer segments. Its core offerings include savings and salary accounts, fixed and recurring deposits, personal/home/auto/business/agricultural loans, credit cards, priority banking programs, corporate lending and trade finance, and a digital banking ecosystem (IRIS mobile app, YES Online net banking, YES ROBOT AI chatbot, WhatsApp Banking, API Banking) supporting both self-serve and relationship-led distribution.
Product overview
YES BANK operates as a diversified Indian private sector bank offering a comprehensive platform-plus-modules architecture. The core digital banking ecosystem is anchored by IRIS by YES BANK (mobile app with 150+ features), YES Online (internet banking), YES ROBOT (AI chatbot), and YES PAY/Pay Next (payment management). The bank provides traditional banking through savings/salary accounts, deposits, and credit cards including premium variants (MARQUEE, RESERV, Ace), while priority banking is served through sub-brands YES FIRST, YES Private, YES Premia, and YES Grandeur. Corporate clients access API Banking, YES Connect portal, and Smart Trade platform. MSME lending includes Smart Overdraft, Smart Edge, Scorecard Based Lending, YES GST loans, and YES Sampoorna Micro LAP. Agricultural offerings center on YES Kisan Credit Card and farm mechanization loans. The emerging Credit Line on UPI platform integrates multiple fintech solutions including BharatPe PayLater, expanding into embedded credit.
Differentiator
Problem solved
Functional benefit
Brands
- IRIS by YES BANK: Mobile banking application offering 150+ features and services including fund transfers, bill payments, and instant loans.
- YES Pay
- YES Pay Next
- YES ROBOT
- YES FIRST
- YES PRIVATE
- YES GRANDUER
- YES PREMIA
- BharatPe Flex
Products and services
- IRIS by YES BANK New-generation mobile banking application offering 150+ features and services including fund transfers, bill payments, loan applications and account management with an All Accounts One View consolidated dashboard, designed for retail and SMB customers across India.
- YES Online Net Banking Internet banking platform providing access to banking services including account management, fund transfers, fixed deposit opening, cheque book requests and credit card management through desktop or mobile browser for retail and business customers.
- YES ROBOT AI Chat Assistant AI-enabled 24x7 Personal Banking Chat Assistant that answers a wide range of banking queries and supports transactions through a text-based conversational interface, reducing the need for human customer support intervention.
- YES Pay (Unified Payments Platform) Unified payment management platform that consolidates wallet, UPI, Credit Card and Virtual Cards to facilitate seamless payments across multiple modes, including a one-stop payments app for UPI, bill payments, recharges and Gift Cards.
- WhatsApp Banking AI-enabled WhatsApp banking service that allows customers to manage banking needs through the messaging platform by adding the YES BANK contact and saying 'Hi' to initiate conversational banking.
- YES BANK Credit Cards (Ace, MARQUEE, RESERV) Credit card portfolio offering lifestyle benefits, cashbacks, YES Rewardz points and exclusive privileges across tiers - including YES Ace for premium lifestyle customers, YES MARQUEE for high-net-worth individuals with exclusive benefits, and YES RESERV for discerning premium customers.
- YES Priority and Premium Banking Programs (YES FIRST, YES Private, YES Premia, YES Grandeur) Priority and premium banking programs offering dedicated relationship managers, exclusive services, preferential pricing and lifestyle privileges across wealth tiers - YES FIRST for premium individuals, YES Private for ultra-high-net-worth clients, YES Premia for business professionals, and YES Grandeur for affluent customers.
- YES Kisan Credit Card Specialized credit card providing farmers with timely financial solutions for crop cultivation and agricultural requirements, featuring flexible repayment options aligned to crop cycles for smallholder and rural borrowers.
- YES BANK API Banking Corporate banking API that enables enterprise clients to access YES BANK's transaction processing services from their ERP environment with instant banking facility, hassle-free transactions and easy reconciliation.
- YES Connect Corporate Portal Digital business banking portal providing knowledge repositories, regulatory updates and partner solutions for corporate and business clients.
- Smart Trade Digital Trade Platform Digital trade platform for corporate clients to manage trade remittances, bank guarantees, letters of credit and trade document regularizations.
- YES GST Loan GST-compliant loan product enabling businesses to avail credit against GST dues with simplified documentation and quick processing.
- YES Insta FD Instant fixed deposit opening facility allowing customers to book FDs quickly through digital channels with competitive interest rates.
- YES Sampoorna Micro LAP Micro loan against property product providing collateral-backed credit to small business owners and micro enterprises with simplified processing.
- YES Khushi Affordable Housing Loan Affordable home loan product designed for economically weaker sections with subsidized interest rates and relaxed eligibility criteria.
- Credit Line on UPI Platform offering multiple credit-on-UPI solutions (BharatPe PayLater, Trezo (NAVI), Kiwi Postpaid), enabling customers to access pre-approved credit lines directly through the UPI payment experience with up to 45 days interest-free repayment.
- Smart Overdraft Overdraft facility for MSME customers providing flexible access to credit based on business requirements and banking relationship.
- Smart Edge Working Capital Financing Working capital financing solution for SMEs with streamlined documentation and quick disbursement process.
- Scorecard Based Lending Digital lending solution using automated scoring models for faster credit assessment and decisioning for eligible borrowers.
- Digital Rupee (e₹) Central Bank Digital Currency Central Bank Digital Currency (CBDC) offering a digital form of the Indian Rupee governed by the RBI with easy tracking capabilities for retail and merchant customers.
- YES MONEY Domestic Money Transfer Domestic money transfer service utilizing Business Correspondent Agents to reach customers without access to formal banking channels, promoting financial inclusion in underserved geographies.
Quantifiable outcome
- Gross NPA reduced to 1.3%, demonstrating improved asset quality and successful turnaround from past crisis
- +3 more outcomes
Companies that use Yes Bank
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Yes Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature4 records
Yes Bank partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major and core.
- jUMPPmajorjUMPP, an AI-powered conversational fintech platform, partnered with YES Bank for banking and BBPS solutions. Following NPCI approval, jUMPP launched UPI payment capabilities with YES Bank providing the underlying banking infrastructure and payment services.
- Northern Arc CapitalcoreYES Bank and Northern Arc Capital entered strategic partnership to expand credit access and scale digital lending through a co-lending model. Northern Arc leverages its network of 368 originator partners to facilitate credit deployment for Yes Bank, while its subsidiary offers Alternative Investment Funds and Portfolio Management Services. SMBC, key shareholder in both institutions, facilitated the partnership.
- BharatPemajorBharatPe launched 'BharatPe Flex', a credit-on-UPI solution powered by YES Bank enabling users to make UPI payments using pre-approved credit lines with up to 45 days interest-free period. The fully digital onboarding approves users within three minutes, integrating credit facilities into the UPI payment experience.
- Drip CapitalmajorDrip Capital, a fintech focused on cross-border trade finance, partnered with YES Bank at GTR India 2026 to improve access to trade finance for MSMEs. The collaboration combines Drip Capital's digital trade finance platform and underwriting capabilities with YES Bank's banking infrastructure and client network.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Yes Bank competitors and assessment
Company assessmentOthers
- Sumitomo Mitsui Banking Corporation (SMBC): Japanese mega-bank and largest shareholder (24.9%) of Yes Bank. Not a direct competitor but a strategic partner providing cross-border banking, trade finance, and capital backing relevant to understanding Yes Bank's positioning.
Direct peers
- RBL Bank: Mid-sized Indian private sector bank with similar retail, MSME, and digital banking focus. Comparable to Yes Bank in scale, customer profile, and strategic priorities.
- IndusInd Bank: Indian private sector bank of comparable size to Yes Bank, focused on retail, corporate, and microfinance. Direct competitor for current accounts, business loans, and trade finance.
- HDFC Bank: India's largest private sector bank by assets, offering a comprehensive suite of retail, corporate, MSME, and digital banking services comparable to Yes Bank. Direct competitor for deposits, loans, and credit cards across all customer segments.
- Bandhan Bank: Indian private sector bank with similar turnaround journey and MSME/microfinance focus. Comparable to Yes Bank in customer profile, geographic reach, and ongoing transformation narrative.
- IDFC First Bank: Indian private sector bank with strong retail and digital banking franchise, comparable to Yes Bank in target segments. Direct competitor in savings accounts, personal loans, and credit cards.
- Kotak Mahindra Bank: Indian private sector bank known for strong retail franchise, digital banking (811 platform), and corporate banking. Competes directly with Yes Bank in savings, deposits, and priority banking segments.
- Axis Bank: Indian private sector bank of similar scale and customer profile to Yes Bank, with parallel focus on retail, corporate, MSME, and digital banking. Strong direct competitor in credit cards and SME lending.
- ICICI Bank: Major Indian private sector bank with strong retail, corporate, and digital banking franchises. Directly competes with Yes Bank across savings accounts, mortgages, credit cards, and corporate lending.
- Federal Bank: Indian private sector bank with strong retail and NRI banking franchise, particularly in South India. Comparable to Yes Bank in NRI deposits, retail banking, and digital services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Yes Bank social profiles
Digital presenceYes Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yes Bank leadership team
Management profileNumber of profiles
Profiles2 records
Yes Bank subsidiaries and ownership
Company hierarchySubsidiaries2 records
Yes Bank funding detail
Funding detailFunding overview
Funding rounds7 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yes Bank M&A and investment
M&A and investmentM&A
Investments19 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yes Bank
What does Yes Bank do?
Yes Bank is an Indian private sector bank that delivers a full-stack banking and financial services platform serving retail, corporate, MSME, agricultural and NRI customer segments. Its core offerings include savings and salary accounts, fixed and recurring deposits, personal/home/auto/business/agricultural loans, credit cards, priority banking programs, corporate lending and trade finance, and a digital banking ecosystem (IRIS mobile app, YES Online net banking, YES ROBOT AI chatbot, WhatsApp Banking, API Banking) supporting both self-serve and relationship-led distribution.
Is Yes Bank a public or private company?
Yes Bank is a public company. It is classified as public and is currently operating.
When was Yes Bank founded?
Yes Bank was founded in 2004. It employs 5,001 to 10,000 people.
Where is Yes Bank based?
Yes Bank is headquartered in Mumbai, India, in the Asia region.
How does Yes Bank make money?
Four revenue lines are on record. Interest Income from Loans are the primary driver. The others are fee-based Income, deposit Interest Spread and digital Banking Services.
Who are Yes Bank's main competitors?
Sumitomo Mitsui Banking Corporation (SMBC) is listed as an others. Direct peers are RBL Bank, IndusInd Bank, HDFC Bank, Bandhan Bank, IDFC First Bank, Kotak Mahindra Bank, Axis Bank, ICICI Bank and Federal Bank.
Does Yes Bank have an API?
Yes. YES Bank offers API Banking that enables corporate clients to access the bank's transaction processing services from their ERP environment. The API provides Instant Banking Facility, hassle-free transactions, and easy reconciliation capabilities.
What industry is Yes Bank in?
Yes Bank's product category is Commercial Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABABAC, SME Deposits & Business Accounts (Operating, Savings, CDs). Its NAICS code is 5221 and its SIC code is 6021.