Royal Alliance Associates INC

What Royal Alliance Associates INC does

Royal Alliance Associates INC, founded in 1969 and headquartered in Jersey City, is a US financial services entity that operates as part of the Osaic wealth management platform, one of the nation's largest providers of wealth management solutions. The company provides securities and investment advisory services through a network of affiliated broker-dealers and registered investment advisers, including Osaic Wealth, Inc., Osaic Institutions, Inc., Osaic Services, Inc., Ladenburg Thalmann & Co., Ladenburg Thalmann Asset Management, Inc., Osaic Advisory Services, LLC, and CW Advisors, LLC, with VISION2020 Wealth Management Corp. acting as an affiliated RIA program sponsor. The entity is registered with FINRA and SIPC through its broker-dealer subsidiaries.

The platform supports a sales-led, relationship-driven go-to-market model. It distributes wealth management, financial planning, and investment advisory services to individual investors and families, and provides broker-dealer, advisory, and platform infrastructure to a network of 11,000+ affiliated financial professionals, 270+ financial institutions, and 4M+ client households nationwide. Revenue is generated through recurring securities and investment advisory fees paid to the affiliated broker-dealers and RIAs, with pricing not publicly disclosed and offered on a quote-based basis through registered representatives. The company's competitive narrative is built on multi-entity licensing, scale of the affiliated advisor network, and a community/brand positioning centered on long-tenured advisor-client relationships.

The underlying technology is described only as "wealth management platform infrastructure supporting financial advisors" with no proprietary technology, AI/ML capabilities, APIs, or integrated products disclosed in the input. No patents, awards, app products, or third-party technology integrations are reported, and the technology footprint appears to be operational and back-office in nature rather than a productized, externally differentiated platform.

Name

Royal Alliance Associates INC

Legal name

Osaic

Website

https://royalalliance.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

251–500 employees

Short description

Royal Alliance Associates is a US financial services firm that operates as part of the Osaic wealth management platform, providing securities and investment advisory services through affiliated broker-dealers and RIAs to a network of 11,000+ financial professionals, 270+ institutions, and 4M+ clients nationwide.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

akta.pro secondary industries

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB), Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)

Keywords

• Wealth management services
• Investment advisory
• Broker-dealer services
• Financial planning
• Securities brokerage

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Securities and Investment Advisory Services: Securities and investment advisory services offered through affiliated broker-dealers and registered investment advisers including Osaic Wealth, Inc., Osaic Institutions, Inc., Osaic Services, Inc., Ladenburg Thalmann & Co., Ladenburg Thalmann Asset Management, Inc., Osaic Advisory Services, LLC, and CW Advisors, LLC.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Royal Alliance Associates INC, doing business as Osaic, operates a wealth management platform providing securities and investment advisory services through a network of affiliated broker-dealers and registered investment advisers. The platform supports financial professionals, financial institutions, and individual clients with comprehensive wealth management, financial planning, and brokerage services.

Product overview

Osaic is a unified wealth management platform offering securities and investment advisory services through a network of affiliated broker-dealers and registered investment advisers. The platform comprises Osaic Wealth, Inc., Osaic Institutions, Inc., Osaic Services, Inc., and Ladenburg Thalmann & Co. (broker-dealers), along with Ladenburg Thalmann Asset Management, Inc., Osaic Advisory Services, LLC., and CW Advisors, LLC. (registered investment advisers). Advisory programs are sponsored by affiliated VISION2020 Wealth Management Corp. The network supports 11,000+ financial professionals serving 270+ financial institutions and 4M+ clients nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Broker-Dealer Securities Services
• Investment Advisory Services
• Advisory Programs (VISION2020-sponsored)
• Wealth Management Platform (Advisor Support)
• Institutional Wealth Management Services

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Osaic Wealth, Inc.coreOthersAffiliate broker-dealer offering securities and investment advisory services as part of the Osaic wealth management network, a subsidiary or related entity within the Osaic ecosystem serving Royal Alliance Associates INC network members.
• Osaic Institutions, Inc.coreOthersAffiliate broker-dealer serving institutional clients as part of the Osaic wealth management platform network.
• Osaic Services, Inc.coreOthersBroker-dealer providing securities services within the Osaic network.
• Ladenburg Thalmann & Co.coreOthersBroker-dealer and member of FINRA and SIPC providing securities services as part of the Osaic wealth management network.
• Ladenburg Thalmann Asset Management, Inc.coreOthersRegistered investment adviser providing asset management services as part of the Osaic platform.
• Osaic Advisory Services, LLCcoreOthersRegistered investment adviser offering advisory programs as part of the Osaic wealth management ecosystem.
• CW Advisors, LLCcoreOthersRegistered investment adviser providing advisory services within the Osaic network.
• VISION2020 Wealth Management Corp.minorOthersAffiliated registered investment adviser that sponsors advisory programs offered by Osaic Wealth, Inc.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• LPL Financial: LPL Financial is the largest independent broker-dealer in the US, supporting a nationwide network of financial advisors with brokerage, advisory, and platform services — the closest direct competitor to Royal Alliance/Osaic in scale and business model.
• Cetera Financial Group: Cetera is a multi-affiliate independent broker-dealer network (similar structure to Osaic's Ladenburg/Osaic entities) serving thousands of financial advisors with wealth management, brokerage, and RIA services.
• Cambridge Investment Research: Cambridge is a large privately held independent broker-dealer/RIA supporting financial advisors across the US, comparable to Osaic in advisor-supported wealth management services and platform breadth.
• Commonwealth Financial Network: Commonwealth is a privately held independent broker-dealer/RIA serving financial advisors nationwide, competing with Osaic for breakaway advisors and providing similar platform, custody, and advisory support services.
• Advisor Group / OneDigital: Advisor Group (now part of OneDigital) is a large multi-affiliate independent broker-dealer network (with subsidiaries like FSC Securities, Royal Alliance prior history, SagePoint, etc.) and is a direct competitor to Osaic in serving independent financial advisors.

Broad incumbents

• Raymond James Financial: Raymond James is a diversified financial services firm with a major Private Client Group serving financial advisors, overlapping with Osaic's broker-dealer and wealth management offerings but operating at broader scale across multiple business lines.
• Stifel Financial: Stifel is a full-service brokerage and wealth management firm with a significant advisor network (including its predecessor Legg Mason and other acquired broker-dealers), competing with Osaic for advisor recruiting and high-net-worth clients.
• Ameriprise Financial: Ameriprise operates a large captive advisor franchise with brokerage and investment advisory capabilities, overlapping with Osaic's retail wealth management but on a fully-employed (rather than independent) advisor model.
• Charles Schwab: Schwab is a leading custodian and retail wealth platform, providing custody, brokerage, and advisory services to independent RIAs and competing with Osaic on both platform services and direct-to-consumer wealth management.
• Edward Jones: Edward Jones is a major retail wealth management firm with thousands of branch-based financial advisors serving individual investors — overlapping with Osaic's retail individual investor focus but operating a captive branch model rather than an independent platform.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/osaic_inc
• Facebookfacebook.com/OsaicInc
• LinkedInlinkedin.com/company/osaicinc
• Instagraminstagram.com/osaic_inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Alliance Associates INC