Unified Health

What Unified Health does

Unified Health is a data-driven, tech-enabled Medicare distribution platform operating as a subsidiary of Integrity, a leading distributor of life and health insurance. Founded in 2013, the company operates from Sunrise, Florida (with arbitration references to Dallas, Texas), employs 101-250 staff, and is licensed to distribute Medicare products across all 50 U.S. states, with an active network of approximately 150 licensed agents spanning 28 states. The company serves three core customer segments: telesales agencies and contact centers seeking operational infrastructure for Medicare distribution, individual licensed brokers needing enablement tools, and Medicare-eligible consumers comparing Medicare Advantage, Supplement, and Part D plans.

The core offering is a platform-plus-modules architecture: a central licensed Medicare distribution platform is augmented by Agency & Contact Center Solutions (compliance oversight, technology, marketing, training), Broker Enablement Solutions, Marketing & Interaction Support, Compliance & Quality Oversight (call monitoring, audit readiness), HRBP services, and three dedicated portals (Partner Hub, Broker Hub, Admin Portal). Underlying technology is a cloud-based stack including a modern CRM, enrollment tools, lead distribution, compliance engine, and real-time reporting dashboards; the consumer-facing surface includes a searchable map-based Agent/Broker Directory and direct phone/web callback workflow. The company has expanded product breadth into adjacent insurance verticals including standalone dental and vision, hospital indemnity, and cancer plans.

Unified Health's business model is two-sided: revenue is generated primarily through affiliate/referral commissions paid by insurance carriers when consumers enroll through the agent network, supplemented by managed-services revenue from B2B partner enablement. Consumers receive plan-comparison and enrollment assistance at no cost, while B2B partners (agencies and contact centers) access infrastructure through application-based partnerships with undisclosed pricing. Marketing and distribution channels include a website platform, partner and broker portals, a licensed agent directory, and a direct-to-consumer phone/web funnel — supported by three GTM motions (enterprise field sales, direct-to-consumer, and inside sales). Operating as a proud Integrity partner provides Unified Health with access to carrier relationships, technology, and data resources that underpin its platform.

Name

Unified Health

Legal name

Unified Health

Website

https://unifiedhealth.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Unified Health is a tech-enabled Medicare distribution platform that connects consumers with licensed agents and provides operational infrastructure to telesales agencies, contact centers, and individual brokers across the United States, earning revenue from carrier commissions and partner enablement services.

Ownership category

akta.pro rank

Headquarters

HQ city

Sunrise

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commission from Insurance Carriers: Unified Health generates revenue through commissions paid by insurance carriers (Medicare Advantage, Supplement, Part D) when consumers enroll through their agent network. Agents are compensated by insurance carriers, and the company earns referral or override commissions from carrier relationships.
2. Partner Services and Enablement: Revenue derived from providing operational infrastructure, compliance oversight, technology access, and marketing support to telesales agencies and contact centers in the Medicare distribution space.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Unified Health is a licensed Medicare insurance distribution platform that connects Medicare-eligible consumers with licensed agents for plan comparison and enrollment in Medicare Advantage, Supplement, and Part D plans. The company also provides B2B operational infrastructure, including compliance oversight, technology access, marketing support, and training, to telesales agencies, contact centers, and individual brokers operating in the Medicare distribution space.

Product overview

Unified Health is a Medicare distribution growth platform structured as a platform-plus-modules architecture. The core product is a licensed health insurance distribution platform connecting consumers with licensed Medicare agents. This core platform is enhanced by a suite of integrated modules including: Agency & Contact Center Solutions (operational infrastructure, technology, compliance, and marketing support for telesales operations); Broker Enablement Solutions (marketing materials, training, and enrollment support for individual brokers); Marketing & Interaction Support (compliant marketing programs, lead generation, and consumer callback workflows); Compliance & Quality Oversight (call monitoring, quality assurance, and audit readiness); and Technology Platform components (CRM, enrollment tools, reporting dashboards). The platform also includes dedicated partner-facing portals (Partner Hub, Broker Hub, Admin Portal) and a consumer-facing Agent/Broker Directory. Unified Health does not offer every plan available; information is limited to plans they offer in their area.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• IntegritycoreStrategic or Co-development PartnerUnified Health is a proud partner of Integrity, a leading distributor of life and health insurance. This partnership provides access to industry-leading technology, deep data insights, and a network of resources. Integrity uses technology, data, and human touch to deliver holistic insurance experiences covering life, health, and wealth protection.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SelectQuote: Public, Medicare-focused insurance distribution platform that connects consumers with licensed agents via phone and online channels. Most directly comparable to Unified Health given shared focus on Medicare Advantage, Supplement, and ancillary products distribution through a tech-enabled call center model.
• eHealth: Online Medicare marketplace and licensed insurance agency offering MA, Supplement, and Part D plan comparison and enrollment. Comparable to Unified Health as a Medicare-focused distribution platform competing for the same consumer and carrier relationships.
• GoHealth: Medicare-focused health insurance marketplace and call center operator with a tech-enabled agent model. Direct competitor in MA distribution with similar agent enablement, technology platform, and commission-driven revenue model.
• HealthMarkets: Licensed insurance agency distributing Medicare, individual, and family health insurance products through a national agent network. Closely comparable distribution model to Unified Health, including commission-based revenue and multi-state agent footprint.
• Benefytt Technologies: Insurance distribution and member engagement platform focused on health, Medicare, and supplemental products via direct-to-consumer and call center channels. Comparable tech-enabled distribution model with similar product breadth.
• Assurance IQ: Tech-enabled insurance distribution platform (acquired by Prudential) offering Medicare, health, and life products through a data-driven consumer engagement model. Comparable scale, technology emphasis, and carrier relationships.

Broad incumbents

• EverQuote: Online insurance marketplace connecting consumers with agents and carriers across multiple lines including Medicare. Comparable lead-generation and consumer acquisition infrastructure that powers Unified Health-style distribution businesses.
• MediaAlpha: Customer acquisition marketplace for insurance carriers operating real-time bidding platforms. Comparable as an enabling infrastructure layer for Medicare distribution, though not a direct competitor.
• Integrity Marketing Group: Parent company of Unified Health and one of the largest independent distributors of life and health insurance in the US. Provides strategic, technological, and carrier-relationship backing to Unified Health and is the dominant context for evaluating its standalone positioning.

Emerging players

• AgentCubed: Technology platform providing CRM, lead management, and workflow automation tools for insurance agents and agencies. Comparable as an enablement technology layer that competes for the same agencies and brokers Unified Health serves as partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unified Health