Name

ZAUBAR

Legal name

ZAUBAR UG

Website

https://zaubar.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform/SaaS Subscriptions: The platform likely operates on a subscription model for brands, agencies, and cultural institutions to create, distribute, and monetize AR experiences. The CMS editor and publishing tools suggest a SaaS-based recurring revenue structure.
2. Professional Services: Custom implementation, design, and conception services for clients including historical site AR development (e.g., Dachau Memorial), brand campaigns (Coca-Cola, UGG, Fanta), and enterprise deployments.
3. Creator Platform Revenue Share: Monetization options for creators include donations, sponsorships, subscriptions, ticketing, digital souvenirs, or free-to-play models, with ZAUBAR retaining control over how experiences are financed.
4. Project-Based Engagements: Individual project contracts for specific use cases such as stadium tours (Borussia Dortmund), hotel experiences (Kempinski Adlon Berlin), automotive AR (Continental), and smart city navigation (Hamburg Jungfernstieg).

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

ZAUBAR provides a GenAI-powered platform that enables brands, agencies, cultural institutions, tourism boards, and municipalities to create, distribute, and monetize location-based augmented reality (AR) experiences at any physical business location. The platform combines a no-code drag-and-drop XR-first CMS with proprietary Visual Positioning System (VPS), Generative AI content creation, volumetric capture, and download-free WebAR delivery via App Clips and Instant Apps, with experiences running across smartphones, tablets, XR headsets (Apple Vision Pro), and in-car infotainment systems.

Product overview

ZAUBAR is a GenAI-powered augmented reality platform that enables brands, agencies, cultural institutions, and municipalities to create, distribute, and monetize location-based AR experiences anywhere in the world. The platform's core architecture consists of the ZAUBAR Platform (the main GenAI-powered AR creation and delivery engine), the ZAUBAR CMS (a drag-and-drop content management system for managing places, routes, and AR scenes), WebAR/In-app delivery via Instant Apps and App Clips (enabling zero-download access on smartphones, tablets, and XR headsets), a Visual Positioning System (VPS) for precise GPS + camera-based AR anchoring, and a Monetization Suite (supporting donations, sponsorships, subscriptions, ticketing, and digital souvenirs). The platform also integrates AI Customer Service and AI DOOH with Analytics for brand engagement. ZAUBAR serves multiple vertical solution areas: Memorials (e.g., Dachau Liberation, Hohenschönhausen), Museums (Meissen, Kunstpalast Düsseldorf, Meininger), Tourism (Timișoara in-car AR, Freiburg FreiBuddy), Smart City (Hamburg Jungfernstieg navigation), Retail/POS (Coca-Cola, Fanta, UGG, ZADDY's), Sports (Borussia Dortmund stadium tours), Events (scavenger hunts, mass event navigation), and Industry/Digital Twins (SIEMENS, Continental in-car infotainment). The platform is distinguished by its GenAI-powered editor that can turn sketches into AR murals and generate holographic tour guides, its volumetric capture capability for lifelike holograms, and its multi-device delivery across smartphones, tablets, and spatial computing headsets including Apple Vision Pro. Notable project-based offerings include Zeitreise Niederburg (AR RPG with 300 storylines and holographic actors), the Scavenger Hunt feature (gamified event activations), and the XReco-powered XR CMS developed under the Horizon Europe research consortium.

Differentiator

Problem solved

Functional benefit

Products and services

• ZAUBAR Platform GenAI-powered platform for creating, distributing, and monetizing location-based augmented reality experiences at any business location. Combines native-app robustness with WebAR accessibility using download-free App Clips and Instant Apps across smartphones, tablets, and XR headsets.
• Memorials Solution AR-powered solution for memorial sites enabling immersive historical storytelling via location-based AR to bring historical photos, prisoner drawings, and contemporary witness testimonies to life on site.
• Museums Solution Immersive 3D audio interactive tour solution for museums enabling visitors to explore exhibitions with AR overlays on artifacts, holographic figures, and virtual guides.
• Brands Solution (AI DOOH with Analytics) AI-powered Digital Out-of-Home advertising solution with analytics dashboards for tracking engagement metrics and brand campaign performance across retail and OOH marketing use cases.
• Tourism Solution Location-based AR solution for tourism boards and travel destinations transforming sightseeing into AR-powered walking tours, in-car AR tours, and virtual travel experiences.
• Smart City Solution Digitization solution for smart cities and municipalities enabling AR navigation and wayfinding for complex urban environments such as underground transit stations.
• Retail / POS Solution Point-of-Sale maximization solution using AR to enhance retail customer engagement through AR wine labels, AR scavenger hunts, and product launch activations.
• Sports Solution Digital fan experience solution for sports venues including stadium tours and fan engagement AR activations.
• Events Solution AR-powered visitor navigation and engagement solution for events and mass gatherings, including friend-finder AR features for large public events and event scavenger hunts.
• Industry / Digital Twins Solution AI Digital Twins solution for industrial companies enabling AR-powered pre-sales visualization, factory tours, and manufacturing process visualization.

Quantifiable outcome

• 800,000+ annual visitors engaged at Dachau Memorial AR experience
• +4 more outcomes

Named customers19 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature13 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• XReco (EU Horizon Europe Consortium)flagshipStrategic or Co-development Partner · 1 January 2023XReco is a Horizon Europe project (Grant Agreement ID: 101070250) building an XR media ecosystem and tooling that makes immersive experiences easier to create, manage, and distribute. Consortium includes Atos, Continental, Deutsche Welle, Fincons Group, NVIDIA, RAI, and 16+ other partners. ZAUBAR's role is to contribute its location-based AR expertise and turn it into a reusable XR-first CMS. The project enables ZAUBAR to develop AI-assisted creation workflows and integrate generative/satial computing tools.
• XI DesigncoreStrategic or Co-development PartnerOOH (Out-of-Home) specialist agency that collaborated with ZAUBAR on the Coca-Cola Germany #TakeATaste campaign, transforming a Berlin building facade into an AR metaverse sampling machine.
• GroupMcoreStrategic or Co-development PartnerMedia agency partner working with ZAUBAR on multiple brand campaigns including Coca-Cola Germany OOH campaign. GroupM represents major global brands seeking innovative AR advertising solutions.
• The WOWcoreStrategic or Co-development PartnerCreative agency partner collaborating with ZAUBAR on Fanta Zero Orange launch campaign using GenAI to transform user selfies into branded fantasy artwork projected on Hamburg building.
• Bayerischer Rundfunk (Bavarian Broadcasting)coreStrategic or Co-development PartnerCollaborated on "The Liberation" AR application for Dachau Memorial, supporting Holocaust research particularly in communication for school classes. This partnership enabled the development of AR experiences for educational purposes.
• ContinentalcoreTechnology or IntegrationAutomotive technology company providing in-car infotainment systems for ZAUBAR's in-car AR experiences. Part of XReco consortium, Continental enables AR content delivery through vehicle systems for the Timișoara city tour demonstration.
• Hamburg HochbahncoreStrategic or Co-development PartnerHamburg transit authority partnering with ZAUBAR on smart city innovation project providing AR navigation at Jungfernstieg underground station, helping passengers navigate the labyrinthine station with 20+ entrances/exits.
• Extended Reality Berlin-Brandenburg (XRBB)minorStrategic or Co-development PartnerRegional XR industry association in Berlin-Brandenburg, connecting ZAUBAR with the extended reality ecosystem in Germany.
• Berlin PartnerminorStrategic or Co-development PartnerBerlin business development agency supporting companies in Berlin. ZAUBAR is affiliated as a Berlin-based technology company.
• Media Innovation Zentrum (MIZ) PotsdamminorStrategic or Co-development PartnerMedia innovation hub in Potsdam supporting media technology companies and projects.
• Mediatech Hub (MTH) PotsdamminorStrategic or Co-development PartnerMediatech innovation hub connecting media and technology companies in Potsdam/Babelsberg region.
• Foundation "Erinnerung, Verantwortung und Zukunft" (EVZ)minorStrategic or Co-development PartnerFoundation supporting projects related to Holocaust remembrance and future responsibility. Supported ARt Dachau Concentration Camp project.
• Bavarian Sparkassen Foundation (Bayerische Sparkassenstiftung)minorStrategic or Co-development PartnerBavarian savings banks foundation supporting cultural and educational projects. Co-supported the ARt Dachau Concentration Camp project.
• "Education & Science" Foundation of Sparkasse DachauminorStrategic or Co-development PartnerLocal foundation associated with Sparkasse Dachau supporting education and science projects in the Dachau region. Co-supported ARt Dachau Concentration Camp project.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Arvizio: Enterprise AR/MR platform for collaboration, training, and digital twin visualization across industrial customers. Compares to ZAUBAR's industry and digital-twin solution modules targeting manufacturing and infrastructure clients.
• Zappar: AR creation platform offering a CMS-like studio for building WebAR experiences without code, with strong enterprise and packaging/consumer brand focus. Comparable to ZAUBAR in serving enterprise marketing and retail activations through a self-serve creator studio.
• Scope AR: Enterprise AR platform combining no-code authoring tools with professional services for industrial, manufacturing, and training use cases. Overlaps with ZAUBAR's Industry/Digital Twins and Smart City verticals on B2B AR delivery.
• Blippar: AR content creation platform offering both no-code tools and custom AR services for brands and agencies. Similar vertical mix (advertising, retail, education) and self-serve plus enterprise services revenue model.
• 8th Wall (Niantic): WebAR development platform enabling creators to build interactive AR experiences accessible via browser. 8th Wall is the most direct competitor to ZAUBAR's WebAR/App Clips/Instant Apps creation and distribution layer, with similar targeting of brands, agencies, and cultural institutions.

Broad incumbents

• Apple (ARKit / RealityKit / Vision Pro): Operating system and hardware provider whose ARKit, RealityKit, and Apple Vision Pro define the spatial computing platforms on which ZAUBAR builds. Indirect competitor via native tooling but also a critical distribution channel for ZAUBAR's App Clips and Vision Pro experiences.
• Google (ARCore / Geospatial API / Android XR): Platform owner of ARCore, Geospatial API for VPS-style location anchoring, and Android XR for headsets. ZAUBAR was featured in Google I/O 2026 Android XR sessions; Google is both an enabling layer (via Geospatial API) and a competitive threat as its native tooling matures.
• Niantic (Lightship, 8th Wall, AR gaming): Location-based AR company behind Pokémon GO, 8th Wall, and Lightship AR development platform. Direct overlap on location-based AR for outdoor, cultural, and tourism experiences with substantially larger consumer audience and capital base.
• Snap (Snapchat / Lens Studio / AR Enterprise Services): Major consumer social platform with Lens Studio authoring, AR Enterprise Services for brands, and AR glasses hardware. Competes broadly with ZAUBAR on brand AR advertising and creator tooling but at vastly larger scale and via consumer distribution.

Regional players

• Holo-Light: Germany/Europe-based XR streaming and collaboration platform serving industrial and engineering customers. Direct overlap with ZAUBAR on EU enterprise XR delivery and Germany-based go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/zaubarcompany
• YouTubeyoutube.com/@zaubarcompany
• Facebookfacebook.com/ZAUBARcompany
• LinkedInlinkedin.com/company/zaubar
• Instagraminstagram.com/zaubarcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZAUBAR