BlackMarket Labs

What BlackMarket Labs does

BlackMarket Labs is a Utah-based premium pre-workout supplement manufacturer operating as Black Market, LLC, headquartered in West Valley City. The company develops, markets, and sells a portfolio of thermogenic, strength, high-stimulant, stimulant-free, and nootropic pre-workout supplements under its flagship CUTS and BULK product families, alongside adjacent offerings including testosterone support pills, thermogenic whey protein isolate, standalone amino acid supplements (beta-alanine, L-citrulline, creatine monohydrate), branded apparel, and curated product bundles. Product formulations leverage proprietary ingredient complexes such as Metabolyte (hydration), ProGBB and CaloriBurn GP (thermogenic support), ElevATP (ATP production), N03-T (nitrate/blood flow), CitraPeak and PeakO2 (nitric oxide and endurance), and the PEAKUQ nootropic blend — each marketed as clinically-dosed with no fillers or proprietary blends. The flagship CUTS product is described as the #1 selling pre-workout for over a decade and carries a 4.7/5 rating across 343 verified reviews.

The company operates an exclusively direct-to-consumer go-to-market model through its Shopify-powered website (blackmarketlabs.com), shipping within the United States including Hawaii, Alaska, PO boxes, and military addresses via USPS and UPS. Revenue is generated through four streams: one-time unit purchases priced $24.99–$69.99, a Subscribe & Save subscription program offering 15% recurring savings via the Recharge Payments platform, pre-configured product bundles at 20–30% discounts, and low-friction trial formats (single-serving stick packs from $2.99). Customer segments are primarily fitness enthusiasts, competitive and recreational bodybuilders, weight-loss consumers, and — via the BUMP and RULE nootropic lines — high-performance professionals seeking cognitive focus as a coffee/energy drink alternative. Marketing is digital-first across Facebook, Instagram, TikTok, and YouTube with email newsletter and content marketing on the owned site. The firm employs 11–50 people, is 100% US-owned and operated, holds no disclosed external funding, and maintains a strategic co-development partnership with Anabolic Warfare for the SCORCH ultra-thermogenic product.

Name

BlackMarket Labs

Legal name

Black Market, LLC

Website

https://blackmarketlabs.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BlackMarket Labs is a Utah-based premium pre-workout supplement brand selling thermogenic, strength, and nootropic formulas (CUTS, BULK, SCORCH, BUMP) directly to fitness enthusiasts, bodybuilders, and high-performance professionals via its Shopify e-commerce storefront with US shipping and a subscription program.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Weight Management & Metabolic Supplements (CRADAGAG)

akta.pro secondary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Pre-workout supplements
• Thermogenic fat burners
• Sports nutrition products
• Fitness supplements
• Stimulant pre-workout

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Direct Product Sales: One-time purchases of pre-workout supplements, fitness apparel, and accessories through e-commerce website. Products include thermogenic pre-workouts, strength formulas, nootropics, pump enhancers, protein supplements, and branded apparel.
2. Subscription/Recurring Revenue: Subscribe & Save program offering 15% discount on recurring orders, enabling regular customer retention and predictable revenue. Managed through Recharge Payments platform.
3. Bundle Sales: Pre-configured product bundles (20-30% off) combining complementary products for cost-effective customer purchases and increased average order value.
4. Sample/Small Format Sales: Single-serving stick packs and smaller format products (starting at $2.99) for customer trial and sampling purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

BlackMarket Labs manufactures and sells a custom array of premium pre-workout supplements, including thermogenic, strength, high-stimulant, stim-free, and nootropic formulas. The company distributes its products through a direct-to-consumer e-commerce website (blackmarketlabs.com), offering one-time purchases, subscription options with 15% savings, and curated product bundles.

Product overview

BlackMarket Labs is a premium pre-workout supplement company offering a comprehensive portfolio of thermogenic, strength, high-stimulant, and stimulant-free pre-workout products. The core product line centers on the CUTS family (CUTS Thermogenic, CUTS NATURAL, CUTS DIAMOND, CUTS HEAT, CUTS PUMP) as the flagship thermogenic offerings, complemented by BULK strength products (BULK Strength, BULK APEX), high-stimulant formulas (UNDERGROUND, DEFY, RULE), and cognitive-focused products (NOOTROPIC, BUMP). The portfolio includes standalone ingredients (Beta-Alanine, Creatine Monohydrate, L-Citrulline), testosterone support pills (BULK Testosterone Pills), thermogenic protein (CUTS Thermogenic Whey Protein Isolate), and various curated bundles. The company also offers apparel including caps and t-shirts. Products are available as traditional servings, pill/capsule formats, liquid glycerol shots, and single-serving stick packs.

Differentiator

Problem solved

Functional benefit

Products and services

• CUTS Thermogenic Pre-workout The #1 selling thermogenic pre-workout for over a decade, designed to burn fat with consistent energy, performance, and sharp focus. Targets fitness enthusiasts and athletes seeking fat-burning support.
• CUTS NATURAL Natural-flavored version of the CUTS thermogenic formula with natural flavors, colors, and sweeteners, supporting metabolism without artificial ingredients. For consumers seeking clean-label supplements.
• CUTS DIAMOND Thermogenic Pre-workout The strongest thermogenic pre-workout in the lineup, featuring 8 thermogenic ingredients and clinically dosed compounds including ProGBB and CaloriBurn GP. For advanced fat-loss users.
• SCORCH Ultra Thermogenic Pre-workout Ultra-thermogenic pre-workout co-developed with Anabolic Warfare, featuring over 15,000mg of active ingredients and 450mg caffeine for extreme fat-shredding. For advanced users seeking high-stim thermogenic support.
• UNDERGROUND High Stimulant Pre-workout High-stimulant pre-workout with more than 6 stimulants for intense energy, powerful stimulation, enhanced performance, and elevated focus. For experienced stimulant-tolerant users.
• BULK Strength Pre-workout Time-tested strength and testosterone support pre-workout with ATP production enhancement, increased energy, and faster muscle recovery. For strength and mass training.
• BULK APEX Strength Pre-workout The most powerful strength-based pre-workout, engineered to maximize ATP production, force output, neuromuscular drive, and muscle preservation. Delivers 400mg caffeine from 3 sources with elevATP.
• NOOTROPIC High Focus Pre-workout Focus and cognitive function-focused pre-workout with advanced nootropic ingredients promoting cognition, alertness, energy, and pump. For users seeking mental performance in training.
• DEFY Hyper-Stimulant Pre-workout Extensively formulated hyper-stimulant pre-workout with continuous extreme energy from 6 different stimulants and clinically dosed ingredients. For advanced high-stimulant users.
• RULE Hyper-Focus Pre-workout Most concentrated hyper-focus pre-workout delivering controlled focus from 8 different nootropic ingredients with 485mg caffeine from 3 sources. For users seeking maximum cognitive focus.
• TONE Weight-Loss Pre-workout Weight-loss focused pre-workout with effective weight-loss components, antioxidants, sustained energy, and sharp focus, with biotin for hair, skin, and nail health. For consumers focused on fat loss and body recomposition.
• NITRICOXIDE Stim-Free Pre-workout Stimulant-free pre-workout with six different nitric oxide compounds designed for extreme pump, endurance, and vascularity. Stackable with other pre-workouts. For stimulant-sensitive users.
• PUMP Hyper-Pump Pre-workout Strongest pump-focused pre-workout with over 16g of ingredients for muscle volume and blood flow, stimulant and caffeine free, with maximized stackability. For users prioritizing pump over stimulation.
• CUTS PUMP Thermogenic Glycerol Caffeine-free liquid glycerol shot with added L-carnitine for metabolism boost, enhanced endurance, and maximum muscle hydration and volume. For hydration and pump support.
• BUMP Laser-Focus Nootropic Mental clarity and cognitive edge supplement with 7 different nootropic ingredients and 80mg caffeine for laser-like focus. Marketed as coffee/energy drink replacement. For professionals and creators.
• CUTS HEAT Stim-Free Thermogenic Stim-free thermogenic supporting natural metabolism without caffeine, designed for higher metabolic drive, sustained thermogenic heat, and focused performance. For stimulant-sensitive fat-loss users.
• Beta-Alanine Amino acid supplement to increase endurance and reduce muscle fatigue, with 192 grams per bottle, 3.2 grams per serving, and 60 servings. Standalone endurance support product.
• Creatine Monohydrate Muscle strength and power output supplement for increased muscular strength and power output. Standalone creatine product.
• L-Citrulline

Quantifiable outcome

• 4.7/5.0 rating with 343 reviews for flagship CUTS product
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Anabolic WarfarecoreStrategic or Co-development PartnerCollaborative partnership for SCORCH ultra-thermogenic pre-workout product. SCORCH is described as 'an explosive collaboration between BLACKMARKET & Anabolic Warfare.' The product features over 15,000mg of active ingredients and is positioned as the pinnacle of ultra-thermogenic pre-workouts.

Scale indicators4 records

Recent moves2 records

Expansion highlights6 records

Emerging players

• Alani Nu: Alani Nu is a fast-growing DTC supplement and energy brand (pre-workout, protein, energy drinks) targeting female and lifestyle fitness consumers — adjacent rather than head-to-head, but a comparable digitally-native supplement brand leveraging social and influencer channels.

Direct peers

• 1UP Nutrition: 1UP Nutrition is a DTC and retail supplement brand with overlapping pre-workouts (Whey Protein, Prodigy), thermogenics, and testosterone support lines, targeting bodybuilders and gym-goers — a direct comparable in the performance supplement niche.
• Transparent Labs: Transparent Labs is a premium DTC sports nutrition brand built on clinically-dosed, fully transparent labels — a value proposition almost identical to BlackMarket Labs' positioning, with overlapping pre-workout, fat-burner, testosterone, and BCAAs/category SKUs.
• JYM Supplement Science (Pre JYM): JYM Supplement Science sells Pre JYM, Post JYM, and thermogenic SKUs targeted at serious lifters and bodybuilders, sharing BlackMarket Labs' bodybuilder/strength-focused customer base and full-disclosure ingredient ethos.
• Legion Athletics: Legion is a premium, science-formulated DTC supplement brand selling pre-workout, fat-burner, testosterone, and protein SKUs to performance-focused lifters — overlapping BlackMarket Labs' hero categories with a comparable premium-pricing, transparency-led positioning.
• EHPlabs (OxyShred / Beyond Raw): EHPlabs is a global DTC supplement brand famous for fat-burners (OxyShred) and high-stim pre-workouts, with overlapping thermogenic, stim, and pump categories and a similar social-media-led growth playbook targeting gym and fitness subcultures.
• Bucked Up (Das Labs): Das Labs / Bucked Up is a direct US DTC competitor in the premium pre-workout and thermogenic supplement space, with overlapping SKUs (high-stim, stim-free, pump, nootropic) and a similar bold, lifestyle-led brand positioning aimed at athletes and fitness enthusiasts.
• RedCon1: RedCon1 is a tactical/military-themed DTC supplement brand with pre-workouts (Total War), fat-burners, and testosterone support — a direct thematic peer to BlackMarket Labs' 'underdog / defy-the-rules' positioning aimed at similar performance-driven male consumers.

Broad incumbents

• GNC: GNC is a mass-market specialty retailer of vitamins, supplements, and sports nutrition with an extensive private-label and branded pre-workout and thermogenic assortment — not a direct DTC peer, but defines the omnichannel retail context against which BlackMarket Labs' pure-play DTC model must compete.
• C4 / Nutrabolt: Nutrabolt (maker of C4 pre-workout and C4 Energy) is the mass-market incumbent in pre-workout supplements, offering overlapping thermogenic and stimulant SKUs at broader retail and Amazon distribution — a much larger competitor that defines the price/performance benchmark BlackMarket Labs sits above.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/BlackMarketLabs
• Facebookfacebook.com/BlackMarketlabs
• Instagraminstagram.com/blackmarketlabs
• TikToktiktok.com/@blackmarketlabs?_t=8IYHMgZz9Ok&_r=1
• Xx.com/blackmarketlabs
• LinkedInlinkedin.com/company/blackmarket-labs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlackMarket Labs