What Redcon1 does

Redcon1 is a privately held sports nutrition and supplement company headquartered in Boca Raton, Florida, founded in 2016 and operating with 101–250 employees. The company sells a diversified portfolio including its flagship MRE whole-food protein line (bars, RTD shakes, and meal replacement powders formulated without whey for lactose-free positioning), the Total War preworkout franchise (powders, RTD, and shots), creatine monohydrate, fat burners (C-Burn, Double Tap, HALO), and a revived JOLT Cola energy drink brand. Redcon1 has expanded into co-branded products through an exclusive Hostess Brands licensing partnership (Twinkies and Cupcakes-flavored protein) and operates an apparel division including hoodies, shirts, shorts, hats, and accessories.

The company's core technology centers on whole-food protein formulations using bovine collagen peptides, pea protein with BCAAs, brown rice protein, and egg white protein — engineered to avoid whey-related bloating while delivering complete amino acid profiles. Proprietary product engineering is evident in the MRE Bar dual-layer protein technology and clinically studied 5g creatine monohydrate dosage. Revenue is generated through a multi-channel model: direct-to-consumer e-commerce on redcon1.com (with subscription and rewards programs), Amazon marketplace distribution, retail/convenience store partnerships (notably Road Ranger), and branded merchandise. Customer acquisition is driven by an active social media presence across Facebook, Instagram, YouTube, TikTok, and Twitter, complemented by a Tier Operator brand ambassador program and event-driven sponsorships (NACS, NASCAR, University of Colorado Boulder).

The company was acquired by a fitness industry investor and has executed a growth-through-acquisition and licensing strategy, including the 2023 acquisition of the RUN EVERYTHING brand and partnerships with Hostess Brands, Jolt Cola, Road Ranger, and University of Colorado Boulder. While Redcon1 markets itself as "the fastest growing sports supplement brand in history" and reports JOLT Cola is outselling three major national energy drink brands in retail, no revenue figures are publicly disclosed and no AI/ML capabilities are evident in the operating data.

Name

Redcon1

Legal name

REDCON1

Website

https://redcon1.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Redcon1 is a privately held sports nutrition and supplement company headquartered in Boca Raton, Florida, selling whole-food protein products, preworkouts, energy drinks (including revived JOLT Cola), and apparel directly to fitness enthusiasts and consumers across 80+ countries via e-commerce, Amazon, and retail distribution.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Health and Personal Care Retailers (456), Sporting and Athletic Goods Manufacturing (33992)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Sports & Performance Actives (Creatine, Beta-Alanine, Citrulline, Nitrates) (AFAJAKAJ)

Keywords

• Sports nutrition supplements
• Whole food protein powders
• Pre-workout supplements
• Energy drinks
• Athletic apparel

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through redcon1.com online store. Customers purchase supplements and apparel directly with shipping via FedEx. Includes subscription/rewards program for recurring revenue.
2. One-time Product Sales: Supplement products including preworkout, protein powders, protein bars, RTD shakes, creatine, fat burners, and energy drinks sold as one-time purchases.
3. Merchandise Sales: Apparel and accessories including shirts, hoodies, hats, shorts, ladies apparel, backpacks, and fitness accessories.
4. Amazon Marketplace Sales: Products sold through Amazon platform with 45-day satisfaction guarantee for Amazon customers.
5. Retail Distribution: Products distributed through retail partners including convenience stores, fitness retailers, and grocery chains.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Redcon1 manufactures and sells sports nutrition supplements including its flagship MRE whole food protein line (bars, ready-to-drink shakes, meal replacement powders), Total War preworkout supplements, creatine, fat burners, and energy drinks such as the revived JOLT Cola and Dr Jolt. The company also sells branded athletic apparel and accessories. Products are distributed through the company's own e-commerce store, Amazon, and physical retail partners including convenience stores.

Product overview

REDCON1 is a sports nutrition and supplement company offering a comprehensive portfolio centered around its flagship MRE (Meal Ready to Eat) protein line and Total War preworkout products. The MRE line includes whole food protein bars, ready-to-drink protein shakes, and meal replacement powders—all formulated without whey to be lactose-free. The Total War preworkout franchise spans powders, RTD bottles, and energy shots. REDCON1 has expanded into the energy drink market with the revival of JOLT Cola (including original cola and root beer flavors) and Dr Jolt. Additional supplement offerings include creatine monohydrate, fat burners (C-Burn, Double Tap, HALO), and a co-branded Hostess snack-flavored protein line. The company also operates an apparel division featuring performance shirts, hoodies, hats, shorts, ladies' apparel, and accessories like backpacks and lifting gear.

Differentiator

Problem solved

Functional benefit

Brands

• JOLT Cola: High-performance energy drink; relaunched legendary 1980s brand. Currently outselling three of the largest national energy drink brands in retail outlets according to news coverage.
• MRE Protein
• Total War
• Double Tap
• C-Burn
• Halo
• Dr Jolt

Products and services

• MRE Ready To Drink Protein Shakes Whole food protein RTD shake with 40g protein, 0 sugar, lactose-free formula. Made without whey protein, featuring bovine collagen peptides, pea protein, brown rice protein, and egg white protein with a milkshake-like texture. Sold in 12-pack boxes for individual consumers.
• MRE Meal Replacement Powder Whole food protein powder with 46g protein and 60g carbohydrates per serving. Features beef, chicken, salmon, and egg protein with complex carbs from oats. Lactose-free, designed for mass support and sustained performance. Sold in 7 lb tubs.
• MRE Protein Bars Candy bar-like tasting protein bars with 20g protein per bar, 220 calories, and only 1g sugar. Features dual layers of protein wrapped in rich enrobing for a soft, dessert-style texture. Available as single bars or 12-pack boxes.
• MRE Lite Whole Food Protein Lighter whole food protein option within the MRE line, positioned as a best seller. Lactose-free protein supplement sold in 2 lb containers.
• Total War Preworkout Flagship pre-workout supplement powder available in multiple serving sizes including 15-serving and 30-serving containers and various flavors such as Baja Bomb and Blue Lemonade.
• Creatine Monohydrate Creatine monohydrate supplement providing 5g per serving for muscle growth and recovery. Clinically studied dosage for increased muscle strength, muscle mass, endurance, and ATP production. Sold in 60-serving containers.
• JOLT Cola High-performance cola-flavored energy drink reviving the legendary 1980s JOLT Cola brand. Reported as outselling three of the largest national energy drink brands in retail outlets.
• JOLT Cola Root Beer Root beer flavored variant of the JOLT Cola energy drink line.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Road RangercoreChannel Partner/ Reseller/ Distributor · 10 April 2025NASCAR partnership bringing elite performance drinks across the US Central region. Distribution through Road Ranger travel centers and convenience stores. Joint marketing through NASCAR racing association.
• Hostess BrandsflagshipStrategic or Co-development Partner · 6 March 2025Exclusive partnership to launch iconic Hostess flavors including Twinkies and Cupcakes in protein powders and ready-to-drink shakes. Co-branded products combining nostalgic snack flavors with whole food protein.
• University of Colorado BouldercoreGTM or Marketing Partner · 30 July 2024Named Official Protein Partner of University of Colorado Boulder. Provides protein supplements for athletic department through Learfield's Buffalo Sports Properties program.
• Dana Linn BaileycoreGTM or Marketing Partner · 20 April 2023Partnership with elite fitness athlete Dana Linn Bailey to impact the fitness industry and support female athletes worldwide. Bailey serves as a brand ambassador representing the company.
• RUN EVERYTHINGcoreStrategic or Co-development Partner · 20 April 2023Acquisition of the RUN EVERYTHING brand to expand product portfolio and support female athletes. Brand acquisition to strengthen market position in fitness nutrition.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Optimum Nutrition: Glanbia-owned global sports nutrition brand and category leader in whey protein and pre-workout. Directly competes with REDCON1's MRE protein and Total War lines for the same athlete/fitness enthusiast buyer via similar GNC, vitamin-shoppe, and Amazon channels.
• Cellucor (C4): Cellucor's C4 pre-workout is the category-defining direct competitor to REDCON1 Total War. Both target the same performance/energy supplement buyer through similar sports nutrition, convenience, and mass retail channels.
• Myprotein: THG-owned global sports nutrition brand with strong DTC e-commerce, broad protein/pre-workout portfolio, and value-to-premium tiering. Highly comparable to REDCON1's DTC-led, broad-line sports nutrition model with international ambition.
• Ghost Lifestyle: Vetted Sports-owned lifestyle sports nutrition brand combining supplements, protein bars, and co-branded flavors (Oreo, Nutter Butter, Chips Ahoy!) with a strong ambassador program. Closest peer to REDCON1 in product format, partnerships, and brand-led growth strategy.
• Alani Nu: Fast-growing women's-focused energy drink and supplements brand competing across RTD energy, pre-workout, and protein. Overlaps REDCON1's JOLT/Dr Jolt energy line and MRE RTD shakes targeting similar female fitness consumer.
• Bucked Up (DAS Labs): DAS Labs' Bucked Up brand sells pre-workout, protein, and energy products through similar DTC, Amazon, and retail channels to the same fitness enthusiast buyer. Closely mirrors REDCON1's Total War positioning with a similar price-to-premium tier.
• Transparent Labs: Premium DTC sports nutrition brand clinically-dosed supplements positioned on ingredient transparency. Comparable to REDCON1's clinically studied creatine and whole-food protein positioning, targeting the same informed fitness consumer.

Broad incumbents

• Celsius Holdings: Public energy drink brand with massive convenience and mass-market distribution. Comparable as the dominant energy drink incumbent that JOLT Cola claims to be outselling in retail outlets, and as a benchmark for REDCON1's energy expansion ambitions.
• MusclePharm: Legacy sports nutrition brand with broad protein, pre-workout, and BCAA portfolio. Comparable to REDCON1 in product breadth across the athlete supplement category, though now operating at a much smaller scale post-restructuring.

Emerging players

• G Fuel: Gaming and creator-led energy and supplement brand with strong e-commerce DTC and ambassador network. Comparable to REDCON1 in energy drinks (JOLT/Dr Jolt) and in community-driven, ambassador-led GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/redcon1official
• YouTubeyoutube.com/c/Redcon1Official/featured
• Facebookfacebook.com/redcon1
• Instagraminstagram.com/redcon1
• TikToktiktok.com/@redcon1official
• LinkedInlinkedin.com/company/redcon1official

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redcon1