BASE Sports Group

What BASE Sports Group does

BASE Sports Group is a Philadelphia-based, venture-backed sponsorship sales agency that operates a two-sided platform connecting national brand advertisers with youth sports rights holders — including facilities, leagues, tournaments, and community programs. The company aggregates a network of more than 100 youth sports facilities across 40+ U.S. states, reaching an audience of over 33 million consumers, and sells sponsorship packages on behalf of those rights holders rather than each facility maintaining its own sales infrastructure. The company's co-founders are Mark Dvoroznak (CEO) and Carrie Gamper (COO).

The underlying technology is described as an in-development AI-powered data and measurement platform intended to track and demonstrate the value of youth sports sponsorship placements across the network. Beyond measurement, the company is extending its surface area through a March 2026 strategic partnership with Allionce Group, which bundles youth sports rights with zoos, aquariums, and family entertainment destinations into a unified family marketing platform targeting Millennial parents and Gen Alpha kids.

The business model is a transaction-fee agency model: BASE Sports Group earns commissions by brokering sponsorship deals between brands seeking youth sports exposure and rights holders seeking monetization. Pricing is not publicly disclosed and is structured as custom B2B engagements. The company is pre-scale in headcount (1–10 employees as of the latest disclosure) and raised $2.5 million in April 2026 led by Balius Partners, with strategic participation from former Learfield CEO Greg Brown, former Cleveland Cavaliers CEO Len Komoroski, and former Learfield COO/CFO Temple Weiss.

Name

BASE Sports Group

Legal name

BASE Sports Group

Website

https://basesportsgroup.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

BASE Sports Group is a tech-enabled sponsorship sales agency that connects national brand advertisers with a network of 100+ youth sports facilities across 40+ U.S. states, earning commissions on deals and developing an AI-powered measurement platform.

Ownership category

akta.pro rank

Product category

Sports Sponsorship Sales

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

Keywords

• Youth sports sponsorship
• Sponsorship sales agency
• Sports marketing services
• Brand partnership activation
• Family entertainment marketing

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Sponsorship Sales Agency Commissions: BASE Sports Group operates as a third-party sponsorship sales agency, earning commissions or fees by selling sponsorship packages to brands on behalf of youth sports facilities and events. The company acts as an intermediary connecting brands seeking youth sports marketing exposure with youth sports rights holders (facilities, leagues, tournaments, community programs).

Go-to-market motion1 record

Core offering

BASE Sports Group is a third-party sponsorship sales agency that sells brand sponsorship packages to national advertisers on behalf of a network of 100+ youth sports facilities, leagues, tournaments, and community programs across 40+ U.S. states reaching 33M+ consumers. The company bundles these rights with family entertainment destinations (zoos, aquariums, attractions) through its Allionce Group partnership to offer advertisers a single national family marketing platform, supported by an in-development AI-powered data and measurement platform for sponsorship ROI.

Product overview

BASE Sports Group operates as a unified sponsorship sales platform for youth sports, offering brands access to a nationwide network of youth sports facilities, tournaments, and community programs. The company connects corporate sponsors with youth sports audiences, providing data-driven marketing solutions and measurement tools. Through its partnership with Allionce Group, the company is expanding into a broader family entertainment marketing platform combining youth sports with zoos, aquariums, and family destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• BASE Sports Group Sponsorship Platform

Quantifiable outcome

• Network reaches over 33 million consumers across 100+ facilities in 40+ states

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Allionce GroupcoreStrategic or Co-development Partner · 25 March 2026BASE Sports Group and Allionce Group announced a strategic partnership to develop a family entertainment marketing platform, combining youth sports rights and sponsorship network (grassroots leagues, tournaments, community programs) with Allionce's reach across zoos, aquariums, and family destinations. The collaboration creates a bundled alternative to fragmented local deals for brands seeking national family marketing reach, targeting Millennial parents and Gen Alpha kids.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Playfly Sports: Sports marketing and sponsorship sales company representing high school, collegiate, and professional properties. Closely comparable model to BASE — third-party sponsorship sales representation — but operating at a higher tier (HS and college) and with deeper brand relationships.
• Van Wagner Sports & Entertainment: Sports marketing agency focused on sponsorship sales, in-venue advertising, and representation for colleges, events, and properties. Closely matches BASE's sponsorship agency business model, particularly in collegiate and amateur sports inventory.
• Paragon Marketing Group: Independent sponsorship sales agency representing collegiate conferences, institutions, and sports properties. Directly comparable as a third-party sponsorship sales intermediary serving rights holders and brands at the amateur/collegiate level.

Broad incumbents

• Learfield: Dominant multi-platform collegiate sports sponsorship and media rights company. Overlaps directly with BASE's sponsorship agency model across athletic properties, but operates at materially larger scale and with integrated media rights, making it the principal incumbent benchmark.
• Octagon: Global sports marketing agency representing athletes, brands, and properties across sponsorship consulting and rights sales. Comparable as a sponsorship sales intermediary serving brands and rights holders, though significantly broader and more diversified than BASE.
• IMG (Endeavor): Global sports and entertainment marketing company with rights, licensing, and sponsorship capabilities. Relevant as a broader incumbent that competes for the same brand sponsorship dollars, even though its scale and scope far exceed BASE's niche focus.
• Legends Hospitality: Hospitality, sponsorship, and venue services company operating across professional and collegiate sports. Comparable as a broad sports sponsorship and partnership sales operator, though it also owns venue and premium hospitality capabilities outside BASE's scope.

Emerging players

• Stack Sports: Youth sports management platform providing registration, websites, and league operations software. Adjacent to BASE — serving the same youth sports rights-holder ecosystem — but focused on league operations software rather than sponsorship sales.
• TeamSnap: Consumer and team-management app for youth and amateur sports. Reaches the same end audience as BASE and could become a sponsorship channel, but its core product is team management rather than sponsorship sales representation.
• NBC Sports Next (SportsEngine): Youth and amateur sports technology platform providing registration, websites, and tournament tools. Operates in the same youth sports rights-holder ecosystem as BASE and represents both a potential channel and a competitor for sponsor relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/basesportsgroup
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/base-sports-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BASE Sports Group