Motion Entertainment

What Motion Entertainment does

Motion Entertainment Limited operates a single indoor entertainment venue at 366 Te Ngae Road, Lynmore Junction, Rotorua, New Zealand. Founded circa 2016–2017, the company describes itself as New Zealand's biggest indoor entertainment mall, offering 10 attractions under one roof: Vortex Ninja Park (a 750m2 adventure course with climbing walls, zip lines, and rope bridges), Xtreme Air Indoor Trampoline Park, Strikezone Tenpin Bowling (licensed), Game Station Arcade, Lumberjax Mini Golf, XD Dark Ride (a motion-simulated VR experience), Hologate VR, Escape Masters Escape Rooms, Chipmunks Playland, and the on-site Motion Cafe. The venue is open 10am–10pm, seven days a week, and operates on a no-entrance-fee, pay-per-attraction model with optional multi-pass bundles and birthday party packages.

The business model is a hybrid direct-to-consumer physical retail and e-commerce operation. Revenue streams include attraction admissions, Motion Multi-Passes (10 bundle options of 3 attractions each), 11 birthday party packages (with the birthday child and up to 5 friends playing free), function room hire for corporate and private events up to 150 people, function catering via Motion Cafe, gift cards, and food and beverage sales. Online booking is handled through Roller.app e-commerce embedded on the company website, with Afterpay available both in-store and online; group and function bookings are quote-based. Customer segments span families with children (primary), birthday party hosts, corporate and event planners, schools and community groups (including fundraising Bowl-A-Thon events), and tourists visiting Rotorua.

The company is privately held, locally owned, employs 51–100 staff (referred to internally as the "Fun Squad"), and is led by Co-Founder and General Manager Adam Baird. Marketing channels include the company website, Facebook, Instagram, email newsletter, TripAdvisor (where the venue holds a No.1 badge), and extensive local community sponsorship. In 2024 Motion Entertainment sponsored more than 25 schools, events, and community projects in Rotorua and co-hosted the Te Tūkohu Ngāwhā Science and Design Fair with Te Arawa Lakes Trust and the Bay of Plenty Regional Council. There are no disclosed funding rounds, acquisitions, or geographic expansion beyond the single Rotorua site.

Name

Motion Entertainment

Legal name

Motion Entertainment Limited

Website

https://motionentertainment.co.nz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Motion Entertainment operates New Zealand's largest indoor entertainment venue in Rotorua, offering 10 attractions under one roof—including a ninja park, trampoline park, bowling, arcade, mini golf, VR rides, and escape rooms—serving families, birthday parties, corporate events, schools, and tourists via a pay-per-attraction model.

Ownership category

akta.pro rank

Product category

Indoor Family Entertainment Center

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312), Bowling Centers (71395)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ), Amusement Parks & Theme Parks (THAAAAAA)

Keywords

• Indoor entertainment venue
• Family entertainment center
• Arcade and attractions
• Birthday party venue
• Corporate function venue

Headquarters

HQ city

Rotorua

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Attraction Admissions: Individual attraction tickets for various activities including ninja park, tramp park, bowling, arcade, mini golf, dark ride, escape rooms, and chipmunks playland. Customers pay per activity with no entrance fee to the venue.
2. Multi-Pass Bundles: 10 different multi-pass options combining 3 attractions each, offering savings compared to individual attraction purchases.
3. Birthday Party Packages: 11 birthday party packages including attractions, party rooms, and food options. Birthday child plays for FREE and can bring 5 friends.
4. Function Room Hire and Catering: State-of-the-art soundproof function rooms on mezzanine floor overlooking attractions. Catering available through Motion Cafe with platter and buffet options. Suitable for corporate events, conferences, Christmas parties, weddings up to 150 people.
5. Food and Beverage: On-site Motion Cafe with barista coffee, meals, snacks, and beverages. Licensed areas for alcoholic beverages in tenpin bowling zone.
6. Gift Cards: Motion Entertainment gift cards available for purchase as gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Motion Entertainment operates New Zealand's largest indoor entertainment mall in Rotorua, hosting 10 distinct attractions under one roof including a 750m² Vortex Ninja Park, indoor trampoline park, tenpin bowling, arcade, mini golf, XD Dark Ride VR, Hologate VR, escape rooms, Chipmunks Playland for under-5s, and an on-site cafe. Customers pay per attraction or purchase multi-pass bundles, birthday party packages, and function room hire for corporate events.

Product overview

Motion Entertainment is New Zealand's largest all-weather, indoor entertainment centre located in Rotorua. The offering is a platform of 10+ individual attraction products plus complementary services, organized as a multi-attraction venue model. Core attractions include Vortex Ninja Park (adventure course), Xtreme Air Indoor Trampoline Park, Strikezone Tenpin Bowling, Game Station Arcade, Lumberjax Mini Golf, XD Dark Ride (VR), Hologate VR, Escape Masters, Chipmunks Playland, and Motion Cafe. Complementary services include Motion Multi-Passes (combo tickets), Motion Mini Pass (under-5 access), Birthday Party Packages, Function Room Hire, Function Catering, Motion Gift Cards, and promotional programs like Locals Day. The venue operates on a pay-per-attraction model with no entrance fee, allowing visitors to choose individual activities or multi-attraction passes.

Differentiator

Problem solved

Functional benefit

Products and services

• Vortex Ninja Park

Quantifiable outcome

• 11 birthday party packages available with birthday child playing FREE plus 5 friends
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Te Arawa Lakes TrustcoreStrategic or Co-development Partner · 1 January 2024Joint venture partner for the Te Tūkohu Ngāwhā Science and Design Fair. This mātauranga Māori science fair is believed to be the first of its kind, specifically targeting environmental issues through a te ao Māori lens. Motion Entertainment hosted the three-day event from June 30 - July 2.
• Bay of Plenty Regional CouncilcoreStrategic or Co-development PartnerJoint venture partner for the Te Tūkohu Ngāwhā Science and Design Fair. Partnered with Te Arawa Lakes Trust to create this science fair for tamariki and rangatahi from across the Te Arawa rohe.
• Local Schools and Community OrganizationsminorGTM or Marketing PartnerMotion Entertainment sponsored over 25 events, schools, and projects throughout Rotorua in 2024. Support includes hosting fundraising Bowl-A-Thon events, sponsoring touch rugby programs, junior tough guy and gal events, and mountain bike events.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Rainbow's End: New Zealand's premier theme park located in Auckland, operating rides, attractions, and a dedicated indoor Kidz Kingdom. Comparable as a major NZ-based family attraction venue competing for the same birthday-party and family-outing wallet, though outdoor-led versus Motion's all-weather indoor model.
• SkyCity Auckland: New Zealand's largest integrated entertainment precinct combining a casino, multiple restaurants, bars, and the Sky Tower attraction. Comparable as a large-format NZ indoor entertainment destination competing for tourist and group-event spend, though broader in scope than Motion's FEC focus.
• Funlab: Australian-listed operator of multiple indoor entertainment brands including Strike, Holey Moley, Archie Brothers, and Bounce. Comparable as a multi-attraction FEC operator with arcade, bowling, mini golf, and party/event revenue mix similar to Motion's portfolio.

Direct peers

• Zone Bowling: Bowling and entertainment centre chain (formerly AMF) operating across Australia and New Zealand with bowling, arcade, and laser tag. Direct overlap with Motion's Strikezone Tenpin Bowling, Game Station Arcade, and party/event verticals.
• Strike Bowling: Bowling-centred entertainment bar concept under the Funlab group, combining bowling with F&B and event programming. Overlaps with Motion's Strikezone Tenpin Bowling plus licensed bowling zone and Motion Cafe.
• Timezone: Large arcade and family entertainment centre chain operating across Australia and New Zealand. Directly competes with Motion's Game Station Arcade and broader FEC pay-per-play attractions for family and tourist spend.
• Holey Moley Golf Club: Mini golf and bar entertainment chain operating primarily in Australia. Comparable to Motion's Lumberjax Mini Golf combined with on-site F&B (Motion Cafe), targeting similar adults-and-groups occasion spend.
• Flip Out: Trampoline and indoor adventure park chain operating across New Zealand and Australia with multiple locations. Direct overlap with Motion's Xtreme Air Indoor Trampoline Park and Vortex Ninja Park offerings and similar birthday-party / group-event business model.
• iPlay Australia: Australian family entertainment centre operator offering arcade, bowling, mini golf, and party packages under one roof. Directly comparable multi-attraction FEC model and revenue mix to Motion Entertainment's bundled offering.

Emerging players

• Chipmunks Playland: Franchised indoor play and party venue chain operating across Australia and New Zealand. Motion hosts Chipmunks Playland as one of its attractions, indicating a licensee/franchise relationship and direct overlap in the under-5 indoor play and birthday party segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/motionentertainmentrotorua
• Instagraminstagram.com/motion_entertainment
• LinkedInlinkedin.com/company/motion-entertainment-new-zealand

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motion Entertainment