What Flipout Australia does

Flip Out Australia is a privately held, franchise-operated indoor trampoline and adventure park chain headquartered in Dickson, ACT, with 23+ venues across Australia spanning NSW, VIC, QLD, WA, and ACT, and a global network of 55+ locations. The company offers time-based general admission (1- or 2-hour sessions) granting access to a multi-activity adventure environment including trampolines, climbing walls, ninja courses, slides, parkour zones, soft play, sports courts, an airbag, and a Wipeout attraction. Core technology is the VenueSumo booking and waiver platform (flipoutbook.venuesumo.app), which enables self-serve online reservations and digital customer onboarding across all franchise locations, supplemented by standard digital marketing including Google AdWords, SEO-optimized blog content, and social media. The corporate entity is supported by approximately 52 employees managing brand, franchise operations, and national marketing.

Revenue is diversified across eight streams: usage-based general admission, one-time party packages (minimum 10 guests, $100 non-refundable deposit), the recurring Flip-X weekly subscription membership ($19/week for daily 1-hour access), term-based Ninja Classes, on-site cafe concessions, digital gift vouchers, franchise fees/licensing from independently owned locations, and school/group transaction-based bookings. Ancillary revenue includes mandatory Flip Out Grip Socks purchased separately. The go-to-market motion combines direct-to-consumer walk-in traffic, online pre-booking, school and community outreach, event-driven promotions tied to school holidays, and franchisee recruitment. Customer segmentation is horizontal, with primary segments of families with children, children aged 5-14, and schools/educational institutions, complemented by secondary segments of toddlers, teenagers, people with disabilities (Flip-Ability program), and corporate/adult groups. The company holds a 5-star rating on the Australian Franchise Rating Scale and operates registered trademarks for the Flip Out brand, Flipability, and Flip-X Membership.

Name

Flipout Australia

Legal name

Flip Out Australia

Website

https://flipout.com.au

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Flip Out Australia is a franchise-operated indoor trampoline and adventure park chain with 23+ venues nationwide, offering time-based admissions, a weekly subscription membership, party packages, and structured activity programs for families, children, schools, and community groups.

Ownership category

akta.pro rank

Product category

Indoor Trampoline and Adventure Park Recreation

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Indoor trampoline parks
• Adventure recreation centers
• Children's entertainment venues
• Birthday party hosting
• Franchise recreation

Headquarters

HQ city

Dickson

HQ country

Australia

HQ region

Oceania

Offices31 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. General Admission / Jump Sessions: Hourly or two-hour jump sessions where customers pay per person for trampoline access. Grip socks required and purchased separately.
2. Birthday Party Packages: All-inclusive party packages for groups of 10 or more kids with hosted activities, food and beverages included. Non-refundable $100 deposit required.
3. Flip-X Membership: Weekly subscription membership offering 1 hour of daily access at participating stores. Includes 15% off birthday parties and other member benefits.
4. Ninja Classes: Movement and agility classes for kids 6 and above. Trial classes available for $10 before signing up for term programs.
5. Cafe and Concessions: On-site cafes at participating locations offering food and beverages to customers.
6. Gift Vouchers: Digital gift vouchers sold online in various denominations and themed packages (Happy Flippin' Birthday, 2 Hours + Socks Bundle, 5 Visit Voucher).
7. Franchise Fees: Revenue from franchisee network expansion across Australia with over 20 arenas currently operating.
8. School and Group Bookings: Term programs and one-off session bookings for schools, homeschool groups, and organizations. Includes fundraising event packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Flip Out Australia operates a franchise network of indoor trampoline and adventure parks offering time-based jump sessions (1 or 2 hour General Admission), all-inclusive birthday party packages, a weekly Flip-X subscription membership, structured movement and agility classes (Ninja Classes, Mini Ninja, Playgroup), accessible Flip-Ability sessions, House Party disco events, exclusive venue hire, and gift vouchers across 23+ Australian locations.

Product overview

Flip Out Australia is an indoor trampoline and adventure park chain operating 23+ venues across Australia under a franchise model. The core product is General Admission — time-based entry passes (1 or 2 hours) giving access to a unified adventure park featuring trampolines, climbing walls, slides, ninja courses, soft play, sports courts, Wipeout, airbag, and parkour zones. This is complemented by a subscription membership (Flip-X Membership at $19/week), structured programs including Ninja Classes, Mini Ninja, Playgroup, and Flip-Ability accessible sessions, and event offerings such as party packages (minimum 10 guests), House Party disco nights, and exclusive venue hire. Ancillary products include gift vouchers and mandatory Flip Out Grip Socks. The company also operates a franchise program with over 20 arenas in Australia and 55+ worldwide, and offers school and group booking packages.

Differentiator

Problem solved

Functional benefit

Brands

• Flip-X: Membership program offering all-access pass to flips with 15% off birthday parties, valued at $19/week for 1 hour every day.
• Flipability
• Flip Out Ninjas
• Mini Ninja
• Manic Mondays
• House Party

Products and services

• General Admission Entry pass granting access to trampolines, climbing walls, slides, ninja courses, foam pits, soft play, sports courts, Wipeout, airbag, and parkour zones for 1 or 2 hours. Available to general public at all Flip Out arenas across Australia.
• Flip-X Membership Weekly subscription membership offering 1 hour of daily jumping access at participating stores for $19/week, plus 15% off birthday parties and other member benefits. Targets frequent visitors and recurring family entertainment customers.
• Birthday Party Packages All-inclusive birthday party packages for groups of 10 or more children, including venue access, dedicated hosts, food and beverages, and themed activities. Provides a turnkey party hosting solution for parents.
• Ninja Classes Structured movement and agility training classes for children aged 6 and above, taught by expert coaches. Trial classes available for $10 before signing up for term programs.
• Mini Ninja Movement, balance and bounce classes designed for pre-schoolers, focusing on fundamental physical development in a structured environment.
• Playgroup Supervised playgroup sessions for children aged 5 and under, offering up to 3 hours of fun in a structured environment. Parents or guardians may need to pay.
• Flip-Ability Accessible flipping sessions designed for people of all abilities, providing inclusive active play and recreational opportunities in an adapted environment.
• School and Group Packages Structured sessions for school groups, homeschool programs, and organizations including term-based programs and one-off excursions, with fundraising event packages also available.
• House Party Monthly disco event held at Flip Out venues with a DJ and music, featuring themed nights such as Michael Jackson for kids and adults.
• Exclusive Hire Private venue hire option providing full exclusivity of a Flip Out arena for functions, team building, work events, corporate functions, or large family gatherings.
• Gift Vouchers Pre-paid digital vouchers redeemable for jump time at specified Flip Out locations, available in multiple themes and denominations including Happy Flippin' Birthday, 2 Hours + Socks Bundle, 5 Visit Voucher, and monetary value vouchers.
• Flip Out Grip Socks Mandatory grip socks required for all participants using Flip Out trampolines and equipment, sold at arena reception or bundled with vouchers and packages.
• Manic Mondays Discounted weekday entry program running on Mondays at participating stores, with sessions starting from $10/hr per person.

Quantifiable outcome

• Burns more calories than running - ten minutes of jumping can burn more calories than running
• +1 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VenueSumocoreTechnology or IntegrationVenueSumo provides the booking and reservation platform powering flipoutbook.venuesumo.app. This platform handles all online session bookings, customer waivers, and venue management across all Flip Out Australia locations. Partnership enables self-serve online booking capabilities for customers.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Timezone: Timezone is Australia's largest FEC and arcade operator with venues in most major shopping centres. It competes with Flip Out for family entertainment spend, birthday parties, and group outings, particularly in suburban retail locations.
• Holey Moley Golf Club: Holey Moley is an Australian mini-golf and bar operator with multiple venues. It overlaps with Flip Out on the adult group, birthday, and after-hours social party occasion, particularly through House Party-style night-time events.
• Strike Bowling: Strike operates multi-activity FEC venues across Australia combining bowling, karaoke, laser tag and bars. It competes with Flip Out for birthday parties, corporate groups, and family entertainment occasions in metropolitan areas.
• Zone Bowling: Zone Bowling operates large-format bowling and FEC centres across Australia. It competes with Flip Out for birthday parties, school group bookings, and family entertainment spending at suburban locations.
• iFly Australia: iFly operates indoor skydiving centres across Australia and competes for the same family outing and party customer wallet. While the activity differs, the target demographic, ticket pricing, and gift/party distribution model closely mirror Flip Out's.

Direct peers

• BOUNCE: BOUNCE is Australia's other leading indoor trampoline and adventure park chain with multiple venues across the country. It directly competes with Flip Out for the same family, birthday, and school group customers with a near-identical mix of trampolines, ninja courses, and party packages.
• Sky Zone: Sky Zone is a global indoor trampoline park franchise operator with a presence in multiple markets. It is directly comparable to Flip Out on activity mix, franchise-led GTM, and target customer segments of families, schools and parties.

Regional players

• Trampolines Unlimited: Trampolines Unlimited operates indoor trampoline parks in Australia and competes with Flip Out for family and party customers. It is a regional Australian competitor with overlapping product but smaller national footprint.

Emerging players

• Urban Climb: Urban Climb is an Australian indoor climbing operator with multiple venues. It overlaps with Flip Out's climbing walls and ninja activity offerings and competes for school and youth group bookings in the same metro markets.

Others

• Flip Out (Global Master): Flip Out Global is the international master franchise entity behind the worldwide Flip Out brand. It is an enabling/parent-level peer that licenses territories and shares brand IP with the Australian franchisee network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/flipout-australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flipout Australia