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Pizza Hut Indonesia

Full company profile

uuid000bgg2

Namestring
Pizza Hut Indonesia
Websiteurl
pizzahut.co.id
Company typeenum
Private
Founded yearint
1958
Descriptiontext

Pizza Hut Indonesia is the Indonesian franchise operator of the global Pizza Hut QSR brand, which is owned by Yum! Brands. The company operates physical restaurant locations across Indonesia offering dine-in, takeaway, and delivery services to general consumers seeking convenient prepared-food and casual dining occasions, including individuals, families, and groups. Its primary customer segment is the broad Indonesian consumer base, segmented horizontally at a persona level, with use cases spanning dine-in, takeout, and delivery meals.

The company's core product offering is quick-service pizza and adjacent menu items delivered through a multi-channel service model that combines in-restaurant dining, in-person takeaway, and last-mile delivery. The underlying technology stack, proprietary systems, and digital ordering platform specifics are not disclosed in the available source data beyond the existence of an active ordering website at pizzahut.co.id. No app, SDK, API, or proprietary technology assets are documented.

Pizza Hut Indonesia generates revenue through the sale of prepared food and beverages at retail via its restaurant network; specific pricing is not publicly disclosed in the available data, and the franchise's revenue mechanics, unit economics, and operator-level financials are not represented in the scraped sources. Marketing channels, partnership arrangements, and management team composition are likewise not documented in the input data, limiting visibility into the commercial engine behind the franchise operation.

Short descriptiontext

Pizza Hut Indonesia operates the Indonesian franchise of the global Pizza Hut QSR brand under Yum! Brands. It runs physical restaurant locations offering dine-in, takeaway, and delivery pizza to general Indonesian consumers, families, and groups.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersJakarta, Indonesia
HQ citystring
Jakarta
HQ countrystring
Indonesia
HQ regionstring
Asia
Markets served

Serves global market

Keyword5 values
quick-service pizza, casual dining, pizza restaurant chain, food delivery, family dining
Industry1 code
1Pizza QSR
CodeTHAFAAABPrimaryYes
NAICS code1 code
  • Limited-Service Restaurants722513
SIC code2 codes
  • Retail-Eating Places5812
  • Retail-Eating & Drinking Places5810
Product category
Quick-Service Restaurant (Pizza)
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Pizza Hut Indonesia operates a quick-service pizza restaurant business in Indonesia, serving customers through dine-in, takeaway, and delivery channels. The brand offers a standardized pizza and complementary menu (sides, beverages, desserts) under the global Pizza Hut brand, leveraging its established reputation to provide convenient prepared-food options to Indonesian consumers.

Differentiator
Functional benefit
Problem solved
Product and service3 records
1Pizza Hut Dine-in Service
2Pizza Hut Takeaway Service
3Pizza Hut Delivery Service
Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Bakmi GM
TypeRegional player
Description

Iconic Indonesian noodle and casual-dining chain with nationwide presence; competes for everyday dining occasions and family meal occasions that Pizza Hut Indonesia targets.

2Hoka Hoka Bento (Hokben)
TypeRegional player
Description

Indonesia's leading homegrown Japanese-style fast-casual chain; competes for the same casual dining occasions and middle-class consumer wallet as Pizza Hut Indonesia, with strong local brand affinity.

3McDonald's Indonesia
TypeBroad incumbent
Description

Global QSR incumbent with a substantial Indonesian footprint competing for urban middle-class dining occasions; a key benchmark for chain QSR traffic, pricing, and digital ordering in Indonesia.

4Marugame Udon
TypeEmerging player
Description

Japanese udon fast-casual concept expanding across Indonesia; competes for casual dining occasions and exemplifies the localization pressure on Western QSR chains like Pizza Hut.

5Pizza Hut (Yum! Brands global)
TypeBroad incumbent
Description

Global parent brand and franchise system under Yum! Brands; provides shared brand assets, menu innovation, and operating standards that increasingly define the Indonesian entity's competitive positioning.

6Domino's Pizza Indonesia
TypeDirect peer
Description

Direct pizza-QSR competitor in Indonesia with strong delivery-led positioning and an aggressive unit expansion strategy, competing head-to-head with Pizza Hut on occasion, price, and digital ordering.

7California Fried Chicken (CFC)
TypeRegional player
Description

Long-established Indonesian chicken QSR chain serving a similar value-conscious middle-class segment; a competitor for the broader QSR occasion rather than the pizza category specifically.

8Pepper Lunch Indonesia
TypeEmerging player
Description

Japanese teppan fast-casual concept growing in Indonesia; competes for the casual dine-in occasion in malls where Pizza Hut Indonesia typically operates its dine-in stores.

9Starbucks Indonesia
TypeBroad incumbent
Description

Market-leading specialty coffee chain in Indonesia; competes for the dine-in and social-occasion share of middle-class consumer spending, with significant mall and high-street overlap with Pizza Hut locations.

10KFC Indonesia (PT Fast Food Indonesia)
TypeBroad incumbent
Description

One of the largest QSR chains in Indonesia under Yum! Brands, competing for the same dine-in, takeaway, and delivery occasions against Pizza Hut Indonesia in the broader QSR category.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights3 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Pizza Hut Indonesia

Quick-Service Restaurant (Pizza)pizzahut.co.id

Pizza Hut Indonesia operates the Indonesian franchise of the global Pizza Hut QSR brand under Yum! Brands. It runs physical restaurant locations offering dine-in, takeaway, and delivery pizza to general Indonesian consumers, families, and groups.

What Pizza Hut Indonesia does

Pizza Hut Indonesia is the Indonesian franchise operator of the global Pizza Hut QSR brand, which is owned by Yum! Brands. The company operates physical restaurant locations across Indonesia offering dine-in, takeaway, and delivery services to general consumers seeking convenient prepared-food and casual dining occasions, including individuals, families, and groups. Its primary customer segment is the broad Indonesian consumer base, segmented horizontally at a persona level, with use cases spanning dine-in, takeout, and delivery meals.

The company's core product offering is quick-service pizza and adjacent menu items delivered through a multi-channel service model that combines in-restaurant dining, in-person takeaway, and last-mile delivery. The underlying technology stack, proprietary systems, and digital ordering platform specifics are not disclosed in the available source data beyond the existence of an active ordering website at pizzahut.co.id. No app, SDK, API, or proprietary technology assets are documented.

Pizza Hut Indonesia generates revenue through the sale of prepared food and beverages at retail via its restaurant network; specific pricing is not publicly disclosed in the available data, and the franchise's revenue mechanics, unit economics, and operator-level financials are not represented in the scraped sources. Marketing channels, partnership arrangements, and management team composition are likewise not documented in the input data, limiting visibility into the commercial engine behind the franchise operation.

Pizza Hut Indonesia firmographics

Firmographics
Name
Pizza Hut Indonesia
Website
https://pizzahut.co.id
Company type
Private
Founded year
1958
Operating status
Operating
Headcount range
11–50 employees
Short description
Pizza Hut Indonesia operates the Indonesian franchise of the global Pizza Hut QSR brand under Yum! Brands. It runs physical restaurant locations offering dine-in, takeaway, and delivery pizza to general Indonesian consumers, families, and groups.
Ownership category
akta.pro rank

Pizza Hut Indonesia industry classification

Industry
Product category
Quick-Service Restaurant (Pizza)
NAICS
Limited-Service Restaurants (722513)
SIC
Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
akta.pro primary industry
Pizza QSR (THAFAAAB)

Keywords

  • Quick-service pizza
  • Casual dining
  • Pizza restaurant chain
  • Food delivery
  • Family dining

Where Pizza Hut Indonesia is headquartered

Location

Headquarters

HQ city
Jakarta
HQ country
Indonesia
HQ region
Asia

Markets served

Pizza Hut Indonesia business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels1 record

Pizza Hut Indonesia product offering

Product offering

Core offering

Pizza Hut Indonesia operates a quick-service pizza restaurant business in Indonesia, serving customers through dine-in, takeaway, and delivery channels. The brand offers a standardized pizza and complementary menu (sides, beverages, desserts) under the global Pizza Hut brand, leveraging its established reputation to provide convenient prepared-food options to Indonesian consumers.

Differentiator

Problem solved

Functional benefit

Products and services

  • Pizza Hut Dine-in Service
  • Pizza Hut Takeaway Service
  • Pizza Hut Delivery Service

Companies that use Pizza Hut Indonesia

Customer profile

Segments1 record

Ideal customer profiles1 record

Pizza Hut Indonesia technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Pizza Hut Indonesia partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights2 records

Pizza Hut Indonesia competitors and assessment

Company assessment

Regional players

  • Bakmi GM: Iconic Indonesian noodle and casual-dining chain with nationwide presence; competes for everyday dining occasions and family meal occasions that Pizza Hut Indonesia targets.
  • Hoka Hoka Bento (Hokben): Indonesia's leading homegrown Japanese-style fast-casual chain; competes for the same casual dining occasions and middle-class consumer wallet as Pizza Hut Indonesia, with strong local brand affinity.
  • California Fried Chicken (CFC): Long-established Indonesian chicken QSR chain serving a similar value-conscious middle-class segment; a competitor for the broader QSR occasion rather than the pizza category specifically.

Broad incumbents

  • McDonald's Indonesia: Global QSR incumbent with a substantial Indonesian footprint competing for urban middle-class dining occasions; a key benchmark for chain QSR traffic, pricing, and digital ordering in Indonesia.
  • Pizza Hut (Yum! Brands global): Global parent brand and franchise system under Yum! Brands; provides shared brand assets, menu innovation, and operating standards that increasingly define the Indonesian entity's competitive positioning.
  • Starbucks Indonesia: Market-leading specialty coffee chain in Indonesia; competes for the dine-in and social-occasion share of middle-class consumer spending, with significant mall and high-street overlap with Pizza Hut locations.
  • KFC Indonesia (PT Fast Food Indonesia): One of the largest QSR chains in Indonesia under Yum! Brands, competing for the same dine-in, takeaway, and delivery occasions against Pizza Hut Indonesia in the broader QSR category.

Emerging players

  • Marugame Udon: Japanese udon fast-casual concept expanding across Indonesia; competes for casual dining occasions and exemplifies the localization pressure on Western QSR chains like Pizza Hut.
  • Pepper Lunch Indonesia: Japanese teppan fast-casual concept growing in Indonesia; competes for the casual dine-in occasion in malls where Pizza Hut Indonesia typically operates its dine-in stores.

Direct peers

  • Domino's Pizza Indonesia: Direct pizza-QSR competitor in Indonesia with strong delivery-led positioning and an aggressive unit expansion strategy, competing head-to-head with Pizza Hut on occasion, price, and digital ordering.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights3 records

Customer concentration

Pizza Hut Indonesia social profiles

Digital presence

Pizza Hut Indonesia financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pizza Hut Indonesia leadership team

Management profile

Number of profiles

Pizza Hut Indonesia funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pizza Hut Indonesia M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizza Hut Indonesia

What does Pizza Hut Indonesia do?

Pizza Hut Indonesia operates a quick-service pizza restaurant business in Indonesia, serving customers through dine-in, takeaway, and delivery channels. The brand offers a standardized pizza and complementary menu (sides, beverages, desserts) under the global Pizza Hut brand, leveraging its established reputation to provide convenient prepared-food options to Indonesian consumers.

Is Pizza Hut Indonesia a public or private company?

Pizza Hut Indonesia is a private company. It is classified as unknown and is currently operating.

When was Pizza Hut Indonesia founded?

Pizza Hut Indonesia was founded in 1958. It employs 11 to 50 people.

Where is Pizza Hut Indonesia based?

Pizza Hut Indonesia is headquartered in Jakarta, Indonesia, in the Asia region.

Who are Pizza Hut Indonesia's main competitors?

Regional players on record are Bakmi GM, Hoka Hoka Bento (Hokben) and California Fried Chicken (CFC). Broad incumbents are McDonald's Indonesia, Pizza Hut (Yum! Brands global), Starbucks Indonesia and KFC Indonesia (PT Fast Food Indonesia). Emerging players are Marugame Udon and Pepper Lunch Indonesia. Domino's Pizza Indonesia is listed as a direct peer.

Does Pizza Hut Indonesia have an API?

No public API is recorded for Pizza Hut Indonesia.

What industry is Pizza Hut Indonesia in?

Pizza Hut Indonesia's product category is Quick-Service Restaurant (Pizza). Its primary akta.pro industry code is THAFAAAB, Pizza QSR. Its NAICS code is 722513 and its SIC code is 5812.

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Live signals
PR Newswire APACPizza Hut Indonesia and TUKR Celebrate 10 Years of Pizza Maker Junior with Environmental Learning Experience for ChildrenPizza Hut Indonesia has partnered with TUKR to celebrate the 10th anniversary of its Pizza Maker Junior program, taking participants on an educational trip to TUKR's facility in Bekasi, West Java to teach children about sustainable used cooking oil management. Over two years, TUKR collected 90 tons of used cooking oil from about 300 Pizza Hut locations across Indonesia to be converted into biofuel, supporting Pizza Hut Indonesia's sustainability and CSR objectives. The program is part of Pizza Hut Indonesia's Pizza Hut Peduli 8P corporate social responsibility initiative, combining pizza-making experiences with environmental education for millions of Indonesian children.PR Newswire APACCampaign Connect Indonesia Returns for Third Edition, Bringing Senior Marketing Leaders Together to Navigate AI-Powered Growth in 2026Haymarket Media Asia has announced the third edition of Campaign Connect Indonesia, scheduled for September 23, 2026, at AYANA Midplaza Jakarta, bringing together over 200 senior marketers to explore growth strategies in Indonesia's evolving marketing landscape under the theme "The New Rules of Growth in Indonesia." The event will introduce peer-to-peer focus group discussions for the first time in Indonesia and cover themes including AI adoption, consumer spending behavior, and brand positioning in a cautious economy. The conference features an advisory board comprising senior marketing leaders from Kopi Kenangan, L'Oréal Luxe Indonesia, and Pizza Hut Indonesia.YahooPizza Hut Indonesia Partners with TUKR to Implement Sustainability Initiative on Food Production Waste ManagementPizza Hut Indonesia partnered with TUKR to collect used cooking oil from PHD outlets for biofuel production. From June 2024 to May 2025, 200 outlets collected over 31 tons, preventing about 102,827 kg of carbon emissions. The 'MENYALA with TUKR' program continues with employee participation.