What Bakmi GM does

Bakmi GM (legal entity PT GRIYA MIESEJATI) is an Indonesian quick-service restaurant chain founded in 1959 as BAKMI GAJAH MADA by Bapak Tjhai Sioe and Ibu Loei Kwai Fong. The company specializes in Chinese-Indonesian noodle (bakmi), rice, and vermicelli dishes, anchored by a signature Special GM mushroom-based chicken sauce. The chain operates 50+ company-owned outlets concentrated in Jakarta/Bogor/Depok/Tangerang/Bekasi (Jabodetabek) and expanded to Bandung, Surabaya, and Bali, serving more than 30,000 customers per day with approximately 1,200 staff. The menu spans 50+ items across noodles, rice, vermicelli, ala carte, side dishes, beverages, kids' meals, and frozen food products for home consumption.

Bakmi GM operates a hybrid physical-and-digital go-to-market. Dine-in and take-out at owned outlets form the core revenue base, complemented by a direct delivery service (hotline 1.500.677 and TADA-powered in-app ordering), third-party aggregators (GrabFood, GoFood, ShopeeFood), online marketplaces for frozen products (Tokopedia, Shopee, Blibli), and event catering via food truck and booth services. Customer segmentation is primarily consumer-facing (families, young executives, students), with adjacent revenue from corporate events and a dedicated vertical for children's birthday packages (Twinkle, Sparkle, Magical tiers) and field trip programs. The GMania loyalty program (Silver, Gold, Platinum tiers) and mobile app (iOS/Android) constitute the brand's first-party digital ecosystem. Halal certification is in place.

The business model is a privately held, family-owned quick-service restaurant operation with no disclosed funding rounds, M&A activity, or institutional investment. Recent strategic activity centers on menu innovation (K-Style Spicy Noodle, Strawberry Blush in 2025), co-branded ingredient partnerships (Yakult), promotional collaborations (Promo Seoulmate, 2026), and ecosystem extension into frozen retail and direct delivery. Brand standing was recognized with the Lifetime Retail Achievement of The Year 2024 award from HIPPINDO.

Name

Bakmi GM

Legal name

PT GRIYA MIESEJATI

Website

https://bakmigm.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Bakmi GM is a privately held Indonesian quick-service restaurant chain founded in 1959, operating 50+ outlets across Jabodetabek, Bandung, Surabaya, and Bali. It serves more than 30,000 customers daily with Chinese-Indonesian noodles, rice dishes, and a signature mushroom sauce, supported by delivery, frozen retail, and family event services.

Ownership category

akta.pro rank

Product category

Quick-Service Noodle Restaurant

NAICS

Perishable Prepared Food Manufacturing (311991), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

akta.pro secondary industries

Certified Ready-to-Eat/Ready-to-Heat Prepared Foods (Halal/Kosher) (AFANAIAD), Frozen Ethnic & International Meals (CRADADAE)

Keywords

• Chinese noodle restaurant
• Quick service restaurant
• Casual dining chain
• Event catering services
• Frozen food retail

Headquarters

HQ city

Tebet Barat

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain

Revenue model

1. Dine-In and Take-Out: Bakmi GM operates physical restaurant outlets where customers order and pay directly for food and beverages consumed on-premises or taken away. This is the core revenue stream.
2. Third-Party Food Delivery Platforms: Bakmi GM generates revenue through GrabFood, GoFood, and ShopeeFood, where orders are placed via third-party aggregator platforms and prepared for delivery.
3. Online Marketplace Sales: Bakmi GM sells frozen food products and merchandise through Tokopedia, Shopee, and Blibli online marketplaces.
4. Direct Delivery Service: Bakmi GM operates its own delivery service through hotline 1.500.677 and in-app ordering (TADA), delivering food directly to customers.
5. Kids Events and Birthday Packages: Bakmi GM offers three tiers of birthday party packages (Twinkle, Sparkle, Magical) and field trip programs (Melipat Pangsit, Membuat Choco Noodle Bites) priced per child, providing additional revenue from family-oriented events.
6. Food Truck and Event Catering: Bakmi GM provides food truck and booth catering for private and corporate events, with pricing adjusted above store levels to cover service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels8 records

Core offering

Bakmi GM is a quick-service restaurant chain that prepares and serves Chinese-style noodles (bakmi), rice dishes, vermicelli, and ala carte items across 50+ company-owned outlets in Indonesia. The brand also offers delivery, online ordering, frozen food retail, kids' meals, birthday party packages, field trip programs, and food truck/booth event catering. Its signature Special GM Mushroom Sauce differentiates the menu across categories.

Product overview

Bakmi GM is an Indonesian quick-service restaurant chain specializing in Chinese-style noodles (bakmi) and rice dishes. The company operates a multi-category product portfolio centered on its core noodle, rice, and vermicelli offerings, complemented by ala carte dishes, side dishes, beverages, and kids' meals. The restaurant chain also offers frozen food products for home cooking, a mobile application with ordering and loyalty features, and services including dine-in, take-out, delivery, event catering, birthday packages, and field trip programs for children. The business model combines traditional restaurant operations with modern digital engagement through its membership program and mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• Bakmi (Noodle) Dishes Chinese-style noodle dishes in multiple preparations, served to dine-in, take-out, and delivery customers.
• Nasi (Rice) Dishes Rice-based meals including Nasi Ayam GM, Nasi Goreng, Nasi Goreng Smoked Chicken, and other rice bowls with chicken, beef, or vegetable toppings.
• Bihun (Vermicelli) Dishes Vermicelli noodle dishes including Bihun Spesial GM, Bihun Goreng, and Bihun Masak in various topping combinations.
• Ala Carte Dishes Individual portions of main dishes such as Ayam Goreng, Ayam Panggang Char, Daging Sapi Cah Cabai, Katsu Sambal Matah, Fu Yung Hai, and Cap Cay.
• Side Dishes Side items such as Pangsit Goreng/Rebus/Kuah, Bakso Kuah, Siomay Ayam, Tahu Bakso, Krispi Chips, and Baso Goreng.
• Beverages Drinks including Iced Lychee Yakult, Iced Coffee Jelly, Iced Mango Yakult, Fruit Punch, teas, lemon drinks, and green tea options.
• Kids Meals (SAM, TIM, MIA) Child-sized meal packages including SAM (Bakmi Special GM Jr with Pangsit), TIM (Nasi Ayam GM Jr), and MIA (Nasi Goreng Smoked Chicken Small), each bundled with Fruit Tea.
• Frozen Food Products Frozen items for home cooking including Bakmi Frozen, Siomay Frozen, Pangsit Kuah Frozen, Ayam Goreng Frozen, Ayam Cah Cabai Frozen, Bakso Kuah Frozen, Ayam Jamur GM Frozen, and Kuah Ayam Frozen.
• Delivery Service Direct food delivery to customers via hotline ordering, in-app ordering, and integration with third-party food aggregators.
• Food Truck & Event Catering On-site food preparation via food trucks and booths for corporate events and private celebrations, priced at a premium over store prices.
• Children's Birthday Packages (Twinkle, Sparkle, Magical) Three tiers of children's birthday celebration packages (Twinkle, Sparkle, Magical) including themed decorations, MC, games, souvenirs, and food add-ons.
• Field Trip Programs (Melipat Pangsit, Membuat Choco Noodle Bites) Educational on-site programs for children including dumpling folding (Melipat Pangsit) and Choco Noodle Bites cooking activities, priced per child with a minimum participant count.
• GMania Membership & Loyalty Program Tiered loyalty program (Silver, Gold, Platinum) with point accumulation, sign-up rewards, birthday rewards, and redemption of free menu items.

Quantifiable outcome

• Serves more than 30,000 customers per day
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Seoulmate (Korean Cuisine Promotion)minorGTM or Marketing Partner · 3 June 2026Seoulmate is a Korean cuisine-themed promotional partnership at Bakmi GM (June 3 - July 31, 2026), featuring K-Style Spicy Noodle and Strawberry Blush as promotional items tied to Korean food culture.
• GrabFoodcoreChannel Partner/ Reseller/ DistributorBakmi GM partners with GrabFood as a third-party food delivery channel, allowing customers to order Bakmi GM menu items through the Grab app for home delivery.
• GoFood (Gojek)coreChannel Partner/ Reseller/ DistributorBakmi GM is available on GoFood via the Gojek platform, providing food delivery services to customers through the Gojek ecosystem.
• ShopeeFoodcoreChannel Partner/ Reseller/ DistributorBakmi GM is available on ShopeeFood for food delivery orders through the Shopee platform.
• TokopediaminorChannel Partner/ Reseller/ DistributorBakmi GM has an official store on Tokopedia, selling frozen food products and merchandise.
• ShopeeminorChannel Partner/ Reseller/ DistributorBakmi GM has an official Shopee store for selling frozen food products.
• BlibliminorChannel Partner/ Reseller/ DistributorBakmi GM has an official Blibli store for selling frozen food products.
• YakultminorStrategic or Co-development PartnerYakult is featured as an ingredient in Bakmi GM's Strawberry Blush and Iced Lychee Yakult beverage products, creating a co-branded drink offering.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HokBen (Hoka Hoka Bento): One of Indonesia's largest Japanese-bento QSR chains operated by PT Eka Bogainti. Broader menu and stronger nationwide footprint than Bakmi GM, but competes for the same dine-in/delivery occasions among urban families and offices, often co-located on the same shopping-mall foodcourts.
• California Fried Chicken (CFC): Indonesian fried-chicken QSR brand under PT Calico Makmur Sentosa. Competes with Bakmi GM for family QSR occasions, share of mall foodcourt real estate, and third-party delivery orders, even though the core menu category differs.
• Pizza Hut Indonesia: Operated by PT Sari Pizza Indonesia (a Yum! Brands franchisee), Pizza Hut Indonesia is a nationwide dine-in/delivery family QSR brand. Targets the same family-segment occasions as Bakmi GM and is present on the same delivery aggregators, representing an adjacent competitive threat.
• KFC Indonesia: Operated by PT Fast Food Indonesia, KFC is the largest QSR chain in Indonesia with nationwide dine-in, delivery, and catering. While menu category (fried chicken) differs, it competes for the same family-occasion dining wallet share and shopping-mall real estate as Bakmi GM.

Direct peers

• Mie Gacoan: One of Indonesia's largest and fastest-growing casual noodle chains, specializing in Indonesian-style spicy mie (noodles). Directly competes with Bakmi GM in the affordable noodle QSR segment, with overlapping target customers (urban families and young consumers), dine-in/take-out/delivery channel mix, and price-point positioning.
• Solaria: Indonesian casual dining chain serving Indonesian and Asian-fusion noodle, rice, and side-dish menus across many cities. Same dine-in/delivery model, similar family-segment focus, and comparable price tier make it one of Bakmi GM's closest like-for-like competitors in the domestic casual QSR space.
• Es Teler 77: Long-running Indonesian casual dining chain offering Indonesian noodle, rice, and beverage menus at similar price points. Operates its own outlets with dine-in and delivery, targeting families and general consumers much like Bakmi GM, and represents a direct competitive overlap in legacy Indonesian QSR.

Regional players

• Sushi Tei: Asian (Japanese) casual dining chain operating across major Indonesian cities. Comparable Asian-casual-dining positioning, mall-based dine-in format, and family-occasion focus, but skewed toward higher price points and Japanese cuisine versus Bakmi GM's Chinese-Indonesian noodle core.
• Sate Kambing Pak Kadir: Heritage Indonesian skewered-meat (sate) casual-dining brand with multi-outlet presence in Jakarta and surrounding areas. Comparable legacy family-owned casual-dining positioning, local dine-in/take-out/delivery channel mix, and traditional Indonesian menu focus, though meat-centric rather than noodle-centric.

Emerging players

• Mixue: Chinese-origin low-cost QSR/tea chain rapidly expanding across Indonesia with extreme price-led positioning. Overlaps with Bakmi GM on the affordable noodle/snack QSR segment but competes primarily on price and youth-targeted beverages, pressuring Bakmi GM's lower-priced offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bakmigm
• Facebookfacebook.com/BakmiGMania
• Instagraminstagram.com/bakmigmania
• TikToktiktok.com/@bakmigmania
• LinkedInlinkedin.com/company/pt-griya-miesejati-bakmi-gm-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakmi GM