Mandai Wildlife Reserve

What Mandai Wildlife Reserve does

Mandai Wildlife Reserve, operated by Mandai Park Holdings Pte. Ltd., is a Singapore-based integrated wildlife and nature destination spanning 126 hectares. The reserve combines five wildlife parks (Singapore Zoo, Bird Paradise, Night Safari, River Wonders, Rainforest Wild Adventure) with two indoor attractions (Curiosity Cove, Exploria), free public spaces including the Mandai Boardwalk, and accommodation through the Mandai Rainforest Resort by Banyan Tree and glamping facilities. The group operates a 'Conservation Included' model under which visitor revenue funds 50+ wildlife conservation projects across Singapore and Southeast Asia, drawing on a curated collection of over 900 animal species, of which roughly 30% are threatened.

Revenue mechanics combine gate admissions across a tiered pricing structure (single-attraction tickets from S$27 to S$38 Exploria, multi-attraction destination passes from S$90), recurring revenue through the WildPass local membership programme, education programmes (ZooSchool camps at S$520 per participant, MOE-aligned curricula), corporate and MICE venue hire, weddings and social events, symbolica

Name

Mandai Wildlife Reserve

Legal name

Mandai Park Holdings Pte. Ltd.

Website

https://mandai.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mandai Wildlife Reserve is a Singapore-based integrated 126-hectare wildlife destination operating five wildlife parks, two indoor attractions, and accommodation, serving families, tourists, schools, and corporate clients through admissions, memberships, education programmes, and venue hire.

Ownership category

akta.pro rank

Product category

Wildlife Tourism and Conservation

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (71219), Nature Parks and Other Similar Institutions (712190), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Conservation Parks & Private Nature Reserves (Visitor Operations) (THAAAFAB)

akta.pro secondary industries

Wildlife Watching & Encounters (Birding, Whale Watching, Primates) (THAJAIAC), Birding & Wildlife Observation Lodges (THAGAIAK), Guided Wildlife Safaris & Game Drives (Sanctuary/Reserve-Based) (THAAAFAF), Wildlife Viewing Hides, Observation Towers & Birding Sites (Managed Access) (THAAAFAE)

Keywords

• Wildlife park operations
• Wildlife conservation services
• Zoological tourism
• Nature-based education
• Animal welfare programmes

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Park Admission Tickets: Individual attraction tickets and multi-attraction destination passes for visitors to five wildlife parks and two indoor attractions. Revenue from gate admissions represents primary revenue stream.
2. Annual Memberships: WildPass programme for local residents offering discounted admission, free birthday entry, and other perks. Annual memberships provide recurring revenue from repeat visitors.
3. Education Programmes: School programmes including ZooSchool camps, guided tours, and learning resources for preschool through secondary levels. Revenue from programme fees and school group admissions.
4. Venue Hire and Corporate Events: Corporate event hosting including family days, team-building, seminars, corporate dining, and full park buyouts. Venue rental revenue from unique event spaces across all parks.
5. Animal Adoptions: Symbolic animal adoption programmes where contributors receive adopter cards, adoption ceremonies, dining and retail privileges, and complimentary venue use in appreciation.
6. Conservation Sponsorship: Sustaining gifts and sponsorships supporting wildlife conservation projects across Singapore and Southeast Asia.
7. Social Events and Weddings: Wild wedding ceremonies and birthday celebrations hosted at unique venues including Forest Lodge, Tipi Tent, and Amazon Flooded Forest.
8. Legacy Giving and Donations: Planned giving and bequests to Singapore Zoological Gardens for wildlife and conservation causes, including tree/bench sponsorship programmes.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

Mandai Wildlife Reserve operates a 126-hectare integrated wildlife and nature destination in Singapore comprising five wildlife parks (Singapore Zoo, Bird Paradise, Night Safari, River Wonders, Rainforest Wild Adventure), two indoor attractions (Curiosity Cove, Exploria), and accommodation including the Mandai Rainforest Resort by Banyan Tree. Under its Conservation Included model, revenue from admissions, memberships, education programmes, venue hire, and animal adoptions funds wildlife conservation projects across Singapore and Southeast Asia.

Product overview

Mandai Wildlife Reserve is a unified destination comprising five wildlife parks (Singapore Zoo, Bird Paradise, Night Safari, River Wonders, Rainforest Wild Adventure), two indoor attractions (Curiosity Cove, Exploria), free public spaces (Mandai Boardwalk, Mandai Gallery), and accommodation options (Mandai Rainforest Resort by Banyan Tree, Glamping in the Wild). The 126-hectare reserve in Singapore operates under 'Conservation Included' model where all visitor revenue funds wildlife conservation across Southeast Asia. The destination offers diverse experiences including animal encounters, educational programmes (ZooSchool, Mandai Action for Wildlife), event venues, and membership options (WildPass, Corporate Memberships), supported by digital tools like the Mandai App and Mandy AI chatbot.

Differentiator

Problem solved

Functional benefit

Brands

• WildPass: Local resident membership programme offering discounted admission and exclusive perks
• ZooSchool
• Conservation Included
• Mandai Action for Wildlife
• Mandai Nature
• MandaiX
• Breakfast in the Wild
• Evening in the Wild

Products and services

• Singapore Zoo

Quantifiable outcome

• Supports 50+ wildlife conservation projects across Singapore and Southeast Asia
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• National Parks Board (NParks)coreStrategic or Co-development Partner · 9 June 2026Mandai Wildlife Group operates the new Wildlife Healthcare and Research Centre opened June 9, serving as the primary veterinary facility for wildlife across Singapore. Collaboration includes veterinary assessments and animal care for wildlife populations managed by NParks.
• NParks and SWAGminorStrategic or Co-development Partner · 3 June 2026Joint initiative with NParks and SWAG (Wildlife ACT Fund) for relocation of five critically endangered leopard cats from Changi. Mandai Wildlife Group provides veterinary assessment for the relocation planned from second half of 2026 to protect cats from Changi Airport Terminal 5 development.
• Changi Airport GroupminorGTM or Marketing Partner · 25 April 2026Changi Airport Group's Airport Emergency Service upcycled retired fire hoses from Changi and Seletar airports into four hammocks for lions and primates at Night Safari. Inspired by structures at Tennoji Zoo in Osaka, the initiative demonstrates circular economy and community collaboration.
• PARKROYAL on Beach RoadminorGTM or Marketing Partner · 4 March 2026PARKROYAL on Beach Road launched Rainforest Adventure Room Package combining wildlife-themed family accommodation with daily breakfast and complimentary access to Rainforest Wild Asia. Package priced from SGD350 per night, targeting families seeking all-in-one holiday experiences.
• Banyan Tree GroupflagshipStrategic or Co-development Partner · 26 November 2025Mandai Rainforest Resort by Banyan Tree officially opened on November 26, 2025, marking Banyan Group's debut in Singapore and first property under this brand. President Tharman Shanmugaratnam officiated the grand opening. The resort emphasises sustainability, nature immersion, and wildlife experiences within Mandai Wildlife Reserve. Partnership includes Rainforest Festival promoting sustainability, biodiversity, and wellbeing.
• Singapore Airlines GroupcoreStrategic or Co-development Partner · 15 July 2025Three-year strategic partnership to co-create customer experiences enhancing Singapore's appeal as a travel destination. SIA customers gain access to curated wildlife experiences, exclusive co-branded retail collections, and KrisFlyer launch promotions with bonus miles. Organisations collaborate on wildlife conservation with SIA providing air travel sponsorships and logistical support for animal transfers and habitat repatriation.
• Trip.com GroupcoreChannel Partner/ Reseller/ DistributorTrip.com Group positioned Mandai Wildlife Group as a key partner for attractions and tours within its one-stop travel ecosystem. Mandai attractions featured in Trip.com's destination services with multilingual ticketing solutions across 7+ countries. Partnership capitalises on concert-driven travel and growing experience economy.
• ACRES (Animal Concerns Research and Education Society)minorStrategic or Co-development PartnerCollaboration with ACRES on wildlife rehabilitation efforts. Wildlife experts from both organisations discuss methods for rehabilitating abandoned baby animals using stuffed toys and hand-raising techniques, sharing best practices for wildlife welfare.
• NTUC First CampuscoreStrategic or Co-development PartnerZooSchool partnership between Mandai Wildlife Group and NTUC First Campus delivers outdoor adventure and hands-on learning experiences for preschoolers. Blends outdoor adventure with curriculum-aligned education to spark curiosity and build essential life skills in children.

Scale indicators11 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Wildlife Conservation Society (Bronx Zoo): Operates the Bronx Zoo and four other NYC wildlife parks; a US equivalent of a multi-park conservation-driven urban wildlife destination model.
• San Diego Zoo Wildlife Alliance: Large multi-area zoological destination operating San Diego Zoo and Safari Park with conservation programmes and visitor attractions on a comparable model to Mandai's integrated wildlife reserve concept.
• Ocean Park Hong Kong: Asia-based integrated theme park combining wildlife attractions, aquaria and rides with conservation and education programmes; closest regional comp for Mandai's destination model.
• Chester Zoo: UK-based conservation-focused zoological park operating on a non-profit model with active in-situ conservation programmes, comparable to Mandai's Conservation Included framework.
• Chimelong Group: China's largest operator of integrated theme parks featuring wildlife attractions, safari experiences, and hotels; comparable scale and integrated destination model in Asia.
• Australia Zoo: Large privately-operated wildlife park in Queensland with strong brand, conservation partnerships and lodging—structurally similar large-scale wildlife destination operator.
• Taman Safari Indonesia: Major Southeast Asian wildlife destination with safari drives, conservation and lodging; competes regionally for inbound wildlife-tourism demand.
• Zoo Atlanta: Conservation-focused zoological institution with research-led animal welfare programmes and significant visitor footfall—comparable single-site zoo with deep research mission.

Regional players

• Al Ain Zoo: UAE-based integrated wildlife destination with conservation, hospitality and education offerings, similar destination model but in a different geography.

Broad incumbents

• Disney's Animal Kingdom: Theme-park incumbent that includes a zoological attraction within a larger entertainment portfolio; competes for the same family tourist spend but offers much broader entertainment breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mandaiwildlifereserve
• TikToktiktok.com/@mandaiwildlifereserve
• Xx.com/MandaiWildlife

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mandai Wildlife Reserve