MISCOwater
MISCOwater is a manufacturers' representative connecting municipal water, wastewater, and industrial treatment buyers across 11 western U.S. states with process equipment from more than 50 manufacturer partners, operating a consultative technical field-sales model backed by H.I.G. Capital.
- Company typePrivate
- Founded1972
- HeadquartersFoothill Ranch, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MISCOwater does
MISCOwater is a manufacturers' representative (sales agency) that connects municipal water, municipal wastewater, and industrial treatment customers in the Western United States with appropriate process equipment from a catalog of more than 50 manufacturing partners. Its represented product portfolio spans the full treatment lifecycle—including aerators, blowers, chemical feed systems, clarifiers, disinfection equipment, filtration systems, instrumentation, mixing equipment, pumps, and specialty/solids-handling equipment from brands such as Veolia, Suez, Evoqua, De Nora, Andritz, DuPont, Kaeser, ProMinent, and Watson-Marlow. The company does not manufacture equipment; it earns commissions by acting as the embedded technical-sales arm of its manufacturing partners within specified U.S. western territories.
The firm operates an enterprise field-sales GTM, with 11 staffed regional offices covering Arizona, Northern and Southern California, Colorado, Idaho, Montana, Northern and Southern Nevada, New Mexico, Western Texas, Utah, and Wyoming. Sales motion is consultative and technically oriented, addressed to municipal utilities, engineering firms, and industrial end-customers. Marketing and demand-generation are conducted via a Learning Center / blog covering regulatory and technical topics (e.g., biosolids management, biochar, California Senate Bill 1383) and published case studies demonstrating engineered solutions.
Economically, MISCOwater operates a one-time license / commissioned equipment-sales revenue model with no publicly disclosed pricing (all pricing is quote-based, set by the manufacturer principals). The company is privately held, was founded in 1972, reports 11–50 employees, and has been backed by H.I.G. Capital since a July 2021 investment. The website footer references United Flow Technologies (unitedflowtechnologies.com), suggesting a corporate affiliation with a related entity.
MISCOwater firmographics
Firmographics- Name
- MISCOwater
- Legal name
- MISCOwater
- Website
- https://miscowater.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MISCOwater is a manufacturers' representative connecting municipal water, wastewater, and industrial treatment buyers across 11 western U.S. states with process equipment from more than 50 manufacturer partners, operating a consultative technical field-sales model backed by H.I.G. Capital.
- Ownership category
- akta.pro rank
MISCOwater industry classification
Industry- Product category
- Water and Wastewater Process Equipment Distribution
- NAICS
- Commercial and Service Industry Machinery Manufacturing (333310), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590), Wholesale-Misc Durable Goods (5090)
- akta.pro primary industry
- Filter, Pump & Heater Maintenance/Repair (HSAIALAC)
Keywords
Where MISCOwater is headquartered
LocationHeadquarters
- HQ city
- Foothill Ranch
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
MISCOwater business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales and Representation: MISCOwater acts as a manufacturers' representative for water, wastewater, and industrial treatment equipment. They represent over 50 companies providing quality process equipment and earn commissions or sales revenue by connecting customers with the appropriate manufacturers for their treatment needs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
MISCOwater product offering
Product offeringCore offering
MISCOwater is a manufacturers' representative (sales agency) that supplies process and equipment solutions to the municipal water, wastewater, and industrial markets across the western United States. It does not manufacture equipment itself; rather, it represents over 50 partner manufacturers and matches customers to their equipment through a regional consultative field-sales force. Its portfolio covers aerators, blowers, chemical feed systems, clarifiers, disinfection, filtration, flocculation, flow control, instrumentation, mixing, pumps, and specialty solids-handling equipment.
Product overview
MISCOwater is a manufacturers' representative (sales agency) for water, wastewater, and industrial process equipment, not a product manufacturer. They represent over 50 manufacturing partner companies that produce equipment including aerators, blowers, chemical feed systems, clarifiers, disinfection equipment, filtration systems, pumps, solids management equipment, and specialized treatment technologies. The company serves municipal and industrial clients across the Western United States (Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Texas, Utah, and Wyoming) by connecting customers with appropriate equipment solutions from their manufacturer partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Municipal Water Treatment Process Equipment Supply Represented equipment supply service for municipal water treatment facilities covering filtration, disinfection, chemical feed, clarification, aeration, instrumentation, and related process equipment sourced from over 50 manufacturing partners; targets municipal water utilities and consulting engineers in the Western U.S.
- Municipal Wastewater Treatment Process Equipment Supply Represented equipment supply service for municipal wastewater treatment including biological treatment, biosolids management, disinfection, clarification, and filtration equipment; targets municipal wastewater utilities across the Western U.S.
- Industrial Process and Water Treatment Equipment Supply Represented equipment supply service for industrial facilities needing water treatment, wastewater treatment, chemical feed, pumps, and process equipment; targets industrial customers in the Western U.S.
- Regional Field Sales and Application Engineering Support Field-based consultative technical sales and application engineering service delivered through 11 regional offices (Arizona, Northern California, Southern California, Colorado, Idaho, Montana, Northern Nevada, Southern Nevada, New Mexico, Western Texas, Utah, Wyoming); helps municipal and industrial customers specify and source the right process equipment from MISCOwater's manufacturing partners.
Companies that use MISCOwater
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
MISCOwater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MISCOwater partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core.
- AcrisoncoreAcrison is a manufacturer partner of dry chemical feeding and handling equipment represented by MISCOwater in the western U.S. markets.
- Aero-ModcoreAero-Mod is a manufacturer partner represented by MISCOwater for wastewater treatment equipment solutions.
- Air-O-LatorcoreAir-O-Lator is a manufacturer partner providing aeration equipment represented by MISCOwater.
- AnaergiacoreAnaergia is a manufacturer partner for organic waste processing and resource recovery solutions represented by MISCOwater.
- AndritzcoreAndritz is a global manufacturer partner for separation, filtration, and treatment equipment represented by MISCOwater in western U.S. markets.
- AnuacoreAnua is a manufacturer partner for biological wastewater treatment solutions represented by MISCOwater.
- Aqua AerobicscoreAqua Aerobics is a manufacturer partner providing aerobic treatment systems represented by MISCOwater.
- BDP IndustriescoreBDP Industries is a manufacturer partner for biosolids management and thickening equipment represented by MISCOwater.
- CentrisyscoreCentrisys is a manufacturer partner providing centrifuge and dewatering equipment represented by MISCOwater.
- ChemScancoreChemScan is a manufacturer partner for process analyzers and instrumentation represented by MISCOwater.
- ClearstreamcoreClearstream is a manufacturer partner for filtration and treatment systems represented by MISCOwater.
- De NoracoreDe Nora is a manufacturer partner for disinfection and electrochemical treatment solutions represented by MISCOwater.
- DupontcoreDupont (MEMCOR & Desalitech) is a manufacturer partner for membrane and desalination solutions represented by MISCOwater.
- Evoqua Water TechnologiescoreEvoqua is a major manufacturer partner for comprehensive water treatment solutions represented by MISCOwater.
- FlowRoxcoreFlowRox is a manufacturer partner for pumps and processing equipment represented by MISCOwater.
- Hydro InternationalcoreHydro International is a manufacturer partner for hydrodynamic separation and treatment solutions represented by MISCOwater.
- KaesercoreKaeser is a manufacturer partner for compressors and aeration equipment represented by MISCOwater.
- NetzschcoreNetzsch is a manufacturer partner for pumping solutions represented by MISCOwater.
- OvivocoreOvivo is a manufacturer partner for water treatment technologies represented by MISCOwater.
- ParksoncoreParkson is a manufacturer partner for filtration and treatment equipment represented by MISCOwater.
- PULSCOcorePULSCO is a manufacturer partner for surge control and hydraulic equipment represented by MISCOwater.
- ProMinentcoreProMinent is a manufacturer partner for chemical dosing and metering solutions represented by MISCOwater.
- SuezcoreSuez is a manufacturer partner for water and wastewater treatment solutions represented by MISCOwater.
- VeoliacoreVeolia is a manufacturer partner for water treatment technologies represented by MISCOwater.
- Watson MarlowcoreWatson Marlow is a manufacturer partner for peristaltic pumps and fluid handling solutions represented by MISCOwater.
- WEDECOcoreWEDECO is a manufacturer partner for UV disinfection and oxidation technologies represented by MISCOwater.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MISCOwater competitors and assessment
Company assessmentDirect peers
- United Flow Technologies: United Flow Technologies (UFT) appears on MISCOwater's website as its parent/affiliated brand and operates the same manufacturers' representative model for water, wastewater, and industrial process equipment in adjacent territories. The two share back-office and operating playbook, making them the closest direct comparable.
- Smith & Loveless: Smith & Loveless manufactures wastewater treatment and pumping equipment and uses independent manufacturers' representatives (municipal/industrial sales agencies) across U.S. regions for distribution to the same municipal wastewater customer base MISCOwater targets.
- WesTech Engineering: WesTech designs and supplies water and wastewater treatment process equipment and relies on manufacturers' representatives across the U.S., competing for municipal specification placements in the same Western states MISCOwater covers.
- Parkson Corporation: Parkson is a water and wastewater treatment equipment OEM (filtration, screening, aeration) that MISCOwater represents in the Western U.S. It is comparable as a principal that simultaneously sells through multiple regional rep agencies in other geographies.
- Gorman-Rupp Company: Gorman-Rupp manufactures pumps and pumping systems for municipal and industrial water/wastewater and uses manufacturers' representatives like MISCOwater across U.S. regions, targeting the same end customers and bidding on similar municipal specifications.
- Aqua-Aerobic Systems: Aqua Aerobics is a MISCOwater principal providing aerobic treatment equipment. It is comparable as a treatment-process OEM that distributes through regional rep agencies to municipal customers, competing for placements in the same Western U.S. bid pools.
Broad incumbents
- Xylem: Xylem is a global water technology manufacturer offering pumps, treatment, and metering solutions and employs its own direct regional sales teams across the Western U.S. While Xylem is a MISCOwater competitor in some categories, it overlaps in the broader water/wastewater equipment market MISCOwater serves.
- Veolia Water Technologies: Veolia is both a MISCOwater principal and a broad incumbent in water treatment solutions, operating direct sales and EPC channels that overlap with MISCOwater's municipal and industrial customer base across the Western U.S.
- Evoqua Water Technologies: Evoqua (now part of Xylem) is a major water treatment manufacturer and MISCOwater principal that competes with independent reps in regions where it runs direct sales, and partners with MISCOwater elsewhere. Comparable as a broad-equipment vendor serving overlapping municipal customers.
- Suez Water Technologies: Suez is a global water treatment OEM and a MISCOwater principal, supplying disinfection, membrane, and process solutions through the rep channel while also competing directly with internal sales teams in select accounts and territories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MISCOwater social profiles
Digital presenceMISCOwater financial estimates
Financial estimateRevenue estimate
Valuation estimate
MISCOwater leadership team
Management profileNumber of profiles
Profiles1 record
MISCOwater funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MISCOwater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MISCOwater
What does MISCOwater do?
MISCOwater is a manufacturers' representative (sales agency) that supplies process and equipment solutions to the municipal water, wastewater, and industrial markets across the western United States. It does not manufacture equipment itself; rather, it represents over 50 partner manufacturers and matches customers to their equipment through a regional consultative field-sales force. Its portfolio covers aerators, blowers, chemical feed systems, clarifiers, disinfection, filtration, flocculation, flow control, instrumentation, mixing, pumps, and specialty solids-handling equipment.
Is MISCOwater a public or private company?
MISCOwater is a private company. It is classified as private equity controlled and is currently operating.
When was MISCOwater founded?
MISCOwater was founded in 1972. It employs 11 to 50 people.
Where is MISCOwater based?
MISCOwater is headquartered in Foothill Ranch, United States, in the North America region.
How does MISCOwater make money?
One revenue line is on record: equipment Sales and Representation.
Who are MISCOwater's main competitors?
Direct peers on record are United Flow Technologies, Smith & Loveless, WesTech Engineering, Parkson Corporation, Gorman-Rupp Company and Aqua-Aerobic Systems. Broad incumbents are Xylem, Veolia Water Technologies, Evoqua Water Technologies and Suez Water Technologies.
Does MISCOwater have an API?
No public API is recorded for MISCOwater.
What industry is MISCOwater in?
MISCOwater's product category is Water and Wastewater Process Equipment Distribution. Its primary akta.pro industry code is HSAIALAC, Filter, Pump & Heater Maintenance/Repair. Its NAICS code is 333310 and its SIC code is 3590.