Universitas Mercu Buana

What Universitas Mercu Buana does

Universitas Mercu Buana (UMB) is a private Indonesian higher-education institution founded in 1985 by H. Probosutedjo and operated under the Yayasan Menara Bhakti foundation. The university operates three campuses across Jakarta (Meruya, Menteng, and Warung Buncit) and delivers diploma (D3), undergraduate (S1), graduate (S2), and doctoral (S3) programs across six faculties: Engineering, Economics & Business, Communication Sciences, Computer Science, Psychology, and Design & Creative Arts. As of the latest data, UMB employs approximately 999 staff (682 lecturers and 317 educational/administrative personnel), claims 24,000+ alumni, and holds the highest "Unggul" (Excellent) institutional accreditation from BAN-PT (2022), with multiple program-level Unggul accreditations in 2024, ISO 45001:2018 OHS certification, ISO 9001:2000 in the Faculty of Communication, and Perpustakaan Nasional Library Grade A.

The core technology stack is anchored by Fast Learning, an online learning management system supporting flexible/distance learning for working professionals via downloadable modules, forums, and weekly quizzes. Supporting digital assets include a Digital Library (Grade A accredited since April 2024), an Online Registration Portal, and Mercu TV (YouTube). Sustainability infrastructure includes SPAHITS (an IoT- and solar-powered rainwater harvesting system) and SPKLU (an EV charging station co-developed with PLN). International programs include the International Undergraduate Program (English-medium), Student Exchange, and Joint Degree Programs, with active partnerships with Shanghai Jiao Tong University and Universiti Tun Hussein Onn Malaysia.

UMB's revenue model is tuition-driven, with streams spanning Regular, International, and distance-learning pathways across D3 through S3, supplemented by professional certification services through Lembaga Sertifikasi Profesi (aligned with BNSP), and student-facility revenue from dormitories and sports amenities. Go-to-market is primarily direct-to-consumer via Biro Penerimaan Mahasiswa (BPM) and the online portal, complemented by event-driven campus visits, guest lectures, and international seminars, and a community-led international student acquisition channel. Pricing is not publicly disclosed, but a tiered scholarship portfolio (Beasiswa Unggulan for 8 semesters, Beasiswa Anak Karyawan, Beasiswa Berprestasi, and 25%–100% first-semester discounts) signals broad price discrimination across individual student buyers.

Name

Universitas Mercu Buana

Legal name

Universitas Mercu Buana

Website

https://mercubuana.ac.id

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Universitas Mercu Buana is a private Indonesian university founded in 1985, operating three Jakarta campuses with six faculties offering diploma through doctoral programs, serving undergraduate, graduate, and working-professional students through tuition-based higher education and accredited online learning.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310), Business and Secretarial Schools (61141)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

Short-Term Certificate & Micro-Credential Programs (International) (EDAIAIAI), Professional & Executive Short Courses (Non-Degree, International) (EDAIAIAH), Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)

Keywords

• Higher education services
• Private university programs
• Undergraduate degree programs
• Professional certification training
• Distance learning programs

Headquarters

HQ city

Meruya

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition and Academic Fees: Tuition fees from undergraduate (D3, S1), graduate (S2), and doctoral (S3) programs. Fee structures vary by program type including Regular, International Class, and distance learning programs.
2. Professional Certification Services: Professional certification through Lembaga Sertifikasi Profesi (LSP) providing competency certification based on national standards and industry requirements.
3. Student Facilities and Services: Revenue from student housing (dormitory), sports facilities, and other campus amenities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Universitas Mercu Buana is a private university delivering higher education across diploma (D3), undergraduate (S1), master's (S2), and doctoral (S3) levels through six faculties: Engineering, Economics & Business, Communication Sciences, Computer Science, Psychology, and Design & Creative Arts. Beyond degree programs, it provides professional certification through Lembaga Sertifikasi Profesi (LSP) aligned with BNSP, an International Class Program in English, and distance learning delivered via its proprietary Fast Learning LMS.

Product overview

Universitas Mercu Buana operates as a comprehensive private university with a multi-faculty structure offering diverse educational products and services. The core academic offerings are delivered through six faculties (Teknik, Ekonomi dan Bisnis, Ilmu Komunikasi, Ilmu Komputer, Psikologi, Desain dan Seni Kreatif) providing undergraduate and postgraduate programs. The institution's technology-enabled learning products include Fast Learning (an online learning management system for flexible/distance education) and the International Class Program (using English as instruction language). Supporting services include a Professional Certification Institute (aligned with BNSP), Digital Library (Grade A accredited), and specialized laboratories across faculties (computer labs for accounting, psychodiagnostic labs, multimedia studios, photography studios). The university also operates sustainability innovations including SPAHITS (IoT and solar-powered rainwater harvesting system) and an electric vehicle charging station (SPKLU). Campus facilities include dormitories, sports centers, and Mercu TV (YouTube channel).

Differentiator

Problem solved

Functional benefit

Products and services

• Fast Learning Online Learning System An online learning management system that enables students, particularly working professionals, to participate in flexible distance learning through downloadable study modules, discussion forums, and weekly quizzes.
• Kelas Internasional (International Class Program) A study program designed to provide academic experience with a global perspective, integrating international education standards and using English as the language of instruction. Targeted at domestic and international students seeking globally-oriented education.
• Lembaga Sertifikasi Profesi (LSP) - Professional Certification Institute An official institution that ensures human resource competency through certification processes based on national standards and industry requirements, aligned with BNSP (Badan Nasional Sertifikasi Profesi). Targeted at professionals and students seeking industry-recognized credentials.
• Perpustakaan Digital (Digital Library) A fully accredited digital library system (Grade A from National Library, April 2024) providing academic resources, repositories, and journals to support research and learning. Targeted at students, lecturers, and researchers.
• Dormitory (Asrama) On-campus student housing facility providing accommodation for enrolled students across all three campus locations in Jakarta.
• SPAHITS (IoT and Solar-Powered Rainwater Harvesting System) Rain water harvesting system based on IoT and solar technology that converts rainwater into clean drinking water through natural and nano filters, sterilized with ultraviolet light, powered entirely by solar panels. Developed as part of the university's Green Campus initiative.
• SPKLU (Electric Vehicle Charging Station) Electric vehicle charging station (AC Charger, 7-22 kW power, 220-380V voltage, Type 2 IEC 62196 connector) developed in collaboration with PLN to support the electric vehicle ecosystem in Indonesia.
• Undergraduate Programs (S1) - Faculty of Engineering Bachelor's degree (S1) programs in engineering disciplines, including Electrical Engineering (Teknik Elektro) and Architecture (Teknik Arsitektur). Targeted at high school graduates pursuing engineering careers.
• Undergraduate Programs (S1) and Diploma (D3) - Faculty of Economics and Business Undergraduate and diploma programs in accounting (S1 Akuntansi), management (S1 Manajemen), and D3 Manajemen. Faculty houses the Pojok Bursa Efek Indonesia (BEI Corner) for capital market learning. All programs achieved "Unggul" (Excellent) accreditation status.
• Graduate Programs (S2) - Faculty of Economics and Business Master's degree programs including Magister Akuntansi (S2) and Magister Manajemen (S2), both accredited "Unggul" by BAN-PT. Targeted at professionals seeking advanced business and accounting credentials.
• Undergraduate Programs (S1) - Faculty of Communication Sciences Bachelor's degree programs in communication sciences supported by industry-standard Multimedia Laboratory and Photography Studio facilities. Faculty applies ISO 9001:2000 quality management system and has achieved BAN-PT Grade A accreditation.
• Undergraduate Programs (S1) - Faculty of Computer Science Bachelor's degree programs in computer science and informatics. Faculty was established through restructuring of the former Faculty of Industrial Technology. Targeted at students pursuing technology careers.
• Undergraduate Programs (S1) - Faculty of Psychology Bachelor's degree programs in psychology supported by the Psychodiagnostic Laboratory for psychological assessment training and practical experience. Targeted at students pursuing psychology careers.
• Undergraduate Programs (S1) - Faculty of Design and Creative Arts Bachelor's degree programs in design and creative arts disciplines within the Faculty of Desain dan Seni Kreatif. Targeted at students pursuing creative industry careers.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Shanghai Jiao Tong UniversitycoreStrategic or Co-development Partner · 1 January 2026International academic collaboration hosting Prof. Changzhan Gu for guest lecture on Microwave Biomedical Radar for Healthcare Applications at Auditorium Gedung Doktoral. Program Studi Teknik Elektro maintains ongoing partnership with Shanghai Jiao Tong University for knowledge exchange and international academic exposure.
• Universiti Tun Hussein Onn Malaysia (UTHM)coreStrategic or Co-development Partner · 1 January 2026International collaboration hosting Dr. Abdul Hamid from UTHM for guest lecture on K3LK (Occupational Health and Safety) at Program Studi Teknik Elektro. Partnership strengthens cross-country academic exchange in engineering disciplines.
• PLN (Perusahaan Listrik Negara)coreStrategic or Co-development PartnerCollaboration with PLN to develop SPKLU (Stasiun Pengisian Kendaraan Listrik Umum) for electric vehicle charging infrastructure at campus. AC Charger specifications: 7-22 kW power, 220-380V voltage, Type 2 IEC 62196 connector supporting sustainable energy ecosystem.
• Kementerian Lingkungan HidupminorStrategic or Co-development PartnerPartnership in 2008 Green Campus Festival initiative involving environmental awareness programs with Ministry of Environment. Joint activities included tree planting and plastic waste collection campaigns.
• Walhi (Wahana Lingkungan Hidup Indonesia)minorStrategic or Co-development PartnerEnvironmental NGO partnership for Green School Seminar program during 2008 Festival UMB. Collaboration focused on environmental education and tree planting activities including 100 trees of various species.
• Bursa Efek Indonesia (BEI)coreStrategic or Co-development PartnerFakultas Ekonomi dan Bisnis hosts Pojok Bursa Efek Indonesia (BEI) providing students practical exposure to capital markets and investment. Facility supports financial education and investment literacy programs.
• PT Rindang Kurnia MotorminorStrategic or Co-development PartnerIndustry collaboration through Biro Karir dan Alumni for guest lecture on electric vehicle ecosystem and career opportunities. Executive Director Raymond Ch. Imanto presented on after-sales service and technician competency development.
• ALVAminorStrategic or Co-development PartnerElectric vehicle manufacturer partnership through UMB CAN (Career, Alumni, and Networking) for guest lecture on energy solutions. CMO Putu Swaditya Yuda discussed electric motorcycle market trends and 36% growth in Q1 2026.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Universitas Trisakti: Trisakti is a major Jakarta-based private university offering engineering, economics, business, and communications programs. It directly competes with UMB for the same Jakarta student pool across similar faculty offerings.
• Universitas Bina Nusantara (BINUS): BINUS is one of Indonesia's largest private universities with multi-campus Jakarta operations and a strong technology/STEM focus. It is directly comparable to UMB in scale, multi-faculty structure, and reliance on tuition-driven private higher education in Jakarta.
• Universitas Bakrie: Bakrie University is a private Jakarta institution offering business, engineering, and information technology programs. It is comparable to UMB in scale, faculty mix, and segmentation of urban professional learners.
• Universitas Pancasila: Universitas Pancasila is a long-established private university in Jakarta with multiple faculties including pharmacy, economics, and engineering. It is comparable to UMB as a heritage PTS institution with similar operating profile.
• Universitas Persada Indonesia YAI: YAI is a mid-sized private university in Jakarta offering economics, law, and engineering programs. It is comparable to UMB as a similar-tier private university competing in the same regional student market.
• Universitas Gunadarma: Gunadarma is a large Indonesian private university with strong computer science and engineering programs. It is comparable to UMB as a multi-faculty PTS institution with technical/IT emphasis and similar scale of operations.
• Universitas Al Azhar Indonesia: Al Azhar Indonesia is a private university in Jakarta offering business, engineering, communication, and social science programs. It directly competes with UMB for similar private-university applicants in the Jakarta metropolitan area.
• Universitas Atma Jaya Jakarta: Atma Jaya is a leading private Catholic university in Jakarta with multiple faculties including business, engineering, law, and communication. It competes with UMB for similar urban professional students in the same Jakarta market.
• Universitas Esa Unggul: Esa Unggul is a private university in Greater Jakarta known for health sciences and business faculties. It is comparable to UMB in scale, multi-faculty structure, and Jakarta private higher education positioning.

Regional players

• Universitas Muhammadiyah Jakarta: Muhammadiyah Jakarta is a private university affiliated with the Muhammadiyah organization, offering comparable faculty mix in the same Jakarta region. It is comparable to UMB in scale and program breadth, though anchored in a different organizational foundation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mercutvofficial
• LinkedInlinkedin.com/company/universitas-mercu-buana
• Instagraminstagram.com/univmercubuana
• Xx.com/univmercubuana
• Facebookfacebook.com/univmercubuana

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universitas Mercu Buana