Risas Dental and Braces

What Risas Dental and Braces does

Risas Dental and Braces is a privately-held dental service organization (DSO) founded in 2011 and headquartered in Phoenix, Arizona, operating 28 owned-and-operated dental offices across four U.S. states: Arizona, Colorado, Nevada, and Texas. The company delivers a full-stack dental care platform spanning general dentistry (exams, cleanings, fillings, crowns, root canals, implants, dentures), orthodontics (traditional metal/ceramic braces and Reveal Clear Aligners, with treatment cycles of 18-36 months), oral surgery (extractions, wisdom teeth removal, bone grafts, CBCT imaging), and pediatric dentistry through its Risas Kids Dental sub-brand launched in October 2021. As of September 2024 the company reports 772-786 team members, has served 664,398+ lifetime patients, and completed 3.6 million patient visits including 122,819 orthodontic cases.

The business model combines one-time fee-for-service procedures, multi-year orthodontic treatment packages, the Friends of Risas subscription membership ($89-$329 per year, with discounts of up to 40%), and proprietary in-house no-credit-check payment plans starting at $50/month, supplemented by third-party CareCredit financing. Risas positions itself on a 30-40% below-industry-average price point, extended Mon-Sat 9-8 hours, bilingual English/Spanish staff, walk-in availability, a 24/7 emergency hotline, an on-time-promise, and a money-back guarantee. Distribution is direct-to-consumer through physical offices plus a self-service online patient portal, a phone-based scheduling line, and the Grin teledentistry app for virtual orthodontic monitoring.

Operationally, the company runs on standardized protocols branded as "The Risas Way" cultural philosophy, with cross-location shared services, a centralized marketing engine (content, social, SEO, referral program offering $50 credit to both parties, and annual community events like the Labor of Love free-care day), and clinical technology including digital X-rays, CBCT imaging, and clear aligner systems. The company is privately held with no disclosed external venture or private equity backing, founder/leadership-led under Chairman and CEO Jeffrey D. Adams, and reports no acquisitions, M&A activity, or public market actions.

Name

Risas Dental and Braces

Legal name

Risas Dental LLC

Website

https://risasdental.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Risas Dental and Braces is a privately-held multi-location dental service organization operating 28 offices across Arizona, Colorado, Nevada, and Texas, offering general dentistry, orthodontics, oral surgery, and pediatric dentistry priced 30-40% below industry average for uninsured and underinsured patients and working families.

Ownership category

akta.pro rank

Product category

Dental Care Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Orthodontic Group Practices (HLABAKAC)

akta.pro secondary industries

Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Oral & Maxillofacial Surgery Group Practices (HLABAKAE)

Keywords

• Dental care services
• Orthodontic treatment
• Clear aligner therapy
• Oral surgery services
• Pediatric dentistry

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dental Procedures: One-time dental procedures including exams, cleanings, fillings, extractions, crowns, root canals, dentures, implants, and oral surgery. Revenue recognized at point of service.
2. Orthodontic Treatment: Braces and clear aligner treatments, typically spanning 18-36 months. Can be paid upfront with discount or via monthly payment plans.
3. Friends of Risas Membership: Annual and multi-year membership plans providing discounted pricing (up to 40% below market) and access to payment plans. Recurring revenue from membership fees.
4. Payment Plan Financing: In-house financing with no credit check, providing payment plans starting at $50/month. Interest-free installments typically 4-30 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Risas Dental and Braces is a multi-location dental service organization that provides general dentistry, orthodontic treatment (traditional braces and clear aligners), oral surgery, and pediatric dental care through 28 owned offices across Arizona, Colorado, Texas, and Nevada. The company emphasizes affordability with pricing 30-40% below industry averages, no-credit-check in-house financing, and membership plans offering additional discounts. The integrated service model allows patients to receive routine, restorative, orthodontic, and surgical dental care at affiliated locations under one provider.

Product overview

Risas Dental and Braces operates a multi-location dental service organization offering a unified care platform spanning general dentistry, orthodontics, oral surgery, and children's dentistry. The core offering centers on General Dentistry Services and Orthodontics (Braces and Clear Aligners), supplemented by Oral Surgery procedures. The company differentiates through its Risas Kids Dental sub-brand for pediatric patients and Friends of Risas Membership plans that provide discounted pricing. Additional value-added services include dental insurance acceptance, flexible payment plans and financing options, a Patient Portal for appointment management, Grin Virtual Appointments for remote orthodontic monitoring, and a Referral Program. The integrated service model allows patients to receive comprehensive dental care from routine check-ups through orthodontic treatment and oral surgery at affiliated locations.

Differentiator

Problem solved

Functional benefit

Brands

• Risas Kids Dental: Children's dentistry brand offering dental services for children from baby teeth to braces in a kid-friendly environment
• Friends of Risas Membership

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators13 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Heartland Dental: Largest U.S. dental support organization, supporting thousands of doctor-owned practices across general dentistry and specialties. Most directly comparable to Risas as a multi-state DSO operating affiliated offices at scale with shared services, marketing, and technology platforms.
• Aspen Dental: National DSO with 1,000+ Aspen Dental-branded offices focused on affordable, accessible care to underserved patients, including dentures, implants, and clear aligners. Closely comparable to Risas on price-led positioning, multi-product offering, and uninsured/underinsured target segment.
• Pacific Dental Services: Large U.S. DSO supporting general and specialty dental practices with a strong focus on integrated technology, clinical workflows, and medical-dental integration. Comparable as a multi-state, multi-specialty DSO platform with similar shared-services operating model.
• Western Dental & Orthodontics: Multi-state DSO with a heavy emphasis on orthodontics alongside general dentistry, serving primarily Medicaid and uninsured patients in the Western U.S. Comparable to Risas in orthodontic-led service mix and value-segment patient targeting, and a relevant Southwest regional competitor in California and Arizona.
• Smile Brands: Multi-state DSO supporting affiliated dental practices across general, specialty, and orthodontic services with a focus on convenient, affordable care. Comparable as a multi-brand, multi-state DSO platform targeting similar middle-income patient segments.
• Great Expressions Dental Centers: Multi-state DSO operating owned and affiliated practices offering general dentistry, orthodontics, and specialty care. Comparable to Risas on integrated service mix, multi-state DSO footprint, and value-oriented patient positioning.
• Mortenson Dental Partners: Large dentist-led DSO operating across multiple U.S. states with general, orthodontic, and specialty services. Comparable as a multi-state group-practice platform with similar shared-services structure to Risas's model.

Emerging players

• SmileDirectClub: Direct-to-consumer clear-aligner brand offering remote orthodontic treatment without in-office visits. Comparable to Risas's Reveal Clear Aligner offering in the consumer orthodontics category, though with a fundamentally different distribution model.
• Affordable Dentures & Implants: Multi-state dental group practice focused on dentures, extractions, and implants for price-sensitive patients. Comparable to Risas in affordable-care positioning and oral surgery service line, particularly for higher-ticket restorative procedures.

Broad incumbents

• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners and iTero scanners, the dominant supplier to orthodontic practices and DSOs. Comparable as a key orthodontic technology vendor that Risas would partner with alongside its proprietary Reveal Clear Aligner line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/RisasDental
• Facebookfacebook.com/RisasDental
• LinkedInlinkedin.com/company/risas-dental-and-braces
• Instagraminstagram.com/risasdental
• Pinterestpinterest.com/risasdental

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Risas Dental and Braces