Hameedia
Hameedia is a Sri Lankan fashion retailer founded in 1949 operating a multi-brand portfolio (Envoy, Le Bond, Roseavelt, Husn, licensed Adidas) through island-wide physical stores and a Shopify e-commerce site, serving men and women with custom tailoring, wedding dressing, and style consulting.
- Company typePrivate
- Founded1949
- HeadquartersColombo, Sri Lanka
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Hameedia does
Hameedia is a Sri Lankan fashion retailer founded in 1949, operating as a long-standing international fashion house with over 75 years of heritage in the domestic market. The company runs a multi-brand portfolio spanning menswear (Envoy for premium formal suits and shirts; Le Bond for workwear, casual, and linen clothing) and womenswear (Roseavelt for professional workwear and dresses; Husn for ethnic and festive wear), complemented by a licensed Adidas sportswear range. Beyond branded apparel, footwear, and accessories, Hameedia offers bespoke services including made-to-measure custom tailoring, coordinated wedding dressing for grooms and families, and personalized style consulting.
The business operates through an omnichannel distribution model combining island-wide physical retail outlets — most recently expanded with a new Galle location announced in April 2026 — with a direct-to-consumer e-commerce storefront at hameedia.com built on Shopify. The company supports flexible purchasing via a Buy Now Pay Later installment option and offers in-store styling and tailoring consultations. Pricing is denominated in Sri Lankan Rupees across mid-market price points (e.g., Le Bond T-shirts from ~Rs 4,995; Envoy suits from ~Rs 39,995; Husn ethnic sets up to ~Rs 34,995).
Hameedia's go-to-market emphasizes seasonal campaigns, fashion-event participation (including the Colombo Fashion Week Luxury Edit 2025), multi-channel social media presence, and a customer loyalty program supported by CSR initiatives. Revenue is generated primarily through one-time retail and e-commerce sales of proprietary and licensed brands, supplemented by professional-services revenue from custom tailoring and wedding coordination. The company remains privately held, Sri Lanka-domiciled, founder/family-controlled with no disclosed institutional funding, M&A, or public listing activity.
Hameedia firmographics
Firmographics- Name
- Hameedia
- Legal name
- Hameedia
- Website
- https://hameedia.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Hameedia is a Sri Lankan fashion retailer founded in 1949 operating a multi-brand portfolio (Envoy, Le Bond, Roseavelt, Husn, licensed Adidas) through island-wide physical stores and a Shopify e-commerce site, serving men and women with custom tailoring, wedding dressing, and style consulting.
- Ownership category
- akta.pro rank
Hameedia industry classification
Industry- Product category
- Apparel Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (4582)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Men’s Apparel Retail (CRAAABAC)
- akta.pro secondary industries
- Luxury Menswear (CRAAAFAF), Luxury & Designer Footwear (CRAAACAI)
Keywords
Where Hameedia is headquartered
LocationHeadquarters
- HQ city
- Colombo
- HQ country
- Sri Lanka
- HQ region
- Asia
Offices2 records
Markets served
Hameedia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Sales: Physical retail store sales across multiple locations in Sri Lanka, offering men's and women's clothing, accessories, and footwear.
- E-commerce Sales: Direct-to-consumer online sales through hameedia.com, serving customers across Sri Lanka with home delivery options.
- Brand Portfolio Revenue: Revenue from proprietary brands (Envoy, Le Bond, Roseavelt, Husn) and licensed third-party brands (Adidas) through multi-brand retail model.
- Custom Tailoring Services: Made-to-measure and custom design tailoring services for personalized clothing.
- Wedding Services: Coordinated wedding dressing services for grooms, families, and guests including styling consultations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adidas athletic footwear and apparel - clearance sale pricing |
| Unit Pricing | Pay-as-you-go | Envoy premium menswear - suits and formal wear |
| Unit Pricing | Pay-as-you-go | Le Bond workwear and casual clothing |
| Unit Pricing | Pay-as-you-go | Roseavelt women's workwear and dresses |
| Unit Pricing | Pay-as-you-go | Husn ethnic wear and festive collection |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Hameedia product offering
Product offeringCore offering
Hameedia is a Sri Lankan fashion house founded in 1949 that retails clothing, footwear, and accessories for men and women through proprietary sub-brands (Envoy premium menswear, Le Bond workwear and casual wear, Roseavelt women's workwear, Husn ethnic wear) and a licensed Adidas sportswear line. The company sells via physical retail outlets across Sri Lanka and a direct-to-consumer e-commerce storefront, and offers custom tailoring, wedding styling, and personal style consulting as adjunct services.
Product overview
Hameedia is a Sri Lankan fashion retailer established in 1949, operating as an international fashion house with multiple sub-brands and licensed partnerships. The company offers a comprehensive fashion portfolio spanning menswear brands (Envoy for premium formal attire, Le Bond for workwear and casual wear) and womenswear brands (Roseavelt for professional attire, Husn for ethnic wear). The portfolio is complemented by a licensed Adidas sportswear range, custom tailoring services, wedding styling, and personal style consulting. The product line includes shirts, T-shirts, trousers, suits, denim, footwear, and accessories such as wallets, belts, bags, and cufflinks, with seasonal campaign collections like 'Threads of Culture' and the 'Earthbound Wedding Collection'.
Differentiator
Problem solved
Functional benefit
Brands
- Envoy: Premium menswear brand offering suits, shirts, and accessories.
- Le Bond
- Roseavelt
- Husn
Products and services
- Envoy Premium menswear sub-brand offering formal suits, dress shirts, and accessories targeted at professional men for formal and special-occasion wear. Suits priced from Rs 39,995; shirts from Rs 9,995 to Rs 16,995; accessories from Rs 895 to Rs 26,865.
- Le Bond Men's workwear, casual wear, and linen clothing sub-brand offering chinos, jeans, T-shirts, formal shirts, and trousers for everyday and semi-formal occasions. Jeans from Rs 6,495; T-shirts from Rs 4,995; formal shirts from Rs 4,495 to Rs 5,495.
- Roseavelt Premium women's workwear, suits, and dresses sub-brand offering blouses, skirts, dresses, and professional attire for working women. Dresses from Rs 4,795 to Rs 8,995; skirts from Rs 3,995; tops from Rs 4,295 to Rs 6,595.
- Husn Women's elegant ethnic wear and festive collection sub-brand offering traditional South Asian attire including kurtis, shalwar sets, cord sets, and ceremonial clothing. Kurti sets from Rs 3,695 to Rs 34,995; shalwar sets from Rs 13,995 to Rs 34,995.
- Adidas International sportswear brand (licensed/authorized retail) offering athletic footwear, sports apparel, and activewear including running shoes, training gear, and sports accessories. Shoes range from Rs 29,900 to Rs 84,900; T-shirts from Rs 11,400 to Rs 16,400; sports bras from Rs 14,490.
- Custom Tailoring Bespoke made-to-measure and custom design tailoring service allowing customers to obtain perfectly fitted garments or custom designs crafted to personal style specifications.
- Wedding Services Coordinated wedding dressing service for grooms, families, and guests offering thoughtfully aligned looks that balance tradition with contemporary sophistication, including styling consultations.
- Style Consulting Personalized style advice service where Hameedia experts help customers create confident and refined looks aligned with personal preferences and occasions.
Quantifiable outcome
- Sustainable fashion collections using eco-conscious materials
- +1 more outcomes
Companies that use Hameedia
Customer profileSegments4 records
Ideal customer profiles4 records
Hameedia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hameedia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Colombo Fashion WeekcoreHameedia participated in Colombo Fashion Week Luxury Edit 2025, launching their Earthbound Wedding Collection. The partnership positions Hameedia as a premium fashion brand and provides visibility among fashion-conscious consumers and industry stakeholders.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Hameedia competitors and assessment
Company assessmentDirect peers
- Raymond: India's leading premium menswear and textile brand offering suits, formal wear, and tailored clothing. Highly comparable to Hameedia's Envoy tier in terms of premium formal menswear positioning and multi-brand retail approach.
- Manyavar: India's largest ethnic-wear retailer specializing in men's festive and wedding attire. Directly comparable to Hameedia's Husn sub-brand and the coordinated wedding-services offering (groom, family, guest dressing).
- Arrow (Aditya Birla): Premium menswear formalwear brand with strong South Asian distribution. Comparable to Hameedia's Envoy and Le Bond formalwear and workwear sub-brands in target customer (professional men) and product mix.
- Louis Philippe: Premium formal menswear brand owned by Aditya Birla, positioned similarly to Envoy in the South Asian market. Overlapping formal suiting, shirts, and accessories assortment with comparable price-point tier.
- Blackberrys: Indian premium menswear brand offering formal suits, casual wear, and accessories with multi-brand retail presence. Closely comparable to Hameedia's Envoy and Le Bond product breadth and price positioning.
- Van Heusen: Premium formal and casual menswear brand (Aditya Birla Group) with strong South Asian retail presence. Comparable premium positioning to Envoy and similar formalwear/formal shirts/trousers assortment.
- Allen Solly: Mass-premium menswear brand from Aditya Birla covering formal and casual wear. Comparable to Hameedia's Le Bond sub-brand in casual/workwear tier and price band.
- Peter England: Mass-market menswear brand from Aditya Birla with deep Indian distribution. Comparable to the accessible price tiers of Le Bond and overlaps with Hameedia's core professional male customer.
Broad incumbents
- Marks & Spencer: UK-based international multi-brand apparel retailer with multi-category menswear, womenswear, and accessories. Comparable multi-brand retail model and broad apparel-plus-accessories assortment, though at significantly larger scale and global reach.
- Levi Strauss & Co. Global denim and casualwear brand with South Asian distribution through brand stores and multi-brand retailers. Comparable casualwear category overlap with Hameedia's Le Bond denim and casual offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hameedia social profiles
Digital presenceHameedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hameedia leadership team
Management profileNumber of profiles
Hameedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hameedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hameedia
What does Hameedia do?
Hameedia is a Sri Lankan fashion house founded in 1949 that retails clothing, footwear, and accessories for men and women through proprietary sub-brands (Envoy premium menswear, Le Bond workwear and casual wear, Roseavelt women's workwear, Husn ethnic wear) and a licensed Adidas sportswear line. The company sells via physical retail outlets across Sri Lanka and a direct-to-consumer e-commerce storefront, and offers custom tailoring, wedding styling, and personal style consulting as adjunct services.
Is Hameedia a public or private company?
Hameedia is a private company. It is classified as family owned and is currently operating.
When was Hameedia founded?
Hameedia was founded in 1949. It employs 501 to 1,000 people.
Where is Hameedia based?
Hameedia is headquartered in Colombo, Sri Lanka, in the Asia region.
How does Hameedia make money?
Five revenue lines are on record. Retail Sales are the primary driver. The others are E-commerce Sales, brand Portfolio Revenue, custom Tailoring Services and wedding Services.
Who are Hameedia's main competitors?
Direct peers on record are Raymond, Manyavar, Arrow (Aditya Birla), Louis Philippe, Blackberrys, Van Heusen, Allen Solly and Peter England. Broad incumbents are Marks & Spencer and Levi Strauss & Co..
Does Hameedia have an API?
No public API is recorded for Hameedia.
What industry is Hameedia in?
Hameedia's product category is Apparel Retail. Its primary akta.pro industry code is CRAAABAC, Men’s Apparel Retail, with a secondary code of CRAAAFAF, Luxury Menswear. Its NAICS code is 458 and its SIC code is 5600.