What UpTop does

UpTop is a privately held UX consulting firm headquartered in Seattle, Washington, founded in 2000 and operating as a primarily remote team of 11-50 employees. The firm specializes exclusively in UX modernization for technology-enabled service organizations, defined as companies across healthcare, HR, financial services, logistics, and enterprise technology whose internal systems or customer-facing applications have become outdated or fragmented. UpTop's service offering is an integrated set of disciplines rather than a packaged software product: UX research and discovery (stakeholder interviews, journey mapping, discovery workshops), UX/UI design and Figma-based prototyping, accessibility audits aligned with WCAG standards, and front-end development using modern frameworks such as Angular and React Native for web and mobile platforms.

The firm delivers these services through project-based and multi-year contract engagements with enterprise clients, priced on a quote basis and scoped per engagement. Its go-to-market is consultative and direct: discovery workshops, RFP responses, and case-study-driven inbound, supported by content marketing (a blog covering UX design, research, modernization, accessibility, and digital strategy), a monthly newsletter, Clutch.co industry recognition, and free public Office Hours hosted twice weekly by senior staff. Named enterprise customers include Microsoft (WWIS Digital Inside Sales Hub), Amazon (75+ projects across Returns, Transportation, Payments, AWS, and other internal teams), F5 (digital transformation and accessibility), SAP Concur (multi-year, multi-region UX research and content strategy), Mattress Firm (multi-year e-commerce optimization), and a long tail of additional enterprise engagements across healthcare (HMA, Quorum Review IRB), HR (Archbright), industrial automation (Pearson Packaging Systems), physical security (AccessNsite), event technology (Logitix), hospitality (OYO), and technology distribution (Telarus).

UpTop is founder-led with no disclosed institutional investors, private equity backing, or parent company, and no funding rounds, acquisitions, or mergers in the source material. Revenue, headcount trend, and detailed pricing are not publicly disclosed. The firm has been recognized as the Top UX Agency in Seattle on Clutch.co for eight consecutive years through 2025, indicating durable regional market positioning in a fragmented boutique-services segment.

Name

UpTop

Legal name

UpTop

Website

https://uptopcorp.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

UpTop is a Seattle-based UX consulting firm specializing in UX modernization for enterprise technology-enabled service organizations across healthcare, HR, finance, and logistics, delivering research, strategy, design, and front-end development to clients such as Microsoft, Amazon, F5, and SAP Concur.

Ownership category

akta.pro rank

Product category

UX Consulting & Digital Design Services

NAICS

Management Consulting Services (54161)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

UI/UX Engineering & Front-End Modernization (BPAEAFAH)

akta.pro secondary industry

Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)

Keywords

• UX consulting services
• UX modernization
• User experience design
• Accessibility compliance audits
• Digital transformation consulting

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Professional Services / Consulting: UpTop generates revenue through UX consulting engagements with enterprise clients. Services include UX research, strategy, design, and development delivered through project-based or contract engagements. The company operates as a primarily remote team and offers contract positions for UX designers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

UpTop is a UX consulting firm that provides research, strategy, design, and front-end development services to modernize outdated digital systems for technology-enabled service organizations. Engagements span UX research and discovery, UX/UI design and prototyping, accessibility audits and WCAG compliance, and agile web/mobile implementation, delivered through project-based and multi-year consulting contracts.

Product overview

UpTop is a UX consulting firm — not a product company with a packaged software offering. Its 'offering' is a set of service disciplines (UX Research, UX Strategy, UX Design, Prototyping, Accessibility Audits, Visual Design, Front-End Development, and Agile Development) delivered through consulting engagements. Services are applied to client digital modernization initiatives across web, mobile, and internal tool platforms. No discrete, named software products or modules are sold as standalone offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• UX Modernization Consulting An integrated consulting engagement that combines research, strategy, design, and development to transform outdated digital systems into modern, human-centered experiences for technology-enabled service organizations. Sold as project-based or multi-year consulting contracts.
• UX Research and Discovery User research, stakeholder interviews, journey mapping, and discovery workshops to understand user needs and business objectives. Contracted by enterprise clients undertaking UX modernization or new digital initiatives.
• UX/UI Design and Prototyping End-to-end design services including wireframing, high-fidelity Figma prototyping, design systems, and interactive prototypes for validation with users. Delivered as a contracted service for enterprise digital modernization initiatives.
• Accessibility Audits and Compliance Full accessibility and inclusion audits delivering actionable UX recommendations to ensure compliance with WCAG standards. Sold as a discrete service engagement to enterprise clients, including WCAG 2.2 AA compliance work for Archbright.
• Agile Front-End Development and Implementation Front-end development and implementation services using modern frameworks including Angular and React Native, supporting mobile and web platforms. Delivered as a contracted implementation service for enterprise clients, including cross-platform React Native mobile apps with biometric authentication (HMA) and BLE/NFC mobile credentials (AccessNsite).

Quantifiable outcome

• 74x increase in enablement material consumption for Microsoft
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thoughtbot: Thoughtbot is a product design and development consultancy with a comparable services portfolio (UX research, design, agile web/mobile development) and similar mid-market + enterprise client mix, making it one of the closest direct peers to UpTop's UX modernization offering.
• Smart Design: Smart Design is a UX/product design and engineering agency serving enterprise clients across industries with integrated strategy, design, and engineering capabilities — directly comparable to UpTop's research-to-deployment model.
• Codal: Codal is a UX design and application development agency with strong overlap on enterprise web/mobile modernization, front-end engineering (React Native, Angular), and design system work — closely parallel to UpTop's offering.
• DockYard: DockYard is a digital product consultancy specializing in Elixir, Phoenix, React, and Ember development alongside UX design — directly comparable to UpTop's full-stack design-to-development services for enterprise clients.
• Sparkbox: Sparkbox is a UX design, web development, and design systems consultancy serving mid-market and enterprise clients, with overlapping capabilities in accessible web design and front-end modern frameworks comparable to UpTop's offering.

Broad incumbents

• IDEO: IDEO is a globally established design consultancy with deep human-centered design, research, and digital transformation practices; it competes for the same enterprise UX modernization engagements as UpTop, but at much larger scale and brand recognition.
• Accenture Song (formerly Fjord): Accenture Song / Fjord operates a large-scale design and digital transformation practice serving global enterprise clients across healthcare, retail, financial services, and technology, directly overlapping with UpTop's industry verticals and modernization mandate.
• McKinsey Design (McKinsey & Company): McKinsey Design embeds design research, strategy, and digital product development into McKinsey's broader consulting engagements, competing for large enterprise transformation mandates similar to those UpTop serves (Microsoft, SAP Concur, F5).

Emerging players

• Ramotion: Ramotion is a smaller design and development agency focused on brand, UX/UI, and React Native application delivery — an emerging player with meaningful overlap to UpTop's mobile and web modernization engagements, particularly for tech-forward enterprise clients.

Others

• Figma (professional services partners / FigJam): Figma is not a direct competitor but an enabling platform for UX design work; its built-in collaborative design features and growing AI-assisted tooling shape the wider tooling ecosystem that UX modernization agencies like UpTop operate within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/uptopcorp
• Facebookfacebook.com/uptopcorp
• LinkedInlinkedin.com/company/uptopcorp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UpTop