Source Creative
Source Creative, founded in 2016 and based in Boca Raton, Florida, operates the shots platform — a commercial information and archival resource for ad agencies covering creative-work research, pitching, and asset management via shots Vault.
- Company typePrivate
- Founded2016
- HeadquartersBoca Raton, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Source Creative does
Source Creative is a private, US-based company headquartered in Boca Raton, Florida, founded in 2016 with 51-100 employees. It operates a commercial information and archival resource targeted at advertising agencies and the broader creative industry, providing access to a catalog of creative advertising work for research, reference, and pitching purposes.
The company's core offering is the shots platform, a suite of services that consolidates functions for researching, pitching, and promoting creative work. The platform includes shots Vault as a sub-product providing secure storage and asset management for creative content. Source Creative is hosted under the ExtremeReach domain (shotsvault.extremereach.com), indicating an operational or ownership relationship with ExtremeReach, a known ad-tech and video distribution provider. The platform operates on a web-based access model, with user login and password-reset workflows implying a subscription or membership-based access structure.
The business model and revenue mechanics are not disclosed in the available data. No pricing model, customer segments, named customers, integrations, or revenue figures are reported. No funding rounds, M&A activity, leadership team, regulatory actions, or AI/ML capabilities are disclosed. The input evidence is sufficient to describe the product surface and positioning but insufficient to validate revenue, growth, or competitive position.
Source Creative firmographics
Firmographics- Name
- Source Creative
- Website
- https://sourcecreative.extremereach.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Source Creative, founded in 2016 and based in Boca Raton, Florida, operates the shots platform — a commercial information and archival resource for ad agencies covering creative-work research, pitching, and asset management via shots Vault.
- Ownership category
- akta.pro rank
Source Creative industry classification
Industry- Product category
- Advertising Creative Reference Platform
- NAICS
- Graphic Design Services (541430), Commercial Photography (541922)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industry
- Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
Keywords
Where Source Creative is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Markets served
Source Creative business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Source Creative product offering
Product offeringCore offering
Source Creative operates the shots platform, a digital suite of services for the advertising and creative industry that consolidates capabilities for researching, pitching, and promoting creative work. The platform includes shots Vault, a secure storage and asset management component for organizing and accessing creative content. The offering serves ad agencies, brand marketers, and creative professionals who need a centralized reference and workflow tool for advertising production.
Product overview
Source Creative operates the shots platform, a unified suite of services for the creative industry that consolidates researching, pitching, and promoting capabilities. The platform includes shots Vault as a component for secure asset management. The offering represents a platform-plus-components architecture centered on the shots brand.
Differentiator
Problem solved
Functional benefit
Products and services
- shots A suite of services designed to make researching, pitching, and promoting creative work nimble and effortless for the advertising and creative industry.
- shots Vault A secure storage and asset management component within the shots platform for managing creative content used by advertising and creative professionals.
Companies that use Source Creative
Customer profileIdeal customer profiles1 record
Source Creative technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Source Creative partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
Source Creative competitors and assessment
Company assessmentBroad incumbents
- The Drum: Major advertising industry media and information resource covering agency news, creative work, and marketing trends. Comparable to Source Creative as an information destination used by agencies and brand marketers for creative research and industry intelligence.
- Adweek: Leading U.S. advertising industry publication covering agencies, brands, and creative campaigns. Comparable to Source Creative as a reference destination for creative work and ad industry analysis, though broader in scope (news-led vs. archive-led).
- Kantar Millward Brown: Major advertising research, creative effectiveness, and brand tracking firm servicing global brands and agencies. Comparable to Source Creative as a creative-intelligence and insights resource used by agencies for ad research and pitching strategy.
Direct peers
- WARC: Subscription research service for the advertising industry focused on effectiveness data, case studies, and creative intelligence. Highly comparable to shots in serving creative and strategic decision-makers in agencies with curated advertising content.
- D&AD: U.K.-based creative-industry standards body that curates and archives award-winning advertising and design work. Directly comparable to Source Creative as an authoritative reference of high-quality creative work used by agencies for inspiration and pitching.
- Frame.io: Video review, collaboration, and asset-management platform for creative and post-production teams (now part of Adobe). Comparable to shots Vault as secure creative-asset management for production crews working on advertising and brand content.
- Contagious Communications: Creative intelligence platform covering the most innovative marketing campaigns, with a research and insight subscription model. Highly comparable to shots in serving advertising creatives with curated campaign examples and trend intelligence for pitching.
- Little Black Book: Creative-industry platform covering agencies, production companies, and creative campaigns, particularly in the U.K. and APAC. Comparable to Source Creative as an information resource for advertising creative work and agency discovery.
Emerging players
- Behance: Adobe-owned portfolio and creative discovery platform used by creators, agencies, and brands to showcase and discover creative work. Comparable to shots Vault / Source Creative as a creative-work discovery and presentation platform with overlapping portfolio/content-hosting use cases.
Others
- ExtremeReach: Ad-tech / video ad-serving infrastructure company that owns the domain hosting Source Creative (sourcecreative.extremereach.com, shotsvault.extremereach.com). Comparable as parent/integrator within the same advertising technology stack — provides distribution context for Source Creative's asset management and creative research tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Source Creative social profiles
Digital presenceSource Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Source Creative leadership team
Management profileNumber of profiles
Source Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Source Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Source Creative
What does Source Creative do?
Source Creative operates the shots platform, a digital suite of services for the advertising and creative industry that consolidates capabilities for researching, pitching, and promoting creative work. The platform includes shots Vault, a secure storage and asset management component for organizing and accessing creative content. The offering serves ad agencies, brand marketers, and creative professionals who need a centralized reference and workflow tool for advertising production.
Is Source Creative a public or private company?
Source Creative is a private company. It is classified as corporate owned and is currently operating.
When was Source Creative founded?
Source Creative was founded in 2016. It employs 51 to 100 people.
Where is Source Creative based?
Source Creative is headquartered in Boca Raton, United States, in the North America region.
Who are Source Creative's main competitors?
Broad incumbents on record are The Drum, Adweek and Kantar Millward Brown. Direct peers are WARC, D&AD, Frame.io, Contagious Communications and Little Black Book. Behance is listed as an emerging player. ExtremeReach is listed as an others.
Does Source Creative have an API?
No public API is recorded for Source Creative.
What industry is Source Creative in?
Source Creative's product category is Advertising Creative Reference Platform. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of MPAAAHAD, Content & Creative Studio for Creators (Concepting/Production). Its NAICS code is 541430 and its SIC code is 7311.