ADEY Professional Heating Solutions

Name

ADEY Professional Heating Solutions

Legal name

ADEY Innovation Limited

Website

https://adey.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

HVAC Water Treatment Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Replacement Filter Cartridges & Consumables (CRAJAJAH)

akta.pro secondary industries

Water Softener, Filtration & Treatment System Installation (HSAOAAAH), Water Testing Kits & Monitoring (Household) (CRAJAJAL)

Keywords

• Magnetic filtration systems
• Central heating water treatment
• HVAC system chemicals
• Power flushing equipment
• Digital water testing

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Sale of water treatment products including MagnaClean filters, chemicals (MC1+, MC2+, MC3+, MC4+, MC5+, MC10+, MC40+), scale reducers, and MagnaCleanse flushing systems.
2. Spare Parts: Sale of replacement parts for MagnaClean filters including 'o' rings, lid seals, and mesh components.
3. Water Testing Services: ProCheck digital water testing kits and laboratory water testing services with results returned within 24 hours.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ADEY manufactures and sells magnetic filtration products, chemical water treatments, power flushing systems, and digital water testing equipment for protecting central heating and cooling systems. The company invented the MagnaClean magnetic filter in 2003 and now offers a comprehensive product range including the MagnaClean filter family, MC-series chemical treatments, MagnaCleanse flushing solutions, the ProCheck digital water testing kit, and the Sense remote monitoring platform. Products are sold primarily through plumbing merchants and direct to professional installers for residential and commercial applications.

Product overview

ADEY Professional Heating Solutions is a comprehensive water treatment company offering a portfolio of products for protecting heating and cooling systems. The core offering centers on the MagnaClean® magnetic filter line (invented in 2003), complemented by a full chemical treatment range (MC1+®, MC2+®, MC3+®, MC4+®, MC5®, MC10+®, MCZero®, MC40+®), MagnaCleanse® power flushing systems, ADEY ProCheck® digital water testing, and the ADEY Sense® remote monitoring platform. The company serves both residential (homeowners, installers) and commercial sectors with products including scale reducers (ElectroScale2, MagnaScale2), stopcocks (SureStop), and commercial-grade filtration (MagnaClean Commercial®, DRX®, CMX®, DualXP®). The portfolio follows a Best Practice cycle of Test, Clean, Protect, Maintain, with products designed to work independently or as an integrated system protection solution.

Differentiator

Problem solved

Functional benefit

Brands

• MagnaClean: Market-leading magnetic filter range including Professional, Micro, Atom, and Sense variants for residential and commercial heating systems.
• MagnaCleanse
• ProCheck
• Sense
• ADEY ProClub

Quantifiable outcome

• Up to 7% reduction in gas usage based on independent KIWA Gastec research
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• KIWA GasteccoreStrategic or Co-development PartnerIndependent verification organisation that tested and verified ADEY ProCheck procedures and trial data, confirming results are valid and represent true performance.
• BenchmarkminorStrategic or Co-development PartnerADEY Best Practice aligns with Benchmark certification requirements. The Benchmark app allows installers to maintain digital records of installation, servicing and commissioning data.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cillit (BWT): Cillit, part of BWT, offers water treatment, softening, and filtration systems for residential and commercial heating applications, comparable to ADEY's chemical and filtration offerings.
• Sentinel Performance Solutions: Sentinel is a leading UK-based manufacturer of central heating water treatment chemicals, inhibitors, and filters, competing head-to-head with ADEY's MagnaClean and MC chemical ranges in the installer channel.
• Fernox: Fernox is the closest direct competitor to ADEY in the UK and global central heating water treatment market, offering chemical inhibitors, cleaners, and magnetic filters through the same professional installer and merchant channels.
• Spirotech: Spirotech manufactures air and dirt separators, magnetic filters, and water treatment equipment for HVAC and heating systems across Europe, directly overlapping ADEY's commercial filtration and system protection portfolio.

Broad incumbents

• Baxi (BDR Thermea Group): Baxi is a major UK residential boiler and heating brand within BDR Thermea Group. As a boiler OEM with strong installer relationships, it is a relevant comparable for the heating-system ecosystem in which ADEY operates.
• Vaillant Group: Vaillant is a leading European heating and heat pump manufacturer with deep installer channels; relevant to ADEY as both a potential OEM partner and a context for heat-pump transition dynamics.
• Worcester Bosch: Worcester Bosch is a major UK boiler and heating appliance manufacturer. While not a direct filter competitor, its boiler specifications and installer relationships shape demand for ADEY's water treatment products.

Others

• Ideal Heating: Ideal Heating is a major UK boiler and commercial heating manufacturer. Relevant as an adjacent ecosystem player whose installer base, commercial projects, and specification decisions influence ADEY's addressable demand.

Emerging players

• Hydraloop: Hydraloop develops water recycling and treatment technology for residential and commercial buildings. It intersects with ADEY's broader water-treatment category through a sustainability and water-reuse lens.
• ScaleWatch / Scalewatcher: Scalewatcher offers electronic and alternative scale-reduction technologies for heating and cooling systems. It overlaps with ADEY's scale reducer lines (ElectroScale2, MagnaScale2) via a different technical approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=sShY5yFiG64
• Xx.com/adey_pro
• Facebookfacebook.com/ADEYInnovation
• LinkedInlinkedin.com/company/adeyinnovation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADEY Professional Heating Solutions