ADEY Professional Heating Solutions
- Company typePrivate
- Founded2003
- HeadquartersCheltenham, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
ADEY Professional Heating Solutions firmographics
Firmographics- Name
- ADEY Professional Heating Solutions
- Legal name
- ADEY Innovation Limited
- Website
- https://adey.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
ADEY Professional Heating Solutions industry classification
Industry- Product category
- HVAC Water Treatment Equipment
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Replacement Filter Cartridges & Consumables (CRAJAJAH)
- akta.pro secondary industries
- Water Softener, Filtration & Treatment System Installation (HSAOAAAH), Water Testing Kits & Monitoring (Household) (CRAJAJAL)
Keywords
Where ADEY Professional Heating Solutions is headquartered
LocationHeadquarters
- HQ city
- Cheltenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ADEY Professional Heating Solutions business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales: Sale of water treatment products including MagnaClean filters, chemicals (MC1+, MC2+, MC3+, MC4+, MC5+, MC10+, MC40+), scale reducers, and MagnaCleanse flushing systems.
- Spare Parts: Sale of replacement parts for MagnaClean filters including 'o' rings, lid seals, and mesh components.
- Water Testing Services: ProCheck digital water testing kits and laboratory water testing services with results returned within 24 hours.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
ADEY Professional Heating Solutions product offering
Product offeringCore offering
ADEY manufactures and sells magnetic filtration products, chemical water treatments, power flushing systems, and digital water testing equipment for protecting central heating and cooling systems. The company invented the MagnaClean magnetic filter in 2003 and now offers a comprehensive product range including the MagnaClean filter family, MC-series chemical treatments, MagnaCleanse flushing solutions, the ProCheck digital water testing kit, and the Sense remote monitoring platform. Products are sold primarily through plumbing merchants and direct to professional installers for residential and commercial applications.
Product overview
ADEY Professional Heating Solutions is a comprehensive water treatment company offering a portfolio of products for protecting heating and cooling systems. The core offering centers on the MagnaClean® magnetic filter line (invented in 2003), complemented by a full chemical treatment range (MC1+®, MC2+®, MC3+®, MC4+®, MC5®, MC10+®, MCZero®, MC40+®), MagnaCleanse® power flushing systems, ADEY ProCheck® digital water testing, and the ADEY Sense® remote monitoring platform. The company serves both residential (homeowners, installers) and commercial sectors with products including scale reducers (ElectroScale2, MagnaScale2), stopcocks (SureStop), and commercial-grade filtration (MagnaClean Commercial®, DRX®, CMX®, DualXP®). The portfolio follows a Best Practice cycle of Test, Clean, Protect, Maintain, with products designed to work independently or as an integrated system protection solution.
Differentiator
Problem solved
Functional benefit
Brands
- MagnaClean: Market-leading magnetic filter range including Professional, Micro, Atom, and Sense variants for residential and commercial heating systems.
- MagnaCleanse
- ProCheck
- Sense
- ADEY ProClub
Quantifiable outcome
- Up to 7% reduction in gas usage based on independent KIWA Gastec research
- +3 more outcomes
Companies that use ADEY Professional Heating Solutions
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
ADEY Professional Heating Solutions technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ADEY Professional Heating Solutions partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- KIWA GasteccoreIndependent verification organisation that tested and verified ADEY ProCheck procedures and trial data, confirming results are valid and represent true performance.
- BenchmarkminorADEY Best Practice aligns with Benchmark certification requirements. The Benchmark app allows installers to maintain digital records of installation, servicing and commissioning data.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ADEY Professional Heating Solutions competitors and assessment
Company assessmentDirect peers
- Cillit (BWT): Cillit, part of BWT, offers water treatment, softening, and filtration systems for residential and commercial heating applications, comparable to ADEY's chemical and filtration offerings.
- Sentinel Performance Solutions: Sentinel is a leading UK-based manufacturer of central heating water treatment chemicals, inhibitors, and filters, competing head-to-head with ADEY's MagnaClean and MC chemical ranges in the installer channel.
- Fernox: Fernox is the closest direct competitor to ADEY in the UK and global central heating water treatment market, offering chemical inhibitors, cleaners, and magnetic filters through the same professional installer and merchant channels.
- Spirotech: Spirotech manufactures air and dirt separators, magnetic filters, and water treatment equipment for HVAC and heating systems across Europe, directly overlapping ADEY's commercial filtration and system protection portfolio.
Broad incumbents
- Baxi (BDR Thermea Group): Baxi is a major UK residential boiler and heating brand within BDR Thermea Group. As a boiler OEM with strong installer relationships, it is a relevant comparable for the heating-system ecosystem in which ADEY operates.
- Vaillant Group: Vaillant is a leading European heating and heat pump manufacturer with deep installer channels; relevant to ADEY as both a potential OEM partner and a context for heat-pump transition dynamics.
- Worcester Bosch: Worcester Bosch is a major UK boiler and heating appliance manufacturer. While not a direct filter competitor, its boiler specifications and installer relationships shape demand for ADEY's water treatment products.
Others
- Ideal Heating: Ideal Heating is a major UK boiler and commercial heating manufacturer. Relevant as an adjacent ecosystem player whose installer base, commercial projects, and specification decisions influence ADEY's addressable demand.
Emerging players
- Hydraloop: Hydraloop develops water recycling and treatment technology for residential and commercial buildings. It intersects with ADEY's broader water-treatment category through a sustainability and water-reuse lens.
- ScaleWatch / Scalewatcher: Scalewatcher offers electronic and alternative scale-reduction technologies for heating and cooling systems. It overlaps with ADEY's scale reducer lines (ElectroScale2, MagnaScale2) via a different technical approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ADEY Professional Heating Solutions social profiles
Digital presenceADEY Professional Heating Solutions compliance and trust
Trust signalCompliance2 records
ADEY Professional Heating Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADEY Professional Heating Solutions leadership team
Management profileNumber of profiles
Profiles1 record
ADEY Professional Heating Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADEY Professional Heating Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADEY Professional Heating Solutions
What does ADEY Professional Heating Solutions do?
ADEY manufactures and sells magnetic filtration products, chemical water treatments, power flushing systems, and digital water testing equipment for protecting central heating and cooling systems. The company invented the MagnaClean magnetic filter in 2003 and now offers a comprehensive product range including the MagnaClean filter family, MC-series chemical treatments, MagnaCleanse flushing solutions, the ProCheck digital water testing kit, and the Sense remote monitoring platform. Products are sold primarily through plumbing merchants and direct to professional installers for residential and commercial applications.
Is ADEY Professional Heating Solutions a public or private company?
ADEY Professional Heating Solutions is a private company. It is classified as corporate owned and is currently operating.
When was ADEY Professional Heating Solutions founded?
ADEY Professional Heating Solutions was founded in 2003. It employs 51 to 100 people.
Where is ADEY Professional Heating Solutions based?
ADEY Professional Heating Solutions is headquartered in Cheltenham, United Kingdom, in the Europe region.
How does ADEY Professional Heating Solutions make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are spare Parts and water Testing Services.
Who are ADEY Professional Heating Solutions's main competitors?
Direct peers on record are Cillit (BWT), Sentinel Performance Solutions, Fernox and Spirotech. Broad incumbents are Baxi (BDR Thermea Group), Vaillant Group and Worcester Bosch. Ideal Heating is listed as an others. Emerging players are Hydraloop and ScaleWatch / Scalewatcher.
Does ADEY Professional Heating Solutions have an API?
No public API is recorded for ADEY Professional Heating Solutions.
What industry is ADEY Professional Heating Solutions in?
ADEY Professional Heating Solutions's product category is HVAC Water Treatment Equipment. Its primary akta.pro industry code is CRAJAJAH, Replacement Filter Cartridges & Consumables, with a secondary code of HSAOAAAH, Water Softener, Filtration & Treatment System Installation. Its NAICS code is 33341 and its SIC code is 3585.