Everest

What Everest does

Everest is a UK home improvement company that designs, manufactures, and installs double and triple glazed windows, doors, and conservatories for residential homeowners. The company operates from its own British manufacturing facility in Norwich, Norfolk, producing made-to-measure products in uPVC, aluminium, and timber across window styles (casement, flush casement, sash, tilt and turn, bay, secondary glazing), door categories (front/back, bi-fold, patio, French, stable, composite, garage), conservatory formats (lean-to, Edwardian, Victorian, orangery), and roofline products. Technical differentiators include triple glazing as standard on selected window ranges, argon-filled sealed units, A++ energy ratings, Secured by Design / PAS 24 security accreditation, and Storm casement weathertightness design. The company holds BSI ISO 9001, FENSA, TrustMark, and Made in Britain certifications, and is FCA-authorised as a credit broker offering finance at Representative 11.9% APR over 36+ month terms.

Everest runs a sales-led go-to-market model anchored on free in-home design consultations supported by TV advertising, organic content, and a network of locally positioned design experts covering 50+ UK counties. Revenue is generated primarily through one-time product-plus-installation sales priced bespoke per specification, with supplementary finance introduction fees. The company is a trading brand of ASHI Group Limited, which also operates Anglian Home Improvements and Safestyle, positioning Everest within a multi-brand UK home improvement portfolio. Everest serves 501–1,000 employees across its Norwich-based manufacturing, sales consultancy, and nationwide installer workforce.

Name

Everest

Legal name

ASHI Group Limited

Website

https://everest.co.uk

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Everest is a UK home improvement company that designs, manufactures, and installs made-to-measure double and triple glazed windows, doors, and conservatories for residential homeowners, operating from its own factory in Norwich under parent ASHI Group Limited.

Ownership category

akta.pro rank

Product category

Windows and Doors Manufacturing

NAICS

Metal Window and Door Manufacturing (332321)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Windows (IMADAIAC)

Keywords

• Double glazing installation
• Windows and doors manufacturing
• Conservatory installation services
• Home improvement products
• Triple glazing solutions

Headquarters

HQ city

Cuffley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Window and Door Sales: Everest generates revenue primarily through the sale of manufactured windows, doors, and conservatories. Products are made-to-measure and bespoke to each customer requirement. The company designs, manufactures, and installs its products through a single service offering.
2. Installation Services: Installation is included as part of the full service offering, from initial design consultation through to manufacturing and installation, with Everest's expert teams handling all aspects of the project.
3. Finance and Credit Broking: Everest acts as a credit broker offering financing options to customers. Credit is available with Representative 11.9% APR over terms from 36 months. Everest receives an introduction fee when customers open accounts with lenders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Everest designs, manufactures, and installs made-to-measure double and triple glazed windows, doors, conservatories, and roofline products for UK residential homeowners. The company produces products in its own British factory using uPVC, aluminium, and timber frames, and provides a full-service offering from in-home design consultation through manufacturing and installation. Everest also acts as a credit broker offering finance options to customers.

Product overview

Everest is a home improvement company offering a comprehensive range of fenestration products. The core product portfolio consists of Windows (available in casement, flush casement, sash, tilt and turn, bay, and secondary glazing styles, in uPVC, timber, and aluminium materials with double and triple glazing options), Doors (including front/back doors, bi-fold, patio, French, stable, and garage doors in composite, uPVC, timber, and aluminium), Conservatories (in lean-to, Edwardian, Victorian, small, and orangery styles), and Roofline products. The company provides made-to-measure products designed and manufactured in Britain, with installation services and finance options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Windows Energy-efficient windows available in multiple styles (casement, flush casement, sash, tilt and turn, bay, secondary glazing) and materials (uPVC, timber, aluminium), with double and triple glazing options, various colours, furniture, and glass types. Designed for UK residential homeowners seeking energy efficiency, security, and aesthetic home upgrades.
• Doors Range of exterior doors including front and back doors, bi-fold doors, patio doors, French doors, stable doors, garage doors, and porches. Available in composite, uPVC, timber, and aluminium materials with various colours and designs. Marketed to UK homeowners for aesthetic home improvements and security upgrades.
• Conservatories Glass conservatory extensions available in multiple styles including lean-to, Edwardian, Victorian, small conservatories, and orangeries, with uPVC conservatories and replacement conservatory roof options. Designed for UK homeowners seeking to extend living space.
• Roofline Roofline products including guttering, fascias, and soffits to protect and weatherproof the roofline of homes. Targeted at UK residential homeowners.
• Garage Doors Garage doors available in various styles and materials to complement home exteriors, marketed to UK residential homeowners as part of the broader door portfolio.
• Finance Options Finance packages allowing customers to spread the cost of home improvement purchases over time. Everest acts as a credit broker offering Representative 11.9% APR over terms from 36 months, receiving an introduction fee when customers open accounts with lenders.
• Amdega Conservatories Heritage conservatory sub-brand offering traditional and classic conservatory designs, targeting UK homeowners seeking period-appropriate conservatory installations.

Quantifiable outcome

• Triple glazed uPVC casement windows can reduce external noise by up to 35 decibels
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wickes: UK home-improvement retailer offering kitchens, bathrooms, and windows/doors alongside DIY products. A broader incumbent whose installed windows and doors compete with Everest's homeowner value proposition, though Wickes operates a trade and retail hybrid model.
• B&Q: UK DIY and home-improvement retailer selling windows, doors, and conservatory products. Overlaps with Everest in retail-purchased glazing products but does not match Everest's full-service design-and-installation model.
• Eurocell: UK manufacturer and distributor of uPVC window, door, and roofline systems, selling profiles to fabricators and installers and offering finished products through branches. Comparable fenestration-category reach though focused upstream from Everest's direct-to-homeowner model.

Direct peers

• Anglian Home Improvements: UK home-improvement specialist manufacturing and installing windows, doors, conservatories, and roofline products. Operates as a sister brand under the same ASHI Group parent as Everest, directly competing with Everest for UK residential installation jobs in the same product categories.
• Safestyle UK: UK volume installer of uPVC windows, doors, and conservatories. Also a trading brand of ASHI Group alongside Everest, targeting the same homeowner replacement segment with an overlapping sales-led GTM.
• Solidor: UK composite door manufacturer sold through a network of approved installers. Comparable to Everest in the premium composite-door category, where Everest's Signature and Lulworth ranges compete.
• Zenith Staybrite: UK manufacturer and installer of windows, doors, and conservatories serving residential customers. Comparable to Everest in product range (uPVC and aluminium glazing), bespoke quoting, and direct-sales-led installation model.
• Rockdoor: UK designer and manufacturer of composite front doors and back doors with security focus. Direct competitor to Everest's Secured by Design composite door range.
• CR Smith: Scottish-based manufacturer and installer of windows, doors, and conservatories for UK homeowners. Comparable vertically integrated model with in-house manufacturing, made-to-measure products, and installer-led sales.

Others

• Pilkington: Major UK and global glass manufacturer supplying float and insulating glass units. A key upstream supplier to Everest's manufacturing operation rather than a direct competitor, and an enabler of the triple-glazing performance Everest markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/everesthome
• Facebookfacebook.com/everesthome
• LinkedInlinkedin.com/company/everest-limited

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everest