What B&Q does

B&Q is the UK's leading home improvement and garden living retailer, operating more than 300 physical stores across the UK plus the diy.com e-commerce platform and serving over three million customers per week. Founded in 1969 and headquartered in Eastleigh, the company is a wholly-owned subsidiary of Kingfisher plc, Europe's largest DIY retail group and the third largest globally. Its product catalogue spans nine core categories — Garden & Landscaping, Painting & Decorating, Home & Furniture, Building & Hardware, Kitchen & Appliances, Bathroom & Showers, Tiling & Flooring, Lighting & Electrical, and Tools & Equipment — supplemented by the proprietary GoodHome brand.

The technology layer is integrated with Kingfisher's shared Core IQ data platform, which provides vendors with real-time store-level sales, stock, and performance data to support retail media monetization. The B&Q Marketplace, which integrates with aggregators including Octopia, Shoppingfeed, and ChannelAdvisor, onboarded European sellers in 2025 and grew GMV 45.4% year-on-year to £228 million. Supporting services include Click + Collect (15-minute pickup), home delivery, in-store and online tool hire, fitted kitchens, bathrooms, windows and doors installation, solar panel and air conditioning installation through BOXT, and the B&Q Club loyalty program offering up to £100 in annual savings.

Revenue is generated through first-party retail product sales, marketplace commissions on third-party GMV, finance services via FlexiPlan (Creation Consumer Finance) and PayPal Pay in 3, corporate gift cards and Decorating Cards for housing associations and councils, and an affiliate program on the Impact network. Distribution operates across 300+ stores, the diy.com platform, a corporate B2B portal, and service partnerships, with no disclosed AI capabilities beyond data-platform-driven personalization.

Name

B&Q

Legal name

B&Q Limited

Website

https://diy.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

B&Q is the UK's leading home improvement and garden living retailer, operating 300+ stores and diy.com to serve over three million customers weekly with DIY products, installation services, and a growing third-party marketplace, as a subsidiary of Kingfisher plc.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Home Centers (444110), Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

akta.pro secondary industries

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG), Craft, DIY & Value Variety Stores (CRAEAGAC)

Keywords

• Home improvement retail
• Garden and DIY supplies
• Kitchen and bathroom fittings
• Building materials and tools
• Painting and decorating

Headquarters

HQ city

Eastleigh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: B&Q generates primary revenue through the sale of DIY products including building materials, tools, garden furniture, paint, flooring, kitchen and bathroom products. Sales occur through 300+ physical stores and the diy.com e-commerce platform with both first-party and third-party marketplace sellers.
2. Marketplace Commission: B&Q operates a marketplace allowing third-party verified sellers to list products on diy.com. The marketplace has shown significant growth with 45.4% YoY increase in GMV to £228m, driven by European seller onboarding including Germany.
3. Finance Services: B&Q offers financing options including FlexiPlan credit accounts for in-store purchases and PayPal Pay in 3 for online purchases, earning commission on credit arrangements through Creation Consumer Finance Ltd.
4. Corporate Gift Cards and Decorating Cards: B&Q sells corporate gift cards and Decorating Cards to businesses, housing associations, and councils for employee benefits and tenant decorating allowances, with a sophisticated portal for bulk management.
5. Affiliate Marketing: B&Q operates an affiliate program through Impact, paying at least 2% commission on all home delivered and Click & Collect sales generated by affiliate marketing efforts.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

B&Q is the UK's largest home improvement and garden retailer, selling DIY products, tools, building materials, kitchen and bathroom fittings, paint and decorating supplies, and outdoor living goods through 300+ stores and the diy.com e-commerce website. The company also offers vertical services including Tool Hire, BOXT solar panel and air conditioning installation, Fitted Windows & Doors, Paint Mixing, and FlexiPlan credit finance, alongside a B&Q Marketplace that hosts third-party sellers and a Decorating Card Scheme for housing associations and local authorities.

Product overview

B&Q operates as a multi-channel DIY retailer with both physical stores (300+ UK locations) and a comprehensive e-commerce platform at diy.com. The company offers one of the largest DIY product ranges in the UK across multiple core categories: Garden & Landscaping (gardening, power tools, landscaping, garden buildings, sheds, pools), Painting & Decorating (paints, woodcare, wallpaper, decorating tools, paint mixing service), Home & Furniture (furniture, storage, furnishings, household cleaning, cooking & dining), Building & Hardware (timber, sheet wood, building supplies, hardware, doors, windows), Kitchen & Appliances (fitted kitchens, cabinets, worktops, taps, sinks, appliances with design and installation services), Bathroom & Showers (furniture, showers, toilets, baths, basins, accessories), Tiling & Flooring (laminate, vinyl, wood flooring, tiles), Lighting & Electrical (indoor/outdoor lighting, electronics, smart home, security), and Tools & Equipment (power tools, hand tools, safety workwear, tool hire). Services include Click + Collect (15-minute pickup), home delivery, B&Q Club loyalty program (up to £100 annual savings), FlexiPlan credit financing, tool hire, fitted windows & doors installation, BOXT solar panels and air conditioning installation, B&Q Marketplace for third-party sellers, corporate gift cards, decorating card scheme for housing associations, and affiliate program. Proprietary brands include GoodHome. B&Q is part of Kingfisher plc, Europe's largest DIY retail group.

Differentiator

Problem solved

Functional benefit

Brands

• GoodHome: B&Q's own brand for home improvement products including furniture, bistro sets, and home accessories.

Products and services

• FlexiPlan Credit Interest-bearing and interest-free credit finance offered to B&Q customers at point of sale to spread the cost of purchases above a minimum spend, subject to status, representative APR, and term options.
• Click + Collect Free order online and collect from a chosen B&Q store service that lets online shoppers reserve or pay for items and pick them up, typically within a short collection window.
• Home Delivery Direct home delivery of B&Q products ordered online or in store, with tiered delivery slots and surcharges for larger items.
• B&Q Club loyalty programme Free-to-join loyalty programme for B&Q shoppers that provides member prices, personalised offers, and rewards on home improvement purchases across stores and diy.com.
• Tool Hire Rental of DIY and trade tools and equipment from B&Q stores for short-term projects, with daily and weekly hire rates.
• BOXT Solar Panels installation End-to-end solar PV installation service sourced through B&Q and delivered by BOXT, including survey, supply, install, and aftercare for UK homeowners.
• BOXT Air Conditioning installation Supply and installation of domestic air conditioning systems through BOXT, marketed under the B&Q banner with surveyed quotation and professional fitting.
• Fitted Windows & Doors service B&Q-managed service covering survey, manufacture, and installation of made-to-measure windows and external doors for UK homeowners.
• Paint Mixing service In-store custom paint mixing and colour matching service that tints base paint to a chosen colour, sold by volume.
• B&Q Marketplace Online third-party seller marketplace hosted on diy.com that lets approved sellers list and sell home improvement products alongside B&Q's own range.
• Decorating Card Scheme B2B credit account scheme that lets housing associations, local authorities, and property maintenance organisations purchase decorating and paint supplies on account for use across their housing stock.
• Corporate Gift Cards Gift cards redeemable in B&Q stores and online at diy.com, available in bulk for corporate buyers as employee rewards, incentives, and customer gifts.
• B&Q Affiliate Programme Affiliate marketing programme that pays commission to approved publishers and content partners for diy.com sales referred through tracked links.
• GoodHome own-brand range Exclusive B&Q own-brand product range covering kitchen, bathroom, flooring, paint, and storage products positioned as a value-quality alternative to third-party brands.

Quantifiable outcome

• Serves over 3 million customers weekly
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• UK PaintCareminorStrategic or Co-development Partner · 10 March 2026B&Q partnered with UK PaintCare to launch an industry-wide paint recycling trial across seven selected UK stores. The initiative aims to collect leftover decorative paint and empty tins from customers, addressing what is described as one of the UK's biggest waste challenges. This is a test phase that could potentially be expanded if successful.
• British Coatings FederationminorStrategic or Co-development Partner · 9 March 2026B&Q partnered with the British Coatings Federation to implement the paint recycling trial, working collaboratively on the sustainability initiative.
• BOXTcoreChannel Partner/ Reseller/ DistributorB&Q partnered with BOXT to offer solar panel installation and air conditioning services. BOXT provides solar panels and home battery storage as well as air conditioning installation services through B&Q's platform. Services can be booked through B&Q and are installed by BOXT professionals.
• Kingfisher plccoreOthersKingfisher plc is the parent company of B&Q, operating as the largest DIY retail group in Europe and third largest globally. B&Q shares customer data infrastructure and Core IQ data platform with other Kingfisher companies including Screwfix, Castorama, and Brico Dépôt.
• Housing Associations and CouncilscoreChannel Partner/ Reseller/ DistributorOver 300 UK housing associations and councils use B&Q's Decorating Card scheme to provide tenant decorating allowances. B&Q provides category-controlled gift cards and eGift Cards restricted to decorating products only.
• NeedhelpminorChannel Partner/ Reseller/ DistributorNeedhelp is a partner providing professionals who can be found through B&Q's outdoor living services section, helping customers with landscaping and outdoor projects.
• Love JunkminorChannel Partner/ Reseller/ DistributorLove Junk provides rubbish clearance services promoted through B&Q's services section, helping customers dispose of waste from renovation projects.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wickes: Wickes is a UK-listed home improvement retailer with ~230 stores focused on DIY and trade customers. It is the most directly comparable UK peer to B&Q, with overlapping kitchen and bathroom categories and a similar store-plus-online model.
• Homebase: Homebase is a UK home and garden retailer with ~150 stores selling DIY, decorating, garden and furniture products. It competes head-to-head with B&Q in overlapping catchments and is a closely matched direct peer in the same DIY category.
• Screwfix: Screwfix is a UK trade and DIY tools retailer owned by Kingfisher plc (B&Q's parent). It shares group infrastructure with B&Q and competes in trade tools, hardware and accessories, making it a sibling peer with overlapping assortment.
• Castorama: Castorama is Kingfisher plc's French home improvement banner and B&Q's sister brand. It runs the same DIY store-plus-online model in France and shares the Core IQ data platform and Kingfisher sourcing infrastructure.

Broad incumbents

• Travis Perkins: Travis Perkins is the UK's largest builder's merchant group serving trade professionals through brands including Toolstation. It overlaps with B&Q in building materials and tools but is primarily trade-focused rather than consumer DIY.
• Home Depot: Home Depot is the largest home improvement retailer in the US and globally. While geographically distant, it is the category leader that defines the DIY big-box retail model that B&Q operates within.
• Lowe's: Lowe's is the second-largest US home improvement retailer and a global reference point for the DIY category. Comparable assortment, services model and private-label strategy make it a relevant broad incumbent peer.
• IKEA: IKEA is a global home furnishings retailer with UK stores and strong kitchen, storage and furniture ranges. It overlaps with B&Q in home and furniture but focuses on flat-pack self-assembly rather than broader DIY materials.

Emerging players

• ManoMano: ManoMano is a pan-European online marketplace for DIY, home improvement and gardening products. It is a relevant marketplace-format peer competing with B&Q Marketplace in long-tail and specialty assortment.
• Wayfair: Wayfair is a global online home furnishings and décor retailer with a UK presence. It competes with B&Q in furniture, décor and outdoor living categories, particularly via its e-commerce-only model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bandq
• YouTubeyoutube.com/user/bandq
• Facebookfacebook.com/bandq
• Instagraminstagram.com/bandq_uk/?hl=en
• Pinterestpinterest.com/bandq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B&Q