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Talon America

Full company profile

uuid000bgvq

Namestring
Talon America
Websiteurl
talonooh.com
Company typeenum
Private
Founded yearstring
-
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
out-of-home advertising, OOH campaign planning, outdoor media buying, advertising agency services, campaign measurement
Industry4 codes
1Out-of-Home (OOH), DOOH & Ambient Advertising
CodeBPAFAAAIPrimaryYes
2OOH Media Planning, Buying & Inventory Aggregation
CodeBPAFALAJPrimaryNo
3OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution)
CodeMPAAAKAIPrimaryNo
4OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift)
CodeBPAFALAKPrimaryNo
NAICS code3 codes
  • Advertising Agencies541810
  • Indoor and Outdoor Display Advertising54185
  • Other Services Related to Advertising541890
SIC code2 codes
  • Services-Advertising7310
  • Services-Advertising Agencies7311
Product category
Out-of-Home Advertising Services
Social media profiles2 records
Cost components4 values
Personnel, Marketing or Sales, Operations, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Talon America is an out-of-home (OOH) advertising agency that plans, executes, and measures outdoor media campaigns for brand clients. It delivers campaigns with measurable outcomes by combining client service, proprietary technology, and teamwork, and operates a digital solutions capability to support programmatic and data-driven OOH execution.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1Out-of-Home Advertising Campaigns
CategoryOut-of-Home Advertising Services
Description

Planning, execution, and management of out-of-home (OOH) advertising campaigns for brand clients, delivered with measurable outcomes through client service, technology, and teamwork.

2Digital Solutions for OOH
CategoryDigital Advertising Services
Description

Digital solutions capability supporting Talon America's out-of-home campaigns, led by the VP of Digital Solutions, encompassing digital planning tools and data-driven execution for OOH media.

Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Kinetic Worldwide
TypeDirect peer
Description

WPP-owned global OOH media planning and buying agency. Direct competitor in the same OOH specialist agency category, serving similar brand advertiser clients with comparable planning, buying, and measurement services.

2Posterscope
TypeDirect peer
Description

Dentsu-owned global OOH specialist agency. Closest direct peer to Talon America — both are independent-style OOH specialists operating inside (or alongside) major agency networks, offering planning, buying, and increasingly DOOH/digital solutions.

3Rapport (IPG Mediabrands)
TypeDirect peer
Description

IPG Mediabrands' specialist OOH agency. Competes head-to-head with Talon America for the same brand-advertiser OOH budgets with comparable end-to-end OOH planning and buying services.

4Carat
TypeBroad incumbent
Description

Dentsu-owned full-service media agency that includes OOH capabilities as part of broader cross-channel planning. A larger incumbent that Talon America competes against when OOH is bundled into full-media planning pitches.

5Zenith
TypeBroad incumbent
Description

Publicis-owned global media agency network offering OOH as part of integrated media planning. A broader incumbent competing with Talon America for OOH-inclusive media budgets.

6PHD Worldwide
TypeBroad incumbent
Description

Omnicom-owned media agency network with multi-channel planning including OOH. Competes for the same advertisers seeking integrated planning, where OOH is one component of larger media buys.

7OMD Worldwide
TypeBroad incumbent
Description

Omnicom-owned global media agency offering OOH planning within full-funnel campaigns. A larger incumbent that competes for OOH-inclusive planning and buying business.

8Starcom
TypeBroad incumbent
Description

Publicis-owned global media agency with cross-channel planning including OOH. Competes for major advertiser RFPs where OOH is bundled into the broader media plan.

9Outfront Media
TypeOthers
Description

One of the largest U.S. OOH media owners (billboards, transit, DOOH). Not a direct agency competitor but a critical supply-side counterpart whose inventory and programmatic offerings shape the agency services Talon America delivers.

10JCDecaux
TypeOthers
Description

Global OOH media owner with strong U.S. presence in street furniture, transit, and airport advertising. Functions as a key inventory partner and competitor-supplier to Talon America's planning and buying business.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Talon America

Out-of-Home Advertising Servicestalonooh.com

Talon America firmographics

Firmographics
Name
Talon America
Website
https://talonooh.com
Company type
Private
Headcount range
51–100 employees
Ownership category
akta.pro rank

Talon America industry classification

Industry
Product category
Out-of-Home Advertising Services
NAICS
Advertising Agencies (541810), Indoor and Outdoor Display Advertising (54185), Other Services Related to Advertising (541890)
SIC
Services-Advertising (7310), Services-Advertising Agencies (7311)
akta.pro primary industry
Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)
akta.pro secondary industries
OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI), OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK)

Keywords

  • Out-of-home advertising
  • OOH campaign planning
  • Outdoor media buying
  • Advertising agency services
  • Campaign measurement

Where Talon America is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Markets served

Talon America business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Technology or R&D

Talon America product offering

Product offering

Core offering

Talon America is an out-of-home (OOH) advertising agency that plans, executes, and measures outdoor media campaigns for brand clients. It delivers campaigns with measurable outcomes by combining client service, proprietary technology, and teamwork, and operates a digital solutions capability to support programmatic and data-driven OOH execution.

Differentiator

Problem solved

Functional benefit

Products and services

  • Out-of-Home Advertising Campaigns Planning, execution, and management of out-of-home (OOH) advertising campaigns for brand clients, delivered with measurable outcomes through client service, technology, and teamwork.
  • Digital Solutions for OOH Digital solutions capability supporting Talon America's out-of-home campaigns, led by the VP of Digital Solutions, encompassing digital planning tools and data-driven execution for OOH media.

Companies that use Talon America

Customer profile

Ideal customer profiles1 record

Talon America technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Talon America partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights2 records

Talon America competitors and assessment

Company assessment

Direct peers

  • Kinetic Worldwide: WPP-owned global OOH media planning and buying agency. Direct competitor in the same OOH specialist agency category, serving similar brand advertiser clients with comparable planning, buying, and measurement services.
  • Posterscope: Dentsu-owned global OOH specialist agency. Closest direct peer to Talon America — both are independent-style OOH specialists operating inside (or alongside) major agency networks, offering planning, buying, and increasingly DOOH/digital solutions.
  • Rapport (IPG Mediabrands): IPG Mediabrands' specialist OOH agency. Competes head-to-head with Talon America for the same brand-advertiser OOH budgets with comparable end-to-end OOH planning and buying services.

Broad incumbents

  • Carat: Dentsu-owned full-service media agency that includes OOH capabilities as part of broader cross-channel planning. A larger incumbent that Talon America competes against when OOH is bundled into full-media planning pitches.
  • Zenith: Publicis-owned global media agency network offering OOH as part of integrated media planning. A broader incumbent competing with Talon America for OOH-inclusive media budgets.
  • PHD Worldwide: Omnicom-owned media agency network with multi-channel planning including OOH. Competes for the same advertisers seeking integrated planning, where OOH is one component of larger media buys.
  • OMD Worldwide: Omnicom-owned global media agency offering OOH planning within full-funnel campaigns. A larger incumbent that competes for OOH-inclusive planning and buying business.
  • Starcom: Publicis-owned global media agency with cross-channel planning including OOH. Competes for major advertiser RFPs where OOH is bundled into the broader media plan.

Others

  • Outfront Media: One of the largest U.S. OOH media owners (billboards, transit, DOOH). Not a direct agency competitor but a critical supply-side counterpart whose inventory and programmatic offerings shape the agency services Talon America delivers.
  • JCDecaux: Global OOH media owner with strong U.S. presence in street furniture, transit, and airport advertising. Functions as a key inventory partner and competitor-supplier to Talon America's planning and buying business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Talon America social profiles

Digital presence

Talon America financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Talon America leadership team

Management profile

Number of profiles

Profiles1 record

Talon America funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Talon America M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Talon America

What does Talon America do?

Talon America is an out-of-home (OOH) advertising agency that plans, executes, and measures outdoor media campaigns for brand clients. It delivers campaigns with measurable outcomes by combining client service, proprietary technology, and teamwork, and operates a digital solutions capability to support programmatic and data-driven OOH execution.

When was Talon America founded?

Talon America was founded in -1. It employs 51 to 100 people.

Where is Talon America based?

Talon America is headquartered in New York, United States, in the North America region.

Who are Talon America's main competitors?

Direct peers on record are Kinetic Worldwide, Posterscope and Rapport (IPG Mediabrands). Broad incumbents are Carat, Zenith, PHD Worldwide, OMD Worldwide and Starcom. Others are Outfront Media and JCDecaux.

Does Talon America have an API?

No public API is recorded for Talon America.

What industry is Talon America in?

Talon America's product category is Out-of-Home Advertising Services. Its primary akta.pro industry code is BPAFAAAI, Out-of-Home (OOH), DOOH & Ambient Advertising, with a secondary code of BPAFALAJ, OOH Media Planning, Buying & Inventory Aggregation. Its NAICS code is 541810 and its SIC code is 7310.

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